The document discusses how business blogging can be an effective marketing strategy. It notes that blogs are easy to use, inexpensive, and can introduce a business and its services to customers. By blogging about topics relevant to consumers and demonstrating expertise, it helps attract an audience and build trust. The document provides tips on focusing blog content on consumer pain points and interests at different stages of their buying timeline. It also offers resources for finding blog post ideas and tools to enhance blogs. The overall message is that consistent blogging is a valuable long-term investment for building a business's online presence and reputation.
Grill Up a Mouth-Watering Marketing Campaign sept. 12Cole Information
What do cooler temperatures, football and a gas grill have in common with marketing small business? Plenty and it starts with tailgating—an afternoon that includes donning your favorite team’s colors, eating, throwing the pigskin around and spending time with family and friends.
If you’ve ever attended or been in charge of a tailgating party, there’s more than meets the eye than food, fun and fellowship. It’s called preparation and there’s plenty of work that goes into it.
This Small Business Marketing 101 webinar will touch on the six components needed to ensure a success tailgate & marketing campaign. We'll cover everything from the planning to the guest list.
Here are ten marketing tricks to help boost the visibility of your startup. These are things I've picked up over the past few years working at different startups and on my own projects.
Connect with me
https://twitter.com/benln
https://www.facebook.com/benjaminlang
www.benlang.me
What Would Jack Do? 6 Old-School Tactics that Continue to Drive Sales Results...Cole Information
What does it take to create a successful company that continues to be viable 65 years later? The founder of Cole Information, Jack Cole knows. In 1947, Jack used early computer technology to sort millions of people by their street address and phone number. The Cole Directory was known as a crisscross directory and were invaluable for a number of industries including door-to-door salesmen, law enforcement and even the government.
During this small business marketing 101 webinar, Cole Information President and CEO Jim Eggleston joins us to enlighten us on 6 sales tactics Jack Cole implemented that continue to drive sales results today. During the half-hour webinar, we’ll discuss what made Jack a successful entrepreneur including:
• The successful sales system he implemented.
• Critical questions he created and ways to formulate them.
• The best way to select marketing areas for any business/service.
Grill Up a Mouth-Watering Marketing Campaign sept. 12Cole Information
What do cooler temperatures, football and a gas grill have in common with marketing small business? Plenty and it starts with tailgating—an afternoon that includes donning your favorite team’s colors, eating, throwing the pigskin around and spending time with family and friends.
If you’ve ever attended or been in charge of a tailgating party, there’s more than meets the eye than food, fun and fellowship. It’s called preparation and there’s plenty of work that goes into it.
This Small Business Marketing 101 webinar will touch on the six components needed to ensure a success tailgate & marketing campaign. We'll cover everything from the planning to the guest list.
Here are ten marketing tricks to help boost the visibility of your startup. These are things I've picked up over the past few years working at different startups and on my own projects.
Connect with me
https://twitter.com/benln
https://www.facebook.com/benjaminlang
www.benlang.me
What Would Jack Do? 6 Old-School Tactics that Continue to Drive Sales Results...Cole Information
What does it take to create a successful company that continues to be viable 65 years later? The founder of Cole Information, Jack Cole knows. In 1947, Jack used early computer technology to sort millions of people by their street address and phone number. The Cole Directory was known as a crisscross directory and were invaluable for a number of industries including door-to-door salesmen, law enforcement and even the government.
During this small business marketing 101 webinar, Cole Information President and CEO Jim Eggleston joins us to enlighten us on 6 sales tactics Jack Cole implemented that continue to drive sales results today. During the half-hour webinar, we’ll discuss what made Jack a successful entrepreneur including:
• The successful sales system he implemented.
• Critical questions he created and ways to formulate them.
• The best way to select marketing areas for any business/service.
How to get to a Smartphone & Tablet Vision & Strategy....and executionJan-Joost Kraal
I presented this at Product Tank Amsterdam om March 26th at eBuddy, Amsterdam. It reflects part of my work at Marktplaats, the largest classifieds site in the Netherlands. It's about the process and my experience on how we got to a Mobile Vision and Strategy.
