This document discusses the power of internet marketing, specifically social media and emerging trends. It outlines strategies for real estate agents to leverage free tools like Facebook, Twitter, YouTube and blogging to build their brand and engage with clients. Mobile technologies and local search are highlighted as important future trends for real estate marketing. Specific tactics and examples of how other agents are using these tools are provided.

2. Our Mission “ putting media power back in our clients’ hands ”

3. PART ONE – Social Media1. Facebook2. Twitter 3. Youtube4. Blogging 5. Enewsletters

4. I’m lucky, I’ve seen the future!… and it’s good news!

5. PART 2… live from New YorkFuture Trends1. Mobile2. Local3. Search

6. PART III1. CRM – MyDesktop2. The new Stocker Preston site2. Q+A

7. PART ONE – Social Media1. Facebook2. Twitter 3. Youtube4. Blogging 5. Enewsletters

9. Power that is SOCIAL MEDIA- free- powerful- scares big media silly- elected a President- not being used by your competitors (yet)

10. SOCIAL MEDIA – defined Social media refers to web sites whose information comes from its USERS. - incl blogs, youtube, facebook, twitter, flickr, slideshare, foursquare, …

11. Chad Hurley, Cofounder, Youtube.com

12. Mark Zuckerberg, Founder, Facebook

13. Biz Stone, Founder, Twitter.com

14. 1994 Age ofSurf 1998 Age ofSearch NOW Age ofSocial (media) FUTURE Age ofSemantic Web

15. “Markets are conversations” conversations among humans sound human natural, uncontrived, honest public switch quickly tell us something! (then we might speak to you) business is only part of our lives, it’s all of yours The Cluetrain Manifesto: The End of Business as Usual by Christopher Locke, Rick Levine, Doc Searls, David Weinberger Pub 1999 : read it for free at www.cluetrain.com

16. … people want to talk!

17. “Markets are conversations” Every ‘deal’ is a series of conversations

18. TRAD ADVERTISER … doesn’t do it for me anymorehttp://www.youtube.com/watch?v=heSudg-tfIk

19. At its most basic, you could (should) be…BLOGGINGon FACEBOOKon TWITTER

20. Advantages SOCIAL MEDIA- Cheap! and fast/instant- Reach / Accessible- Can be updated/improved- Democratic (power to the little guy)- It involves your clients (directly)

21. BLOGGING 101- a “web log”- foundation of SM?- Blogger.com / Wordpress / other- leave comments, post- video blog (“vlog”)http://blog.aussiehome.comhttp://www.therealestatemarketingmaven.com

22. THE RULES… not expensive in $’s Blog often, blog interesting Show yourpassion Encourage staff to blog Be authentic Ideas spread Allow publicto comment

23. You’re asking the wrong question, but since you asked… Better Traffic & SEO to your site Fun, empowering for you/staff Listen + Learn from your public Gather interesting content What goes around comes around “Markets are conversations” = the future of marketing?

24. Look at blogs, read loads of them If you had a soap box, what you speak about? Start one today (it’s free – www.blogger.com) How could your media (your website) have a blog?

25. Blogs are fantastic for SEO!

27. Mark Anderson’s << BLOG

28. PODCASTING- audio file (usually)- DIY- have them downloadablewww.byoaudio.com

29. SOCIAL MEDIA in Aus _ Facebook: 6mn visitors (+95% p.a.)_ MySpace: 3.5mn (only +5%)_ Twitter: 800,000 (up from 13,000)_ 70%+ net users visited social netwks (+29%)_ social media/ blogs more pop than personal email 10% of ALL time on Internet = on social media

30. Cont…_ 64% marketers spend 5hrs+/week_ It took radio 38 yrs, TV 13 yrs, Internet 4 yrs… to reach 50mn users … it took Facebook 9 mths to get 100mn!Source: 17 Aug 09 eConsultancy.com

31. FACEBOOK- Setting up a Page- Making comments/updates- Uploading photos- finding friends- how might you use this?- should biz be mixed with pleasure?

32. Do your own FACEBOOK Page free ‘n’ easy to set up people find you you’re in control 550,000 in Perth more > 40 than < 20 500/day in Perth join

33. Set up a FACEBOOK Group/Business Page invite people in publish events, goings on interactive shop window everyone gets to know

34. Set up a FACEBOOK Group/Business Page invite people in publish events, goings on interactive shop window everyone gets to know and/or LINKEDIN.com

35. FREE FACEBOOK Business Page e-Book by Peter Fletcher TheRealEstateMarketingMaven.com

36. 3. Post your own FACEBOOK Ads Direct + targetted Set a budget Easy to set up, edit, cancel + monitor 20mn+ views ($2900)

37. FACEBOOK Policy Addictive Time Wasting Haven’t got time! You need a policy, and stick to it Have a reason, WIIFT, part of marketing

38. 4. TWITTER! (your own + company) 100,000+ in Perth Growing fast Very easy to update ‘micro-blogging’ Word out, top of mind

39. TWITTER- Twitter for real estate (free ebook)http://issuu.com/nerang/docs/twitter_for_real_estate_twits

40. 5. Upload movies to Obama did 1,678 87 mn views Av age 45-55 yrs tag ‘perth real estate’ Own TV channel!

