Tech Startup Growth Hacking 101 - Basics on Growth Marketing
EAFIT BUSINESS ENGLISH - HEALTH SYSTEM TRICKERENCY: ANGELA
1.
2. WHAT IS TRICKERENCY?
Trickery + Transparency
• Contradictory but a reality
• The way Health Care System in Colombia is
embezzeled through corruption
A documentary
• Power through Knowledge
• Statistics
• Case-based Documentary to generate an
emerging chorus raising the level of discussion
• Ways to embezzel Health Care System
3. DO YOU HAVE PRE PAID MEDICINE OR ANY
OTHE TYPE OF PRIVATE HEALTH ASSURANCE?
A.Yes
B. No
Yes
No
0%
100%
4. DO YOU TRUST YOUR HEALTH CARE PROVIDER?
A.Yes
B. No
Yes
No
50%50%
5. HAVE YOU EVER HEARD ABOUT DISEASE
MONGERING?
A.Yes
B. No
Yes
No
100%
0%
6. WHAT IS SOCIAL SECURITY CIRCUMVENTION?
A. Not paying your monthly
dues to the HMO
B. Paying a lower fee than
the one you should pay
C. Not using Health Care
System services
D. Signing on a pre-paid
health insurance
E. No idea
7. HOW MUCH DO YOU THINK WAS CHARGED TO
FOSYGA DUE TO NON-POS SERVICES IN 2012?
A. Less than 1.000
Million Col Pesos
B. More than 1 Billion
Col Pesos
C. Those Charges are
not permitted
D. I do not even know
what Fosyga is
A. B. C. D.
25%
0%0%
75%
8. LET’S TALK ABOUT THE SYSTEM
1993
• Law 100
2007
• Law 1122
2008
• Sentence 760
2011
• Law 1438
2013
• Health Care System Reform
MANY CHANGES, A PROBLEM THAT
PERSISTS
9. THA MAIN PROBLEM
• Population is still Blind or not aware of this problem
• No matter if the Documentary is not a way of fighting
corruption, at least you will know how our money is being
stold.
Ask yourself:
Is healthcare crisis what you've been led to believe?
Is the Health Care System the biggest monopoly in today’s
society?
You know what the doctor tells you, but who’s telling your
doctor what to say?
10. Funds detour
Excessive
Charges
Quid pro Quo
Paid per listed
patient
Dead people
registration in
the System
Toc Toc
No, No
Ask for
something and
you will be fired
Incremental
Invoicing
Covered
Monopoly
Mongering
Diseases
Perks and gifts
TICKERIES
12. INVESTORS PAYBACK
Depending on Pledge: Get from “special
thanks” on the website up to get a full
trimester consultant services for your
compliance program if you are a Health Care
Institution.
We need more than money…
Tell us your stories
Donate time and experience
Let´s go forward