2009 Campaign strategy deck from OEM smartphone launch. Interesting to compare the consumer insights to the market now, now smartphone are a mass phenomena
Xiaomi - Germany market entry marketing strategy - MBA, HULT International Bu...Friedrich Arnold
The strategic opportunity for Xiaomi in the German smartphone category is to gain 5% market share by Q1 2016. This opportunity arose from Xiaomi’s critical ecosystem of competitive advantages enabling the manufacturer to create superior value to German consumers for a lower price than the current market leader, Samsung.
After evaluating the two strategic alternatives, entering or not entering the German market, I concluded to Enter the German market, invest RMB 59 MM upfront to breakeven during the 2015 Christmas sales and achieve a 5% market share by Q1 2016.
This marketing plan was part of the International Marketing course with Prof. Marco Protano at HULT International Business School.
Implementing online marketing systems that work for you is the first step to generating a steady, sustainable cash flow online.
In this presentation, you will learn:
-How to generate leads online
-Techniques successful online companies use to acquire customers
-Common mistakes that will prevent you from getting results
-Tips to attract customers online
-How to sell products online through your shopping cart
Get Instant Access to a webinar presentation on this content at:
http://socialmediaoutcomes.com/onlinetips/
Who is Rick Cooper and why should I listen to him?
Rick is an Author, Speaker, and Coach. He is author of Seize your Opportunities, Marketing Magic, and Extreme Excellence. Rick works with small business owners who want to generate more leads online and increase sales on the internet. He specializes in working with Coaches, Speakers, and Experts. He helps them leverage their expertise to attract clients online. He has provided marketing consulting and support to some of the top speakers in the world. He is a National Speaker on Online Marketing. He was featured in Comstocks magazine and has been interviewed by The National Networker, AllBusiness.com and the East Bay Times Business Journal.
Rick has been teaching strategies to grow your business online since 2003. He studied with many master marketers and has developed his own brand of simple strategies to help small business owners compete online to get business. His content rich training programs deliver high value strategies focused on helping business owners increase their presence online, generate leads and increase profits.
To learn more, visit: http://socialmediaoutcomes.com/
Learning to develop effective supplemental income streams can help fiction writers maintain a steady cash flow, bridging the gap between famine and feast.
Startups, get the basics on how to launch your marketing efforts with tips on branding and design, content, websites, email marketing and social media!
Inbound marketing workshop covering strategy, content generation, curation, distribution, repurposing and measurement. Also includes a case study on the Congregation.ie content led marketing approach.
Still struggling to fill your pipeline with new prospects? Why not show customers the love online? New research suggests consumers have a brighter outlook after engaging in social networking and are more mobile than ever. Does your marketing plan take these two findings into account? If not, join us for some insight, tips and strategies to find new customers during our Small Business Marketing 101 webinar. We’ll provide the latest findings and break down what that means for the small business marketer. We’ll provide some actual examples and ideas you can use.
How to get to a Smartphone & Tablet Vision & Strategy....and executionJan-Joost Kraal
I presented this at Product Tank Amsterdam om March 26th at eBuddy, Amsterdam. It reflects part of my work at Marktplaats, the largest classifieds site in the Netherlands. It's about the process and my experience on how we got to a Mobile Vision and Strategy.
2009 Campaign strategy deck from OEM smartphone launch. Interesting to compare the consumer insights to the market now, now smartphone are a mass phenomena
Xiaomi - Germany market entry marketing strategy - MBA, HULT International Bu...Friedrich Arnold
The strategic opportunity for Xiaomi in the German smartphone category is to gain 5% market share by Q1 2016. This opportunity arose from Xiaomi’s critical ecosystem of competitive advantages enabling the manufacturer to create superior value to German consumers for a lower price than the current market leader, Samsung.
After evaluating the two strategic alternatives, entering or not entering the German market, I concluded to Enter the German market, invest RMB 59 MM upfront to breakeven during the 2015 Christmas sales and achieve a 5% market share by Q1 2016.
This marketing plan was part of the International Marketing course with Prof. Marco Protano at HULT International Business School.
Implementing online marketing systems that work for you is the first step to generating a steady, sustainable cash flow online.
