Content Marketing - How Can You Stand out in 2016

•

0 likes•465 views

With the Internet full of publishers, how can you make your content cut through the digital noise? Presentation given at the 2016 New Year Digital Briefing (UK).

Marketing

Content has now become centre stage
But we all know that

Source: smartInsights.com
Way back then…

The right content for the right audience

Trusted
Expert
Interesting
Valuable
Well written
Shareable
Funny
Educational
What is good content according to Google?

Blogs/Articles Case studiesImages
eBooks/White
Papers
PresentationsInfographics Video
Webinars
Multiple formats
And repurposing

Plus
Podcasts
Streams
Polls
Quizzes
Treasure hunts
Apps
AR
…and more

Be current
and
relevant
Take an
unusual
POV
Use loads
of visuals
Find a
super
niche

Email: talktome@whitehatmedia.com
Heading: ‘Content Marketing Ebook’

75% of senior executives now watch
work related videos. 65% of them then
visit the website. Forbes

Invest in the process, not just the output
Specifically measure
Build slowly but well

Build creativity,ideas and innovation
Into the DNA of your busiiness

Key takeaways
Know your audience
Create content for your audience
Learn from the best
Repurpose
Be different
Use the tools
Evolve your video
Put creativity within your DNA

jeremy.spiller@whitehatmedia.com
Twitter @jeremyspiller
LinkedIn uk.linkedin.com/in/jeremyspiller
03455 440223
Now I have to go 

What's hot

Digital Marketing Strategies for Freelancers

Navneet Kaushal

Mining Google Analytics for Content Ideas

Emily Hill

SEO on the SERPs - Brighton SEO Closing Talk

Rand Fishkin

SEO & UX: So Happy Together

Rand Fishkin

How to Improve Average Position?

KANIKACHAWLA13

Many have predicted the death of guest posting, but Syed Irfan Ajmal joins SEMrush with an effective step by step process proving that guest posting is still affective, alive and kicking. Get ready to discover how he increased the monthly ROI of a client business to $200K using some good old fashion guest posting. He will walk you through the entire process and answer any questions you may have on implementing guest posting in your business. In this webinar we will cover: How to do keyword research so you can find the low hanging fruits (using SEMrush) Linkreator Research (finding the right people to send your emails to) Email outreach (how to construct your email using psychology principles for maximum impact) Precautions (you can't miss this if you want to ensure your outreach is a success)

Syed ifraajamal final-deck-live

semrush_webinars

Seo for-content

DeBelleAgency

Cut The Cruft - Everett Sizemore - MozTalk Denver - 2016

Next Generation SEO

SEO trends 2018

You Don't Know SEO

What Startup Execs Need to Know About SEO in 2017

Rand Fishkin

Best practice advice for Operations to ensure you plan effectively as an organisation, to provide both the best work for your clients and ensure you run your own agency effectively as a business as well. I've drawn on advice from various industry experts on the topics of tracking time, scope of work and over-servicing, outlining best practice recommendations and common pitfalls/challenges. This is from the point of view of a small independent owner-run agency, but draws on examples from my time at network media agencies as well. This was presented at the conference BrightonSEO in September 2018: https://brightonseo.com/conference-talk/effective-planning-for-small-medium-agencies-consultancies/

Effective Planning for Small to Medium Sized Agencies | BrightonSEO 2018 | P...

Briony Gunson

As search evolves, so does optimization. Search results are less about phrases (combinations of words and letters) and more about topics (semantic meanings and entities). So a smart content marketer optimizes for “things, not strings.” But what exactly does this mean for the writer? This presentation covers five specific actions we take as content marketers to make sure that your marketing is aligned with the future of SEO. Find clues into what topics are semantically linked to each other (Research) Target topics, not just phrases, through writing (Semantic Search) Incorporate natural language into your content (Voice Search) Make visitors happy in ways that make Google happy (User Interaction Signals) You're about to learn the step-by-step process for each of the specific actions that will future-proof your search engine rankings.

