Any real-world creative e.g. press ad or page, logo, billboard, POS, package or signage can be used as a ‘marker’to trigger any smart-phone action. Any combination of the below could be delivered: Off pack gaming Exclusive video/ music/ sport/ fashion content e.g. virtual ‘try on’/ celeb photo opportunities 3D/ animated augmented reality experience Video playing ‘on’ marker (image coming to life) Secret ‘reveals’ and story telling (e.g. image/ product turns into something else)
Blipp to buy now Web linking (to mobile website/ YoutTube/ Facebook/ Twitter etc.) Nearest store locator Add to calendar/ dial phone Download content to phone e.g. recipe file, lyric files, user-guides etc.
Real time travel/ weather/ sport information Real time news Polling/ voting – with real-time scores and results Refreshed content – different response each time user blipps Customisation to location, as required (e.g. language localisation, or targeting to nearest ‘x’)
Ambarish Mitra, Blippar ' Creating that Augmented Experience'
Updated January 2012Creating that Augmented ExperienceBy Ambarish Mitra (@rishmitra)Co-founder and CEO
Revolutionary new medium Print to digital bridge Fastest image recognition tech Measurable Brand new behaviour - ‘Blipping’What is blippar?
BrandingEntertainment & engagementWhat can blippar do?
What can blippar do?Direct ResponseUtility and functionality
What can blippar do?Direct ResponseValue-rich offers
What can blippar do?Dynamic Content DeliveryRich, real-time information
Success to dateAUGUST 20121,000,000Direct downloadsThe largest singleplatform, image-recogAR audience globally85%15%AVERAGE BLIPPS7.5xper first time user70%30%DATA TRACKING TOOLUnique/ total blipps by date/ time, geo-mapping, % response by marker activity inblipp e.g. click thru, downloads, photo-shares etc.AVERAGE DWELL2.5 minsper blippMANY CAMPAIGNS250,000+INTERACTIONS
The futureThe Behavior• User habitually ‘blipps’ the flat, static worldaround them• Content is developed with this mediumspecifically in mind• Media is bought according to how it converts• One app. One call-to-action. One cumulativeaudience acquired to the app•The Business• Series A investment this Autumn• International expansion - US Q3, 2012, ROW,Q4 2012• ‘blipps’ built directly by brands & mediaowners around the world on an open self-service platformHow? blipp