In this presentation, you will learn:
-How to generate leads online
-Techniques successful online companies use to acquire customers
-Common mistakes that will prevent you from getting results
-Tips to attract customers online
-How to sell products online through your shopping cart
Get Instant Access to a webinar presentation on this content at:
http://socialmediaoutcomes.com/onlinetips/
Who is Rick Cooper and why should I listen to him?
Rick is an Author, Speaker, and Coach. He is author of Seize your Opportunities, Marketing Magic, and Extreme Excellence. Rick works with small business owners who want to generate more leads online and increase sales on the internet. He specializes in working with Coaches, Speakers, and Experts. He helps them leverage their expertise to attract clients online. He has provided marketing consulting and support to some of the top speakers in the world. He is a National Speaker on Online Marketing. He was featured in Comstocks magazine and has been interviewed by The National Networker, AllBusiness.com and the East Bay Times Business Journal.
Rick has been teaching strategies to grow your business online since 2003. He studied with many master marketers and has developed his own brand of simple strategies to help small business owners compete online to get business. His content rich training programs deliver high value strategies focused on helping business owners increase their presence online, generate leads and increase profits.
To learn more, visit: http://socialmediaoutcomes.com/
Learning to develop effective supplemental income streams can help fiction writers maintain a steady cash flow, bridging the gap between famine and feast.
Startups, get the basics on how to launch your marketing efforts with tips on branding and design, content, websites, email marketing and social media!
Inbound marketing workshop covering strategy, content generation, curation, distribution, repurposing and measurement. Also includes a case study on the Congregation.ie content led marketing approach.
Still struggling to fill your pipeline with new prospects? Why not show customers the love online? New research suggests consumers have a brighter outlook after engaging in social networking and are more mobile than ever. Does your marketing plan take these two findings into account? If not, join us for some insight, tips and strategies to find new customers during our Small Business Marketing 101 webinar. We’ll provide the latest findings and break down what that means for the small business marketer. We’ll provide some actual examples and ideas you can use.
Specifically created for solopreneurs – those who speak, coach, consult, and author books.
Topics: •Blog your ebook •How to get excited about blogging (and actually do it!) •Turn your tweets or Facebook posts into tip sheets, blog posts, and more
•Grab excerpts from your book to quickly create tip sheets, workbooks, and blog posts • 10 tips to refresh and re-ignite your email newsletter •How to use your products – fee or free?
26 incredible tips to help you grow your business with Pinterest. With these tips you can boost traffic and followers.
Read - https://bit.ly/35Zwa6v for more.
How to Hook (and Keep!) Digital ReadersNxtbook Media
See real examples of publishers using website, social media, and email campaigns to hook new readers and keep regular readers engaged with their content.
Web 2.0 in the Service of the Investor RelationsMagic Solutions
Petko Karamotchev's presentation during the Conference New Technologies for Successful Investor Relations, held in Sofia, Bulgaria on 15 October 2009. The presentation discussed Web 2.0 and what it offers for the investment relations society in Bulgaria. Examples were given for Office 2.0 applications like Zoho, Xero, and Google Wave.
How to Create an Effective Inbound Marketing Campaign | Part 1: Develop an OfferVIEO Design
The first step in creating an effective inbound marketing campaign is to come up with something to offer potential customers or clients. You need to show them how your business can benefit them – and you do that with marketing offers.
These offers come in many forms, but most of them will be different types of content, including e-books, white papers, webinars, podcasts, and infographics.
This was originally a blog post from the VIEO Design blog here: http://bit.ly/1vilzMn
Similar to Business Blogging - MLSLI Tech Fair 2011 (20)
Real Estate and Evernote are a perfect combination! Real Estate transactions require lots of data, paper and the ability to share. Using Evernote to get organized only makes sense when you consider the ease of having this information at your fingertips 24/7 by using Evernote.
A short tutorial on how to go about purchasing a home. The process includes choosing the right buyer's agent to represent you to closing costs, inspections and closing.
Photographing The Wave and Other Places, Presented to Lone Tree Photo Club ~ ...kristalk
Presentation on photographing the icon location on the Colorado Plateau, including The Wave, Canyon De Chelly, Upper and Lower Antelope Canyon, and more. Tips and advice on how to get a permit, what to bring and when to be there.