Semantic SEO: 5 Ways to Future Proof Your Search Rankings

semrush_webinars

Mobile SEO Best Practices & Tips

Navneet Kaushal

Find Profitable Keywords In Less Than 5 Minutes Without Spending Anything

Fervil Von Tripoli

SEO means Search Engine Optimization. There are many search engines. Among them, GOOGLE and BING are the most popular. Now the question is where to Affordable SEO? This big question has no simple answer. But we can try. It applies to one’s website targeting search engines, especially Google and BING. SEO is a must on a personal portfolio/blog site and e-commerce site if he/she wants to rank. One should keep in mind that SEO is two types depend on technique: white Hat and BlackHat. White Hat SEO is the best technique of SEO by maintaining all kinds of search engine conditions and Black hat is the just opposite of White hat. Search engines want white hat SEO. Though you can rank for some days by black hat seo, it will not stay for a long time. One time Google will catch your BlackHat, then your website will go from search engine results forever. That means Google will count a penalty for your site. Your domain should be blacklisted by Google, which will make a loss of your valuable site. Depending on the working procedure, SEO is two types: on-page SEO and another is off-page. From taking domain hosting, your on-page SEO starts. In a nutshell, before publishing your website to Google or BING, the work is done on your site is the off-page SEO. A backlink is 40% of your off-page SEO. Go Rank has many SEO packages. For small to big business, your SEO solution is here. Our priority is to provide affordable SEO services. Affordable On Page SEO : https://www.lesscos.com/affordable-seo-services-company-packages/ Best SEO Packages: https://www.lesscos.com/

Affordable SEO - On Page SEO, The First Step Of GOOGLE Or BING Ranking

MS HOQUE

Run successful SEO Campaigns on a small budget. How to convince your clients to move-away from tired, old fashioned SEO techniques and take the plunge into Creative Content. Creative Content doesn’t have to be expensive, Pete has used tactics such as tactics like Content Curation, News-Jacking & Buzzfeed-style list campaigns that cost less than £100 to make but still won coverage on major sites. Learn how to generate ideas, develop content and outreach it on a small budget. This live webinar will specifically examine: - How to create content on a low budget - How to find relevant content topics - How to run brainstorms that generate 100+ ideas in 30 minutes - How to find and use freelancer writers & designers to create content - How to pitch to bloggers & journalists - Useful tools to improve your link building strategy Be the first to hear Pete's exclusive tips and get a chance to ask him your questions online! Guest expert Pete Campbell is the Director of Kaizen.

Visual Content on a Shoestring Budget

semrush_webinars

The SEO Revolution Will Not Be Televised

Rand Fishkin

Historical Slide Deck from Moz's Nov. 2013 Allhands Meeting

Rand Fishkin

What's hot (20)

Digital Marketing Strategies for Freelancers

Mining Google Analytics for Content Ideas

SEO on the SERPs - Brighton SEO Closing Talk

SEO & UX: So Happy Together

How to Improve Average Position?

Syed ifraajamal final-deck-live

Seo for-content

Cut The Cruft - Everett Sizemore - MozTalk Denver - 2016

Next Generation SEO

SEO trends 2018

You Don't Know SEO

What Startup Execs Need to Know About SEO in 2017

Effective Planning for Small to Medium Sized Agencies | BrightonSEO 2018 | P...

Semantic SEO: 5 Ways to Future Proof Your Search Rankings

Mobile SEO Best Practices & Tips

Find Profitable Keywords In Less Than 5 Minutes Without Spending Anything

Affordable SEO - On Page SEO, The First Step Of GOOGLE Or BING Ranking

Visual Content on a Shoestring Budget

The SEO Revolution Will Not Be Televised

Historical Slide Deck from Moz's Nov. 2013 Allhands Meeting

Recently uploaded

Leverage generative AI to further creativity and productivity in every marketing setting.Come learn how anyone — 🎨 graphic and 🖊️ copy consultants to CEOs — can Supercharge Creativity with Enterprise-Worthy Generative AI by designing AI systems to power their originality and 10x output. Key Takeaways: Learn new workflows and tools to leverage in marketing initiatives to be more creative — faster, better, and with further reach.Add meaningful video concepts to marketing initiatives and walk away with products and workflowsLearn the Man of the World Media Method for brand creation

Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

BooK Now Call us at +918448380779 to hire a gorgeous and seductive call girl for sex. Take a Delhi Escort Service. The help of our escort agency is mostly meant for men who want sexual Indian Escorts In Delhi NCR. It should be noted that any impersonator will get 100 attention from our Young Girls Escorts in Delhi. They will assume the position of reliable allies. VIP Call Girl With Original Photos Book Tonight +918448380779 Our Cheap Price 1 Hour not available 2 Hours 5000 Full Night 8000 TAG: Call Girls in Delhi, Noida, Gurgaon, Ghaziabad, Connaught Place, Greater Kailash Delhi, Lajpat Nagar Delhi, Mayur Vihar Delhi, Chanakyapuri Delhi, New Friends Colony Delhi, Majnu Ka Tilla, Karol Bagh, Malviya Nagar, Saket, Khan Market, Noida Sector 18, Noida Sector 76, Noida Sector 51, Gurgaon Mg Road, Iffco Chowk Gurgaon, Rajiv Chowk Gurgaon All Delhi Ncr Free Home Deliver

Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service

Delhi Call girls

Labour Day, observed on the first Monday of September in many countries, is a significant occasion that honors the contributions and achievements of workers. Also known as International Workers’ Day in some regions, this annual celebration serves as a tribute to the resilience, dedication, and accomplishments of the labor force. From its historical roots to its modern-day significance, Labour Day holds deep cultural and social importance that resonates worldwide.

