Amul is a dairy cooperative in India formed in 1946 and based in Anand, Gujarat. It is jointly owned by 2.8 million milk producers and has an annual turnover of over $1 billion. Amul follows a three-tier cooperative structure comprising village dairy societies, district milk unions, and the Gujarat Cooperative Milk Marketing Federation which markets Amul products nationally and internationally. Key to Amul's success is its ability to eliminate exploitation of milk producers and ensure fair prices through its cooperative model.
Amul was formed in 1946 as a dairy cooperative in Anand, Gujarat. It is managed by the Gujarat Cooperative Milk Marketing Federation and has grown to become the largest food brand in India. As of 2012, Amul had a 25% market share in the Indian dairy market and an annual turnover of $2.2 billion from procuring over 12 million liters of milk per day. Amul follows a cooperative model where milk producers control procurement, processing, and marketing through professional management.
The document provides an overview of Amul dairy cooperative in India. Key points include:
- Amul was formed in 1946 in Anand, Gujarat and has over 2.8 million milk producer members. It pioneered the dairy cooperative movement in India.
- Amul processes over 10 million liters of milk per day into various dairy products. It has an annual turnover of over $1 billion.
- The Amul model uses a three-tier structure of village dairy cooperative societies that are affiliated to district-level milk unions, which are further federated to a state-level milk federation. This structure allows for delegation across different levels.
Amul was founded in 1946 in Anand, Gujarat, India to help milk producers and stop exploitation by middlemen. It grew under the leadership of Tribhuvandas Patel and Dr. Verghese Kurien. Amul operates on a cooperative model with dairy cooperatives at the village level that are federated into larger unions. This model helped India become the largest milk producer in the world. Amul is known for its low cost strategy and iconic advertising featuring the Amul girl. It has a diverse product portfolio and a strong distribution network that has helped its annual turnover grow to $3.2 billion.
Project: Analysis of Marketing and Branding Strategies of Amul ButterGunjan Kalita
This document provides a marketing report on Amul Butter by a group of students. It discusses Amul's product portfolio and diversification, distribution network, pricing strategies, and promotion activities. Amul Butter has a large market share of over 85% in India due to its robust supply chain, low cost strategy, and strong brand value of quality, availability, and service. Amul has over 5,00,000 retail outlets across India and 6000 parlors to ensure wide availability of its products. It focuses on affordable prices while maintaining quality to remain accessible to customers.
Amul is an Indian dairy cooperative founded in 1946 with headquarters in Anand, India. It is owned by millions of milk producers and is one of the largest food companies in India. Amul produces milk and dairy products, including butter, milk powder, ghee, ice cream, and cheese. Amul ice cream was launched nationally in 1999 and has become the top ice cream brand in India with a 38% market share, significantly higher than its nearest competitor. Amul uses innovative marketing strategies including affordable pricing, diverse product offerings to meet the needs of various customer segments, and memorable advertising campaigns.
Amul was formed in 1946 as a dairy cooperative in Anand, Gujarat. It has become the largest food brand in India and the world's largest vegetarian cheese brand. Amul spurred India's White Revolution, making India the largest producer of milk and milk products globally. Amul has a diverse product portfolio including milk, butter, cheese, and ice cream. It utilizes a low cost strategy and robust distribution network to make products affordable and accessible across India.
This document provides an overview of Amul, an Indian dairy cooperative based in Anand, Gujarat. It discusses Amul's history, beginning in 1946 as a response to exploitation of milk producers. Amul was formed under the guidance of Sardar Vallabhbhai Patel and leaders like Morarji Desai and Tribhuvandas Patel. It is jointly owned by 3.6 million milk producers in Gujarat. The document outlines Amul's product portfolio and provides background on the dairy industry in India. It also gives a brief company profile, covering Amul's leadership, area served, and operational highlights.
Amul was formed in 1946 as a dairy cooperative in Anand, Gujarat. It is managed by the Gujarat Cooperative Milk Marketing Federation and has grown to become the largest food brand in India. As of 2012, Amul had a 25% market share in the Indian dairy market and an annual turnover of $2.2 billion from procuring over 12 million liters of milk per day. Amul follows a cooperative model where milk producers control procurement, processing, and marketing through professional management.
The document provides an overview of Amul dairy cooperative in India. Key points include:
- Amul was formed in 1946 in Anand, Gujarat and has over 2.8 million milk producer members. It pioneered the dairy cooperative movement in India.
- Amul processes over 10 million liters of milk per day into various dairy products. It has an annual turnover of over $1 billion.
- The Amul model uses a three-tier structure of village dairy cooperative societies that are affiliated to district-level milk unions, which are further federated to a state-level milk federation. This structure allows for delegation across different levels.
Amul was founded in 1946 in Anand, Gujarat, India to help milk producers and stop exploitation by middlemen. It grew under the leadership of Tribhuvandas Patel and Dr. Verghese Kurien. Amul operates on a cooperative model with dairy cooperatives at the village level that are federated into larger unions. This model helped India become the largest milk producer in the world. Amul is known for its low cost strategy and iconic advertising featuring the Amul girl. It has a diverse product portfolio and a strong distribution network that has helped its annual turnover grow to $3.2 billion.
Project: Analysis of Marketing and Branding Strategies of Amul ButterGunjan Kalita
This document provides a marketing report on Amul Butter by a group of students. It discusses Amul's product portfolio and diversification, distribution network, pricing strategies, and promotion activities. Amul Butter has a large market share of over 85% in India due to its robust supply chain, low cost strategy, and strong brand value of quality, availability, and service. Amul has over 5,00,000 retail outlets across India and 6000 parlors to ensure wide availability of its products. It focuses on affordable prices while maintaining quality to remain accessible to customers.
Amul is an Indian dairy cooperative founded in 1946 with headquarters in Anand, India. It is owned by millions of milk producers and is one of the largest food companies in India. Amul produces milk and dairy products, including butter, milk powder, ghee, ice cream, and cheese. Amul ice cream was launched nationally in 1999 and has become the top ice cream brand in India with a 38% market share, significantly higher than its nearest competitor. Amul uses innovative marketing strategies including affordable pricing, diverse product offerings to meet the needs of various customer segments, and memorable advertising campaigns.
Amul was formed in 1946 as a dairy cooperative in Anand, Gujarat. It has become the largest food brand in India and the world's largest vegetarian cheese brand. Amul spurred India's White Revolution, making India the largest producer of milk and milk products globally. Amul has a diverse product portfolio including milk, butter, cheese, and ice cream. It utilizes a low cost strategy and robust distribution network to make products affordable and accessible across India.
This document provides an overview of Amul, an Indian dairy cooperative based in Anand, Gujarat. It discusses Amul's history, beginning in 1946 as a response to exploitation of milk producers. Amul was formed under the guidance of Sardar Vallabhbhai Patel and leaders like Morarji Desai and Tribhuvandas Patel. It is jointly owned by 3.6 million milk producers in Gujarat. The document outlines Amul's product portfolio and provides background on the dairy industry in India. It also gives a brief company profile, covering Amul's leadership, area served, and operational highlights.
