Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Get to know the people
in the room - Instructions.
1. Everyone stand up
2. Your goal is to look for a partner
3. Find some...
Maor Cohen | Pickspace CEO
• Combat soldier in undercover unit.
• Lived in Berlin three years – Israeli embassy
• Presiden...
Coworking Spaces
Today it’s only 1% of
the real estate in the
world
Pickspace on Shark Tank
Pickspace.com is working with
coworking spaces around the
world.
Software for
the space manager
What am I going to talk about?
ISRAEL – COWORKING SPACE INDUSTRY
Ø HOW DID IT GROW SO FAST
Ø WHO ARE THE PLAYERS
COWORKING SPACE IN GENERAL
Ø WHERE TO OP...
Israel coworking
space industry
• Jan 2016 – 40 locations
• Jan 2017 - 68 locations
• OCT 2018 – 200 locations
How did Isr...
As a global hub for startups and a pioneer for
new technologies, Israel is a world class
innovator with an economy that’s ...
How did it
Grow so fast?
• According to the 2018 Global Startup Ecosystem Report
• Tel Aviv has the highest number of startups per capita in the wo...
WHO ARE
THE people who use
coworking spaces
in Israel?
o Entrepreneurs
o Freelancers
o Startups
o Artists
o Small business...
Some of the
Coworking space
companies
Locations :
11 buildings in Israel
Mostly:
tech companies
Enterprise
Locations :
4 locations in Israel
Mostly :
Tech startups &
Accelerator
Locations :
3 buildings in Israel
40 locations worldwide
Mostly :
Tech companies after big
round of funding &
Enterprise
Locations :
15 locations in Israel
Mostly :
S/M Companies &
Enterprise
Locations :
4 locations in Israel
6 worldwide
Mostly :
Tech companies &
freelancers
Conclusions Israel
COWORKING SPACE
IN GENERAL
More and more people and corporates are moving
into coworking spaces
“By 2020, 50% of large companies will have some form ...
• We are in the era of entrepreneurs.
• Corporations are adopting co-working space
culture (IBM, MICROSOFT…)
• 20% of the ...
HOW TO CHOOSE A LOCATION TO
OPEN NEW COWORKING SPACE
ü Y
ü Location / Transportation
ü People wants to work 18 min walk fr...
ü MANAGEMENT
ü DAY TO DAY
ü CLEANING
ü EVENTS
ü COOPERATIONS
ü HAPPY HOURS
ü TOURS AND SALES
HOW TO OPERATE A
COWORKING SP...
89% of the coworking has this sentence
on their website:
How to create
Differentiation ?
WE ARE NOT
JUST A COWORKING SPACE
Ø Instead of saying what you are not –
say what you do!
Ø Focus on your content
Ø Focus on your mission
Ø Focus on your me...
How to create
a brand ?
How to create
a brand ? • Branding
• Design
• Font
• Keep pushing what you believe
Is it all about Community ?!
v What do you think?
v What is it a community?
v Why are we building communities?
v The community as a profitable model
v ...
How to grow your
business ?
Coworking space brands require a set of
logistic & tech solutions as well as tools to
grow a thriving community.
Coworking...
White Label App - Flexible & branded
Spacebook Software
Spacebook.
WORKSHOP – masterclass
Business – operation
The
mission
Ø Every 3 couples are building a new brand
You need to “open” a new brand in 20 min
Ø Name
Ø Find Location
Ø T...
Thank you
Israël coworking market: from 40 to 200 spaces in 2 years time - What kind of positioning strategy can one put in place in...
Israël coworking market: from 40 to 200 spaces in 2 years time - What kind of positioning strategy can one put in place in...
Israël coworking market: from 40 to 200 spaces in 2 years time - What kind of positioning strategy can one put in place in...
Upcoming SlideShare
Loading in …5
×

Israël coworking market: from 40 to 200 spaces in 2 years time - What kind of positioning strategy can one put in place in an over-competitive environment? -- Maor Cohen

814 views

Published on

Coworking Europe Conference 2018, Amsterdam, Day 3
#CoworkingEU

Published in: Real Estate
  • Be the first to comment

  • Be the first to like this

Israël coworking market: from 40 to 200 spaces in 2 years time - What kind of positioning strategy can one put in place in an over-competitive environment? -- Maor Cohen

