This document discusses the value of design and how DesignOps helps amplify that value. It addresses how design provides value through activities like understanding users, creating clarity, exploring possibilities, and envisioning experiences. It also discusses how organizations can appreciate design value through appropriate metrics and assessments. The document notes how agile practices and other factors can cause organizations to lose design value if they prioritize outputs over outcomes or uniformity over appropriateness. Finally, it explains that DesignOps helps carry the design burden, create more time for designing, increase quality, improve communications, support professional development, and provide principles to guide organizations so they can better realize the value of design.