The document provides a history of Amul, beginning with the establishment of the Kaira District Co-operative Milk Producers Union in 1946. It details Amul's growth over the decades as it established dairy cooperatives across Gujarat. Amul is now the Gujarat Co-operative Milk Marketing Federation, with over 3 million producer members, handling nearly 14 million liters of milk per day. Amul has become one of the largest food brands in India and pioneered the white revolution to boost rural incomes. It aims to ensure milk producers receive the maximum share of consumer rupees.
Amul was established in 1946 in India and is managed by the Gujarat Co-operative Milk Marketing Federation. It collects 7 million liters of milk daily from 2.6 million farmers and converts it into branded, packaged products. Amul has achieved tremendous success and growth due to its strong supply chain, diverse product mix, extensive distribution network, and low cost strategy. It is the largest milk brand in India and Asia with a market share of 85% for butter and 40% for milk powder.
Amul was formed in 1946 as a dairy cooperative in Gujarat, India. It is jointly owned by 2.79 million milk producers and managed by the Gujarat Cooperative Milk Marketing Federation. Amul spurred the White Revolution in India, making India the largest producer of milk and milk products worldwide. Amul follows a unique cooperative business model known as the "Anand pattern" with sales of over $1.5 billion in 2008-2009. It has high market share in India due to its excellent brand equity, distribution network, and product portfolio, though it also sees opportunities to expand in chocolate and ice cream markets globally.
The document provides an overview of Amul, an Indian dairy cooperative. It discusses that Amul was formed in 1946 in Gujarat and now has over 3 million producer members. Amul has become the largest milk producer in India and inspired the country's White Revolution. The document outlines Amul's vision, locations, organizational structure, wide range of dairy products, financial and operational performance, SWOT analysis, market share and achievements.
- The Kaira District Co-operative Milk Producers’ Union was formed in 1946 in response to exploitation of milk producers by traders in Anand, India. It aimed to collect and process milk directly from farmers.
- It was developed under leaders like Sardar Patel and Dr. Verghese Kurien. It established the first modern dairy in Anand and was successful in producing skimmed milk powder from buffalo milk.
- The cooperative movement spread across Gujarat and the Gujarat Co-operative Milk Marketing Federation was formed in 1973 to market products under the Amul brand across the state.
This document provides an overview of consumer behavior and satisfaction related to Amul milk and products. It discusses the importance of understanding consumer behavior for marketing management. Consumer behavior is influenced by psychological, social, and physical factors and involves awareness, evaluation, purchase, consumption, and sharing of experiences. It notes that consumer behavior is a social process and marketing must take into account individual differences and influences. The concept of consumer behavior is introduced as the study of how individuals make decisions on spending resources. Key questions around who, how, where, when, why and how often products are bought and used are important to understand the decision making process.
GCMMF (Gujarat Co-operative Milk Marketing Federation) was formed in 1946 in Gujarat, India. It is headed by Dr. Verghese Kurien and owns the Amul brand. Amul started the White Revolution in India and is now the world's largest vegetarian cheese brand. It collects nearly 15 million liters of milk per day from over 18,000 village cooperative societies. Amul has over 3.3 million farmer members and operates on a three-tier structure with village, district, and state levels. It has become a large and successful dairy cooperative due to its robust supply chain, low cost strategy, strong distribution network, and diverse product portfolio under the trusted Amul brand
To Download this presentation :- https://drive.google.com/open?id=1frXqauSVRYVDYSaC6RfVYGrkeobuQwaO
for more information contact me on instagram at :- @jigar__bheda
Amul was formed in 1946 as a dairy cooperative in India. It has played a key role in making India the largest milk producer globally. Amul follows a three-tiered structure, with dairy cooperatives at the village level that are federated into milk unions at the district and state levels. Amul has been successful due to its low-cost strategy, robust supply chain, strong distribution network, and diverse product portfolio. It faces future challenges in addressing rising demand and improving animal productivity and milk quality.
The document provides a history and overview of Amul, India's largest dairy cooperative. It describes how Amul was founded in 1946 by dairy farmers in Anand, Gujarat to stop exploitation by middlemen. Amul grew from just two village cooperatives with 247 liters of milk into the largest dairy organization in India. It established a direct link between milk producers and consumers by eliminating middlemen and giving farmers control. Amul's cooperative model of farmer ownership and management has helped India become the world's largest milk producer.
The Particular File Contains Wholesome Details Of Amul Company .. Starting from its Products & Different Strategies & the Wholesome History Of Amul Company.
Amul is a dairy cooperative based in Anand, Gujarat that is jointly owned by millions of milk producers. It was established in 1946 to provide fair prices to farmers and counteract exploitation by middlemen. Amul produces a wide range of dairy products under the Amul brand including milk, butter, ghee, cheese, and ice cream. It has established itself as a successful cooperative model that has transformed India's dairy industry and provided economic opportunities for farmers.
This document provides an overview of Amul, an Indian dairy cooperative. It discusses Amul's history beginning in 1946, products, procurement and distribution process, promotional strategy, competitors and more. The summary covers Amul's founding as a cooperative in response to unfair trade practices towards farmers, how it has grown from a few farmers to over 3.6 million members today, and its 3-tier cooperative structure model that links milk producers directly to consumers.
Amul is an Indian dairy cooperative founded in 1946 in Anand, Gujarat. It is managed by the Gujarat Co-operative Milk Marketing Federation and has established itself as a model for rural development, spurring India's White Revolution. With an annual turnover of Rs. 20,733 crore in 2014-15, Amul is one of India's largest food product marketing organizations and has become the number one ice cream brand in the country within six years.
Amul was established in 1946 as a dairy cooperative in Anand, Gujarat. It has grown to become India's largest food products marketing organization. Amul focuses on providing remunerative returns to farmers and high quality products at affordable prices to consumers. Key strategic decisions that helped build the Amul brand include investments in technology, a low price strategy, emphasis on quality, expanding its product portfolio, and developing a large distribution network. Amul gained insights into consumer behavior and segmented its market accordingly. It has strategically positioned itself as "The Taste of India" and run iconic advertising campaigns featuring the Amul girl to build brand recognition and loyalty over several decades.
This project report is to study various internal and external factors affecting AMUL company.
It can be referred by the one working on business environment subject.
Amul is a dairy cooperative based in Anand, Gujarat, India that was formed in 1946. It is managed by the Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF), which is jointly owned by 3.1 million milk producers in Gujarat. Amul played a key role in India's Operation Flood program that made India the largest producer and exporter of milk and milk products in the world. It employs a unique three-tier cooperative model of village dairy societies, district unions, and a state-level federation that handles marketing. Amul has had a major social and economic impact, improving the livelihoods of milk producers and the nutrition of Indian society.