  1. 1. Get to know the people in the room - Instructions. 1. Everyone stand up 2. Your goal is to look for a partner 3. Find someone that you haven’t spoken with yet 4. 2 Conditions • someone from a different country that you have something in common with • someone sitting at least 2 rows from you 5. Find a seat together 6. In 7 min we are removing 10 chairs so if you snooze you loose and will stand for the rest of the lecture ;) 7. GO
  2. 2. Maor Cohen | Pickspace CEO • Combat soldier in undercover unit. • Lived in Berlin three years – Israeli embassy • President & Founder of the International Entrepreneurship Students Community (IESC) • Leading the connection of entrepreneurs from Israel and US universities - MIT, NYC, Columbia. BU… • Law degree + Bar exam and practicing law. • Marketing and management degree, • Masters of Law and finance, L.L.M • In 2015 after being fascinated by the uprisal of co- working spaces, he co-founded Pickspace to help build and grow the field.
  3. 3. Coworking Spaces Today it’s only 1% of the real estate in the world
  4. 4. Pickspace on Shark Tank
  5. 5. Pickspace.com is working with coworking spaces around the world.
  6. 6. Software for the space manager
  7. 7. What am I going to talk about?
  8. 8. ISRAEL – COWORKING SPACE INDUSTRY Ø HOW DID IT GROW SO FAST Ø WHO ARE THE PLAYERS COWORKING SPACE IN GENERAL Ø WHERE TO OPEN NEW COWORKING SPACES Ø HOW TO GET MORE LEADS Ø HOW TO OPERATE A COWORKING SPACE Ø COMMUNITY OR NO COMMUNITY? Ø HOW TO DIFFERNRIATE YOURSELF FROM OTHER SPACES? Ø HOW TO CREATE A BRAND Ø THINK OUTSIDE OF THE BOX WORKSHOP – CREATE THE SPACE OF 2020 - PRIZE Ø INSTRUCTIONS FOR THE WORKSHOP Ø 3 SELECTED GROUPS WILL PRESENT AT THE END.
  9. 9. Israel coworking space industry • Jan 2016 – 40 locations • Jan 2017 - 68 locations • OCT 2018 – 200 locations How did Israel become one of the leading coworking space industries?
  10. 10. As a global hub for startups and a pioneer for new technologies, Israel is a world class innovator with an economy that’s ideal for opening shared workspace.
  11. 11. How did it Grow so fast?
  12. 12. • According to the 2018 Global Startup Ecosystem Report • Tel Aviv has the highest number of startups per capita in the world • The highest investment of GDP in research and development (R&D) • 1,300 startups are established in Israel every year. • Tel Aviv has 1 startup for every 1,400 people. Just for comparison: • France has 1 startups for every 12,400 people. • Germany has 1 startups for every 3,100 people. • The UK has 1 startups for every 7,200 people. People are happy J • An estimated 300 days of sunshine a year Tel Aviv - the hub of the start up nation.
  13. 13. WHO ARE THE people who use coworking spaces in Israel? o Entrepreneurs o Freelancers o Startups o Artists o Small businesses o Divisions of large corporations o Lawyers. o Students o Hubs and accelerators
  14. 14. Some of the Coworking space companies
  15. 15. Locations : 11 buildings in Israel Mostly: tech companies Enterprise
  16. 16. Locations : 4 locations in Israel Mostly : Tech startups & Accelerator
  17. 17. Locations : 3 buildings in Israel 40 locations worldwide Mostly : Tech companies after big round of funding & Enterprise
  18. 18. Locations : 15 locations in Israel Mostly : S/M Companies & Enterprise
  19. 19. Locations : 4 locations in Israel 6 worldwide Mostly : Tech companies & freelancers
  20. 20. Conclusions Israel
  21. 21. COWORKING SPACE IN GENERAL
  22. 22. More and more people and corporates are moving into coworking spaces “By 2020, 50% of large companies will have some form of shared office space” link Market size: $22,000,000,000
  23. 23. • We are in the era of entrepreneurs. • Corporations are adopting co-working space culture (IBM, MICROSOFT…) • 20% of the SP 500 are utilizing coworking spaces. The future of Real estate is changing
  24. 24. HOW TO CHOOSE A LOCATION TO OPEN NEW COWORKING SPACE ü Y ü Location / Transportation ü People wants to work 18 min walk from home ü Industry ü Pricing (!) ü Marketing ü Profitable = 60-80% occupied
  25. 25. ü MANAGEMENT ü DAY TO DAY ü CLEANING ü EVENTS ü COOPERATIONS ü HAPPY HOURS ü TOURS AND SALES HOW TO OPERATE A COWORKING SPACE?
  26. 26. 89% of the coworking has this sentence on their website: How to create Differentiation ? WE ARE NOT JUST A COWORKING SPACE
  27. 27. Ø Instead of saying what you are not – say what you do! Ø Focus on your content Ø Focus on your mission Ø Focus on your members Ø For example – Sarona space Ø For example Knotel Ø For example The wing How to create Differentiation ? This is how you create Differentiation
  28. 28. How to create a brand ?
  29. 29. How to create a brand ? • Branding • Design • Font • Keep pushing what you believe
  30. 30. Is it all about Community ?!
  31. 31. v What do you think? v What is it a community? v Why are we building communities? v The community as a profitable model v A community as a marketing tool
  32. 32. How to grow your business ?
  33. 33. Coworking space brands require a set of logistic & tech solutions as well as tools to grow a thriving community. Coworking space companies = Real Estate Companies
  34. 34. White Label App - Flexible & branded
  35. 35. Spacebook Software
  36. 36. Spacebook.
  37. 37. WORKSHOP – masterclass Business – operation
  38. 38. The mission Ø Every 3 couples are building a new brand You need to “open” a new brand in 20 min Ø Name Ø Find Location Ø Theme Ø Differentiation Ø How much money you need Ø Your slogan
  39. 39. Thank you

×