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M2 roadshow europe james mooney getjar


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M2 roadshow europe james mooney getjar

  1. 1. Getting Your App to Market
  2. 2. GetJar is the world’s 2nd largest app store • Appsolutely Everything – Supports 2200+ phones – 70,000+ free apps – 90M downloads per month – 1 billion downloads to date – 200+ countries • App / Site Publishing and Promotion for content owners – Free distribution – Pay-Per-Download distribution – App / site promotion 2
  3. 3. Providing distribution for some of the biggest brands… Internet Players Games & Entertainment Social Networking 3
  4. 4. However, being successful is not child’s play… • 1000’s of different handsets • At least 8 different platforms to develop on • More then 48 different app stores • An estimated 425,000 apps alone in the App Store, Android Market and GetJar • Multiple marketing tools including Ad Networks, SMS, MMS, Bluetooth, QR codes… 4 Confidential
  5. 5. Consumer marketing – Just App it! APP IT! is a unique link created when you upload your app / site to GetJar It’s provides you with one, single destination to tell consumers where to get your app or access your site regardless of their phone make/model” 5 Confidential
  6. 6. Facebook: App it! off a mobile site Step 2: Step3: Step 1: The consumer clicks the link GetJar serves them the most Placed the App it! link on and is taken to their page on appropriate app for their their mobile site GetJar handset 6 Confidential
  7. 7. App it! increased downloads more then 10x • Uploaded their site in March 2009 • Placed the App it! link on their site in Sep 2009 • Downloads went from 80,000 / week to 1.5 million! 7
  8. 8. Associated Press: Just APP IT! with email! • As part of the World Cup the Associated Press wanted to promote it’s apps to users using email • They uploaded their apps and mobile site to GetJar • Once uploaded they incorporated the link to their APP IT! in an email campaign to several hundred thousand subscribers • The resulting email campaign achieved a 20% click through from consumers
  9. 9. Cnectd: App It! through Twitter • Uploaded iPhone, Android and BB apps • Placed App it! on their website •Tweeted the link • 600,000 dl’s in 6 days 9 Confidential
  10. 10. App it! can be used on a website (example) 10 Confidential
  11. 11. In-store marketing – It’s all about placement • PPD: sponsored apps on GetJar • Google ad sense type ad service. • Bid for premium visibility to increase downloads. • Successful bids get premium listing • Pay only for successful downloads • Channels: and, as well as through channel partners like Sprint, Rogers and Sony Ericsson PlayNow Arena • Targeting: Bid for downloads by geography, by handsets and by carrier m . g e t j a r. c o m 11
  12. 12. Case study: Google Background and Results Monthly download evolution • Goal: Google was looking to 2nd reach a global audience with it’s campai gn (x3 Google Mobile App application budget ) • Google Mobile App (“Google”) was posted on GetJar and started with 43,000 downloads/month, organically, without promotion. First • Solution: GetJar Pay Per PPD Download campaigns were campai deployed in 2 phases gn • Results: Google now receives over 1,000,000 downloads/ month • Downloads to date: 14.6 million 12
  13. 13. Case study: Snaptu Background and Results Monthly download evolution • Goal: Quickly grow user base to 2nd attract higher cpm’s for campaig n (x3 advertisers to place ads in their budget) First PPD app. Looked for global campaig distribution n • Product: Cross platform app that aggregates a users favorites social networking widgets in one place for easier access • Solution: Launched multiple PPD campaigns in two phases. Bids targeted by market and multiple campaigns run highlighting different services in the app • Downloads to date: 5,200,000 13
  14. 14. Conclusions • Apps are becoming big business with estimates of an industry worth $32 billion by 2015 • GetJar stands at the center of this explosion as the only cross platform app store • Marketing apps requires focus on both driving consumers to destinations where they can get apps and marketing within the stores once they get there • GetJar’s App it! services helps brands / agencies market their apps while not having to drive users to multiple different app stores • Pay-Per-Download is a Google ad sense-like service to get premium visibility for apps while only paying for the downloads you get 14 Confidential
  15. 15. James Mooney Director: UK Follow us: