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“Health is a state of complete
physical, mental and social well-
being, and not merely the absence
of disease or infirmity.” -World
Health Organization
Welcome to Best In Corporate Health
Personalizing Employee Wellness
Employees ARE the Template for the Process….
This Presentation covers the HRA, CCA and the live, interactive webinars and
coaching offered by Best In Corporate Health. For the incentivized with
wearable technology programs please see our slideshare:
https://www.slideshare.net/ShiraLitwackMedicalF/risk-analytics-with-incentives
HRA: Health Risk Assessment
CCA: Corporate Culture Assessment
Your Corporate Happy Place
Detailed, Driven, Focused
Character & Integrity
Productivity
Camaraderie
Happiness
Loyalty
Minimize Presenteeism
Minimize Absenteeism
“Criticism may not be agreeable, but it
is necessary. It fulfills the same
function as pain in the human body. It
calls attention to an unhealthy state of
things.”
Winston Churchill
A Health Centric Corporate Health Culture
Attracting talent
Employee Retention
“Physical fitness is not only
one of the most important
keys to a healthy body, it is
the basis of dynamic and
creative intellectual
activity.” -John F. Kennedy
Physical Fitness Is More Than Exercise Tolerance
• A state of Physical Well-Being
• A state of Psychological & Emotional Strength
• The ability to perform Daily Demands, Occupations & Activities
• Stronger ability to Prevent/Recover from Disease
• Productivity and Focus
• Ability to Manage Stress & Mood
• Ability to Manage & Integrate Multiple Priorities
Intellectual/Physical Fitness
Minimization of Oxidative Stress
Circadian Rhythms
Stress Management
Exercise & Physical Activity
Nutrition
Understanding Lifestyle Choices
Restorative Sleep
Health From the Cell?
FUN = Adherence
Individualized Measurable A family thing Engaging Participative
Camaraderie…..with a Good Dose of Healthy Competition
Liberating…..Not Limiting…
We could share the Tale of the Telomere……
(the telomere is a tail on the DNA)
How cells are functioning (or not) is the epicentre of health… perception of
happiness, focus, energy, mood, disease prevention – the overall ability to
optimize a person’s ability to function
When we talk about true health  and stress management- we need to go right down
to the very center of our being – cell health, our cell-being…all 70 trillion!!
Stress Reduction
Exercise & Physical
Activity
Nutrition
Hectic Schedules Peace Oxidative Stressors
Lifestyle Choices Sleep Hormonal Balance
Productivity
Course Development
Best In Corporate Health has designed
hundreds of courses for a wide variety of
industries. We can prerecord - and
employees can participate on their own
time. All courses have detailed workbooks
to accompany the program, action plans &
goal setting process to implement the
newly learned health skills.
We also offer to perform an HRA & CCA to
determine which courses will be most
beneficial to the employees.
There is a flat fee for course development,
we customize to your organization, make it
relevant to your industry.
Health Risk Assessment/Corporate Culture Assessment
HRA
▪ Confidentiality – encouraging employee participation
▪ Bring attention to potential health risks
▪ Provide the template for your company health processes
▪ A sense of mindfulness to the process assuring engagement
▪ Engagement Based Wellness
CCA: Employee perception of
your company…..Much better
than reading about it on social
media!
All webinars are leader led
by highly specialized
professionals
• Completely interactive, ability to ask
questions (privately)
• Webinars are followed by open
sessions for coaching, answering
questions, implementation
• Email support
We pride ourselves on our difference: Its like having multiple personal
health coaches, the support of camaraderie, participating in privacy, at the most
affordable cost. You’re cutting out the middleman - we are the specialists
Following are sample categories of health topics.
Please contact us for specific requests. And remember,
the HRA will give us great insight into designing your
health process
Chronic Disease Management/ Prevention
Chronic diseases and conditions are
the major drivers of sickness, disability,
and health care costs in the nation
Half of all adults—have 1+ chronic
health conditions. One of four adults had
two or more chronic health conditions.
