WorkFounder Monkey Business, Founder Cowo® Coworking Project, Founder + board member Made in Lambrate
Industry Advertising / Marketing / PR
About I am a copywriter and a coworking manager.
Currently, I am partner of my agency Monkey Business/advertising in the jungle and I work for the coworking network "Cowo®" which I founded in 2009.
I also run my own coworking space, about 10 desks in the premises of Monkey Business.
I enjoy to leverage social media and blogging to get people to aggregate in real-life communities, such as the case of the Cowo network, who gathers about 80 spaces and a few thousand people, all of which has been done by means of word-of-mouth marketing only.
I also authored a marketing book in Italian "Un etto di marketing (Alpha Test 2010), and the series of seven ebooks "Marketing Horror" (Apogeo Feltrinelli...