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6	
  ways	
  to	
  bridge	
  the	
  distance	
  
between	
  UX	
  and	
  Agile	
  Virtual	
  Teams
mfbrodie@gearmark.com
m...
If	
  you	
  want	
  to	
  go	
  fast,	
  go	
  alone.	
  
If	
  you	
  want	
  to	
  go	
  far,	
  go	
  together.
-­‐-­‐...
What	
  does	
  it	
  mean	
  to	
  work	
  on	
  a	
  
virtual	
  team?
Definition:	
  Group	
  gathering	
  online	
  to...
Types	
  of	
  Virtual	
  Teams
1. Everyone	
  works	
  from	
  home
2. Multi-­‐location	
  offices	
  (worldwide?)
3. Off...
10	
  Reasons	
  Why	
  Working	
  Remotely	
  
Makes	
  Sense
1. Remote	
  workers	
  are	
  less	
  
stressed
2. Remote	...
• Allows	
  24-­‐hour	
  coverage
• Reduced	
  labor	
  and	
  overhead	
  costs
• Can	
  be	
  co-­‐located	
  with	
  cu...
At	
  a	
  personal	
  level
Benefits	
  of	
  virtual	
  teams
• Forces	
  greater	
  organization
• Fewer	
  interruptio...
Challenges	
  facing	
  a	
  virtual	
  team
• Team	
  environment	
  (in	
  spirit)
• Participation
• Honesty
• Authentic...
How	
  we	
  learn	
  how	
  to	
  communicate	
  
today
From	
  Rosenfeld	
  Media,	
  	
  Julian	
  Treasure
Writing Rea...
7 Points	
  from	
  Listening	
  Talk
1. We	
  all	
  want	
  to	
  control	
  what	
  we	
  listen	
  to	
  
– Our	
  way...
6	
  ways	
  to	
  bridge	
  the	
  distance
Meeting	
  in	
  person	
  isn't	
  
the	
  only	
  way
Use	
  your	
  commun...
Who	
  am	
  I?
Mary	
  Brodie
Working	
  in	
  UX	
  for	
  about	
  20	
  years	
  
– UX	
  strategist
– Project/Product...
I	
  have	
  been	
  there
mfbrodie @BigDesign |	
  #BigD2015
Meeting	
  in	
  person	
  isn’t	
  the	
  only	
  way
Meeting	
  in	
  person	
  isn't	
  
the	
  only	
  way
Use	
  your...
Sherry	
  Turkle	
  Claims…
…We	
  clean	
  up	
  human	
  relationships	
  with	
  
technology.
Control	
  what	
  is	
  ...
Do	
  we	
  do	
  this	
  at	
  work	
  too?
mfbrodie @BigDesign |	
  #BigD2015
How	
  will	
  tools	
  help	
  you	
  replicate	
  the	
  
in-­‐office	
  work	
  environment?
mfbrodie @BigDesign |	
  #...
4	
  Things	
  to	
  consider	
  when	
  working	
  
virtually
What	
  do	
  you	
  do	
  at	
  
live,	
  in-­‐person	
  
...
What	
  do	
  you	
  do	
  at	
  a	
  live,	
  in-­‐person	
  
meeting?
• You	
  participate	
  and	
  interact
• You	
  p...
How	
  do	
  you	
  want	
  to	
  collaborate	
  and	
  
write	
  stories?
When	
  do	
  you	
  include	
  
QA/Test	
  val...
Story	
  Tools/Project	
  Management	
  Tools
Organization	
  Tools
Trello,	
  Evernote
Slack
Story	
  Management	
  	
  
...
Make	
  sure	
  how	
  you	
  work	
  offline…
….Is	
  reflected	
  online…
mfbrodie @BigDesign |	
  #BigD2015
How	
  you	
  prefer	
  to	
  communicate	
  
virtually?
Video
Online	
  Chat
Phone/Skype
Email
Texting
Hybrid	
  tools	
 ...
What’s	
  available	
  for	
  communication?
Video
Skype,	
  Google	
  Hangouts,	
  
WebEx,	
  etc.
Phone
Texting
Chat
Goo...
How	
  do	
  you want	
  to	
  work	
  as	
  a	
  virtual	
  
UX	
  professional?
For	
  your	
  work:	
  Do	
  you	
  
sk...
UX	
  Process
Concepts	
  &	
  
Visualizations
• Diagrams
• Wireframes
• Infographics
Collaborate	
  with	
  the	
  
busin...
A	
  word	
  about	
  testing…
Does	
  usability	
  testing	
  need	
  to	
  be	
  
in-­‐person?
…That	
  depends….
mfbrod...
Testing	
  Recommendations
In-­‐person	
  Testing
Minimum	
  3-­‐5	
  
participants
•Emotional experience
•Possibly	
  mob...
Testing	
  Tool	
  Recommendations
In-­‐person	
  Testing
Minimum	
  3-­‐5	
  
participants
•Leverage	
  traditional,	
  i...
More	
  recommendations
mfbrodie
Group URL
Remote	
  research http://remoteresear.ch/tools/
Nielsen	
  Norman	
  