7/10 causes of death in 2015 were chronic
diseases. Two of these chronic diseases—
heart disease and cancer—together
accounted for nearly 48% of all deaths.
80% of these preventable
Diagnosed and undiagnosed diabetes:
29.1 million people or 9.3% of the population have diabetes.
Undiagnosed: 8.1 million people (27.8% of people with
diabetes are undiagnosed).2015
Sleep Disorders in the Workplace
The economic burden of undiagnosed sleep apnea among American adults is
approximately $149.6 billion in 2015. Sleep Apnea is only  1/80 possible sleep
disorders.
Sleep Dysfunctions
▪ 50% less productive
▪ 3.6 X more in medical claims costs
▪ Unknowingly, are responsible for 80% of healthcare costs
▪ 3 X more likely to cause workplace accidents
▪ 2.2 X more likely to cause extended disability
▪ 242% more sick days
Smoking Cessation
A June 2013 study Professor Micah Berman of Ohio State U reveals the costs
of employees who smoke is far greater than estimated by the CDC.  The
average cost burden of a smoker to the employer is  $6,000/year greater than
a never smoked employee. Professor Berman’s data is crucial to companies
considering implementing a smoking cessation program.
To listen to my interview with Professor Berman:
http://bestincorporatehealth.com/cost-of-smoking-employees-micah-berman
Oxidative Stress…..Physiological Stress
Our health risk assessments and health
processes include a detailed measurement
of oxidative stressors in our lives. From this
we build better coping mechanisms,
maximizing health and performance. 
Cancer, aging, heart disease…mood
disturbances….many of these are the product of a
disturbance to our cellular health. The functioning of our
cells are are affected by the constant bombardment of
viruses, toxins, mutagens, carcinogens, bacteria and we
are at the mercy of having a strong inner ecosystem
(immune system, circulation, digestive system….) to
keep us our of cellular stress. What we need to do is
discover what oxidative stressors we have in our lives,
that are sabotaging our best efforts.
Financial Stress
An April 2017 study by CreditCards.com ( a credit card
comparison company) showed money is causing 65% of
Americans to lose sleep at night.  Healthcare & insurance costs
overtook retirement savings as the primary source of anxiety,
for the first time in a decade. This is a 3% increase in sleepless
nights since 2015.
High financial stress levels and concerns over debt are associated with
increased risk for ulcers, migraines, heart attacks, and of course sleep
disturbances, according to the American Psychological Association (APA),
and those conditions are “ just the beginning of how your money affects your
body and mind.” As a result of financial stress, people adopt poor coping
mechanisms, lifestyle choices. In this study the APA found 69% of Americans
were stressed about money, and the most common coping mechanisms
included binge eating and excessive alcohol consumption and depression is a
common result of financial stress
Nutrition & Digestion…We are NOT just what we eat…..but if we didn’t digest &
absorb it…..we did not feed our body
The immune system present in the gut makes more immunological
decisions in a day than the rest of the immune system does in a lifetime
Naturopathy and ancient Chinese medicine have
recognized the extent of the gut flora’s role in human
health and disease. Only recently, all medicine is
beginning to address gut health from this perspective.
Among other things, the gut flora promotes normal
gastrointestinal function, provides protection from
infection, regulates metabolism and, again,  comprises
more than 75% of our immune system. It is our immune
optimization that determines our state of well being.
Work/Life Integration
Work life balance requires a meeting of 3 cultures – the workplace culture, the culture
within the employee, and the culture within their personal community
A 2015 study by Ernst & Young polled 1200 employees
from 8 countries around the world. 1/3 participants said
work life balance is becoming more difficult. A study a
few months earlier found that there was a large
disconnect between human resources and employees.
67% of HR professionals said their employees had a
good work life balance, where only 45% of the employees
agreed with that, reporting that they had little time for a
personal life.
Physical Activity & Exercise
Poor diet, lack of exercise
and other major risk factors
for heart disease and
stroke are responsible for at
least 25 percent of
companies healthcare
costs. Is it any wonder,
then, that investing in the
health of employees is one
of the best decisions a
company can make?   