Explanation of the statistical approach to establishing a value for residential real estate by Larry D. McGee, The Berkshire Group, Denver, Colorado 303-513-1436
Elegant Evergreen Homes - Luxury Apartments Redefining Comfort in Yelahanka, ...JagadishKR1
Experience unmatched luxury at Elegant Evergreen Homes, offering exquisite 2, 3, and 4 BHK apartments in the serene locality of Yelahanka, Bangalore. These meticulously crafted homes blend modern design with timeless elegance, providing a harmonious living environment. Enjoy top-tier amenities and a prime location, making Elegant Evergreen Homes the ideal choice for discerning homeowners.
Sense Levent Kagithane Catalog - Listing TurkeyListing Turkey
Sense Levent offers a luxurious living experience in the heart of Istanbul’s vibrant Levent district.
This cutting-edge development seamlessly integrates modern design with natural elements, featuring live evergreen plants maintained by an advanced irrigation system, ensuring lush greenery year-round.
The building’s elegant ceramic balconies are both stylish and durable, enhancing the overall aesthetic and functionality. Residents can enjoy the 700m Sky Lounge, which provides breathtaking views of Istanbul and a perfect space to relax and unwind.
Sense Levent promotes a healthy and active lifestyle with a full gym, swimming pool, sauna, and steam room, all available in the building. The interiors are crafted with high-quality materials, ensuring a luxurious and inviting living space.
Designed with young professionals in mind, Sense Levent features 1+1 and 2+1 units with smart floor plans and balconies. The project promises high investment returns, with an expected annual return of 6.5-7%, significantly above Istanbul’s average ROI.
Located in the rapidly growing and highly desirable Levent area, the development benefits from ongoing urban regeneration projects. Its prime location offers proximity to shopping malls, municipal buildings, universities, and public transportation, adding immense value to your investment.
Early investors can take advantage of discounted units during the construction phase, with an expected capital appreciation of +45% USD upon completion. Property Turkey provides comprehensive rental management services, ensuring a seamless and profitable investment experience.
Additionally, robust legal support and significant tax advantages are available through Property Turkey’s licensed Real Estate Investment Fund. Levent is a dynamic urban hub, ideal for young professionals with its numerous corporate headquarters and shopping malls.
Sense Levent is more than just a residence; it’s a place where dreams and opportunities come to life. Contact us today to secure your place in this exclusive development and experience the best of Istanbul living. Sense Levent: Sense the Opportunity. Live the Dream.
https://listingturkey.com/property/sense-levent/
Total Environment Tangled Up In The Green - Residential Plots Where Nature an...JagadishKR1
Embark on a journey where lush landscapes and contemporary living converge at Total Environment's Tangled Up In The Green Residential Plots in Devanahalli, Bangalore. Surrounded by verdant expanses, these plots offer an idyllic setting for your dream home. Immerse yourself in the serenity of nature while enjoying the finest amenities and design, where every moment is a harmonious blend of luxury and tranquility.
One FNG by Group 108 Sector 142 Noida Construction UpdateOne FNG
One FNG by Group 108 is launching a new commercial project in Sector 142 Noida. Office space and high street retail shops on the FNG and Noida Expressway. For more information visit the website https://www.onefng.com/
Rams Garden Bahcelievler - Istanbul - ListingTurkeyListing Turkey
Implemented by Rams Global in Bahcelievler, the Rams Garden Bahcelievler Apartments includes 796 residences of different types from 2+1 to 5+1.
Next to the project, which will have 33 thousand square meters of green area, there will be 42 thousand 300 square meters of woodland. There will also be a 210-meter-long pond in the landscape of the project. There are 94.5 square meters of green space per flat.
Rams Garden Bahcelievler Apartments, which has 8 times more green space than the average of Istanbul with its 33 thousand square meters of green area located within a total of 75 thousand square meters, offers various housing options from 2+1 to 5+1.RAMS Garden has brought a lifeline to the construction industry.
Rams Global, which has signed projects in many places from Dubai to Phuket and delivered more than 20 thousand residences, is now starting new projects in Istanbul.