The document provides background information on Amul, including:
1) Amul was established in 1946 as the Kaira District Cooperative Milk Producers' Union Limited in Anand, Gujarat by dairy farmers who were previously exploited by private milk traders.
2) It was founded with the help of Sardar Vallabhbhai Patel and started pasteurizing milk for the Bombay Milk Scheme in 1948.
3) In 1955, Amul set up a milk processing plant to manufacture milk powder and butter to handle excess supply, marking its transition from a cooperative to a processed food brand.
The document discusses the history and establishment of Amul milk in India. It details that Amul was established in 1946 as the Kaira District Co-operative Milk Producers' Union in Anand, Gujarat by dairy farmers who were frustrated by exploitation from private milk traders. Amul was formally registered as a co-operative in December 1946. It initially collected 250 liters of milk per day but has since grown significantly. Amul helped empower dairy farmers and establish a cooperative model of milk production and distribution in India. Today, Amul collects over 11 lakh liters of milk daily and has expanded its product portfolio beyond milk to include butter, ghee, cheese and other dairy products.
consumer behavior & satisfaction towards Amul milkMorisha Roy
The document provides background information on Amul, India's largest dairy cooperative. It discusses how Amul was established in 1946 to empower farmers and end exploitation by private traders. It has since grown to collect over 11 lakh liters of milk daily. Amul pioneered many innovations like chilling centers and brought modern technology to rural areas. It has received several awards and exports products internationally. Amul's success is attributed to providing farmers an assured market while benefiting consumers with quality products.
The document provides a history of Amul, beginning with the establishment of the Kaira District Co-operative Milk Producers Union in 1946. It details Amul's growth over the decades as it established dairy cooperatives across Gujarat. Amul is now the Gujarat Co-operative Milk Marketing Federation, with over 3 million producer members, handling nearly 14 million liters of milk per day. Amul has become one of the largest food brands in India and pioneered the white revolution to boost rural incomes. It aims to ensure milk producers receive the maximum share of consumer rupees.
Amul was established in 1946 in India and is managed by the Gujarat Co-operative Milk Marketing Federation. It collects 7 million liters of milk daily from 2.6 million farmers and converts it into branded, packaged products. Amul has achieved tremendous success and growth due to its strong supply chain, diverse product mix, extensive distribution network, and low cost strategy. It is the largest milk brand in India and Asia with a market share of 85% for butter and 40% for milk powder.
Amul was formed in 1946 as a dairy cooperative in Gujarat, India. It is jointly owned by 2.79 million milk producers and managed by the Gujarat Cooperative Milk Marketing Federation. Amul spurred the White Revolution in India, making India the largest producer of milk and milk products worldwide. Amul follows a unique cooperative business model known as the "Anand pattern" with sales of over $1.5 billion in 2008-2009. It has high market share in India due to its excellent brand equity, distribution network, and product portfolio, though it also sees opportunities to expand in chocolate and ice cream markets globally.
The document provides an overview of Amul, an Indian dairy cooperative. It discusses that Amul was formed in 1946 in Gujarat and now has over 3 million producer members. Amul has become the largest milk producer in India and inspired the country's White Revolution. The document outlines Amul's vision, locations, organizational structure, wide range of dairy products, financial and operational performance, SWOT analysis, market share and achievements.
- The Kaira District Co-operative Milk Producers’ Union was formed in 1946 in response to exploitation of milk producers by traders in Anand, India. It aimed to collect and process milk directly from farmers.
- It was developed under leaders like Sardar Patel and Dr. Verghese Kurien. It established the first modern dairy in Anand and was successful in producing skimmed milk powder from buffalo milk.
- The cooperative movement spread across Gujarat and the Gujarat Co-operative Milk Marketing Federation was formed in 1973 to market products under the Amul brand across the state.
This document provides an overview of consumer behavior and satisfaction related to Amul milk and products. It discusses the importance of understanding consumer behavior for marketing management. Consumer behavior is influenced by psychological, social, and physical factors and involves awareness, evaluation, purchase, consumption, and sharing of experiences. It notes that consumer behavior is a social process and marketing must take into account individual differences and influences. The concept of consumer behavior is introduced as the study of how individuals make decisions on spending resources. Key questions around who, how, where, when, why and how often products are bought and used are important to understand the decision making process.
GCMMF (Gujarat Co-operative Milk Marketing Federation) was formed in 1946 in Gujarat, India. It is headed by Dr. Verghese Kurien and owns the Amul brand. Amul started the White Revolution in India and is now the world's largest vegetarian cheese brand. It collects nearly 15 million liters of milk per day from over 18,000 village cooperative societies. Amul has over 3.3 million farmer members and operates on a three-tier structure with village, district, and state levels. It has become a large and successful dairy cooperative due to its robust supply chain, low cost strategy, strong distribution network, and diverse product portfolio under the trusted Amul brand
To Download this presentation :- https://drive.google.com/open?id=1frXqauSVRYVDYSaC6RfVYGrkeobuQwaO
for more information contact me on instagram at :- @jigar__bheda
Amul was formed in 1946 as a dairy cooperative in India. It has played a key role in making India the largest milk producer globally. Amul follows a three-tiered structure, with dairy cooperatives at the village level that are federated into milk unions at the district and state levels. Amul has been successful due to its low-cost strategy, robust supply chain, strong distribution network, and diverse product portfolio. It faces future challenges in addressing rising demand and improving animal productivity and milk quality.
The document provides a history and overview of Amul, India's largest dairy cooperative. It describes how Amul was founded in 1946 by dairy farmers in Anand, Gujarat to stop exploitation by middlemen. Amul grew from just two village cooperatives with 247 liters of milk into the largest dairy organization in India. It established a direct link between milk producers and consumers by eliminating middlemen and giving farmers control. Amul's cooperative model of farmer ownership and management has helped India become the world's largest milk producer.
The Particular File Contains Wholesome Details Of Amul Company .. Starting from its Products & Different Strategies & the Wholesome History Of Amul Company.
Amul is a dairy cooperative based in Anand, Gujarat that is jointly owned by millions of milk producers. It was established in 1946 to provide fair prices to farmers and counteract exploitation by middlemen. Amul produces a wide range of dairy products under the Amul brand including milk, butter, ghee, cheese, and ice cream. It has established itself as a successful cooperative model that has transformed India's dairy industry and provided economic opportunities for farmers.
This document provides an overview of Amul, an Indian dairy cooperative. It discusses Amul's history beginning in 1946, products, procurement and distribution process, promotional strategy, competitors and more. The summary covers Amul's founding as a cooperative in response to unfair trade practices towards farmers, how it has grown from a few farmers to over 3.6 million members today, and its 3-tier cooperative structure model that links milk producers directly to consumers.
Amul is an Indian dairy cooperative founded in 1946 in Anand, Gujarat. It is managed by the Gujarat Co-operative Milk Marketing Federation and has established itself as a model for rural development, spurring India's White Revolution. With an annual turnover of Rs. 20,733 crore in 2014-15, Amul is one of India's largest food product marketing organizations and has become the number one ice cream brand in the country within six years.