American Heart
Association….
Cognitive Functioning & Productivity
Cognitive health determines what work we can do and for how long and is
strongly affected by physical health, sleep hygiene, nutrition, physical
activity and exposure to oxidative stressors. Cumulatively, we have the
foundation for cognitive functioning, therefore,   performance and
productivity.
Neuroplasticity…..A message from the CDC…
“The CDC priorities reflect expansive literature focused on modifiable lifestyle and behavioral
factors potentially associated with cognitive decline. A key concept underlying these efforts is the
idea of neuroplasticity, or the capacity of the brain to reorganize, change its neural structure, and
form new neural connections throughout life. The discovery of the brain’s ability to grow new
neurons at any age represents a major departure from the previous understanding of the brain as
fully formed early in life. Researchers now believe that the brain changes throughout life, growing
new cells and altering neural structures in response to certain environmental input.” ……Aging is
not a disease. Understanding how our lifestyle choices and exposures influences our
neuroplasticity is the key to continued cognitive performance, increasing our ability to learn,
perform and become increasingly productive.
Sexual Health
A July 2015 study from the University of Warwick concluded
“We find that human happiness has large and positive causal
effects on productivity. Positive emotions appear to invigorate
human beings.” Happy employees average a 12% spike in
productivity while unhappy employees tend to be 10% less
productive.
A 2014 study (University of L’Aquila, L’Aquila, Italy) 
concluded over half of men with erectile dysfunction
do not discuss it with their physician and have a
decreased HRQoL (health related quality of life) and
a significantly higher impairment on work
productivity.
Circadian Rhythms / Hormonal Balance
• Poor communication skills
• Deterioration in job performance
• Problems with focus and attention
• Impairments in driving or operating heavy equipment
• More costly workplace errors
• Reduced ability to learn and remember new things on the job
• Increases in disordered mood
• A higher likelihood for taking unhealthy risks
• Loss of flexibility and adaptability while at work
HRA: Health Risk Assessment
CCA: Corporate Culture Assessment
Incentivizing with Wearable Technology
BICH can also design an Incentivized with wearable technology program. Along
with the HRA & CCA, for the cost of the wearable technology only, BICH further
customizes the HRA and the wellness programs based on the detailed biometrics
obtained from the wearable device.
New heights of personalization…..employees biometrics determine the wellness
program…..
Best In Corporate Health Incentivized Wellness Includes:
• Device
• Customized Live & Interactive Webinars
• Customized HRA & CCA
• Data for customization IS your employee biomarkers,,,,,
All for the Cost of the Device
⇒
getting a wellness program
at no extra cost
Incentivizing slideshare: https://www.slideshare.net/ShiraLitwackMedicalF/incentivizing-with-wearable-technology
Connecting the Dots:
▪ Incentives increase success of a program
▪ Health challenges increase participation promoting engagement
▪ Monitoring our health increases  our motivation for a healthier lifestyle
▪ Tracking biomarkers allows us to provide health care professionals
valuable data
▪ Tracking biomarkers is valuable data for the development of specific,
targeted health programs
▪ Employee health builds productivity and engagement
▪ People are loving wearable devices
▪ True health from the cell promotes mood and happiness
Best In Corporate Health, Shira Litwack
Corporate health programs…what a wonderful way to affordably  make the
world a happier, healthier place. 
Shira Litwack – The Corporate Happy Place medical fitness professional, Cancer
Exercise Specialist, BSc Chemistry, Medical Exercise Specialist, Holistic Nutritionist,
addiction recovery, Radio Host, and regularly interviewed for the science…..
Chief Health Enthusiast – Best In Corporate Health
We work with a team of 20 health experts, providing live, interactive webinars and
coaching - its like having your own personalized health coaches - specialized in programs
from health, nutrition, exercise, physical activity, financial stress, work life integration,
sexual health…..we have the coaches.
