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Content Marketing - How Can You Stand out in 2016

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With the Internet full of publishers, how can you make your content cut through the digital noise? Presentation given at the 2016 New Year Digital Briefing (UK).

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Content Marketing - How Can You Stand out in 2016

  1. 1. Content Marketing, how can you stand out in 2016 Jeremy Spiller January 2016
  2. 2. #whmweb
  3. 3. Content has now become centre stage But we all know that
  4. 4. Source: smartInsights.com Way back then…
  5. 5. Know your audience as well as you can
  6. 6. The right content for the right audience
  7. 7. What’s in it for me?
  8. 8. Trusted Expert Interesting Valuable Well written Shareable Funny Educational What is good content according to Google?
  9. 9. Edward de Bono
  10. 10. Blogs/Articles Case studiesImages eBooks/White Papers PresentationsInfographics Video Webinars Multiple formats And repurposing
  11. 11. Plus Podcasts Streams Polls Quizzes Treasure hunts Apps AR …and more
  12. 12. Let’s consider text
  13. 13. Find your ‘thing’
  14. 14. Be current and relevant Take an unusual POV Use loads of visuals Find a super niche
  15. 15. Email: talktome@whitehatmedia.com Heading: ‘Content Marketing Ebook’
  16. 16. 75% of senior executives now watch work related videos. 65% of them then visit the website. Forbes
  17. 17. Start Smart Scale up Stand out
  18. 18. Invest in the process, not just the output Specifically measure Build slowly but well
  19. 19. Be inspired
  20. 20. Add interaction with tools Apester
  21. 21. Zaption
  22. 22. Webyclip
  23. 23. Mapme
  24. 24. User created TV channels
  25. 25. Let’s talk about images
  26. 26. The power of an infographic…
  27. 27. Question Where do ideas come from?
  28. 28. Make time for creativity
  29. 29. Build creativity,ideas and innovation Into the DNA of your busiiness
  30. 30. Diamond Dogs Spiders Mars
  31. 31. Alex Osborn ‘Applied Imagination’ 1953
  32. 32. +
  33. 33. Key takeaways Know your audience Create content for your audience Learn from the best Repurpose Be different Use the tools Evolve your video Put creativity within your DNA
  34. 34. jeremy.spiller@whitehatmedia.com Twitter @jeremyspiller LinkedIn uk.linkedin.com/in/jeremyspiller 03455 440223 Now I have to go 

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