Uploaded byDave Malouf
Observation As Craft
The document discusses the importance of observation and ethnography in understanding customer experiences, emphasizing the need for practitioners to dedicate time to observing users interact with their products or services. It provides various examples of craftsmanship across different fields and encourages exploration beyond personal passions to enhance understanding and insight. The content promotes the idea of being attentive to cultural contexts and environmental influences in design and innovation.
Observation As Craft
- 1. Observation as Craft Dave Malouf@daveixd
- 2. credit - MarcColeran for Flow. Y’all create these, right?
- 3. But you workfor these!
- 4. Rage against themachine ...
- 5. Put up yourdukes
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- 8. But what canyou do?
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- 10. “Observe customers!” "In thelast six weeks, have your team members spent at least two hours watching people experience your product or service?" - Jared Spool
- 11. And so wejust look at people, right?
- 12. Holmes was brilliant,but also methodical.
- 13. Forest for thetrees
- 14. Examples of craft: EamesLounge Chair
- 15. Examples of craft: Mosaicon Dome of Rock
- 16. Examples of craft: VacheronConstantin Watch Examples of craft: Vascheron Constantine
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- 18. Examples of craft: JimmyHendrix
- 19. Examples of craft: PatrickStewart in “The Tempest”
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- 24. Skills of Ethnography PatternRecognition
- 25. Skills of Ethnography SelfAwareness
- 26. Getting to CarnegieHall?
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- 31. Self (emic) Yes, please rememberthe latin as there will be a quiz at the end of the presentation.
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- 35. or Artifacts cognition & metaphor triggers& activities influence & power goals & motivations
- 36. Make it yourlife
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- 68. Tokyo: Cultural Lenses Milan:Eco-systems
- 69. Things that makeyou go “Hmmm?”
- 70. And you? Find atopic Not your passion That pushes you outside yourself That is human and visual Experience it Visualize it
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- 72. Keep your brainsharp
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