Rams Garden Bahcelievler is located 9 minutes from Metroport AVM, 5 minutes from Marmara Forum AVM, 12 minutes from Kazlıçeşme beach, 9 minutes from Yıldız Technical University, 7 minutes from Istinye University, 9 minutes from Ramada Hotel and Medicana Hospital.
https://listingturkey.com/property/rams-garden-bahcelievler-apartments/
Need MCA leads? No sweat! MCAs are great for small biz funding. Learn how to snag top-notch leads: businesses needing cash, with repayment ability, decision-makers, and accurate contacts. Use content, social ads, lead platforms, partnerships, and capture processes for quality leads.
https://www.leadgeneration.media/blog/b/streamline-your-mca-sales-process-with-pre-qualified-leads
Simpolo Tiles & Bathware
Tile ho,
toh Simpolo.
Since the first steps were taken in 1977, Simpolo Ceramics has carved its niche as a consistently growing organisation with unparalleled innovation and passion rooted in simplicity.
We endure gratification for every experience we offer, created to share something meaningful. It may not resonate with the majority, but that makes us a class apart. If only a handful were to understand the purpose of our existence, we would be proud to have found our believers. Rather, people with whom we can share our beliefs.
VISUALIZER
Design your space in your style with our very own Visualizer. Now, you can choose the tiles of your liking from our wide selection and see how they would look in a space. Select the tile from the multiple options and the visualiser will replace the surfaces in the image with the selected tiles. This way, instead of just your imagination, you can choose the tiles for your place by getting an actual picture of how they would look in a space. So, design your space the way you desire digitally and implement it in real life to get the best results!
You can also share this visualiser with others to help them design their space.
Committed to delighting customers with world-class ceramic products and services. Make Simpolo synonymous with the best quality and set new benchmarks of excellence for all stakeholders. Pursue best business practices with utmost integrity to make Simpolo an exciting organisation to work with, for vendors, channel partners, investors and employees alike.
Gain worldwide recognition in the field of ceramic building products through Research and Innovation and bring an enhanced lifestyle within reach for every household.
Lixin Azarmehr, a Los Angeles-based real estate development trailblazer, co-founded JL Real Estate Development (JL RED) in 2015 and serves as its CEO. Her expertise has propelled the firm to specialize in luxury residential and mixed-use commercial projects, with a portfolio that features upscale retail spaces and sophisticated care facilities.
Discover Yeni Eyup Evleri 2, nestled among the rising values of Eyupsultan, offering the epitome of modern living in Istanbul.
With its spacious living areas, contemporary architecture, and meticulous details, Yeni Eyup Evleri 2 is poised to be the star of your happiest moments. Situated in the new favorite district of Eyupsultan, claim your spot and unlock the doors to a peaceful life alongside your loved ones. Nestled next to the historical and natural beauties of Eyupsultan, embrace the comfort of modern living and rediscover life.
Social Amenities:
Yeni Eyup 2 offers a life filled with joy with its green landscaping areas, gym, sauna, children’s play areas, café, outdoor pool, and basketball court. Reserve your place for unforgettable moments!
Reliable Structure:
With 1+1, 2+1, and 3+1 apartment options, Yeni Eyup Evleri 2 is designed with first-class materials and craftsmanship. The doors to a safe and comfortable life are here! Choose the option that suits you best and step into your dream home.
Project:
Yeni Eyup 2 is conveniently located, with Istanbul Airport just 26 minutes away, the Mecidiyeköy Metro Line 4 minutes away, and the Tram Stop 5 minutes away, making your life easier with its central location.
Location:
Your home is positioned in a privileged location, providing easy access to the city center, shopping malls, restaurants, schools, and other important places.
Yeni Eyup 2 offers 1+1, 2+1, and 3+1 apartment options designed to meet different needs. Find an option suitable for every lifestyle and open the doors to a comfortable life in your dream home.
https://listingturkey.com/property/yeni-eyup-evleri-2/
Dynamics 365 Bid Management for Construction ProjectsDynamic Netsoft
This PDF provides a straightforward guide to using Dynamics 365 for efficient bid management in construction projects. Learn how to streamline processes, improve accuracy, and enhance productivity with practical tips and step-by-step instructions.
https://dnetsoft.com/dynamics-365-bid-management-software
The SVN® organization shares a portion of their new weekly listings via their SVN Live® Weekly Property Broadcast. Visit https://svn.com/svn-live/ if you would like to attend our weekly call, which we open up to the brokerage community.
