The Adobe Hive accelerates customer centricity through collaboration. We break silos. We build trust. We get customers in the room. We give teams stories needed to move the needle. Learn about the journey to build a capability, team, and scalable methodology with C-Suite visibility.

1. The Slow Hunch:
Cultivating Customer Centric Acceleration
through Collaboration
Ann Rich
Sr. Mgr. Accelerated Innovation & Design
Adobe Inc.

2. About Me
Ecology
Design Business
Why I am here.

3. accelerates customer centricity through
effective collaboration

4. Oh Happy Day…

5. Wait, What?!

6. The Hive inspires people to work differently.
We help teams build the foundation to get the
right work done and the relationships to
sustain momentum.
We do this through specialized facilitation which
accelerates the strategic work of Adobe and
execution of top corporate priorities.
About

7. Team Space Methodology

8. 1 Day + 25 People + 1 Dedicated Space

9. 9.5/10
Recommend
to their peers
60+
Sessions
to date
2-3
Months Saved
per session

10. So, the Hive delivers workshops?

11. The sessions are the
catalyst for culture
change.

12. “Aface behind the spreadsheet. ”
Hive Design Team Member, 2016

13. “We want to define our vision, strategy &
requirements.”
Hive Session Owner, 2015

14. “Listening felt like open heart surgery. ”
Hive Participant, 2017

15. “We want to be Hive Certified. ”
Hive Session Owner, 2018

16. “The Hive is where you go to be surprised.”
Hive Participant, 2017

17. How we do it.

18. Organizational Culture
Change Mindset
Build alliances
Give it away
Be patient
Ship your ideas

19. Design Meetings
Frame and derisk
work and session
Living Beyond a Day
Relationships
Trust is leveraged
beyond the day.
Executive Sponsorship
Lasting visibility for work,
teams, and the Hive.

20. Process Overview
Application
/ Ask
Session
Owner
Briefing
Stakeholder
Interviews
Design
Meeting 1
Design
Meeting 2
Design
Meeting 3
Walkthrough
Understand
the
Problem
Understand
the
Motivations
Objectives/
Outputs/
Outcomes
Day Design
& Inputs
Assignments Experience

21. Suite of Modules: Be a Mixologist
1
2
3
4
5
6
Design Thinking
Google Design Sprint
Service Design
Accelerated Solution Design
Jobs to be Done
Business Model Canvas

22. Slow Hunches.

23. “Both evolution and innovation thrive in
collaborative networks where opportunities
for serendipitous connections exist. Great
discoveries often evolve as slow hunches,
maturing and connecting to other ideas
over time.
Steven Johnson, “Where Good Ideas Come From”

24. The Journey to Today
An Idea

25. The Journey to Today
An Idea
Pilot

26. The Journey to Today
An Idea
Pilot
Build or Buy

27. The Journey to Today
An Idea
Pilot
Build or Buy
Brand

28. The Journey to Today
An Idea
Pilot
Build or Buy
Brand
CX Hive

29. The Journey to Today
An Idea
Pilot
Build or Buy
Brand
CX Hive
Scale Skills

30. What it actually felt like.

31. Sponsorship Balance Surprises Hackers
Top Challenges

32. Impact of Intrapreneurship.

33. Ideas are incubated
through the Hive.

35. Lab82 is a physical prototyping space used to test
technology, ways of working, furniture, and space.
+

36. Building Lab82

37. Building Lab82

38. Building Lab82

39. Building Lab82

40. Key Takeaways
Build Alliances – changing culture is not an
individual sport
Give it away – You need activators
Building in a large company requires patience
It doesn’t have to be expensive to be effective
Physical
Space
Ways Of
Working
Technology
1
2
3
Adoption of design mentality
and new full time roles
High ROI on prototype model
Wins roll out globally
Lab82 Impact

41. Integrate.

42. Solution FocusedMatrixed Creative
HarnessYour Culture

43. ?? ?
HarnessYour Culture

44. AsYou Build
1
2
3
4
5
6
Nurture slow hunches
Build allies
Be a mixologist
Give it away
Leverage existing process
Make progress & iterate

45. Thank you!
Ann Rich
LinkedIn: annrich7