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Amplify: Design Operation's Core Mission to Amplify the Value of Design Practice
This document contains notes from a talk on design operations (DesignOps). It begins with an acknowledgment of the traditional land of the indigenous peoples and a discussion of land acknowledgments. It then discusses why the speaker is a design operator and their background. The rest of the document outlines principles for better designing, including having different activities happen at their appropriate pace, encouraging serendipity through intentional spaces, balancing qualitative and quantitative data, balancing collaboration and focused work, exploring narratives, understanding designer motivation, and mutually understanding quality design and practice.
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Amplify: Design Operation's Core Mission to Amplify the Value of Design Practice
- 1. AMPLIFY DAVE MALOUF 24 OCT2019, BROOKLYN, NY #designOps 1
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- 3. LAND ACKNOWLEDGMENT 2 We wantto acknowledge that we gather now on the traditional land of the Canarsie and Lenape Peoples past and present, and honor with gratitude the land itself and the people who have stewarded it throughout the generations. This calls us to commit to continuing to learn how to be better stewards of the land we inhabit as well.
- 4. LAND ACKNOWLEDGMENT 3 We makethis acknowledgement to … ‣ Remember how we remain benefactors of colonization in using this land. ‣ Remember the people who are no long here to tell their pre-colonial histories. ‣ Begin the process of decolonization.
- 5. LAND ACKNOWLEDGMENT 4 We understandthat this gesture of acknowledgment is a first step in our own education of the land and traditional peoples that we occupy today, and those who’s colonization bore us benefit also from afar, and how we continue that mindset of inequality unconsciously and consciously, passively and actively in the present.
- 6. AMPLIFY DAVE MALOUF 24 OCT2019, BROOKLYN, NY #designOps 5
- 7. Why are youa design operator? KNOW THYSELF #designOps | 6
- 8. My Story #DesignOps |7 Miriam Buchwald Chapter 1: IxDA is born Pratt & the spirit of Rowena Reed Kostellow fill my soul.
- 9. #DesignOps | 8MYSTORY
- 10. #DesignOps | 9MYSTORY
- 11. #DesignOps | 10MYSTORY
- 12. Students: Tim Tocci, AllyciaJones Brent White, Wyatt Gallagher, Kailen Nordhausen-Wilcox #DesignOps | 11MY STORY
- 13. Students: Tim Tocci, AllyciaJones Brent White, Wyatt Gallagher, Kailen Nordhausen-Wilcox #DesignOps | 12MY STORY
- 14. Version 1 What amI amplifying? #DesignOps | 13
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- 16. The stool #DesignOps |15AMPLIFYING WHAT?
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- 19. Production/ Development Engineering Business #DesignOps |18AMPLIFYING WHAT?
- 20. Production/ Development Engineering Business Design #DesignOps| 19AMPLIFYING WHAT?
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- 22. Version 2 What amI amplifying? #DesignOps | 21
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- 24. Great design happens becauseof great designing. AMPLIFYING WHAT? #DesignOps | 22
- 25. 1. Form giving #DesignOps| 23AMPLIFYING WHAT?
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- 34. 2. Clarity #DesignOps |26AMPLIFYING WHAT?
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- 36. 3. Behavioral fit #DesignOps| 28AMPLIFYING WHAT?