41. Lower ad costs targetted, effective marketing Raise Traffic + improved rankings Fun, empowering; learn & interact Drive client loyalty more sales and profits MOST powerful when you mix them

42. This is what C21 are doing with Social Media in USA… (courtesy Business2.com.au)

43. Best Blog for social media and how to use it in real estate Therealestatemarketingmaven.com

44. Altitude’s Facebook Page Search ‘Altitude’ in FB’s search box 5500+ fans! = real online community

45. Rob Ham’s Twitter page Twitter.com/rob_ham 2000+ followers, well organised page

46. So What? Will it make me money?- The ROI of Social Media >> http://www.youtube.com/socialnomics

47. PART 2… live from New YorkFuture Trends1. Mobile <<2. Local3. Search

48. ” “ Beware the patient who has not been in hospital for 50 years and complains they are not feeling well… there is something wrong with them ”

49. 1. MOBILE_ Last year, it didn’t figure_ now = 10%+ traffic (30% w’ends) _ by 2013, mobile web > PC web_ 140,000 iPhone apps_ App Store: 2bn downloads_ Gen X (28-45) buy 60% homes, their PC is their mobile

50. MOBILE_ mobile builds brand, trust, pride _ iPhone apps “cool + Sexy”_ it’s how you promote it_ it’s only a 2 year old market * weekends – h/opens – mobile *

51. MOBILE1. Your site on mobile 2. Mobile apps* we already do mobile sites * & offering apps soon

52. Sherry Chris, CEO, Better Homes & Gardens Real Estate

53. http://link.brightcove.com/services/player/bcpid25681338001?bctid=45945430001

54. MOBILE- most sites do not look good - only 7 apps in Australia- @ what cost?? (I hear you scream)

55. MOBILE< recent BLOG onBusiness2.com.au

56. … live from New York1. Mobile2. Local <<< 3. Search

57. 2. LOCAL_ You’re the local expert, like no one else in the neighbourhood* Blog about local* Community Facebook page* Suburb videos (Youtube)* Watch twitter streams, contribute

58. www.facebook.com/aussiehome

59. LOCALMY GOAL - become the top local agent * concentrate on one area (suburb/office/personal)* personal, be YOU, persist, don’t YELL!* yes, YOU DO HAVE TIME – prioritise* have RULES, build relationships_ Don’t be “that guy” that abuses it

60. Linda Davis, real estate selling agent, Ledyard, CT

61. Ledyard, CT community page (a landing Page) We could feed In your listings too!

62. LOCAL1. They need to know I exist2. They need to get to know me, and trust me3. Then maybe they’ll give me their business4. Then they may refer me* Facebook and others can help stages 1-2 *

63. FacebookiPhoneApp >

64. http://twitter.com/aussiehome

65. www.tweetdeck.com TweetdeckiPhoneApp >

66. HootsuiteiPhoneApp > www.hootsuite.com

67. “perth real estate” search on Youtube…

68. BLOGS- a “web log”- leave comments, post- Start your own* go search/read/comment*

69. Portland Real Estate BLOG SITE <<

70. 2. LOCAL_ You’re the local expert, like no one else in the neighbourhood* Blog local* Community Facebook page* Landing page on FB* Suburb videos (Youtube)* Watch twitter streams (tweetdeck)

71. … live from New York1. Mobile2. Local3. Search<<<

72. 3. SEARCH_ People search like never before_ SEO is not hard * don’t sign any monthly contracts* 1st page for your local real estate search(all our sites come optimised for Google)

73. REIWA Property Management Breakfast, 16th July 2009 Slide 73

79. Google Maps – search real estate…

81. GOOGLE Real Estate_ get yourself on there ($150 to code it)_ future: your web site + google_ makes your site most important_ property portals are v.worried= good news!

82. Google iphoneApp >

84. FoursquareiPhoneApp > www.foursquare.com

92. Real Estate applications?_ download the app, link to FB and twitter_ add your own business_ check in, and leave tips_ tell others about it_ check in @ home opens_ ask people for reviews (tips)

93. It’s no longer the 4Ps of marketing(price, promotion, product, place)It’s the 3 i’s...“Getting the right information to the right eyes at the right instant”

94. Thank you!1. Mobile2. Local3. Searchwe’re here to help, follow up…

95. PART III1. CRM - MyDesktop2. Q+A

96. Off the Shelf

97. PROBLEMS!- suspicious reps- only fraction of system gets used- becoming a data entry monkey- huge learning curve for new system- ‘it never works’ -> start again- ‘it’s a waste of time!!!!’

98. My Desktop – market leaderWA –based, Commerce Australia (75% owned Fairfax)Scott Wulff, est mid 1990s- various types of logins, - all inclusive price, - we can build sites directly off it; they have feeds out, SMS, full CRM“ I’ve met him, and found him to be personable; never heard a bad word ”http://www.desktop.com.au/1200 agencies in Aus

99. eNewsletters_ client database_ easy to edit templates_ flick the switch, off they go_ news, events, stats, advice_ no print cost, collect emails REIWA Property Management Breakfast, 16th July 2009 Slide 99

101. Stocker Preston.com.auNOW:* coded off MyDesktop (all offices)* SEO effective (but keep an eye out)* Enewsletter* Guide* Facebook/Twitter* Easy search, quick search, keyword search* Fast links to offices* Loads of other pages, sub menus

102. Stocker Preston.com.auFUTURE?* blog* map mash* mobile version* iphone app* Youtube/more use of video* Any other ideas…? (it’s your media!)

103. Any Questions?Next Leadership Circle > Thurs 27th May, 4pmKeep a look out for our REIWA Learning courses, with CPD ptscharlie@aussiehome.com0411 092 669 Office: 9389 5833

104. Our Mission “ putting media power back in our clients’ hands ”