Ambarish Mitra, Blippar ' Creating that Augmented Experience'
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Ambarish Mitra, Blippar ' Creating that Augmented Experience'
- 1. Updated January 2012 Creating that Augmented Experience By Ambarish Mitra (@rishmitra) Co-founder and CEO
- 2. Revolutionary new medium Print to digital bridge Fastest image recognition tech Measurable Brand new behaviour - ‘Blipping’ What is blippar?
- 3. Branding Entertainment & engagement What can blippar do?
- 4. What can blippar do? Direct Response Utility and functionality
- 5. What can blippar do? Direct Response Value-rich offers
- 6. What can blippar do? Dynamic Content Delivery Rich, real-time information
- 7. Success to date AUGUST 2012 1,000,000 Direct downloads The largest single platform, image-recog AR audience globally 85% 15% AVERAGE BLIPPS 7.5xper first time user 70% 30% DATA TRACKING TOOL Unique/ total blipps by date/ time, geo- mapping, % response by marker activity in blipp e.g. click thru, downloads, photo- shares etc. AVERAGE DWELL 2.5 mins per blipp MANY CAMPAIGNS 250,000+ INTERACTIONS
- 9. The future The Behavior • User habitually ‘blipps’ the flat, static world around them • Content is developed with this medium specifically in mind • Media is bought according to how it converts • One app. One call-to-action. One cumulative audience acquired to the app •The Business • Series A investment this Autumn • International expansion - US Q3, 2012, ROW, Q4 2012 • ‘blipps’ built directly by brands & media owners around the world on an open self- service platform How? blipp
- 10. Thank you
Editor's Notes
- Any real-world creative e.g. press ad or page, logo, billboard, POS, package or signage can be used as a ‘marker’to trigger any smart-phone action. Any combination of the below could be delivered: Off pack gaming Exclusive video/ music/ sport/ fashion content e.g. virtual ‘try on’/ celeb photo opportunities 3D/ animated augmented reality experience Video playing ‘on’ marker (image coming to life) Secret ‘reveals’ and story telling (e.g. image/ product turns into something else)
- Blipp to buy now Web linking (to mobile website/ YoutTube/ Facebook/ Twitter etc.) Nearest store locator Add to calendar/ dial phone Download content to phone e.g. recipe file, lyric files, user-guides etc.
- M-Coupons (with partners ’ preferred solutions) Exclusive discount m-commerce or booking codes Mutli-blipp incentives Competition opportunities (randomised winners, sweep stake or ‘every xth’)
- Real time travel/ weather/ sport information Real time news Polling/ voting – with real-time scores and results Refreshed content – different response each time user blipps Customisation to location, as required (e.g. language localisation, or targeting to nearest ‘x’)