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- 39. 4. Exploration AMPLIFYING WHAT?#DesignOps | 31
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- 41. From Kevin Cheng’s SeeWhat I Mean #designOps | 33
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- 44. AMPLIFYING WHAT? #DesignOps| 36 Welcome to
- 45. Syndrome AMPLIFYING WHAT? #DesignOps| 36 Welcome to
- 46. How many ofyou work in an agile(like) environment? KNOW THYSELF #designOps | 37
- 47. Agile Manifesto What andhow to build #DesignOps | 38
- 48. Agile Manifesto What andhow to build #DesignOps | 39
- 49. Agile Manifesto What andhow to build #DesignOps | 39
- 50. Agile Manifesto What andhow to build #DesignOps | 39
- 51. Speaks to theoptimizers KNOW THYSELF #DesignOps | 40
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- 53. How might wemake design happen better? Design Operator’s prime directive. #DesignOps | 42
- 54. A MANIFESTO FORBETTER DESIGNING FOR BETTER FUTURES Designing happens better when… #DesignOps | 43
- 55. A MANIFESTO FORBETTER DESIGNING FOR BETTER FUTURES Designing happens better when… ‣ different activities happen at their most appropriate cadence #DesignOps | 43
- 56. A MANIFESTO FORBETTER DESIGNING FOR BETTER FUTURES Designing happens better when… ‣ different activities happen at their most appropriate cadence ‣ intentional spaces & processes encourage serendipity, emergence, exploration #DesignOps | 43
- 57. A MANIFESTO FORBETTER DESIGNING FOR BETTER FUTURES Designing happens better when… ‣ different activities happen at their most appropriate cadence ‣ intentional spaces & processes encourage serendipity, emergence, exploration ‣ a balance of both quantitative and qualitative data are synthesized into actionable insights #DesignOps | 43
- 58. A MANIFESTO FORBETTER DESIGNING FOR BETTER FUTURES Designing happens better when… ‣ different activities happen at their most appropriate cadence ‣ intentional spaces & processes encourage serendipity, emergence, exploration ‣ a balance of both quantitative and qualitative data are synthesized into actionable insights ‣ collaboration & inclusion are balanced with coordinated focused development #DesignOps | 43
- 59. A MANIFESTO FORBETTER DESIGNING FOR BETTER FUTURES Designing happens better when… ‣ different activities happen at their most appropriate cadence ‣ intentional spaces & processes encourage serendipity, emergence, exploration ‣ a balance of both quantitative and qualitative data are synthesized into actionable insights ‣ collaboration & inclusion are balanced with coordinated focused development ‣ the exploration of a multiplicity of narratives have people gaining meaning across possible futures #DesignOps | 43
- 60. A MANIFESTO FORBETTER DESIGNING FOR BETTER FUTURES Designing happens better when… ‣ different activities happen at their most appropriate cadence ‣ intentional spaces & processes encourage serendipity, emergence, exploration ‣ a balance of both quantitative and qualitative data are synthesized into actionable insights ‣ collaboration & inclusion are balanced with coordinated focused development ‣ the exploration of a multiplicity of narratives have people gaining meaning across possible futures ‣ we understand that what attracts and motivates engaged designers is different from others #DesignOps | 43
- 61. A MANIFESTO FORBETTER DESIGNING FOR BETTER FUTURES Designing happens better when… ‣ different activities happen at their most appropriate cadence ‣ intentional spaces & processes encourage serendipity, emergence, exploration ‣ a balance of both quantitative and qualitative data are synthesized into actionable insights ‣ collaboration & inclusion are balanced with coordinated focused development ‣ the exploration of a multiplicity of narratives have people gaining meaning across possible futures ‣ we understand that what attracts and motivates engaged designers is different from others ‣ We mutually understand & value what quality design output, AND quality practice is. #DesignOps | 43
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- 63. ▸ Right sizeyour workflow structures ▸ Wholes need to be created before parts. This means you can’t always chunk stuff Different activities happen at their most appropriate cadence. A MANIFESTO FOR BETTER DESIGNING FOR BETTER FUTURES #DesignOps | 45
- 64. ▸ Right sizeyour workflow structures ▸ Wholes need to be created before parts. This means you can’t always chunk stuff Different activities happen at their most appropriate cadence. A MANIFESTO FOR BETTER DESIGNING FOR BETTER FUTURES #DesignOps | 46
- 65. ▸ Space toexternalize work. Either virtual or physical, but always available ▸ Time & space away for reflection, play, just experiencing. Intentional spaces & processes encourage serendipity, emergence, exploration A MANIFESTO FOR BETTER DESIGNING FOR BETTER FUTURES #DesignOps | 47