No middleman. We are the specialists bringing you the science. Your are paying strictly for
your health design and process…no middlemen at all. Just us.

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Personalizing Employee Wellness - Biometrics & Genomics determine Employee Wellness Strategy

  • 1. “Health is a state of complete physical, mental and social well- being, and not merely the absence of disease or infirmity.” -World Health Organization Welcome to Best In Corporate Health Personalizing Employee Wellness Employees ARE the Template for the Process….
  • 2. This Presentation covers the HRA, CCA and the live, interactive webinars and coaching offered by Best In Corporate Health. For the incentivized with wearable technology programs please see our slideshare: https://www.slideshare.net/ShiraLitwackMedicalF/risk-analytics-with-incentives HRA: Health Risk Assessment CCA: Corporate Culture Assessment
  • 3. Your Corporate Happy Place Detailed, Driven, Focused Character & Integrity Productivity Camaraderie Happiness Loyalty Minimize Presenteeism Minimize Absenteeism “Criticism may not be agreeable, but it is necessary. It fulfills the same function as pain in the human body. It calls attention to an unhealthy state of things.” Winston Churchill A Health Centric Corporate Health Culture Attracting talent Employee Retention
  • 4. “Physical fitness is not only one of the most important keys to a healthy body, it is the basis of dynamic and creative intellectual activity.” -John F. Kennedy
  • 5. Physical Fitness Is More Than Exercise Tolerance • A state of Physical Well-Being • A state of Psychological & Emotional Strength • The ability to perform Daily Demands, Occupations & Activities • Stronger ability to Prevent/Recover from Disease • Productivity and Focus • Ability to Manage Stress & Mood • Ability to Manage & Integrate Multiple Priorities
  • 6. Intellectual/Physical Fitness Minimization of Oxidative Stress Circadian Rhythms Stress Management Exercise & Physical Activity Nutrition Understanding Lifestyle Choices Restorative Sleep
  • 7. Health From the Cell? FUN = Adherence Individualized Measurable A family thing Engaging Participative Camaraderie…..with a Good Dose of Healthy Competition Liberating…..Not Limiting… We could share the Tale of the Telomere…… (the telomere is a tail on the DNA) How cells are functioning (or not) is the epicentre of health… perception of happiness, focus, energy, mood, disease prevention – the overall ability to optimize a person’s ability to function When we talk about true health  and stress management- we need to go right down to the very center of our being – cell health, our cell-being…all 70 trillion!!
  • 8. Stress Reduction Exercise & Physical Activity Nutrition Hectic Schedules Peace Oxidative Stressors Lifestyle Choices Sleep Hormonal Balance Productivity
  • 9. Course Development Best In Corporate Health has designed hundreds of courses for a wide variety of industries. We can prerecord - and employees can participate on their own time. All courses have detailed workbooks to accompany the program, action plans & goal setting process to implement the newly learned health skills. We also offer to perform an HRA & CCA to determine which courses will be most beneficial to the employees. There is a flat fee for course development, we customize to your organization, make it relevant to your industry.
  • 10. Health Risk Assessment/Corporate Culture Assessment HRA ▪ Confidentiality – encouraging employee participation ▪ Bring attention to potential health risks ▪ Provide the template for your company health processes ▪ A sense of mindfulness to the process assuring engagement ▪ Engagement Based Wellness CCA: Employee perception of your company…..Much better than reading about it on social media!