Investing In The US As A Canadian… And How To Do It RIGHT!! (feat. Erwin Szet...Volition Properties
=== Investing In The US As A Canadian… And How To Do It RIGHT!! (feat. Erwin Szeto) ===
Ever been curious about Real Estate Investing in the US?? At Volition, for the past 14 years, we have been focused on helping investors invest in over $250M of real estate and generate $100M of wealth in the Toronto market, but we are always open to learning more about other business models and learning from other investors.
The US has always been an intriguing market to invest in. But the US is a big place… if you’re interested in investing in the US, you probably have a lot of questions, like:
☑️ Specifically WHERE should you invest?
☑️ What are the best markets to invest in and why?
☑️ How much are property prices there?
☑️ What are the returns like?
☑️ What is cashflow like?
☑️ Compared to investing in Toronto or other cities in Ontario, what are the benefits / tradeoffs?
☑️ What ownership structure should I use?
☑️ What are the tax implications?
☑️ Can I get financing?
☑️ What are tenants like?
Enter Erwin Szeto, a longtime friend of Volition. Since 2005, Erwin Szeto and his team have navigated the challenging landscape of being landlords in Ontario. Now, they are shifting their focus and guiding their clients' investments toward the more landlord-friendly environment of the USA. This decision comes after assisting Canadian clients in transacting over $440,000,000 in income properties. Faced with issues like affordability constraints, tenant-friendly laws, rent control, and rental licensing in Canada, Erwin sees a clear opportunity in the U.S. Here, there is a significant influx of investments leading to the creation of high-paying manufacturing jobs. Erwin and his clients are poised to capitalize on these opportunities where landlord rights are stronger and there is no rent control.
To facilitate this transition, Erwin has partnered with and become a client of SHARE, a one-stop-shop U.S. Asset Manager. Founded by Canadians for Canadians, SHARE enables as passive an ownership experience as possible for landlords in the U.S., while still maintaining direct, 100% ownership.
Erwin is “Making Real Estate Investing Great Again”!!
Website: https://www.infinitywealth.ca/
Facebook: https://www.facebook.com/iwinrealestate and https://www.facebook.com/ErwinSzetoOfficial
Podcast: https://www.truthaboutrealestateinvesting.ca/
Instagram: https://www.instagram.com/iwinrealestate/ and https://www.instagram.com/erwinszeto/
Brigade Insignia offers meticulously designed apartments with modern architecture and premium finishes. The project features spacious 3,3.5,4 and 5 BHK units, each thoughtfully planned to provide maximum comfort, natural light, and ventilation.
https://www.newprojectbangalore.com/brigade-insignia-yelahanka-bangalore.html
Presentation to Windust Meadows HOA Board of Directors June 4, 2024: Focus o...Joseph Lewis Aguirre
Presentation to Windust Meadows HOA Board of Directors June 4, 2024: Focus on Public Safety as Job #1, Engagement, Wealth of HOA, Branding, Communication, Culture, Civic Responsibility
Keep Your Home Naturally Cool and Warm Out Change in Seasons
Vinra Construction is a private limited company registered under the ROC. The management has an experience of over 15 years of understanding the needs and delivering apt solutions to the end users We are providing turnkey solutions in construction fields. like Construction, Interior Designing Facility Management, Plantation Management, etc..
Vinra Construction Tech Enabled Company for Eco-Friendly Home Construction
Contact With Vinra for a Greener Future >>> Call us @ 888 4898 765
2. Business blogging Is good for business!
• Today's blogs are easy to use, inexpensive and can be
very effective for introducing your services to customers
• Blogging on topics that interest your consumer
demonstrates your knowledge and expertise
• Blog posts are indexed by the search engines and can be
found when consumers search using keywords
Blogging is
2
3. Hit Your Target 24/7
• Provide relevant content
• Your information Is always
there, even when you are
sleeping
• Blogs are attraction marketing,
by writing about topics
relevant to your consumer they
are drawn to you because you
have the information they want
and need
3
7. Find the time to
generate revenue
• Create a calendar
• Determine in advance what to
write - a theme
• Create 7-10 categories
• Make 5 - 6 subcategories
• 10x5= 50 posts!