- 66. Desk Desk Desk Desk Hightop Whiteboard Whiteboard WhiteboardWhiteboard WhiteboardWhiteboard WhiteboardWhiteboard #DesignOps |48A MANIFESTO FOR BETTER DESIGNING FOR BETTER FUTURES M ovable W all M ovable W all M ovable W all M ovable W all
- 67. Desk Desk Desk Desk Hightop Whiteboard Whiteboard WhiteboardWhiteboard WhiteboardWhiteboard WhiteboardWhiteboard #DesignOps |49A MANIFESTO FOR BETTER DESIGNING FOR BETTER FUTURES M ovable W all M ovable W all M ovable W all M ovable W all
- 68. ▸ Methods forcollecting the right data need to be native to the design process. ▸ Instrumentation needs to be built to capture appropriate data. ▸ Dashboards & repositories need to be used to turn data into actionable insights. A balance of both quantitative & qualitative data are synthesized into actionable insights. A MANIFESTO FOR BETTER DESIGNING FOR BETTER FUTURES #DesignOps | 50
- 69. #DesignOps | 51AMANIFESTO FOR BETTER DESIGNING FOR BETTER FUTURES Tri-track product lifecycle
- 70. #DesignOps | 51AMANIFESTO FOR BETTER DESIGNING FOR BETTER FUTURES Tri-track product lifecycle
- 71. #DesignOps | 52AMANIFESTO FOR BETTER DESIGNING FOR BETTER FUTURES Analytics Dashboards Looker Dashboard
- 72. ▸ Collaboration meanswork together. ▸ Coordination means connecting and managing separated work. Collaboration & inclusion are balanced with coordinated, focused development A MANIFESTO FOR BETTER DESIGNING FOR BETTER FUTURES #DesignOps | 53
- 73. ▸ Collaboration meanswork together. ▸ Coordination means connecting and managing separated work. Collaboration & inclusion are balanced with coordinated, focused development A MANIFESTO FOR BETTER DESIGNING FOR BETTER FUTURES #DesignOps | 54
- 74. The exploration ofa multiplicity of narratives that have people gaining meaning across possible futures A MANIFESTO FOR BETTER DESIGNING FOR BETTER FUTURES #DesignOps | 55
- 75. The exploration ofa multiplicity of narratives that have people gaining meaning across possible futures A MANIFESTO FOR BETTER DESIGNING FOR BETTER FUTURES #DesignOps | 56
- 76. ▸ Hire them. ▸Onboard them. ▸ Reward them. ▸ Recognize them. We understand that what attracts & motivates engaged designers is different from others. A MANIFESTO FOR BETTER DESIGNING FOR BETTER FUTURES #DesignOps | 57 ▸ Develop them. ▸ Pay them. ▸ Engage them.
- 77. ▸ Socialize design(practice) quality. ▸ Quantify it to be understandable. ▸ Critical design language is key to sustain improved quality. ▸ Monitor it so you can learn and adjust. We mutually understand & value what quality design output, AND quality practice is. A MANIFESTO FOR BETTER DESIGNING FOR BETTER FUTURES #DesignOps | 58
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- 81. #DesignOps | 61 Loud& Proud!
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- 83. #DesignOps | 63 Mission> Vision
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- 87. Speed to getmore value. #DesignOps | 67
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- 89. Practice … tillperfect #DesignOps | 68
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- 91. ‣ different activitieshappen at their most appropriate cadence ‣ intentional spaces & processes encourage serendipity, emergence, exploration ‣ a balance of both quantitative and qualitative data are synthesized into actionable insights ‣ collaboration & inclusion are balanced with coordinated focused development Designing happens better when… A MANIFESTO FOR BETTER DESIGNING FOR BETTER FUTURES #DesignOps | 70 ‣ the exploration of a multiplicity of narratives have people gaining meaning across possible futures ‣ we understand that what attracts and motivates engaged designers is different from others ‣ we mutually understand & value not just what quality design output is, but also we understand quality practice
- 92. ‣ different activitieshappen at their most appropriate cadence ‣ intentional spaces & processes encourage serendipity, emergence, exploration ‣ a balance of both quantitative and qualitative data are synthesized into actionable insights ‣ collaboration & inclusion are balanced with coordinated focused development Designing happens better when… A MANIFESTO FOR BETTER DESIGNING FOR BETTER FUTURES #DesignOps | 70 ‣ the exploration of a multiplicity of narratives have people gaining meaning across possible futures ‣ we understand that what attracts and motivates engaged designers is different from others ‣ we mutually understand & value not just what quality design output is, but also we understand quality practice http://bit.ly/BetterDesigning
- 93. Dave Malouf @http://davemalouf.design/ Consultant, Coach, Educator THANK YOU 71