  • 11. All webinars are leader led by highly specialized professionals • Completely interactive, ability to ask questions (privately) • Webinars are followed by open sessions for coaching, answering questions, implementation • Email support We pride ourselves on our difference: Its like having multiple personal health coaches, the support of camaraderie, participating in privacy, at the most affordable cost. You’re cutting out the middleman - we are the specialists
  • 12. Following are sample categories of health topics. Please contact us for specific requests. And remember, the HRA will give us great insight into designing your health process
  • 13. Chronic Disease Management/ Prevention Chronic diseases and conditions are the major drivers of sickness, disability, and health care costs in the nation Half of all adults—have 1+ chronic health conditions. One of four adults had two or more chronic health conditions. 7/10 causes of death in 2015 were chronic diseases. Two of these chronic diseases— heart disease and cancer—together accounted for nearly 48% of all deaths. 80% of these preventable Diagnosed and undiagnosed diabetes: 29.1 million people or 9.3% of the population have diabetes. Undiagnosed: 8.1 million people (27.8% of people with diabetes are undiagnosed).2015
  • 14. Sleep Disorders in the Workplace The economic burden of undiagnosed sleep apnea among American adults is approximately $149.6 billion in 2015. Sleep Apnea is only  1/80 possible sleep disorders. Sleep Dysfunctions ▪ 50% less productive ▪ 3.6 X more in medical claims costs ▪ Unknowingly, are responsible for 80% of healthcare costs ▪ 3 X more likely to cause workplace accidents ▪ 2.2 X more likely to cause extended disability ▪ 242% more sick days
  • 15. Smoking Cessation A June 2013 study Professor Micah Berman of Ohio State U reveals the costs of employees who smoke is far greater than estimated by the CDC.  The average cost burden of a smoker to the employer is  $6,000/year greater than a never smoked employee. Professor Berman’s data is crucial to companies considering implementing a smoking cessation program. To listen to my interview with Professor Berman: http://bestincorporatehealth.com/cost-of-smoking-employees-micah-berman
  • 16. Oxidative Stress…..Physiological Stress Our health risk assessments and health processes include a detailed measurement of oxidative stressors in our lives. From this we build better coping mechanisms, maximizing health and performance.  Cancer, aging, heart disease…mood disturbances….many of these are the product of a disturbance to our cellular health. The functioning of our cells are are affected by the constant bombardment of viruses, toxins, mutagens, carcinogens, bacteria and we are at the mercy of having a strong inner ecosystem (immune system, circulation, digestive system….) to keep us our of cellular stress. What we need to do is discover what oxidative stressors we have in our lives, that are sabotaging our best efforts.
  • 17. Financial Stress An April 2017 study by CreditCards.com ( a credit card comparison company) showed money is causing 65% of Americans to lose sleep at night.  Healthcare & insurance costs overtook retirement savings as the primary source of anxiety, for the first time in a decade. This is a 3% increase in sleepless nights since 2015. High financial stress levels and concerns over debt are associated with increased risk for ulcers, migraines, heart attacks, and of course sleep disturbances, according to the American Psychological Association (APA), and those conditions are “ just the beginning of how your money affects your body and mind.” As a result of financial stress, people adopt poor coping mechanisms, lifestyle choices. In this study the APA found 69% of Americans were stressed about money, and the most common coping mechanisms included binge eating and excessive alcohol consumption and depression is a common result of financial stress
  • 18. Nutrition & Digestion…We are NOT just what we eat…..but if we didn’t digest & absorb it…..we did not feed our body The immune system present in the gut makes more immunological decisions in a day than the rest of the immune system does in a lifetime Naturopathy and ancient Chinese medicine have recognized the extent of the gut flora’s role in human health and disease. Only recently, all medicine is beginning to address gut health from this perspective. Among other things, the gut flora promotes normal gastrointestinal function, provides protection from infection, regulates metabolism and, again,  comprises more than 75% of our immune system. It is our immune optimization that determines our state of well being.
  • 19. Work/Life Integration Work life balance requires a meeting of 3 cultures – the workplace culture, the culture within the employee, and the culture within their personal community A 2015 study by Ernst & Young polled 1200 employees from 8 countries around the world. 1/3 participants said work life balance is becoming more difficult. A study a few months earlier found that there was a large disconnect between human resources and employees. 67% of HR professionals said their employees had a good work life balance, where only 45% of the employees agreed with that, reporting that they had little time for a personal life.
  • 20. Physical Activity & Exercise Poor diet, lack of exercise and other major risk factors for heart disease and stroke are responsible for at least 25 percent of companies healthcare costs. Is it any wonder, then, that investing in the health of employees is one of the best decisions a company can make?    American Heart Association….