Labour Day Celebrating Workers and Their Contributions.pptx

elizabethella096

W.H.Bender Quote 61 -Influential restaurant and food service industry network...

William (Bill) H. Bender, FCSI

(Vivek)Call Us, 8448380779,Call girls in Delhi NCr – We Offer best in class call girls. escort Service At Affordable Price At low Rate with Space Night 8000 We Are One Of The Oldest Escort and Call girls Agencies in Delhi. You Will Find That Our Female Escorts Are Full Of Fun, Sexy And They Would Love Enjoy Your Company. We Have A Fantastic Selection Of Escort Ladies Available For In-Calls As Well As Out-Calls. Our Escorts Are Not Only Beautiful But All Have Great Personalities Making Them The Perfect Companion For Any Occasion. In-Call:- You Can Come At Our Place in Delhi Our place Which Is Very Clean Hygienic 100% safe Accommodation. Out-Call:- You have To Come Pick The Girl From My Place We Are Also Provide Door Step Services (Delhi Ncr, Noida, Gurgaon, Faridabad, Ghaziabad Note:- Pic Collectors Time Passers Bargainers Stay Away As We Respect The Value For Your Money Time And Expect The Same From You Hygienic:- Full Ac room And Clean Rooms Available In Hotel 24 * 7 Hourly In Delhi NCR More Details, With WhatsApp Number, +91-8448380779

BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service

Delhi Call girls

Join Raquel Serrano, Senior Web Analyst & CRO at LYNX, as she uncovers the secrets hidden within GA4 reports like Funnel Exploration, Path Exploration, and User Explorer to uncover bottlenecks and opportunities in user journeys, particularly for non-e-commerce websites. Discover Where Users Encounter Hurdles: Learn how to leverage GA4 to pinpoint where users face challenges on your website, such as during sign-ups or form submissions. Gain insights to enhance these areas and streamline the user experience. Identify Optimal Paths: Utilize GA4 to analyze user pathways on your site, distinguishing effective routes from less successful ones. Enhance successful paths and optimize or eliminate ineffective ones for improved user engagement.

Uncover Insightful User Journey Secrets Using GA4 Reports

VWO

Cash payment girl 9257726604 Hand ✋ to Hand over girl

Call girl Jaipur

In a world where storytelling happens behind screens instead of around campfires, it’s easy for today’s marketers to lose touch with the powerful way stories can resonate with audiences. Whether you’re tasked with writing to your peers, your partners, your investors, or your customers, this presentation will empower you to more clearly imagine the context of your key readers and produce content that will echo their emotions, speak their language, and leave a lasting impression. Join content marketer, keynote speaker, and best-selling author Ryan Brock for a practical training session, where you’ll learn: • How to utilize market research and tools to gain valuable insight into your most important audiences’ immediate context. • How to use emotional language effectively to build a genuine connection with your audiences in the moment they need you the most. • How to communicate key value propositions from the perspective of your target audience and stick with them long after they’ve stopped reading.

Campfire Stories - Matching Content to Audience Context - Ryan Brock

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"

No Cookies No Problem - Steve Krull, Be Found Online

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Situation Analysis | Management Company.

DanielaQuiroz63

How to Leverage Behavioral Science Insights for Direct Mail Success

Aggregage

The way brands view LinkedIn is completely backwards. In both B2C and B2B marketing, LinkedIn has massive untapped potential for all companies, including activating employees as thought leaders and influencers. Learn about the ways brands are currently using the platform, how they should be using the platform, and how business leader’s should be using about the platform to drive business results. Key Takeaways: - Why LinkedIn is so important for all brands- How brands should view LinkedIn- How marketing leaders should use LinkedIn for their own brand