Amul was established in 1946 as a dairy cooperative in Anand, Gujarat. It has grown to become India's largest food products marketing organization. Amul focuses on providing remunerative returns to farmers and high quality products at affordable prices to consumers. Key strategic decisions that helped build the Amul brand include investments in technology, a low price strategy, emphasis on quality, expanding its product portfolio, and developing a large distribution network. Amul gained insights into consumer behavior and segmented its market accordingly. It has strategically positioned itself as "The Taste of India" and run iconic advertising campaigns featuring the Amul girl to build brand recognition and loyalty over several decades.
This project report is to study various internal and external factors affecting AMUL company.
It can be referred by the one working on business environment subject.
Amul is a dairy cooperative based in Anand, Gujarat, India that was formed in 1946. It is managed by the Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF), which is jointly owned by 3.1 million milk producers in Gujarat. Amul played a key role in India's Operation Flood program that made India the largest producer and exporter of milk and milk products in the world. It employs a unique three-tier cooperative model of village dairy societies, district unions, and a state-level federation that handles marketing. Amul has had a major social and economic impact, improving the livelihoods of milk producers and the nutrition of Indian society.
The document provides background information on Amul, including:
1) Amul was established in 1946 as the Kaira District Cooperative Milk Producers' Union Limited in Anand, Gujarat by dairy farmers who were previously exploited by private milk traders.
2) It was founded with the help of Sardar Vallabhbhai Patel and started pasteurizing milk for the Bombay Milk Scheme in 1948.
3) In 1955, Amul set up a milk processing plant to manufacture milk powder and butter to handle excess supply, marking its transition from a cooperative to a processed food brand.
The document discusses the history and establishment of Amul milk in India. It details that Amul was established in 1946 as the Kaira District Co-operative Milk Producers' Union in Anand, Gujarat by dairy farmers who were frustrated by exploitation from private milk traders. Amul was formally registered as a co-operative in December 1946. It initially collected 250 liters of milk per day but has since grown significantly. Amul helped empower dairy farmers and establish a cooperative model of milk production and distribution in India. Today, Amul collects over 11 lakh liters of milk daily and has expanded its product portfolio beyond milk to include butter, ghee, cheese and other dairy products.
consumer behavior & satisfaction towards Amul milkMorisha Roy
The document provides background information on Amul, India's largest dairy cooperative. It discusses how Amul was established in 1946 to empower farmers and end exploitation by private traders. It has since grown to collect over 11 lakh liters of milk daily. Amul pioneered many innovations like chilling centers and brought modern technology to rural areas. It has received several awards and exports products internationally. Amul's success is attributed to providing farmers an assured market while benefiting consumers with quality products.
The Kerala Co-operative Milk Marketing Federation (KCMMF), popularly known as Milma, was established in 1980 as part of Operation Flood to develop the dairy industry in Kerala. It is a three-tier cooperative organization with over 3,000 primary milk cooperative societies, three regional unions, and the KCMMF apex body. Milma procures over 10 million liters of milk per day from over 800,000 farmers and operates 13 milk processing plants across Kerala to produce and distribute milk and milk products statewide. The organization has grown from procuring 52,000 liters per day at inception to over 10 million liters currently, establishing self-sufficiency in milk production in Kerala.
The document discusses a market survey conducted on Amul Butter in Pilibhit, India. It acknowledges the guidance provided by the project guide and director. The objective of the study was to understand Amul Butter's current position in the Pilibhit market. A sample size of 100 consumers was used. The research methodology included a descriptive design and convenience sampling. Limitations included respondents not being fully representative and some being cynical about surveys. A questionnaire was used to collect primary data, while secondary data came from books, magazines and newspapers. In conclusion, most people in Pilibhit consume Amul Butter due to its taste, freshness and fair price.
- Amul has been marketing milk products in Allahabad since 2006 but wants to increase its market share against competitors.
- A survey of 700 retailers found that only 66% stocked Amul products due to issues like low margins, leaky packaging not being replaced, and some areas not being accessible to distributors.
- The main competitor is Namaste India due to thicker milk and earlier delivery times, though Amul has the highest consumer demand and quality rating.
This document is a summer training report submitted by Tushar Sinha for his post graduate diploma program. It studies customer satisfaction and delight towards Amul beverages in the Delhi market. Amul is an Indian dairy cooperative based in Gujarat that markets dairy products under the Amul brand. The report provides an overview of Amul, including its founding, vision, mission, values, and manufacturing plants. It studies retailer and customer perceptions of Amul beverages and finds that while customers are satisfied with taste, competitors offer lower prices. It provides recommendations to increase sales and better meet retailer needs.
The document is a student's internship project report on analyzing the financial statements of Amul (Co-Operative Milk Producer's Union Ltd.), submitted in partial fulfillment of an MBA degree. It includes sections on the certificate, declaration, index, preface, acknowledgement, research methodology, executive summary, and introduction to the organization. The report was submitted in August 2013 and analyzes Amul's financial performance and position through tools like ratio analysis, common size statements, DuPont analysis, and working capital management.
This document provides an overview and history of Amul Ice Cream. It discusses how Amul was founded in 1946 as a dairy cooperative in Anand, Gujarat to eliminate exploitation of farmers by middlemen. Amul replicated this cooperative model nationwide. Amul entered the ice cream market in 1996 and has since become the top ice cream brand in India, offering over 200 products. The document outlines Amul's expansion across different Indian markets from the late 1990s onward. It also notes Amul introduced sugar-free and probiotic ice cream variants in 2007, being the first in India to do so.
The document summarizes a study on customer and retailer preferences for pasteurized cow milk from Ponlait in Pondicherry, India. Key findings include that 59% of customers learned about Ponlait cow milk from retailers and most previously purchased Ponlait toned milk. Retailers stock more Ponlait cow milk than other brands and customers prefer it for availability, quality, and fat content. Suggestions are made to improve promotion, address complaints, offer 200ml packaging, and increase distribution and executive visits.
This document is a summer internship project report submitted by Ankita Singh to SIES College of Management Studies. The report studies the market potential of Amul Slim Trim in Thane. Amul is India's largest food product marketing organization owned by the Gujarat Cooperative Milk Marketing Federation. The objectives of the research were to bridge gaps between distributors and retailers, increase awareness of new product launches, and tap into untapped markets. The research involved collecting data from distributors and visiting 25 retail outlets in different areas of Thane over 3 months. The data analyzed availability, awareness, visibility and placement of products. Strategic models like SWOT analysis, product life cycle, segmentation, targeting and positioning were used
Customer satisfaction towards ponlait by productSaranraj S
(1) The document discusses a study on customer satisfaction towards milk by-products in Puducherry by Ponlait. (2) It collected primary data through questionnaires from 150 customers and secondary data from the company. (3) The study found that most customers were satisfied with quality and freshness but expected lower prices and better packaging. (4) It provided suggestions like promotions, product expansion, and price reductions to improve sales and overall customer satisfaction.