  • 21. Cognitive Functioning & Productivity Cognitive health determines what work we can do and for how long and is strongly affected by physical health, sleep hygiene, nutrition, physical activity and exposure to oxidative stressors. Cumulatively, we have the foundation for cognitive functioning, therefore,   performance and productivity. Neuroplasticity…..A message from the CDC… “The CDC priorities reflect expansive literature focused on modifiable lifestyle and behavioral factors potentially associated with cognitive decline. A key concept underlying these efforts is the idea of neuroplasticity, or the capacity of the brain to reorganize, change its neural structure, and form new neural connections throughout life. The discovery of the brain’s ability to grow new neurons at any age represents a major departure from the previous understanding of the brain as fully formed early in life. Researchers now believe that the brain changes throughout life, growing new cells and altering neural structures in response to certain environmental input.” ……Aging is not a disease. Understanding how our lifestyle choices and exposures influences our neuroplasticity is the key to continued cognitive performance, increasing our ability to learn, perform and become increasingly productive.
  • 22. Sexual Health A July 2015 study from the University of Warwick concluded “We find that human happiness has large and positive causal effects on productivity. Positive emotions appear to invigorate human beings.” Happy employees average a 12% spike in productivity while unhappy employees tend to be 10% less productive. A 2014 study (University of L’Aquila, L’Aquila, Italy)  concluded over half of men with erectile dysfunction do not discuss it with their physician and have a decreased HRQoL (health related quality of life) and a significantly higher impairment on work productivity.
  • 23. Circadian Rhythms / Hormonal Balance • Poor communication skills • Deterioration in job performance • Problems with focus and attention • Impairments in driving or operating heavy equipment • More costly workplace errors • Reduced ability to learn and remember new things on the job • Increases in disordered mood • A higher likelihood for taking unhealthy risks • Loss of flexibility and adaptability while at work
  • 24. HRA: Health Risk Assessment CCA: Corporate Culture Assessment Incentivizing with Wearable Technology BICH can also design an Incentivized with wearable technology program. Along with the HRA & CCA, for the cost of the wearable technology only, BICH further customizes the HRA and the wellness programs based on the detailed biometrics obtained from the wearable device. New heights of personalization…..employees biometrics determine the wellness program….. Best In Corporate Health Incentivized Wellness Includes: • Device • Customized Live & Interactive Webinars • Customized HRA & CCA • Data for customization IS your employee biomarkers,,,,, All for the Cost of the Device ⇒ getting a wellness program at no extra cost Incentivizing slideshare: https://www.slideshare.net/ShiraLitwackMedicalF/incentivizing-with-wearable-technology
  • 25. Connecting the Dots: ▪ Incentives increase success of a program ▪ Health challenges increase participation promoting engagement ▪ Monitoring our health increases  our motivation for a healthier lifestyle ▪ Tracking biomarkers allows us to provide health care professionals valuable data ▪ Tracking biomarkers is valuable data for the development of specific, targeted health programs ▪ Employee health builds productivity and engagement ▪ People are loving wearable devices ▪ True health from the cell promotes mood and happiness
  • 26. Best In Corporate Health, Shira Litwack Corporate health programs…what a wonderful way to affordably  make the world a happier, healthier place.  Shira Litwack – The Corporate Happy Place medical fitness professional, Cancer Exercise Specialist, BSc Chemistry, Medical Exercise Specialist, Holistic Nutritionist, addiction recovery, Radio Host, and regularly interviewed for the science….. Chief Health Enthusiast – Best In Corporate Health We work with a team of 20 health experts, providing live, interactive webinars and coaching - its like having your own personalized health coaches - specialized in programs from health, nutrition, exercise, physical activity, financial stress, work life integration, sexual health…..we have the coaches. No middleman. We are the specialists bringing you the science. Your are paying strictly for your health design and process…no middlemen at all. Just us.