The document is a presentation on diabetes research findings from a survey of 1,000 Irish adults. Some key findings include: - One third are concerned about getting diabetes, highest among those aged under 25. - Over half know the difference between type 1 and type 2 diabetes. - Most believe diabetes can be prevented, fewer believe it can be cured. - Eight in ten consume confectionary snacks, highest among those aged under 25. - Knowledge of daily sugar intake guidelines is low, especially for children. - Warning labels influence most people's purchasing of sugary foods and drinks.

1. Lloyds
Diabetes Research
A Presentation Prepared For:
December 2016
SR/LB
S16-300

2. 2
A. Research Methodology
B. Profile of Sample
MAIN FINDINGS
Table of Contents

3. 3
A number of questions were placed on the Amárach Research
November omnibus. The omnibus survey is a syndicated survey
whereby clients can include questions within the survey.
A total sample of 1,000 was achieved with quotas set on gender,
age, social class and region to achieve a sample aligned with
national population. Due to the high proliferation of the internet
among the Irish population, the Amárach Research omnibus is
completed fully online.
A. Research Methodology

4. 4
Sample Profile
49
17
46
28
62
51
22
54
27
36
19
28
2
16
18
26
Male
Female
16-24
%
Gender
%
Age
%
Social Class
%
Region
%
Grocery Shopping
25-34
45-54
55+
ABC1F50+
C2DEF50-
Mainly
responsible
The sample profile is nationally representative in terms of gender, age, region and social class. 98% of the sample have
some responsibility for grocery shopping.
(Base: All Respondents - 1000)
35-44
Dublin
Munster
Conn/
Ulster
Rest of
Leinster
Jointly
responsible
Not
responsible

5. 5
45%
33%
22%
Concerned about getting Diabetes
(Base: All Respondents 1,000)
Yes
No
%
Demographics
for yes
Gender
Male
Female
Age
16-24
25-34
35-44
45-54
55+
34
33
38
32
32
32
33
Region
Dublin
ROL
Munster
Conn/Ulster
Social Class
ABC1
C2DE
31
36
32
35
34
33
% %
One third of the general population are concerned about getting diabetes. Concern is highest among
those aged under 25.
I don’t think
about it

6. 6
24% 54%
22%
Knowledge of Difference Between Type 1 and
Type 2 Diabetes
(Base: All Respondents 1,000)
Yes
No
%
Demographics
for yes
Gender
Male
Female
Age
16-24
25-34
35-44
45-54
55+
44
64
65
44
51
55
59
Region
Dublin
ROL
Munster
Conn/Ulster
Social Class
ABC1
C2DE
54
55
51
59
57
52
% %
Just over half (54%) claim to know the difference between type one and type two diabetes. Males and
those aged 25 to 34 are least likely to know the difference.
Unsure

7. 7
Prevention and Cure Beliefs around Diabetes
Male Female 16-24 25-34 35-44 45-54 55+
59 69 64 51 62 70 72
Prevented
Dub ROL Munst
er
Conn ABC1F
50+
C2DEF
50-
60 68 61 67 65 62
Male Female 16-24 25-34 35-44 45-54 55+
38 43 33 34 47 40 47
Dub ROL Munst
er
Conn ABC1F
50+
C2DEF
50-
41 43 38 39 45 37
7%
64%
29%
23%
40%
37%
Cured
Demographics for Yes Demographics for Yes
YesYes
No
No
% %
(Base: All Respondents 1,000)
Just over 6 in 10 (64%) believe that diabetes can be prevented, while 4 in 10 believe it can be cured.
Don’t know Don’t know

8. 8
18%
82%
Consumption of Confectionary Snacks
(Base: All Respondents 1,000)
Yes
No
%
Demographics
for yes
Gender
Male
Female
Age
16-24
25-34
35-44
45-54
55+
80
85
90
82
87
79
77
Region
Dublin
ROL
Munster
Conn/Ulster
Social Class
ABC1
C2DE
82
84
82
82
82
83
% %
8 in 10 (82%) consume confectionary snacks. Females consume more than males while those aged under
25 have the highest consumption levels.