Group
ht...
The	
  biggest	
  communication	
  sin	
  on	
  
virtual	
  teams
Not	
  listening	
  to	
  understand
mfbrodie @BigDesign...
The	
  second	
  biggest	
  communication	
  sin	
  
on	
  virtual	
  teams
Multi-­‐tasking
mfbrodie @BigDesign |	
  #BigD...
"People	
  don't	
  multitask	
  because	
  they're	
  good	
  at	
  
it…They	
  do	
  it	
  because	
  they	
  are	
  mor...
Why	
  do	
  we	
  do	
  it	
  then?
• Deadline	
  pressure
• Perception	
  that	
  meetings	
  are	
  a	
  waste	
  of	
 ...
But	
  you	
  should	
  ask	
  yourself….
Would	
  you	
  do	
  this	
  in	
  an	
  in-­‐person	
  
meeting?
mfbrodie @Big...
Be	
  present	
  and	
  stop	
  multi-­‐tasking
1. Focus	
  on	
  your	
  call
2. Stop	
  checking/responding	
  to	
  ema...
Makin’	
  Friends
Meeting	
  in	
  person	
  isn't	
  
the	
  only	
  way
Use	
  your	
  communication	
  	
  	
  
tools	
...
Makin'	
  friends
Build	
  relationships	
  online
Difficult	
  to	
  build	
  relationships	
  out	
  of	
  thin	
  air
N...
If	
  you	
  feel	
  cared	
  for,	
  you	
  can	
  access	
  the	
  executive	
  
parts	
  of	
  your	
  brain
Value	
  y...
If	
  you	
  wanted	
  to	
  talk	
  to	
  a	
  friend	
  in	
  a	
  different	
  
time	
  zone,	
  wouldn’t	
  you	
  pla...
Why	
  online	
  relationships	
  fail
1.	
  Live	
  in	
  the	
  land	
  of	
  make	
  believe
– Reinvent	
  yourself	
  ...
Why	
  online	
  relationships	
  fail
2.	
  Virtual	
  people	
  aren’t	
  real	
  people
– Anonymity	
  gives	
  license...
Authenticity
1. Be	
  honest
2. Be	
  transparent	
  
3. Be	
  present	
  and	
  accountable
4. Speak	
  up
5. Stop	
  pro...
What	
  makes	
  online	
  relationships	
  
work?
1. Word	
  choice	
  
2. Tone	
  
3. Being	
  clear,	
  direct	
  and	
...
Attitude:	
  Finding	
  common	
  ground	
  
How	
  am	
  I	
  contributing	
  to	
  the	
  team?
Testing
Strategy Design
...
Integrate	
  UX	
  into	
  team
• Demystify	
  UX	
  – part	
  of	
  process
• Balance	
  participation,	
  collaboration	...
Where	
  add	
  value?
Collaboration
Business	
  Team
• UX helps	
  visualize	
  
features
Developer	
  
Team
• UX helps	
...
Broadcast
Meeting	
  in	
  person	
  isn't	
  
the	
  only	
  way
Use	
  your	
  communication	
  	
  	
  
tools	
  wisely...
Broadcast	
  Your	
  Work
Your	
  work	
  includes:
– Sketching,	
  drawing	
  and	
  writing
– Live	
  updates	
  and	
  ...
Show	
  don’t	
  tell
People	
  understand	
  your	
  job	
  when	
  you	
  
show	
  them	
  what	
  you	
  do
mfbrodie @B...
Share	
  your	
  screen,	
  prototypes….
Get	
  used	
  to	
  sharing	
  your	
  screen	
  on	
  WebEx,	
  Fuze,	
  
GotoM...
• Give	
  the	
  team	
  control	
  of	
  your	
  screen	
  to	
  draw
• Encourage	
  them	
  to	
  create	
  a	
  PowerPo...
Working	
  with	
  users?	
  Do	
  the	
  same!
• Include	
  the	
  team	
  in	
  your	
  testing	
  process
• Review	
  t...
One	
  approach	
  to	
  connect…
• Be	
  like	
  a	
  test	
  participant	
  
