Blippar Türkiye Tanıtım sunumu

1. November2014

2. Who We Are
Founded in
2011
12 offices
across the world
Over 250
employees
Raised over
$45m capital

3. #19 in CNBC’s Top
50 Disruptors
Built first AR Google
Glass games
2011 2012 2013 2014 2015
Blippar launched
in London
Won UKTI and
Webby awards
Strategicinvestment in
WaveOptics
Won LeWeb
startup comp
Acquired
Layar
Launched BlippBuilder Launch of Visual
Discovery
Significant Milestones
Acquired Binocular

4. Blippar is
the bridge
Between Physical and
Digital World

5. Blippar
is the default
visual browser
to activate engagement
simply bylookingat
something.
Using a new verb:
to blipp
Tryit now --
Your product is your new media

6. Turnall brandingtouchpoints into a full interactive channel
Activate a 360 experience
Amplifyall yourexisting media
Publishing Packaging Online In-store/POS
Direct mail TVOutdoorPressMerchandise
Collateral

7. We offer over 70 features so each experienceis unique
Engageusers with powerful interactive features
Videos Social sharing
3Dworlds
Selfies
RecipesPurchase
Voting
Virtual
try-ons
Offers
Competitions
Dynamic
content
Store finder
Games
Every experience instantly shareable
Some of the latest features
-Sharing to Instagram
-Front camera enabled
-Use photos from phone gallery
-360° degree view of blipp

8. How we
measure
success
Total number of blipps
Unique users
Average blipps per user
Average dwell time
Tap-through rates
Data capture
In-store vs. at home breakdown
Heatmap where users blipped
Timeline of when users blipped

9. Unlike any other medium
Valuing a ‘blipp’ Proactively ‘pulled’ and has
the undivided userattention
Unparalleleddwell time
Average Dwell Time
Blippar
Average dwell time
Blipparvs.
OtherMedia
Blipparvs. Digital /
Mobile Ad Format
Highest interactionrate
Average
interaction rate
NewsFeed
In-streamvideo
Standardbanner
Mobilebanner
TV/Radio
30
secs
75
secs
17
secs
5
secs
2
secs
Press
OOH
Blippar
1-15%
3%
0.6%
0.2% 0.1%Online

10. What actually matters when measuring ROI
Valuing a ‘blipp’ Top performing campaigns
exceeding 2 million interactions
1.Opportunitytoreach
3.Highengagement rate
4. Significant tap-thoughrate
5.Long and qualitydwell time 75 average interaction
time per blipp (seconds)
7.1
up to
15%
engagement rate
22% tap-through rate
Anyone with
a smartphone
We deliver to
your demographic2.Targeting efficiency
Our platform is
demographically agnostic

11. Capitaliseon our success and expertise
Blippar’sfootprintgives you a headstart
Featured on over
2 Billion products
In over 50 million
press pages
1000
brand partners
Blipps per second
On average
Worldwide
Users across
the Blippar group
50million
Multi award winning:
‘BestAR browser’
Million interactions
in total
65+
Active users
%60
1+

12. These are the main influencersof a campaign’s success
Our Five Key Success Factors
Blipp Content TouchPoints
Activated
User Education Promotion ConsumerInterest+ + + +

13. Campaign Overview – Pepsi Pek Yakinda
ThePepsiPek Yakinda campaign has been live in Turkey sinceSeptember 2014. Themain objectiveof thecampaign was to drive awareness about the
Pek Yakinda movie by creatinga uniqueexperience.
BlippFeatures
ü Wheelof Fortune competition game with prizes
ü Interactive brickbreakergame
ü Pek Yakinda trailer and behind-the-scenes
footage
ü Photo-share opportunity with Pek Yakinda stars
TouchPoints Activated
ü 330ml Pepsi cans (distribution: 30 million) &
table mats
User Education
ü Prominent three-stage Callto Action
on back of cans
Consumer Interest
ü Pepsi is a popular high-passion brand
and partnering with a blockbuster
movie increases interest
518,000
TOTALBLIPPS
147.000
UNIQUE USERS DWELL TIME
NA
Promotion
ü Regularsocial media updates from
Pepsi and Blippar; point-of-purchase in
cinemas and numerous PR articles
4
BLIPPSPER USER
A
TAP-THROUGH RATE
N/A
CONVERSION RATE
N/A
Campaign Overview and Timeline

14. A blippable world
• Blippar as the bridge that visually
connects reality and virtual
• A new layer of data is added to each
object providing information,
entertainment, interactions or
transactions
• Blippar in every hardware
• New behaviour adopted globally:
everyone blipps
EverythingisblippableGo global
• Grow the community of key influencers
– brands, media and celebrities and
create a base of millions of consumers
• Further develop the product
• Blippbuilder, peer-to-peer blipping,
Blippar across different platforms
• Explore new uses of Blippar through
partnerships, R&D and by letting
customers create their own blipps
All countries,more uses
2
Prove product & buildcritical mass
• Engage key influencers: brands,
celebrities and media/advertising
worlds
• Educate consumers
Finalised product, proven concept
1
2011 - 2013
2014- 2016
2017onwards
User base of many millions
Database of trillionsof images& objects
3
Established network of customers
Overview of Blippar’s Future Strategy

15. Brands
Retailers
Media owners
Invest in the futurewith us
Selection of partners already on the Blippar platform

16. Blipp v.& n.blipp-ed,blipp-ing: theaction of
instantaneously convertinganything inthe real
worldinto an interactive wow experience.
Keep in touch
turkey@blippar.com • blippar.com/tr