The document reports on a study conducted on the market analysis and sales development of Amul Taaza milk in Kanpur City. The study involved collecting primary data through questionnaires distributed to retailers and customers, as well as secondary data from the Amul website and other sources. The objective of the study was to analyze Amul's retail network and market share in Kanpur, understand customer preferences, and identify areas for improving sales of Amul Taaza milk.
The document discusses employee absenteeism at Milma Dairy in Kollam, Kerala, India. It introduces the topic and objectives of studying the causes of absenteeism at the dairy. It notes that absenteeism is a problem that affects the dairy's daily operations. The study aims to understand the factors contributing to absenteeism through employee interviews. It provides background on the dairy industry in India and Kerala as well as details on the methodology and limitations of the study.
This document provides an overview of Amul, an Indian dairy cooperative based in Anand, Gujarat. It discusses Amul's founding in 1946 in response to exploitation of milk farmers by private traders. Amul now has over 3 million milk producer members. The document profiles Amul's organizational structure and operations, products including milk, butter, ghee, and ice cream. It analyzes the Indian and world dairy industries and Amul's role in India's White Revolution. The document also examines Amul's marketing strategies and provides profiles and analyses of new Amul Lactose Free Milk and Liquid Creamer products.
This document provides background information on Amul, including:
- Amul was established in 1946 as a cooperative in Anand, Gujarat to help milk farmers get a fair price for their milk and avoid exploitation by private traders.
- It has since grown to become one of the largest food brands in India, collecting over 11 lakh liters of milk per day from milk producers.
- Amul's success is attributed to establishing a cooperative model that ensures profits go back to farmers, provides a reliable market, and brings technology and support without disrupting local agriculture.
- The document gives a brief history of Amul's founding and expansion over the decades since 1946.
SIP report-amul(gcmmf) beat restructuring of distribution network channelParas Adesara
Amul Report on Beat Restructuring of Distribution Network Channel. Report work is the part of Summer Internship Project. The SIP work was given by Amul-GCMMF Ahmedabad head office, situated at Kankariya. SIP was the part of two year full time MBA study, conducted by Amrut Mody School of Management, Ahmedabad University. The Summer Internship Project was successfully done by Paras Adesara at Ahmedabad University. This PDF will help other students to understand the Supply Chain Management of the AMUL-GCMMF. We, the group of two students, have done this summer internship at the outskirt areas of Ahmedabad in April-June, 2014. Hope you will find this usefull.
A study on inventory classification technique for effective store management ...Abdul Haseeb
This document provides an introduction to a study on inventory classification techniques for effective store management at Milma Palakkad Dairy. It includes background information on Milma Palakkad Dairy, which was established in 1967 and is one of three dairies operated by the Malabar Regional Co-operative Milk Producers' Union. The study aims to understand the inventory controlling techniques currently used by Milma and suggest a scientific method to help reduce costs and ensure continuous production. It will analyze collected data from Milma's material and store departments.
The document summarizes an organizational study conducted at Milma Kollam Dairy. The study aimed to understand how the organization functions, its various departments and their interrelationships. Key findings include good coordination between departments and management, room for improvement in areas like implementing an R&D department. The study provided insights into Milma's organizational goals, structure and how it works to achieve objectives while being socially responsible. It highlighted the importance of organizational studies in understanding structure and objectives.
This document provides a project report on studying supply chain management at Amul Satellite Dairy in Pune. It begins with an introduction that outlines the background, objectives, need and scope of the study. It then provides an overview of Amul, including its establishment in 1946, brand name, products, and cooperative structure. It describes the Pune plant, including its year of establishment, location, area, and number of milk collection centers. It outlines the dairy's key products and includes an organizational chart and description of the milk processing stages. In closing, it discusses Amul's operations and supply chain management strategy of coordinating its network and using appropriate technologies.
The Kaira District Co-operative Milk Producers' Union was established in 1946 in response to exploitation of milk producers in the Anand region of Gujarat, India. Marginal farmers struggled to transport milk long distances to sell individually to traders who set arbitrary low prices. With the help of Sardar Vallabhbhai Patel and Morarji Desai, farmers formed a cooperative to collectively process and market their milk. This cooperative became the Amul brand and established the successful "Amul Model" of dairy cooperatives, creating economic and social benefits for farmers.
The Amul dairy cooperative was founded in 1946 in Anand, India in response to exploitation of farmers by milk traders. Inspired by Mahatma Gandhi's cooperative movement, farmers formed a cooperative society under the guidance of Sardar Vallabhbhai Patel and leaders like Morarji Desai. Starting with 247 liters of milk from two villages, Amul grew to become the largest dairy in India, establishing the successful Amul model of three-tiered farmer-owned and managed dairy cooperatives. The Amul model was then replicated nationwide by the National Dairy Development Board to empower millions of Indian milk producers.
Formed in 1946, Amul is India's largest dairy cooperative and the world's largest vegetarian cheese brand. It began as a cooperative of milk producers in Kaira District, Gujarat who were receiving unfairly low prices from private dairies. Led by Dr. Verghese Kurien, the cooperative expanded into the Gujarat Cooperative Milk Marketing Federation (GCMMF) which today connects over 3 million milk producers across Gujarat. Amul controls 30 dairy plants, has annual revenues of over $2 billion, and markets its products domestically and internationally. The cooperative structure has empowered small farmers, increased milk production, and contributed significantly to India's "White Revolution".
Amul was formed in 1946 as a dairy cooperative in Anand, Gujarat and has since become the largest dairy cooperative in the world. It operates on a three-tier structure with village cooperatives feeding into district unions which are then part of the state-level Gujarat Cooperative Milk Marketing Federation. This unique cooperative model has empowered millions of small farmers, increased India's milk production dramatically, and made Amul a $5 billion brand while ensuring affordable, high quality products.
Amul is an Indian dairy cooperative based in Anand, Gujarat that is managed by the Gujarat Cooperative Milk Marketing Federation. Formed in 1946, it is jointly owned by 3 million milk producers and has become the largest food brand in India. It spurred India's White Revolution by making the country the largest producer of milk and milk products. Amul uses a three-tier cooperative structure of village dairy societies, district milk unions, and a state milk federation to collect, process, and market milk.
The document discusses Amul, India's largest dairy cooperative. Some key points:
1. Amul was formed in 1946 in Anand, Gujarat and is managed by the Gujarat Cooperative Milk Marketing Federation.
2. It works with over 3 million milk producers and provides them support services. It collects over 10 million liters of milk daily.
3. Amul uses an innovative cooperative model called the "Amul Pattern" which is farmer-owned and ensures fair prices and quality standards.
4. It has become a highly successful and profitable business while empowering millions of small farmers through equitable development.