9. 9
How Often are People Eating Snacks and Eating
(Base: All who consume snacks: 825)
11
26
41
14
8
2 – 3 times a day
%
Once a day
Couple of times a week
Less often
Of those who consume snacks, 37% consume them at least once a day, with a weekly average of 6 overall.
Highest Amongst: 2-3 times daily
─ 15-24 year olds – 23%
─ Singletons – 18%
─ Unemployed – 16%
Once a week
Weekly Average 6

10. 10
What Snacks are People Eating?
The most popular confectionary snacks that people are eating include chocolate bars and biscuits.
%
76
68
55
43
34
29
13
Chocolate bars
Biscuits
Crisps
Cakes
Ice-cream
Jellies/hard boiled sweets
Protein or energy bars
(Base: All who consume snacks: 825)

11. 11
50%
20%
30%
Knowledge of Recommended Daily Sugar Intake
for Adults
(Base: All Respondents 1,000)
Yes
No
% Gender
Male
Female
Age
16-24
25-34
35-44
45-54
55+
19
21
36
20
23
15
12
Region
Dublin
ROL
Munster
Conn/Ulster
Social Class
ABC1
C2DE
24
22
19
15
22
19
% %
Only one fifth of respondents claim to know the recommended daily sugar intake for adults. Knowledge is
highest among the younger age cohorts.
Unsure
Adults Demographics

12. 12
Gender
Male
Female
Age
16-24
25-34
35-44
45-54
55+
54%
13%
33%
Knowledge of Recommended Daily Sugar Intake
for Children
(Base: All Respondents 1,000)
Yes
No
Children
%
Demographics
13
13
19
14
18
11
7
Region
Dublin
ROL
Munster
Conn/Ulster
Social Class
ABC1
C2DE
14
15
13
12
15
12
% %
Approximately one in ten (13%) claim to know the recommended daily sugar intake for children.
Unsure

13. 13
59%
41%
Monitor Sugar Intake
(Base: All Respondents)
Yes
No
All Adults
%
4 in 10 adults monitor their sugar intake, while almost half (47%) of parents monitor their child's sugar
intake.
53%
47%
Yes
No
Children's intake
%
(N=1,000) (N=Parents: 600)

14. 14
Wine
Beer
Fizzy drinks (coke etc.)
Spirits (Vodka/Gin/Whiskey etc.)
Flavoured water
Energy drinks
Sports drinks
Lemonade
Alco-pops
None of the above
Drinks Consumption
(Base: All Respondents 1,000)
The most commonly consumed sugary drinks are wine and beer. One in ten claim to not drink any of the
drinks listed above.
%
47
46
40
37
23
17
15
14
6
10

15. 15
Frequency of Drink Consumption
(Base: All who consume sugary drinks – 903)
6
12
36
26
19
1
More than once a day
%
Of those who consumer sugary drinks, almost one fifth (18%) consume them at least once every day.
Every day
2 – 3 times a week
Once a week
Less frequently
I try to avoid them
Weekly Average 3

16. 16
Checking Sugar Content Before Purchase
(Base: All Respondents 1,000)
14
40
23
23
Yes, all of the time
%
Sometimes
Rarely
Never
Almost one fifth (23%) never check the sugar content before purchasing food or beverages. This is most
common among those aged 25-34 and males.
Highest Amongst: Never
─ 25s-34s – 30%
─ Males – 27%
─ Unemployed – 28%
─ Student – 28%

17. 17
29%
71%
Influence of Warning Labels on Purchasing
Sugary Food and Drinks
(Base: All Respondents 1,000)
Yes
No
%
Demographics
for yes
Gender
Male
Female
Age
16-24
25-34
35-44
45-54
55+
67
75
74
62
70
76
75
Region
Dublin
ROL
Munster
Conn/Ulster
Social Class
ABC1
C2DE
68
74
70
73
76
67
% %
7 in 10 (71%) are influenced by warning labels when purchasing sugary food and drinks. Those from an
ABC1 social class are more likely to be influenced by these warning labels than those from a C2DE
background.