The Future of Brands on LinkedIn - Alison Kaltman

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

SEO in a World of AI Presentation Description (150 words max): Author and Adjunct Professor Steve Wiideman presents a holistic masterclass on search engine optimization for the constantly changing search engine results. Learn how to prepare your website for generative AI, increase visibility in social search, and double-down on timeless SEO principles. Disciplines covered include technical SEO, content strategy and webpage optimization, off-page SEO, and optimizing for generative AI search. Key Takeaways: 1. Have a plan to prepare for search generative experience (SGE) 2. Discover techniques to be found in TikTok, Instagram, and YouTube for Gen Z and Gen Alpha 3. Get a foundation refresher for core SEO best practices in tech, content, and off-page SEO

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In the dynamic realm of business, marketing and technology, where change is inevitable, the marketing landscape finds itself engulfed in the currents of the AI fear cycle. Fear of loss, apprehension about change, and the threat to established norms create a maelstrom of uncertainty, challenging organizations to navigate (yet another new terrain of transformation) these treacherous waters of transformation. In this session, Kristin Wozniak will get to the heart of this fear cycle, exploring its nuances, implications, and the path forward for marketing departments in the era of AI. Key Takeaways: •Understanding the Fear Cycle: By dissecting the psychological and emotional responses triggered by the advent of AI in marketing, attendees will gain a deeper understanding of the underlying fears that hinder organizational change. Recognizing the fear of loss, anxiety about expertise, and apprehension towards unfamiliarity as key drivers, marketers can better navigate the turbulence of change management. •Embracing Continuous Learning and Adaptation: As AI reshapes traditional roles and processes, the notion of expertise undergoes a fundamental shift. Attendees will learn the importance of fostering a culture of continuous learning and adaptive expertise, wherein executives and marketers embrace uncertainty and prioritize strategic questioning over claiming mastery. This shift in mindset enables organizations to stay agile and responsive in the face of evolving technological landscapes.•Challenging Norms and Fostering Innovation Through Courageous Inquiry: By daring to ask the right questions and challenging entrenched norms, marketers can pave the way for transformative change within their departments. Attendees will be encouraged to confront traditional paradigms, such as the necessity of certain roles like the CMO, the efficacy of RFPs, and the inefficiencies in billing practices. Through courageous inquiry and a willingness to embrace discomfort, organizations can unlock new possibilities, driving innovation and staying ahead of the curve in the marketing department of tomorrow.

Riding the Wave of AI Disruption - Navigating the AI Fear Cycle in Marketing ...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service

Delhi Call girls

Making small changes to your website's text for A/B tests often disappoints. Moreover, catering to diverse audiences presents its own set of hurdles. With AI capabilities like GPTs, you can tackle this challenge head-on. However, GPTs come with a blank canvas - it's up to you to define their style. In this enlightening session, Brian Massey, Managing Partner at Conversion Sciences, will unveil the secrets to crafting precise, testable, and compelling copy that speaks directly to your site's diverse prospects. Learn how to put these strategies to the test on your homepage, landing pages, or eCommerce product pages for maximum impact.

The Science of Landing Page Messaging.pdf

VWO

How to utilize calculated properties in your HubSpot setups

ssuser4571da

A.I. and The Social Media Shift - Mohit Rajhans

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

How to Create a Social Media Plan Like a Pro - Jordan Scheltgen

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In 2024, voice SEO will dominate as users interact hands-free, emphasizing long-tail keywords and natural language. Mobile optimization remains crucial for Google's mobile-first indexing, ensuring seamless experiences. Video SEO gains prominence by captivating audiences and boosting engagement. These are some of the SEO trends you have to be updated with because Google in its constant effort to tackle spam is focusing on quality content. Read more at: https://banyanbrain.com/seo-trends/

Major SEO Trends in 2024 - Banyanbrain Digital

Banyanbrain

Recently uploaded (20)

Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...

Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service

Labour Day Celebrating Workers and Their Contributions.pptx

W.H.Bender Quote 61 -Influential restaurant and food service industry network...

BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service

Uncover Insightful User Journey Secrets Using GA4 Reports

Cash payment girl 9257726604 Hand ✋ to Hand over girl

Campfire Stories - Matching Content to Audience Context - Ryan Brock

No Cookies No Problem - Steve Krull, Be Found Online

Situation Analysis | Management Company.

How to Leverage Behavioral Science Insights for Direct Mail Success

The Future of Brands on LinkedIn - Alison Kaltman

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

Riding the Wave of AI Disruption - Navigating the AI Fear Cycle in Marketing ...

BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service

The Science of Landing Page Messaging.pdf

How to utilize calculated properties in your HubSpot setups

A.I. and The Social Media Shift - Mohit Rajhans

How to Create a Social Media Plan Like a Pro - Jordan Scheltgen

Major SEO Trends in 2024 - Banyanbrain Digital