The Amul/NDDB case study summarizes the dairy cooperatives in India. It describes how Amul began in 1946 as a cooperative movement against private milk companies. Led by Sardar Vallabhai Patel, dairy farmers organized to gain control of the supply chain. Amul is now the largest dairy cooperative in India, collecting over 10 million liters of milk daily. In the 1970s, the National Dairy Development Board launched Operation Flood, which replicated the Amul model nationwide through dairy cooperatives. This helped integrate rural milk producers with urban consumers across India. The Amul model gives farmers ownership and control over the entire value chain from production to retail.
The document provides an overview of Amul, an Indian dairy cooperative. It discusses how Amul began in 1946 as a cooperative movement among milk producers in Gujarat, India. Amul is jointly owned by over 2 million milk producers and manages the Amul brand. It discusses Amul's wide range of dairy products including milk, butter, ghee, cheese, and ice cream. It also summarizes Amul's success in withstanding competition and exporting products, helping establish India as a major milk producer globally.
Amul was formed in 1946 as a dairy cooperative in Anand, Gujarat. It is jointly owned by 2.6 million milk producers and managed by the Gujarat Cooperative Milk Marketing Federation. Amul pioneered the White Revolution in India, making the country the largest milk producer in the world. It offers high quality milk and dairy products at reasonable prices. Amul's success is attributed to its cooperative model which ensures fair prices for farmers and affordable products for consumers. It has become a global brand and continues to grow its domestic and international markets.
1) Amul is a brand managed by Gujarat Cooperative Milk Marketing Federation which was established in 1946 as the first dairy cooperative in India.
2) It has grown to become the largest food brand in India, linking over 2.8 million milk producers in 13,000 villages through a cooperative system.
3) Amul products including milk, butter, cheese and ice cream are very popular for their high quality and affordable prices, due to the cooperative business model that prioritizes farmers' interests.
The document provides an overview of Amul, an Indian dairy cooperative. It discusses:
- Amul's history beginning in 1946 as a response to exploitation of milk producers in Anand, India. It outlines Amul's success in empowering farmers and becoming India's largest food brand.
- Amul's current operations as India's largest food products marketing organization, with an annual turnover of $1.5 billion, product lines including milk, butter, cheese, and more.
- Key figures like annual turnover of $1.5 billion, 50 sales offices nationwide, and products exported to over 40 countries.
AMUL is a dairy cooperative founded in 1946 in Gujarat, India. It is made up of 13 district cooperative milk producers unions representing 2.79 million milk producing farmers. AMUL handles over 11 million liters of milk per day. It has a three-tier organizational structure with members, village societies, and district unions making decisions around milk pricing and production. AMUL's twin objectives are to provide remunerative prices to milk producers and supply quality products to consumers.
The Amul dairy cooperative was formed in 1946 in Anand, Gujarat and manages the procurement, processing, and distribution of over 3 million liters of milk per day from millions of farmers. It operates under the Gujarat Cooperative Milk Marketing Federation and has played a key role in India's white revolution by providing stable incomes to farmers and high quality dairy products to consumers. The cooperative began with just 250 liters of milk per day but has expanded significantly over decades through its focus on farmers, low costs, and diverse product offerings.
Amul strategic brand management by Dheeraj ED and Lavanya AB Dheeraj ED
This document provides an overview of Amul, an Indian dairy cooperative. It discusses Amul's origins in 1946 to address exploitation of milk producers. Amul organized milk producers into village cooperatives and established a dairy to process and market milk. It has since expanded to include over 2 million producers organized into village societies that supply milk to unions which are marketed by GCMMF. Amul pioneered many practices like payment to farmers and providing veterinary services to support producers. It focuses on low costs and prices to be accessible to consumers while supporting producers.
Amul is a dairy cooperative in India owned by millions of milk producers. It began in 1946 in Anand, Gujarat and has grown to become the largest food brand in India. Amul played a key role in India's white revolution by establishing a cooperative model for milk production and processing. It transformed India from a milk-deficient to the largest milk producer in the world. Amul utilizes a multi-level cooperative structure involving village, district, and state levels to economically empower milk producers.
This document is a project report on the promotion and distribution of Amul ice cream. It provides background information on Amul and its ice cream business. Amul launched ice cream in 1996 and has since become the top brand in India with a 38% market share. The report discusses Amul's objectives, supply chain network, distribution challenges, and opportunities for expanding its business through new products and improved distribution. It also includes a SWOT analysis of Amul ice cream that examines its strengths in brand recognition and product quality against weaknesses in advertising and packaging.
Amul was formed in 1946 as a dairy cooperative in Anand, Gujarat. It is managed by the Gujarat Cooperative Milk Marketing Federation and collects and processes over 3 million liters of milk per day from millions of farmer members. Amul operates multiple dairy plants across Gujarat to process milk into products like butter, milk powder, ghee, cheese and ice cream. It has pioneered the White Revolution in India through its cooperative model that empowers milk producers.
Amul has a large decentralized supply chain network comprising 3.6 million milk producers in Gujarat. Amul collects milk from village cooperatives and transports it to processing plants. The milk is then converted into products and distributed nationwide through regional centers to over 500,000 retail outlets. Amul faces challenges like declining milk production and rising costs, but addresses these through initiatives like farmer support programs and IT systems for efficient operations. Its cooperative model and focus on farmers has enabled Amul to become the largest food brand in India.
Amul is an Indian dairy cooperative formed in 1948 that is jointly owned by 3.6 million milk producers in Gujarat. It procures milk from 18,554 village cooperative societies across 33 districts, totaling around 18 million liters per day. Amul produces and exports a wide range of dairy products, including milk, butter, cheese, and ice cream. It has the largest market share in India's ice cream segment and is the country's largest exporter of dairy products.
This document provides information on various dairy products from Amul including bread spreads like butter and margarine, milk drinks like flavored milks and milkshakes, buttermilk, lassi, infant milk, milk powders, whitening products, and health drinks like Nutramul and Amul Shakti which are malted milk foods and protein drinks. The products are aimed at different consumers and purposes like kids, dieters, or those looking for tasty and healthy beverage options.
This document contains an 11 question survey about Acer laptops. It collects information such as the respondent's demographics, whether they own an Acer laptop, what influenced their decision to purchase an Acer laptop, their satisfaction with Acer laptop features and after-sales service, and what improvements they would suggest. The purpose is to conduct market research on perceptions of Acer laptops.
The document appears to contain the results of a survey about Acer laptops. It includes data on respondents' monthly income, ownership of Acer laptops, factors influencing purchase of Acer laptops, satisfaction with after-sales service and availability of spare parts, and desired additional features. Most respondents agreed that no other brand can beat Acer laptops in the coming year and were satisfied with their Acer laptop purchase.
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1. History
Type Cooperative
Industry Dairy
Founded 1946
Headquarters Anand, India
Key people Chairman, Kaira District Cooperative Milk Producers' Union
Limited. (KDCMPUL)
Products See complete products listing.
