This document provides strategies for using Facebook, Twitter, and Pinterest for social media marketing. It recommends targeting celebrities, shows, culture, emotions, promotions, and industries like spas and hotels. Specific tactics include following popular TV shows and celebrities, creating boards on Pinterest to showcase a brand's culture, posting seasonal and holiday-themed content, and using promotions and giveaways on social media to drive customers back to a website. Integrating social media buttons prominently on a website is also advised to help build an engaged audience across multiple platforms.