• Speak	
  everything	
  you	
  were	
  thi...
Nobody	
  Reads
Meeting	
  in	
  person	
  isn't	
  
the	
  only	
  way
Use	
  your	
  communication	
  	
  	
  
tools	
  ...
Nobody	
  reads
Don't	
  assume	
  that	
  people	
  are	
  reading	
  your	
  
emails	
  or	
  documents
mfbrodie @BigDes...
“The Pew	
  Research	
  Center reported …	
  that	
  
nearly	
  a	
  quarter	
  of	
  American	
  adults	
  had	
  not	
  ...
Story	
  Time
Adding	
  site	
  navigation	
  or…
….A	
  Tale	
  of	
  Arrogance
mfbrodie @BigDesign |	
  #BigD2015
Lessons	
  learned
1. Actively	
  review	
  your	
  documents,	
  prototypes,	
  
etc.	
  with	
  the	
  team	
  regularly...
Turn	
  reviews	
  into	
  an	
  event
Like	
  a	
  multi-­‐player	
  interactive	
  game	
  where	
  
everyone	
  contrib...
When	
  it	
  comes	
  to	
  testing	
  results…
Same	
  methods	
  apply
If	
  you	
  can’t	
  broadcast	
  your	
  usabi...
Why	
  not	
  just	
  over-­‐communicate?
Just	
  remember	
  the	
  Tale	
  of	
  Arrogance	
  story
Over-­‐communication...
Make	
  it	
  real
Meeting	
  in	
  person	
  isn't	
  
the	
  only	
  way
Use	
  your	
  communication	
  	
  	
  
tools	...
Make	
  it	
  real
Create	
  and	
  share	
  prototypes	
  /	
  documentation
“I	
  need	
  to	
  see	
  it!”
mfbrodie @Bi...
Show	
  – don’t	
  tell!
• Show	
  how	
  something	
  works
• Show	
  multiple	
  options
– All	
  options	
  asked	
  fo...
Provide	
  Links	
  for	
  Review
• Self-­‐sufficiency and	
  independence
• Let	
  people	
  play	
  and	
  contribute
• ...
How	
  do	
  you	
  share?
Where	
  are	
  you	
  in	
  the	
  process?
mfbrodie @BigDesign |	
  #BigD2015
UX	
  Process
Concepts	
  &	
  
Visualizations
Diagrams,	
  wireframes,	
  
infographics
Collaborate	
  with	
  the	
  
bu...
UX	
  Process
Concepts	
  &	
  
Visualizations
Diagrams,	
  wireframes,	
  
infographics
Structure	
  &	
  
Frameworks
Nav...
Call	
  a	
  member	
  of	
  the	
  audience
Meeting	
  in	
  person	
  isn't	
  
the	
  only	
  way
Use	
  your	
  commun...
To	
  zone	
  out	
  or	
  not	
  zone	
  out…that	
  is	
  
the	
  question
mfbrodie @BigDesign |	
  #BigD2015
Call	
  a	
  member	
  of	
  the	
  audience
Your	
  mission:	
  
Stop	
  multi-­‐tasking	
  on	
  your	
  team
mfbrodie @...
Techniques	
  to	
  try
• Ask	
  questions
• Encourage	
  banter	
  for	
  engagement
• Be	
  unpredictable
• Special	
  g...
Online	
  Innovation	
  Games
• Needed	
  to	
  better	
  understand	
  the	
  businesses	
  
and	
  what	
  they	
  neede...
What	
  we	
  learned
• It	
  was	
  the	
  most	
  fun	
  and	
  memorable	
  call	
  they	
  
were	
  on	
  -­‐ EVER
• B...
Remember	
  multi-­‐player	
  game…
• Include/involve	
  others	
  – pass	
  them	
  the	
  mic
• Make	
  sure	
  everyone...
Wrap	
  up
Meeting	
  in	
  person	
  isn't	
  
the	
  only	
  way
Use	
  your	
  communication	
  	
  	
  	
  
tools	
  w...
Share	
  Your	
  Stories
• What	
  worked	
  for	
  you?	
  What	
  challenges	
  did	
  
you	
  face?
• How	
  does	
  yo...
6 ways to bridge the distance between UX and Agile Virtual Teams
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6 ways to bridge the distance between UX and Agile Virtual Teams

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This was presented at Big Design Dallas on September 19th, 2015.

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6 ways to bridge the distance between UX and Agile Virtual Teams