Revenue INR (Indian Rupee) 67.11 billion, $1.33 billion USD (in 2008-09)
Employees
735 employees of Marketing Arm. However, real poolconsistof
2.8 million milk producers
Website www.amul.com
2. The Amul Plant at Anand featuring the Milk Silos
Amul ("priceless" in Sanskrit. The brand name "Amul," from the Sanskrit
"Amoolya," was suggested by a quality control expert in Anand.), formed in
1946, is a dairy cooperative in India. It is a brand name managed by an apex
cooperative organisation, Gujarat Co-operative Milk Marketing Federation Ltd.
(GCMMF), which today is jointly owned by some 2.8 million milk producers in
Gujarat, India.
AMUL is based in Anand, Gujarat and has been an example of a co-operative
organization's success in the long term. It is one of the best examples of co-
operative achievement in the developing economy. "Anyone who has seen ...
the dairy cooperatives in the state of Gujarat, especially the highly successful
one known as AMUL, will naturally wonder what combination of influences
and incentives is needed to multiply such a model a thousand times over in
developing regions everywhere." The Amul Pattern has established itself as a
uniquely appropriate model for rural development. Amul has spurred the White
Revolution of India, which has made India the largest producer of milk and milk
products in the world. It is also the world's biggest vegetarian cheese brand.
Amul is the largest food brand in India and world's Largest Pouched Milk Brand
with an annual turnover of US $1050 million (2006–07). Currently Unions
making up GCMMF have 2.8 million producer members with milk collection
average of 10.16 million litres per day. Besides India, Amul has entered
overseas markets such as Mauritius, UAE, USA, Bangladesh, Australia, China,
Singapore, Hong Kong and a few South African countries. Its bid to enter
Japanese market in 1994 did not succeeded, but now it has fresh plans entering
the Japanese markets. Other potential markets being considered include Sri
Lanka.
Dr Verghese Kurien, former chairman of the GCMMF, is recognised as a key
person behind the success of Amul. On 10 Aug 2006 Parthi Bhatol, chairman of
the Banaskantha Union, was elected chairman of GCMMF.
Company Information
3. The Gujarat Cooperative Milk Marketing Federation Ltd, Anand (GCMMF) is
the largest food products marketing organisation of India. It is the apex
organization of the Dairy Cooperatives of Gujarat. This State has been a pioneer
in organizing dairy cooperatives and our success has not only been emulated in
India but serves as a model for rest of the World. Over the last five and a half
decades, Dairy Cooperatives in Gujarat have created an economic network that
links more than 2.8 million village milk producers with millions of consumers
in India and abroad through a cooperative system that includes 13,141 Village
Dairy Cooperative Societies (VDCS) at the village level, affiliated to 13 District
Cooperative Milk Producers’ Unions at the District level and GCMMF at the
State level. These cooperatives collect on an average 7.5 million litres of milk
per day from their producer members, more than 70% of whom are small,
marginal farmers and landless labourers and include a sizeable population of
tribal folk and people belonging to the scheduled castes.
The turnover of GCMMF (AMUL) during 2008-09 was Rs. 67.11 billion. It
markets the products, produced by the district milk unions in 30 dairy plants,
under the renowned AMUL brand name. The combined processing capacity of
these plants is 11.6 million litres per day, with four dairy plants having
processing capacity in excess of 1 million Litres per day. The farmers of Gujarat
own the largest state of the art dairy plant in Asia – Mother Dairy, Gandhinagar,
Gujarat - which can handle 2.5 million litres of milk per day and process 100
MTs of milk powder daily. During the last year, 3.1 billion litres of milk was
collected by Member Unions of GCMMF. Huge capacities for milk drying,
product manufacture and cattle feed manufacture have been installed. All its
products are manufactured under the most hygienic conditions. All dairy plants
of the unions are ISO 9001-2000, ISO 22000 and HACCP certified. GCMMF
(AMUL)’s Total Quality Management ensures the quality of products right
from the starting point (milk producer) through the value chain until it reaches
the consumer.
Ever since the movement was launched fifty-five years ago, Gujarat’s Dairy
Cooperatives have brought about a significant social and economic change to
our rural people. The Dairy Cooperatives have helped in ending the exploitation
of farmers and demonstrated that when our rural producers benefit, the
community and nation benefits as well.
4. The Gujarat Cooperative Milk Marketing Federation Ltd. cannot be viewed
simply as a business enterprise. It is an institution created by the milk producers
themselves to primarily safeguard their interest economically, socially as well
as democratically. Business houses create profit in order to distribute it to the
shareholders. In the case of GCMMF the surplus is ploughed back to farmers
through the District Unions as well as the village societies. This circulation of
capital with value addition within the structure not only benefits the final
beneficiary – the farmer – but eventually contributes to the development of the
village community. This is the most significant contribution the Amul Model
cooperatives has made in building the Nation.
The Birth of Amul and development of India’s Dairy Cooperative
Movement
The birth of Amul at Anand provided the impetus to the cooperative dairy
movement in the country. The Kaira District Cooperative Milk Producers’
Union Limited was registered on December 14, 1946 as a response to
exploitation of marginal milk producers by traders or agents of existing dairies
in the small town named Anand (in Kaira District of Gujarat). Milk Producers
had to travel long distances to deliver milk to the only dairy, the Polson Dairy in
Anand. Often milk went sour as producers had to physically carry the milk in
individual containers, especially in the summer season. These agents arbitrarily
decided the prices depending on the production and the season. Milk is a
commodity that has to be collected twice a day from each cow/buffalo. In
winter, the producer was either left with surplus / unsold milk or had to sell it at
very low prices. Moreover, the government at that time had given monopoly
rights to Polson Dairy (around that time Polson was the most well known butter
brand in the country) to collect milk from Anand and supply it to Bombay city
in turn. India ranked nowhere amongst milk producing countries in the world in
1946.
The Three-tier "Amul Model"
The Amul Model is a three-tier cooperative structure. This structure consists of
a Dairy Cooperative Society at the village level affiliated to a Milk Union at the
District level which in turn is further federated into a Milk Federation at the
State level. The above three-tier structure was set-up in order to delegate the
various functions, milk collection is done at the Village Dairy Society, Milk
Procurement & Processing at the District Milk Union and Milk & Milk Products
5. Marketing at the State Milk Federation. This helps in eliminating not only
internal competition but also ensuring that economies of scale is achieved. As
the above structure was first evolved at Amul in Gujarat and thereafter
replicated all over the country under the Operation Flood Programme, it is
known as the ‘Amul Model’ or ‘Anand Pattern’ of Dairy Cooperatives.
Responsible for Marketing of Milk & Milk Products Responsible for
Procurement & Processing of Milk Responsible for Collection of Milk
Responsible for Milk Production
Village Dairy Cooperative Society (VDCS)
The milk producers of a village, having surplus milk after own consumption,
come together and form a Village Dairy Cooperative Society (VDCS). The
Village Dairy Cooperative is the primary society under the three-tier structure.
