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1
Amárach Summer Poll
Ireland’s performance in the Rio Olympics
August 2016
2
Every week Amárach Research surveys a smartphone panel
of over 1,000 Irish adults for the Claire Byrne Live show on
RTE to gather the opinions of the Irish public on various
topics and current issues.
Although the Claire Byrne Live show is taking a break over
Summer we'd like to continue to gather your insights on a
variety of interesting and relevant topics.
We will share the results of the surveys on Amárach’s
Slideshare page: http://www.slideshare.net/amarach/
3
Q1 Do you think that Ireland's reputation abroad has been
damaged by the ticketing scandal at the Rio Olympics?
The majority (82%) think that Ireland’s reputation abroad has been damaged by the recent
ticketing scandal. Those aged 55 and over particularly feel this way.
Demographics for Yes
Gender
Male
Female
Age
18-24
25-34
35-44
45-54
55+
81
82
72
72
84
82
91
Region
Dublin
ROL
Munster
Conn/Ulster
Social Class
ABC1F50
C2DEF50
79
83
83
81
83
80
% %
Yes
82%
No
13%
Don't
know
5%
4
Q2 On reflection, was Ireland's performance in the Rio
Olympics:
Half of respondents (51%) feel that Ireland did worse than they expected in the Rio Olympics
and 14% think Ireland performed better than expected.
Demographics for Better
than Expected
Gender
Male
Female
Age
18-24
25-34
35-44
45-54
55+
12
16
10
15
15
11
16
Region
Dublin
ROL
Munster
Conn/Ulster
Social Class
ABC1F50
C2DEF50
14
10
16
18
12
16
% %
Better than you
expected
14%
About what you
expected
35%
Worse than you
expected
51%
5
Q3 Looking back, how much coverage of the Olympics
did you watch?
A quarter of respondents (24%) watched more coverage of the Olympics than they anticipated.
Females (31%), those from Munster (35%) and middle aged respondents in particular watched
more than they anticipated.
Demographics for More
than Anticipated
Gender
Male
Female
Age
18-24
25-34
35-44
45-54
55+
19
30
26
22
33
31
15
Region
Dublin
ROL
Munster
Conn/Ulster
Social Class
ABC1F50
C2DEF50
25
16
35
20
24
25
% %
More than you
anticipated
24%
About what you
anticipated
32%
Less than you
anticipated
44%
6
Could your business, brand or organisation benefit from
customer surveys and surveys of the general public, with
answers back in hours?
If the answer is yes then contact Gerard O’Neill or Michael
McLoughlin at Amárach to discuss how our smart poll
services can deliver real time information and insight at a
fraction of the cost of traditional methodologies.
See our contact details overleaf – or reach out to us through
our website or twitter.
Trends Report
e. info@amarach.com
t. 01 410 5200
w. www.amarach.com
b. www.amarach.com/blog
tw. twitter.com/AmarachResearch
s. slideshare.net/amarach/
Amárach Summer Poll - Ireland's performace at the Rio Olympics

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Amárach Summer Poll - Ireland's performace at the Rio Olympics

  • 1. 1 Amárach Summer Poll Ireland’s performance in the Rio Olympics August 2016
  • 2. 2 Every week Amárach Research surveys a smartphone panel of over 1,000 Irish adults for the Claire Byrne Live show on RTE to gather the opinions of the Irish public on various topics and current issues. Although the Claire Byrne Live show is taking a break over Summer we'd like to continue to gather your insights on a variety of interesting and relevant topics. We will share the results of the surveys on Amárach’s Slideshare page: http://www.slideshare.net/amarach/
  • 3. 3 Q1 Do you think that Ireland's reputation abroad has been damaged by the ticketing scandal at the Rio Olympics? The majority (82%) think that Ireland’s reputation abroad has been damaged by the recent ticketing scandal. Those aged 55 and over particularly feel this way. Demographics for Yes Gender Male Female Age 18-24 25-34 35-44 45-54 55+ 81 82 72 72 84 82 91 Region Dublin ROL Munster Conn/Ulster Social Class ABC1F50 C2DEF50 79 83 83 81 83 80 % % Yes 82% No 13% Don't know 5%
  • 4. 4 Q2 On reflection, was Ireland's performance in the Rio Olympics: Half of respondents (51%) feel that Ireland did worse than they expected in the Rio Olympics and 14% think Ireland performed better than expected. Demographics for Better than Expected Gender Male Female Age 18-24 25-34 35-44 45-54 55+ 12 16 10 15 15 11 16 Region Dublin ROL Munster Conn/Ulster Social Class ABC1F50 C2DEF50 14 10 16 18 12 16 % % Better than you expected 14% About what you expected 35% Worse than you expected 51%
  • 5. 5 Q3 Looking back, how much coverage of the Olympics did you watch? A quarter of respondents (24%) watched more coverage of the Olympics than they anticipated. Females (31%), those from Munster (35%) and middle aged respondents in particular watched more than they anticipated. Demographics for More than Anticipated Gender Male Female Age 18-24 25-34 35-44 45-54 55+ 19 30 26 22 33 31 15 Region Dublin ROL Munster Conn/Ulster Social Class ABC1F50 C2DEF50 25 16 35 20 24 25 % % More than you anticipated 24% About what you anticipated 32% Less than you anticipated 44%
  • 6. 6 Could your business, brand or organisation benefit from customer surveys and surveys of the general public, with answers back in hours? If the answer is yes then contact Gerard O’Neill or Michael McLoughlin at Amárach to discuss how our smart poll services can deliver real time information and insight at a fraction of the cost of traditional methodologies. See our contact details overleaf – or reach out to us through our website or twitter.
  • 7. Trends Report e. info@amarach.com t. 01 410 5200 w. www.amarach.com b. www.amarach.com/blog tw. twitter.com/AmarachResearch s. slideshare.net/amarach/