  1. 1. 6  ways  to  bridge  the  distance   between  UX  and  Agile  Virtual  Teams mfbrodie@gearmark.com mfbrodie @BigDesign |  #BigD2015
  2. 2. If  you  want  to  go  fast,  go  alone.   If  you  want  to  go  far,  go  together. -­‐-­‐Old  African  Proverb No  Dream  Crushing:  Human  Centered  Solutions  Using  Design   Thinking by  Kathryn  Kuhn,  Skip  Angel  -­‐ Agile  2015 mfbrodie @BigDesign |  #BigD2015
  3. 3. What  does  it  mean  to  work  on  a   virtual  team? Definition:  Group  gathering  online  to  collaborate • Not  everyone  is  in  the  same  location  during  a   workday • Still  need  to  brainstorm  and  work  thru  stories • Have  the  in-­‐person  office  experience  through   online  channels   mfbrodie @BigDesign |  #BigD2015
  4. 4. Types  of  Virtual  Teams 1. Everyone  works  from  home 2. Multi-­‐location  offices  (worldwide?) 3. Offshore/co-­‐location  hybrid  offices 4. Offshore  teams 5. Others? mfbrodie @BigDesign |  #BigD2015
  5. 5. 10  Reasons  Why  Working  Remotely   Makes  Sense 1. Remote  workers  are  less   stressed 2. Remote  workers  are  well   connected 3. Remote  workers  cost  less 4. Absenteeism  is  good 5. The  new  agile  workplace   creates  new  jobs 6. Remote  working  provides   choice 7. Companies  benefit  from   happier  remote   employees 8. Remote  workers  are  more   engaged 9. Remote  venues  are  better   than  the  office 10. Commuting  is  bad  for  you http://www.techrepublic.com/blog/10-­‐ things/10-­‐good-­‐reasons-­‐why-­‐working-­‐ remotely-­‐makes-­‐sense/ @BigDesign |  #BigD2015mfbrodie
  6. 6. • Allows  24-­‐hour  coverage • Reduced  labor  and  overhead  costs • Can  be  co-­‐located  with  customers • Increases  diverse  thinking • Opportunities  for  expanded  creative  thinking In  Businesses… Benefits  of  Virtual  Teams mfbrodie @BigDesign |  #BigD2015
  7. 7. At  a  personal  level Benefits  of  virtual  teams • Forces  greater  organization • Fewer  interruptions – Conversations  are  requested  and  planned • Feels  like  life  is  more  organized  and  balanced • Easier  to: – Be  focused – Be  creative – Get  things  done! mfbrodie @BigDesign |  #BigD2015
  8. 8. Challenges  facing  a  virtual  team • Team  environment  (in  spirit) • Participation • Honesty • Authenticity   • Real  listening mfbrodie @BigDesign |  #BigD2015
  9. 9. How  we  learn  how  to  communicate   today From  Rosenfeld  Media,    Julian  Treasure Writing Reading Speaking Listening mfbrodie @BigDesign |  #BigD2015
  10. 10. 7 Points  from  Listening  Talk 1. We  all  want  to  control  what  we  listen  to   – Our  way  to  reduce  information  overload 2. We  mistakenly  assume  that  all  people  listen  the  same 3. Listening  includes  multiple  senses 4. In  the  past,  we  had  an  auditory  tradition  and  listened   better – If  you  missed  it,  you  missed  it. 5. We  are  AWESOME  at  personal  broadcasting 6. Need  to  stop  that  and  interact  with  others  in   conversation 7. Communication  is  personal  and  messy mfbrodie @BigDesign |  #BigD2015
  11. 11. 6  ways  to  bridge  the  distance Meeting  in  person  isn't   the  only  way Use  your  communication         tools  wisely Makin'  friends Build  relationships  online Broadcast Work  live  and  in  real-­‐time Nobody  reads   Be  sure  people  read  your  work Make  it  real Share  your  work Call  a  member  of  the   audience Keep  people  involved mfbrodie @BigDesign |  #BigD2015
  12. 12. Who  am  I? Mary  Brodie Working  in  UX  for  about  20  years   – UX  strategist – Project/Product  Manager Part  of  virtual  teams  for  over  15  years – Multi-­‐locations,  offshore  teams,  remote  offices
  13. 13. I  have  been  there mfbrodie @BigDesign |  #BigD2015
  14. 14. Meeting  in  person  isn’t  the  only  way Meeting  in  person  isn't   the  only  way Use  your  communication         tools  wisely Makin'  friends Build  relationships  online Broadcast Work  live  and  in  real-­‐time Nobody  reads   Be  sure  people  read  your  work Make  it  real Share  your  work Call  a  member  of  the   audience Keep  people  involved mfbrodie @BigDesign |  #BigD2015
  15. 15. Sherry  Turkle  Claims… …We  clean  up  human  relationships  with   technology. Control  what  is  heard  – control  what  is  said.   Illusion  of  companionship  without  demands  of   friendship mfbrodie @BigDesign |  #BigD2015
  16. 16. Do  we  do  this  at  work  too? mfbrodie @BigDesign |  #BigD2015
