Designing for Social Impact

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Slides for the Designing for Social Impact workshop hosted by Design Hub Tokyo.

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Designing for Social Impact

  1. S T U D I O D R A D I O D U R A N S D E S I G N H U B, T O K Y O D - R A D . C O x Designing for Social Impact
  2. Introduction “Social Impact” Principles of Research Principles of Constrained Consumers Exercise 1 Break Exercise 2 Summary Close SCHEDULE DESIGNING FOR SOCIAL IMPACT DESIGN HUB, TOKYO, 2014
  3. WHY ARE YOU HERE? DESIGNING FOR SOCIAL IMPACT W H O A R E Y O U?
  4. INTRODUCTION DESIGNING FOR SOCIAL IMPACT
  5. Fortune 500 corporations non-profit organisations government & non-governmental TED WEF B&MG World Bank etc “SOCIAL IMPACT”
  6. 1,000,000,000+ phones sold “SOCIAL IMPACT”
  7. 1,000,000,000+ phones sold “SOCIAL IMPACT” I S T H I S A G O O D T H I N G ?
  8. TIMES OF CHANGE
  9. HIGHER RISK
  10. HIGHER RISK
  11. CHALLENGING TOPICS
  12. DIFFICULT TO REACH DEMOGRAPHICS
  13. ILLITERATE AND LOW LITERATE
  14. WAR ZONES
  15. CHANGE AGENT / SELL OUT
  16. consultant-as-change-agent
  17. consultant-as-change-agent the gutter between and corporate sell out is littered with bonus checks and broken dreams
  18. PART OF THE PROBLEM, NOT PART OF THE SOLUTION
  19. “The poor are viable consumers” “SOCIAL IMPACT” C O N S U M P T I O N = A C C E P T A N C E
  20. “Designing a product or service that is willingly bought by someone on $2-a-day is the pinnacle of achievement” “SOCIAL IMPACT”
  21. “Illiterate consumers are like us only more so” “SOCIAL IMPACT” N O T D I S A D V A N T A G E D B U T S U P E R H U M A N
  22. “The poor can least afford poor design” “SOCIAL IMPACT”
  23. “our moral character dwindles as our instruments get smaller” “SOCIAL IMPACT”
  24. WINNERS & LOSERS
  25. Reflections on Google Glass H A N D O U T
  26. 50 Questions for Little Sister H A N D O U T
  27. “our moral character dwindles as our instruments get smaller” “SOCIAL IMPACT” T H E A M A T E U R P H O T O G R A P H E R 1 9 1 0
  28. Designing for Anti-Social Impact “SOCIAL IMPACT”
  29. Designing for Anti-Social Impact “SOCIAL IMPACT”
  30. “the work you turn down, the money you leave on the table will shape you more than what you accept” “SOCIAL IMPACT”
  31. PRINCIPLES OF RESEARCH DESIGNING FOR SOCIAL IMPACT T H E T W E L V E
  32. 1. PARTICIPANTS FIRST PRINCIPLES OF RESEARCH Participants 1st >> Team 2nd >> Client 3rd
  33. 2. SURFACE AREA PRINCIPLES OF RESEARCH
  34. 3. ALWAYS WORK WITH A LOCAL CREW PRINCIPLES OF RESEARCH
  35. TOUR BUS ETHNOGRAPHY DESIGNING FOR SOCIAL IMPACT
  36. 4. STAY LOCAL PRINCIPLES OF RESEARCH TEHRAN RIYADH LAGOS KIGALI ADDIS CAIRO BERLIN MILAN SAN FRANCISCO LOS ANGELES CLEVELAND NEW YORK NEW ORLEANS TOKYO KYOTO SYDNEY DELHI MUMBAI AHMADABAD KABUL BEJING SEOUL SHANGHAI SINGAPORE MEDAN BANGKOK RIO DE JANEIRO SAO PAULO ACCRA KAMPALA POPUP STUDIOS
  37. POPUP STUDIOS PRINCIPLES OF RESEARCH
  38. POPUP STUDIOS PRINCIPLES OF RESEARCH “a live/work space that supports immersive team work towards a shared goal”
  39. POPUP STUDIOS PRINCIPLES OF RESEARCH
  40. POPUP STUDIOS PRINCIPLES OF RESEARCH
  41. 5. UPSIDE DOWN PRINCIPLES OF RESEARCH
  42. 6. FULL CIRCLE PRINCIPLES OF RESEARCH v
  43. 7. CLOSE THE DISTANCE PRINCIPLES OF RESEARCH
  44. 8. POWER RELATIONSHIP PRINCIPLES OF RESEARCH
  45. 9. EMPATHIC ACTIVITIES PRINCIPLES OF RESEARCH
  46. 10. CREATE CONDUCIVE MOMENTS PRINCIPLES OF RESEARCH
  47. THIS IS A GUN O N L Y P O I N T I F Y O U A R E W I L L I N G T O S H O O T 11.
  48. 12. UNDERSTAND WHERE YOU ARE ON THE LEARNING CURVE PRINCIPLES OF RESEARCH
  49. TWELVE PRINCIPLES FOR RESEARCH DESIGNING FOR SOCIAL IMPACT DESIGN HUB, TOKYO, 2014 Participants 1st Always work with a local crew Stay local Turn the rules upside down Go full circle An optimal surface area Close the distance Understand power relationships Empathic activities Create conducive moments You carry a weapon The learning curve
  50. SUMMARY DESIGNING FOR SOCIAL IMPACT
  51. STUDIO D RADIODURANS STAY CURIOUS TRAVEL INTERESTING

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