6
8. Focus comes easier
• When you know your niche
• Understand how they think
• Know from experience what
they are looking for
7
9. Speak to consumer's
pain points
• What keeps them up at night?
• What do they need to know to
solve their problems
• What might happen if they
don't take action?
• What are they angry about?
8
12. Blog posts can be of interest at any point of the
Buying Time Line
11
13. Blog posts can be of interest at any point of the
Buying Time Line
Bonus!!!
Longer, more specific terms mean
your consumer is closer to buying.
11
14. Let's build a campaign - First Time Buyer Book
• Start with a plan
• Develop the time line for each post
• Follow the plan
• Use your posts to compile an eBook
• Offer the eBook in exchange for their email address
• End result = content for blog and resource for consumers
12
15. Creation tools
• Use online tools like
• Mind map or MindJet
• IThought
• Create in Google Docs - later
convert to a PDF format
13
18. Making New Friends with Your New Book
• Place the graphic on the
sidebar of your blog
• Link it to a brief sign-up form
(Wufoo or Google Docs)
• After First Time Buyers sign
up, send the eBook
automatically via an auto-
responder (include link to
book)
16
20. What do I write about?
Finding content is easier than ever...
18
21. Resources for content
• US Inspect - Agent Resource Center provides articles for
free
• KCM Blog - Keeping Current Matters -4 Stars!
• Biz Journals - local hot topics
• outside.in - contribute personally or keep informed
• RealtyTrc - Stats and more stats
19
22. Widgets
• Home ownership Matters
scrolling widget with latest
news from N.A.R.
• Http://www.realtor.org/
technology/nar_widgets
20
23. Real Estate Plugins
• Simple Real Estate Pack by Max
Chirkov
• Location map
• Financial tools
• Market trends (Altos)
• Schools
• Businesses in area - Yelp, Walk
Score
• Makes a great single property
site
21
25. Single Property Site
• Use the Simple Real Estate Plugin to create unique Single
Property Sites on your own domain
• Great SEO
• No Extra Co$t
• NOTE: this is a WordPress Plugin
23
28. WP Greet Box
• Shows a different message to your visitors, depending
upon where they came from.
• Reminds to subscribe to your RSS feed
WordPress Plugin
26
29. WP-Cycle
• Use to create a rotating image
gallery
• Can link each photo to a page
on your site
• Easy to use and maintain
• Examples:
• http://
www.denverdwellings.com
• Http://kristalkraft.com
27
30. Embed Media
• Grab embed code from
YouTube to add video to your
blogs
• Create videos of
neighborhoods, your listings,
new home, amenities, how to
video
28
31. Use Google Maps
• Create a Google Map of the
area, outlining the
neighborhood boundaries.
Create links from each
neighborhood back to your
MLS-IDX search page
• http://g.co/maps/k9eus
• Grab the ended code, insert
into a blog post
29
33. Promote your blog
• Send new posts to Twitter
• Syndicate to Facebook Business Page
• Create a link in your email sign off
• Post your URL on your profile pages for Facebook, LinkedIn,
Google Profiles, etc.
• When you post market reports, send a link to your data
base. Ask them to share it with a neighbor or friend who
might appreciate their thoughtfulness.
