People
Ya got nothin' without them
Great companies have
  People in their DNA
Mickey’s 10
commandments
1. Know your audience            6. Avoid overload &
                                 create turn-ons
2. Walk in your guests shows

3. Peabody the flow of people &   7. Tell ONE story at a
spaces                           time.
4. Create a visual magnet
(“Weenie”)                       8. Avoid
5. Communicate w/ visual         contradictions &
literacy                         maintain identity
Why learn about
           People?

Likes

Dislikes

Feasability

FIT

CHANGE
How don we learn
       about people?

Collect

Ask

Listen

OBSERVE

PLAY
Jump in with both feet
How do we Observe


IN CONTEXT

 Passively

 Actively

 Doing
Be a student

They are the expert

You are the student

Only ask to clarify

Ideally practice the
craft of your subject
The Rosetta Stone


Design is
interpretation

Design is conversation

Design is language
What about you?
Watch your customers/users

  In context

  In person

  Remotely

  Asynchonously

Ask questions

Analyze data
Learn people

Perception

Cognition

Human Factors

Sociology

Game Theory
Arm Yourself

http://getmentalnotes.com

Contextual Design

Observing the User Interface

http://www.ideo.com/work/
item/human-centered-design-
toolkit/
David Malouf
       @daveixd
Http://davemalouf.com/

Refresh Savannah, People