4. INBOUND15
95% apps
are abandoned within one month.*
*Source: “Lessons learned from an app graveyeard” by Smashing
Magazine citing a Nuance.com study.
9. Building a Vital Experience
Location-Based App Differentiators
Constructing Location Context
Leveraging Context
Simplifying Complexity
Use Cases, Best Practices & Envisioning the Future
13. #INBOUND15
One type of dynamic experience uses location
and location context to build special app modes
forthe places that users frequent. We call this
Designing for Place
14. #INBOUND15
#DynamicUX
Another type of dynamic experience combines
contextual learning to figure out what a user
needs before they need it and that is called…
18. INBOUND15
Remove friction to give user options and guidance
Personalize experiences based on context
Achieving Appticipation
19. INBOUND15
Remove friction to give user options and guidance
Personalize experiences based on context
Change ways users engage by closing the gap between problem and solution
Achieving Appticipation
34. INBOUND15
What is Context?
Contextual technologies understand you
and your environment: things like your
schedule, your location, and your heart
rate. Apps that understand this and
make users’ lives easier as a result will
experience higher user retention, session
times, and engagement rates.
- Robert Scoble &Shel Israel
Age of Context
39. INBOUND15
CONTENT
Your app knows the
content each user
consumes.
ENGAGEMENT
Your app knows the
features users
engage with.
OFFLINE BEHAVIOR
Context Accelerator learns
a users’ demographics
and offline location
behavior, and contains
powerful tools to allow
you to optimize their
experiences. These lead
to increased downloads,
greater engagement and
more revenue.
LUXURY SHOPPER PERSONA
40. INBOUND15
20 visits
to Chanel
19
visits to
Akris
10 visits to Barney’s
8 visits
to Neiman Marcus
22 visits
Nordstrom
15 visits to
All Saints
12 visits
to Saks 5th
Avenue
4 visits to
Rag & Bone
46. Building a Vital Experience
Location-Based App Differentiators
Constructing Location Context
Leveraging Context
Simplifying Complexity
Use Cases, Best Practices & Envisioning the Future