  17. 17. How  will  tools  help  you  replicate  the   in-­‐office  work  environment? mfbrodie @BigDesign |  #BigD2015
  18. 18. 4  Things  to  consider  when  working   virtually What  do  you  do  at   live,  in-­‐person   meetings? As a  group,  how  do   you  want  to   collaborate  and   write  stories? How  do  you  prefer   to  communicate   virtually? How  do  you want   to  work  as  a  virtual   UX  professional? mfbrodie @BigDesign |  #BigD2015
  19. 19. What  do  you  do  at  a  live,  in-­‐person   meeting? • You  participate  and  interact • You  present • You  draw  on  a  board • You  discuss  ideas  with  others • You  move  post-­‐its/stickies on  whiteboards • Other  activities? mfbrodie @BigDesign |  #BigD2015
  20. 20. How  do  you  want  to  collaborate  and   write  stories? When  do  you  include   QA/Test  validation  with   your  story? What  are  the  team  dynamics?   How  close  is  the  team? Has  the  long-­‐term  vision  for  the   product  been  communicated?   How  are  stories  being   written  offline  today? Is  there  version  control? Do  you  need  visuals/prototype   references? mfbrodie @BigDesign |  #BigD2015 How  does  the  team   like  to  show  progress?   Kanban  boards?   Charts?
  21. 21. Story  Tools/Project  Management  Tools Organization  Tools Trello,  Evernote Slack Story  Management     Pivotal  Tracker,  Mingle,  Rally,  VersionOne,  Axosoft,   Leankit,  Workfront Hybrid  Tools Project  Tools Basecamp,  Huddle,  PlanBox,   Trello,  MSProject/Sharepoint Time  Management Toggl,  RescueTime,  Freckle mfbrodie @BigDesign |  #BigD2015
  22. 22. Make  sure  how  you  work  offline… ….Is  reflected  online… mfbrodie @BigDesign |  #BigD2015
  23. 23. How  you  prefer  to  communicate   virtually? Video Online  Chat Phone/Skype Email Texting Hybrid  tools   Slack,  Basecamp Social  Media mfbrodie @BigDesign |  #BigD2015
  24. 24. What’s  available  for  communication? Video Skype,  Google  Hangouts,   WebEx,  etc. Phone Texting Chat Google,  Skype,  AIM,  Yahoo,   ICQ,  MobileMe,  etc. Screensharing WebEx,  GoTo  meeting,  Join.me,   Fuze,  etc. Project  Tools Basecamp,  Trello,  @Task,   WorkZone,  Project  Spaces   Hybrid  Tools Skype,  Google,  Wire,  Slack,   Yammer mfbrodie @BigDesign |  #BigD2015
  25. 25. How  do  you want  to  work  as  a  virtual   UX  professional? For  your  work:  Do  you   sketch/draw?  Do  you   share  that? Are  you  ok  working  live   in  a  prototype? How  do  you  reference   stories?   Do  you  want  to  save  files   and  conversations   outside  email  or  to  a   server? How  do  you  work  with   the  team? How  do  you  like  to  receive   comments/feedback? How  close  are  you  to  the   business  vs  developers? mfbrodie How  would  you  do  this   in  “real  life?” @BigDesign |  #BigD2015
  26. 26. UX  Process Concepts  &   Visualizations • Diagrams • Wireframes • Infographics Collaborate  with  the   business  to  make   their  vision  tangible Structure  &   Framework • Navigation • Page  layout   • Drawing,  rough   prototype Create  a  framework   for  functionality Requirements  &   Stories • Prototypes • Wireframes • Specs  – include   cases Determine  how  the   user  will  use   functionality Enhancements Same  as   Requirements  &   Stories Add  to  existing  app Working  towards  specifics Drawings,  pictures,  sketches Prototypes,  specs mfbrodie @BigDesign |  #BigD2015
  27. 27. A  word  about  testing… Does  usability  testing  need  to  be   in-­‐person? …That  depends…. mfbrodie @BigDesign |  #BigD2015
  28. 28. Testing  Recommendations In-­‐person  Testing Minimum  3-­‐5   participants •Emotional experience •Possibly  mobile  to   observe  any  challenges •Not  possible  to  mask   emotional  response Virtual  Testing     Live  discussion Minimum  3-­‐5   participants •Include  phone   conversation •Able  to  observe  action,   see  face, hear  response •Possible  to  mask   emotional  response Virtual  Testing   No  discussion Minimum  5  participants •Activity-­‐based •Direct  questions  -­‐ yes/no  answers •Able  to  record   reactions •No  conversation  -­‐ only   fixed  questions Online  A/B  Testing Site  Metrics Many  participants  -­‐ statistical  significance •Behavior-­‐based •Response  to  a  situation •Test  multiple   executions Explore  new  ideas Validate  Approaches mfbrodie @BigDesign |  #BigD2015