It has membership of milk producers of the village and is governed by an
elected Management Committee consisting of 9 to 12 elected representatives of
the milk producers based on the principle of one member, one vote. The village
society further appoints a Secretary (a paid employee and member secretary of
the Management Committee) for management of the day-to-day functions. It
also employs various people for assisting the Secretary in accomplishing his /
her daily duties. The main functions of the VDCS are as follows:
Collection of surplus milk from the milk producers of the village &
payment based on quality & quantity
Providing support services to the members like Veterinary First Aid,
Artificial Insemination services, cattle-feed sales, mineral mixture sales,
fodder & fodder seed sales, conducting training on Animal Husbandry &
Dairying, etc.
Selling liquid milk for local consumers of the village
Supplying milk to the District Milk Union
Thus, the VDCS in an independent entity managed locally by the milk
producers and assisted by the District Milk Union.
Achievements of GCMMF
2.8 million milk producer member families
13,759 village societies
13 District Unions
6. 8.5 million liters of milk procured per day
Rs. 150 million disbursed in cash daily
GCMMF is the largest cooperative business of small producers with an
annual turnover of Rs. 53 billion
The Govt. of India has honoured Amul with the “Best of all categories
Rajiv Gandhi National Quality Award”.
Largest milk handling capacity in Asia
Largest Cold Chain Network
48 Sales offices, 3000 Wholesale Distributors, 5 lakh retail outlets
Export to 37 countries worth Rs. 150 crores
Winner of APEDA award for nine consecutive years
Products
Amul's product range includes milk powders, milk, butter, ghee, cheese,
curd, chocolate, ice cream, cream, shrikhand, paneer, gulab jamuns,
flavoured milk, basundi, Nutramul brand and others. In January 2006,
7. Amul plans to launch India's first sports drink Stamina, which will be
competing with Coca Cola's Powerade and PepsiCo's Gatorade .
In August 2007, Amul introduced Kool Koko, a chocolate milk brand
extending its product offering in the milk products segment. Other Amul
brands are Amul Kool, a low calorie thirst quenching drink; Masti Butter
Milk; Kool Cafe, ready to drink coffee and India's first sports drink
Stamina.
Amul's sugar-free Pro-Biotic Ice-cream won The International Dairy
Federation Marketing Award for 2007.
Amul Butter
The moppet who put Amul on India's breakfast table
50 years after it was first launched, Amul's sale figures have jumped from 1000
tonnes a year in 1966 to over 25,000 tonnes a year in 1997. No other brand
comes even close to it. All because a thumb-sized girl climbed on to the
hoardings and put a spell on the masses.
AMUL BUTTER is made from Butter, Common Salt, permitted natural colour-
Annatto.
Composition:
Milk Fat 80%
Moisture 16%
Salt 2.5%
Curd 0.8%
Calorific Value:
720 kcal./100g
Special Features:
Made from fresh cream by modern continuous butter making machines.
Marketed in India since 4 decades.
Product Specification:
8. Meets AGMARK standard and BIS specifications No.IS:13690:1992
Awards
GCMMF bags APEDA AWARD for 11th year in a row
Rajiv Gandhi National Quality Award – 1999
Amul Pro-Biotic Ice-cream Gets No. 1 Award At World Dairy Summit
The Gujarat Co-operative Milk Marketing Federation (GCMMF) has been honoured at the
CIO 100 Symposium & Award Ceremony on August 19, 2003, at the Broadmoor in Colorado
Springs, Colorado, USA. Shri Subbarao Hegde, Head of IT had been to USA and received
9. the said Award on behalf of GCMMF. The photograph link of the recipient of the CIO award
along with CIO Magazine's Editor in Chief, Abbie Lundberg, can be seen at
Here is a list of the few of the Amul parlours operating across the various parts of the
country
1. Indian Institute of Management, Ahmedabad
2. New Delhi Railway Station PF6/7 & PF10/11
3. National Institute of Design
4. Infosys Technologies in Bangalore, Mysore & Pune
5. Wipro, Bangalore
6. Indian Institute of Management, Kolkata
7. Ahmedabad Airport
8. Koyambedu Bus Station, Tamilnadu
9. Savitha Dental College, Chennai
10. IIT, Guwahati
"Amul Preferred Outlets (APOs)” are an excellent business opportunity for
budding entrepreneurs. To create your APO you just need to visit
www.amul.com and follow the Amul parlour link for online application
You may also send us an email at retail@amul.coop or write to us at :
Retail Cell
Gujarat Co-operative Milk Marketing Federation Ltd.
Amul Dairy Road, Anand- 388001
Ph: (02692) 258506,7,8&9
Events at Amul
April 29, 2010 Amul Bags International Dairy Federation Award And Srishti G-cube
Award For Good Green Governance – 2009
April 20, 2010 Visit of Senior Officials from Kenya
Mar 19, 2010 Visit of Women Journalists from Nepal
Mar 05, 2010 Visit of Her Excellency, Gennet Zewide, Ambassador to Ethiopia in India
10. Feb 24, 2010 27th Hoshin Kanri Meeting At Anand
Jan 08, 2010 5th Amul Milk Hoshin Kanri meeting at Anand
Dec 28, 2009 Crisil ratings for Gujarat Co-operative Milk Marketing Federation
Dec 19, 2009 14th Amul Ice Cream Hoshin Kanri Meeting
Dec 10, 2009 Visit of Shri Kandasamy, Hon’ble Minister for Welfare and Cooperation,
Govt. of Pondicherry
Oct 09, 2009 Amul Vidya Award 2009 : Prize Distribution Function at Tumkur on 9th
Oct 2009
Oct 04, 2009 Amul Vidya Award 2009 : Prize Distribution Function at Nagpur on 4th
Oct 2009
Sep 26, 2009 Amul Vidya Award 2009 : Prize Distribution Function at Udaipur on 26th
Sep 2009
Sep 17, 2009 26th Hoshin Kanri Meeting At Anand
Sep 16, 2009 Visit of Prime Ministerial Delegation from Tanzania
August 18, 2009 GCMMF bags APEDA AWARD for 12th year in a row
August 04, 2009 Visit of Ministerial Delegation from Chhattisgarh
July 03, 2009 Amul & IBM sign IT services agreement to fuel future growth
June 27, 2009 Shri B M Vyas, MD, GCMMF gets prestigious ‘Charotar Ratna’ Award
June 05, 2009 GCMMF (AMUL) Beats Recession, Achieves, A Turnover Of Rs. 6700
Crores
May 31, 2009 Visit of Ministerial Delegation from Uganda
May 29, 2009 14th Annual Kaizen Celebration
February 21, 2009 25th Hoshin Kanri Meeting At Anand
February 07, 2009 Indian Dairy Association (IDA) Honours B. M. Vyas for his Outstanding
Role
January 08, 2009 IAS Officer Trainees of the 2008 batch