AMOLED (Active Matrix Organic Light Emitting Diode) is an advanced display technology that uses organic light emitting diodes. Each pixel is made up of red, green, and blue subpixels. The design of AMOLED displays is simpler than LCDs, containing only three layers - a backplane, OLED layer, and electroluminescent layer. AMOLED displays offer better saturation, sharpness, and do not require backlighting like LCDs. However, images may not look as natural. Major companies like LG saw large increases in AMOLED production and sales between 2015-2019. AMOLED displays are categorized into types like Super AMOLED, Super AMOLED Plus,