  29. 29. Testing  Tool  Recommendations In-­‐person  Testing Minimum  3-­‐5   participants •Leverage  traditional,  in-­‐ person  process •Morae •Other  screen  recording   options  (Camtasia) Virtual  Testing     Live  discussion Minimum  3-­‐5   participants •Morae •WebEx,  GoTo  Meeting   – meeting  tools •Ethnio Virtual  Testing   No  discussion Minimum  5  participants •UserTesting.com •UserZoom •Loop  11 •Userlytics •Ethnio •Card  testing:    Optimal   Workshop  Suite,   UserZoom Online  A/B  Testing Site  Metrics Many  participants  -­‐ statistical  significance •Adobe  Target •Click/Heat  Maps •Other  tools  integrated   with  site   metric/tracking   programs Explore  new  ideas Validate  Approaches mfbrodie @BigDesign |  #BigD2015
  30. 30. More  recommendations mfbrodie Group URL Remote  research http://remoteresear.ch/tools/ Nielsen  Norman   Group http://www.nngroup.com/articles/unmo derated-­‐user-­‐testing-­‐tools/ Modgility http://www.modgility.com/mobile-­‐ usability-­‐testing-­‐tools/ UXPin  -­‐ Guide http://www.uxpin.com/guide-­‐to-­‐ usability-­‐testing.html @BigDesign |  #BigD2015
  31. 31. The  biggest  communication  sin  on   virtual  teams Not  listening  to  understand mfbrodie @BigDesign |  #BigD2015
  32. 32. The  second  biggest  communication  sin   on  virtual  teams Multi-­‐tasking mfbrodie @BigDesign |  #BigD2015
  33. 33. "People  don't  multitask  because  they're  good  at   it…They  do  it  because  they  are  more  distracted.   They  have  trouble  inhibiting  the  impulse  to  do   another  activity.” -­‐-­‐David  Sanbonmatsu,  Professor  of  Psychology,    University  of   Utah “Who  multi-­‐tasks  and  why?  Multi-­‐tasking  ability,  perceived  multi-­‐tasking  ability,  impulsivity,  and   sensation  seeking.”  PLoS  ONE mfbrodie @BigDesign |  #BigD2015
  34. 34. Why  do  we  do  it  then? • Deadline  pressure • Perception  that  meetings  are  a  waste  of  time • Listening  isn’t  a  “real  activity”  -­‐ we  can  do  it  in   the  background – Treat  meetings  like  a  radio  talk  show • We  just  aren’t  engaged  in  the  conversation mfbrodie @BigDesign |  #BigD2015
  35. 35. But  you  should  ask  yourself…. Would  you  do  this  in  an  in-­‐person   meeting? mfbrodie @BigDesign |  #BigD2015
  36. 36. Be  present  and  stop  multi-­‐tasking 1. Focus  on  your  call 2. Stop  checking/responding  to  email,  surfing   the  Web,  Twitter,  Facebook  – – And  the  other  usual  suspects 3. Get  in  the  habit  of  presenting/sharing  your   screen 4. Participate  and  join  the  conversation mfbrodie @BigDesign |  #BigD2015
  37. 37. Makin’  Friends Meeting  in  person  isn't   the  only  way Use  your  communication       tools  wisely Makin'  friends Build  relationships  online Broadcast Work  live  and  in  real-­‐time Nobody  reads   Be  sure  people  read  your  work Make  it  real Share  your  work Call  a  member  of  the   audience Keep  people  involved mfbrodie @BigDesign |  #BigD2015
  38. 38. Makin'  friends Build  relationships  online Difficult  to  build  relationships  out  of  thin  air Need  to  find  common  interests  to  bond Remember:  distance  miles  are  just  number mfbrodie @BigDesign |  #BigD2015
  39. 39. If  you  feel  cared  for,  you  can  access  the  executive   parts  of  your  brain Value  your  team  as  people  AND  contributors! Rewire  Your  Brain:  Practices  to  Use  Brain  Plasticity  to  Become  a   Better  Coach,  by  Sarah  Baca,  Agile  2015 It’s  all  about  feeling  cared  for @BigDesign |  #BigD2015mfbrodie
  40. 40. If  you  wanted  to  talk  to  a  friend  in  a  different   time  zone,  wouldn’t  you  plan  that  and  be   flexible? Time  zones  require  flexibility
  41. 41. Why  online  relationships  fail 1.  Live  in  the  land  of  make  believe – Reinvent  yourself  (online  dating) – Forget  that  you  may  eventually  meet  these  people mfbrodie @BigDesign |  #BigD2015
  42. 42. Why  online  relationships  fail 2.  Virtual  people  aren’t  real  people – Anonymity  gives  license  to  “anything  goes” mfbrodie @BigDesign |  #BigD2015
  43. 43. Authenticity 1. Be  honest 2. Be  transparent   3. Be  present  and  accountable 4. Speak  up 5. Stop  proving  and  just  be 6. Get  personal  about  you 7. Be  yourself mfbrodie @BigDesign |  #BigD2015
  44. 44. What  makes  online  relationships   work? 1. Word  choice   2. Tone   3. Being  clear,  direct  and  to  the  point 4. Using  the  phone mfbrodie @BigDesign |  #BigD2015
  45. 45. Attitude:  Finding  common  ground   How  am  I  contributing  to  the  team? Testing Strategy Design Visualization More… mfbrodie @BigDesign |  #BigD2015