31
34. Blogging is an investment in your Business
• Schedule time each week to create new content
• Build a huge body of work over time
• Become a resource to your niche
• Monetary cost is small in comparison
• Value is infinite
• Consider your content as a valuable asset
32
School of hard knocks - wisdom of experience\nDaily lessons of value to consumers\nHow to buy or sell a home\nPrepare for inspections\nNeighborhood insider secrets\n
Longer life than print ads\nCan get info to consumer fast efficient CRM platform\nOne blog can speak to many different persons\nConsumers an read your content and research you\nWhat happens in Las Vegas stays in Las Vegas what happens on the web goes to Google, Facebook and Twitter, this is a good thing!\n
Best customers are the ones that call you\nBlogs work well in attraction marketing today's consumer does not want to be sold\nThe term advertising is most closely associated with FALSE as per Neilson ratings survey\nBlogs should not advertise but inform\n
Keywords are the terms consumers use to find you\nYour blog should use specific keywords that relate to your business\nA blog using a theme of related keywords will be found much easier than one written in general terms\n\n\n
\n\n
Time equals money use your time to create content\nMake a list of topics in a theme - think term paper\nReal estate terms could be neighborhoods in the county\nSchools serving the neighborhoods\nStatistics DOM, average price, appreciation/depreciation, absorbs ion rate, buyers vs sellers market\nTransportation options, drive times to major employment centers\nHow to topics are endless: get a loan, save for a down payment, buy a home, sell a home, maintain a home, best time to buy/sell\n
Define your Ideal Client\nWho do you enjoy working with?\nWho can you provide the most value too?\nLife is to short to work with turkeys!\nBy defining your ideal client and writing to them you will have a better chance of working with them\n
Your consumer has a million questions. \nJust think of the questions you answer in the car or on the phone. \nBlog about them! The questions not the people!\nFAQ page\n
Writing with intent to inform makes the process easier\nOpen your eyes to all the topics you hadn't thought of before\n100 days of real estate & relocation tips\n
Blogs address the entire Buying timeline\nNAR statistics indicate homebuyer start searching 18 months before purchasing\nInformation gathering. Shopping. Purchase\n\n \n
Consumers searching for you using Long Tail Keyword Phrases are further down the buying timeline\nCloser to making a decision or maybe just Engineers!\nDistressed homes for sale highlands ranch\n Highlands Ranch 4-plex owner carry \n
Creating a value added item for your website\nFirst time buyers book\nCould easily be \nRelocation guide to your area\nList of cozy coffee shops in your county\nList of private schools, golf courses, fishing holes, in your area\nPoint is this item is a "Fair Trade Item" the consumer gets it in exchange for their email.\n
I like to use mind maps to organize my thoughts into an outline\nSeveral free versions online\nWork in progress\nEasy to keep track to what you are doing and what is done\nI use this same method to develop websites/blogs\n
60 blog posts\nWrite the post\nCompile into a PDF book\n
Hire a cover done for $5\nFiver.com\n
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Finding content is simple\nSet up Google alerts for your niche keywords, have sent to your\nEmail or Google reader\nYour city real estate, financial news affecting your area\nSubscribe to other blogs, local newspaper, HOA, your city\nGet news via twitter, curate content on iPad via flipboard, pulse, zite\n Hire someone to create statistical reports\n
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Add outside widgets to your blog\nWidgets are pieces of code placed on your side bar that will deliver information from other sources, twitter, Flickr, NAR, your IDX feed for your listings, etc\n
Add plugins to your blog to give it more functionality.\nPlugins add things like social icons, author boxes after your post that include your contact info and call to action, \nSimple real estate plugin offers many functions added to your blog that can be accessed with one click\n
Adds icons to the editor so you can add real estate related data easily, trulia, financial calculator, Altos graphs, yelp info\n
Once you have a Blog you can add your listings as pages to create a single property website.\nMore content about what you do makes your site larger, and gives it more authority.\nYour prospects can also see what you have accomplished\nSaves $$$'s too!\n\n\n
If you work a sub division having your inventory online is good marketing\nBe sure to mark it sold!\n\n\n
Retweet buttons on a blog help spread the word \nCreate a list of items using Google Maps\nEmbed the map on your website\nMap will be present for world to see in both places -GJuice!\n
Greet box welcomes visitors and encourages them to subscribe to your blog\nThe messages changed depending upon where they came from (which search engine)\n\n\n
Love this plugin\nWp cycle let's you embed a photo slide show easily into a post\nCreate a "how to" slide show using text and graphics\nChange images per season or illustrate home styles in your area\n
YouTube offers a wealth of material for blogs\nFunny, educational, inspirational all easy to use\n
Map your world\nUse Google maps to create your town boundaries\nLink back to your IDX\nIllustrate what the neighborhoods look like\nAdd parks, schools, amenities\nEmbed code on a blog\n\n\n
Homeowners who are thinking of selling appreciate finding market reports of neighborhood values.\n
Spend more time promoting your posts as you do writing them\nCompile a list of related posts to use for consumer inquiries\nSave it as a "template" in your email so you don't have to create it again\n