  46. 46. Integrate  UX  into  team • Demystify  UX  – part  of  process • Balance  participation,  collaboration  with  UX   and  design  leadership • Augment  team  weakness  to  make  strength • Show  value  UX  brings mfbrodie @BigDesign |  #BigD2015
  47. 47. Where  add  value? Collaboration Business  Team • UX helps  visualize   features Developer   Team • UX helps  make   UI’s  look  good • UX  helps  us  make   sense  of  system   for  users QA  Team   • UX helps  them   understand  how  it   works Users • UX represents   interests mfbrodie @BigDesign |  #BigD2015
  48. 48. Broadcast Meeting  in  person  isn't   the  only  way Use  your  communication       tools  wisely Makin'  friends Build  relationships  online Broadcast Work  live  and  in  real-­‐time Nobody  reads   Be  sure  people  read  your  work Make  it  real Share  your  work Call  a  member  of  the   audience Keep  people  involved mfbrodie @BigDesign |  #BigD2015
  49. 49. Broadcast  Your  Work Your  work  includes: – Sketching,  drawing  and  writing – Live  updates  and  edits Also  share  what  goes  into  your  work: – What  you  do   – How  you  think – What’s  your  process mfbrodie @BigDesign |  #BigD2015
  50. 50. Show  don’t  tell People  understand  your  job  when  you   show  them  what  you  do mfbrodie @BigDesign |  #BigD2015
  51. 51. Share  your  screen,  prototypes…. Get  used  to  sharing  your  screen  on  WebEx,  Fuze,   GotoMeeting,  Skype,  etc. • Share  the  prototype • Share  the  PowerPoint • Share  the  wireframe mfbrodie @BigDesign |  #BigD2015
  52. 52. • Give  the  team  control  of  your  screen  to  draw • Encourage  them  to  create  a  PowerPoint  slide – Or  other  drawing Let  them  try  to  create  a  solution Get  them  to  draw! mfbrodie @BigDesign |  #BigD2015
  53. 53. Working  with  users?  Do  the  same! • Include  the  team  in  your  testing  process • Review  the  methodology  you  will  use,   questions  asked • Broadcast  the  test/review  if  you  can • Review  the  results  with  your  team mfbrodie @BigDesign |  #BigD2015
  54. 54. One  approach  to  connect… • Be  like  a  test  participant   • Speak  everything  you  were  thinking  thru  the   process – Broadcast  your  brain • Don’t  just  present  the  result  – present  how   you  go  there mfbrodie @BigDesign |  #BigD2015
  55. 55. Nobody  Reads Meeting  in  person  isn't   the  only  way Use  your  communication       tools  wisely Makin'  friends Build  relationships  online Broadcast Work  live  and  in  real-­‐time Nobody  reads   Be  sure  people  read  your  work Make  it  real Share  your  work Call  a  member  of  the   audience Keep  people  involved mfbrodie @BigDesign |  #BigD2015
  56. 56. Nobody  reads Don't  assume  that  people  are  reading  your   emails  or  documents mfbrodie @BigDesign |  #BigD2015
  57. 57. “The Pew  Research  Center reported …  that   nearly  a  quarter  of  American  adults  had  not   read  a  single  book  in  the  past  year  [2014].  As  in,   they  hadn't  cracked  a  paperback,  fired  up  a   Kindle,  or  even  hit  play  on  an  audiobook  while  in   the  car.” -­‐-­‐Jordan  Weissman,  The  Decline  of  the  American  Book   Lover http://www.theatlantic.com/business/archive/2014/01/the-­‐decline-­‐of-­‐the-­‐ american-­‐book-­‐lover/283222/ mfbrodie @BigDesign |  #BigD2015
  58. 58. Story  Time Adding  site  navigation  or… ….A  Tale  of  Arrogance mfbrodie @BigDesign |  #BigD2015
  59. 59. Lessons  learned 1. Actively  review  your  documents,  prototypes,   etc.  with  the  team  regularly 2. Show  – don’t  tell 3. Make  sure  everyone  understands  what  you   are  trying  to  do 4. Get  people  involved  to  help  you mfbrodie @BigDesign |  #BigD2015
  60. 60. Turn  reviews  into  an  event Like  a  multi-­‐player  interactive  game  where   everyone  contributes mfbrodie @BigDesign |  #BigD2015
  61. 61. When  it  comes  to  testing  results… Same  methods  apply If  you  can’t  broadcast  your  usability  testing  to   the  team  during  testing  day… Make  sure  you  present  the  results Get  your  team  involved Incorporate  the  results  in  your  design  presentations mfbrodie @BigDesign |  #BigD2015
  62. 62. Why  not  just  over-­‐communicate? Just  remember  the  Tale  of  Arrogance  story Over-­‐communication  gets  tuned  out Need  to  get  team  engaged  and  involved  to   understand  the  vision  and  what’s  happening mfbrodie @BigDesign |  #BigD2015
  63. 63. Make  it  real Meeting  in  person  isn't   the  only  way Use  your  communication       tools  wisely Makin'  friends Build  relationships  online Broadcast Work  live  and  in  real-­‐time Nobody  reads   Be  sure  people  read  your  work Make  it  real Share  your  work Call  a  member  of  the   audience Keep  people  involved mfbrodie @BigDesign |  #BigD2015
  64. 64. Make  it  real Create  and  share  prototypes  /  documentation “I  need  to  see  it!” mfbrodie @BigDesign |  #BigD2015
  65. 65. Show  – don’t  tell! • Show  how  something  works • Show  multiple  options – All  options  asked  for  – show  how  they  work  and   why  one  approach  may  be  better  than  another • Show  how  you  think   • Show  how  you  got  there  – iterative  thoughts mfbrodie @BigDesign |  #BigD2015
  66. 66. Provide  Links  for  Review • Self-­‐sufficiency and  independence • Let  people  play  and  contribute • Provide  the  basis  for  innovation  and  new  ideas mfbrodie @BigDesign |  #BigD2015
  67. 67. How  do  you  share? Where  are  you  in  the  process? mfbrodie @BigDesign |  #BigD2015
  68. 68. UX  Process Concepts  &   Visualizations Diagrams,  wireframes,   infographics Collaborate  with  the   business  to  make  their   vision  tangible Structure  &   Frameworks Navigation,  general  page   layout  in  drawing  or   rough  prototype  form Create  a  framework  for   functionality Requirements  &   Stories Prototypes,  detailed   wireframes,  specs  – include  cases Determine  how  the  user   will  use  functionality Enhancements Same  as  Requirements   &  Stories Add  to  existing  app Working  towards  specifics Drawings,  pictures,  sketches Prototypes,  specs mfbrodie @BigDesign |  #BigD2015
  69. 69. UX  Process Concepts  &   Visualizations Diagrams,  wireframes,   infographics Structure  &   Frameworks Navigation,  general  page   layout  in  drawing  or   rough  prototype  form Requirements  &   Stories Prototypes,  detailed   wireframes,  specs  – include  cases Enhancements Same  as  Requirements   &  Stories Working  towards  specifics Drawings,  pictures,  sketches Prototypes,  specs • InDesign,  Illustrator • InVision • UXPin • Vision/Omnigraffle • Moqups • Sketch • Balsamiq • Axure • UXPin • Moqups • Proto.io • InDesign/illustrator/Photoshop • Flinto • Sketch • iRise
  70. 70. Call  a  member  of  the  audience Meeting  in  person  isn't   the  only  way Use  your  communication       tools  wisely Makin'  friends Build  relationships  online Broadcast Work  live  and  in  real-­‐time Nobody  reads   Be  sure  people  read  your  work Make  it  real Share  your  work Call  a  member  of  the   audience Keep  people  involved mfbrodie @BigDesign |  #BigD2015
  71. 71. To  zone  out  or  not  zone  out…that  is   the  question mfbrodie @BigDesign |  #BigD2015
  72. 72. Call  a  member  of  the  audience Your  mission:   Stop  multi-­‐tasking  on  your  team mfbrodie @BigDesign |  #BigD2015
  73. 73. Techniques  to  try • Ask  questions • Encourage  banter  for  engagement • Be  unpredictable • Special  guests   – Encourage  others  to  present  on  your  call • Musical  facilitators – Make  the  team  part  of  the  experience mfbrodie @BigDesign |  #BigD2015
  74. 74. Online  Innovation  Games • Needed  to  better  understand  the  businesses   and  what  they  needed • We  played  Speedboat  and  Buy  a  Feature mfbrodie @BigDesign |  #BigD2015
  75. 75. What  we  learned • It  was  the  most  fun  and  memorable  call  they   were  on  -­‐ EVER • Brutally  honest  – but  necessary  – conversations • Sense  of  bonding  and  breaking  barriers • Enjoyed  participating mfbrodie @BigDesign |  #BigD2015
  76. 76. Remember  multi-­‐player  game… • Include/involve  others  – pass  them  the  mic • Make  sure  everyone  has  something  to  do • Get  everyone  to  generate  an  idea mfbrodie @BigDesign |  #BigD2015
  77. 77. Wrap  up Meeting  in  person  isn't   the  only  way Use  your  communication         tools  wisely Makin'  friends Build  relationships  online Broadcast Work  live  and  in  real-­‐time Nobody  reads   Be  sure  people  read  your  work Make  it  real Share  your  work Call  a  member  of  the   audience Keep  people  involved mfbrodie @BigDesign |  #BigD2015
  78. 78. Share  Your  Stories • What  worked  for  you?  What  challenges  did   you  face? • How  does  your  team  work?   • What  makes  you  proud  of  your  virtual  team? mfbrodie @BigDesign |  #BigD2015

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