Demonstration:BlipparMikela EskenaziNew Market Consulant, BlipparMobile Horizons IstanbulThis presentation was made on Jun...
Updated January 2012To Blipp: Mobile Visual DiscoveryThe power to unlock the world around us for interactivityand engagement
‘Augmented Reality’• Nerdy?.• Over-techie?• Novelty or gimmick?• Does the consumer even care?DEMOInstead, simply “blipp” t...
What can Blippar do?DISCOVER!into spontaneous mobilecontent experiences forusersUNLOCKthe static worldinstantly !CONVERT!....
Blipp to!Every experience shareablevia social networksWatch video Virtually Try-OnLearn More(links, recipes, etc)Find Near...
Why Blippar, specifically?BESTTECH INMARKETPOWERFULDATAA NEW,INTERACTIVECONTENT MEDIUMA NEWBEHAVIOR &ECO-SYSTEM•  A new ve...
Success to dateApril, 20132,400,000Direct downloadsThe largest singleplatform, image-recognition/AR audience globally90%10...
The increased “dwell time” AR brings totraditional media (average mins.)70.000.501.001.502.002.503.00On-pack withblipparOn...
How to Blipp your brand1.  Choose your marker(s)•  Press page, image, logo, package,billboard - or any combination2.  Choo...
Join the pioneers & make blipping part of your long termmarketing mix!
A selection of awards, nominations and press profilesDon’t just don’t take our word for it!A selection of recent pressEcon...
1.  Build a 360° interactive consumer experience: whether in-store, at homeor on the go2.  Reap the qualitative value•  Pr...
Case Studies
Justin Bieber Case-study•  Most successful AR campaign on record•  Blipp delivered:•  Augmented reality, exclusive tracked...
Heinz Case-study•  Most successful product AR campaignon record•  Heinz Ketchup ‘off bottle’ blipp•  Blipp delivered:•  Au...
5Gum Case-study•  Most successful off-pack ‘gaming’ ARexecution on record•  Blipp delivered:•  Augmented reality, 3D anima...
Shortlist Magazine Case-study•  Most successful interactive magazine onrecord with over 10% reader conversion•  Fully inte...
Play now!1. Simply download the Blippar app and test against thefollowing pages – ensure you have good 3G/ 4G or wificonne...
CELEBRATING YEARS OF TONI&GUY™!"SWEEPWITHTONI&GUYSMOOTHING LOTION& A PREPPY BLAZERSMOOTH THROUGH LENGTHS &ENDS FOR SLEEK H...
PLAY THisBUILDINGDOWNLOADBLIPPARPLAY Me©2012 Disney!"#$%&()!"#) &*+%,()$%&()) $#-),.()***+%/()+,%-../0+1%,2%30!/-.01)2%)3!...
Blipp each marker individually
Blipp each page individually – 2 different blipps
Blipp each album individually
Blipp each note individually
Blipp each marker individually
Blipp each marker individually
Blipp each marker individually
Blipp each marker individually
Blipp each marker individually
Blipp each marker individually
Blipp each marker individually
Thank you@mikelaEib@blippar.comuk.linkedin.com/in/meskenazi/
Mobile Horizons Istanbul 2013 - Blippar
Mobile Horizons Istanbul 2013 - Blippar
Mobile Horizons Istanbul 2013 - Blippar
Mobile Horizons Istanbul 2013 - Blippar
Mobile Horizons Istanbul 2013 - Blippar
Mobile Horizons Istanbul 2013 - Blippar
Mobile Horizons Istanbul 2013 - Blippar
Mobile Horizons Istanbul 2013 - Blippar
Mobile Horizons Istanbul 2013 - Blippar
Mobile Horizons Istanbul 2013 - Blippar
Mobile Horizons Istanbul 2013 - Blippar
Mobile Horizons Istanbul 2013 - Blippar
Mobile Horizons Istanbul 2013 - Blippar
Mobile Horizons Istanbul 2013 - Blippar
Mobile Horizons Istanbul 2013 - Blippar
Mobile Horizons Istanbul 2013 - Blippar
Mobile Horizons Istanbul 2013 - Blippar
Mobile Horizons Istanbul 2013 - Blippar
Mobile Horizons Istanbul 2013 - Blippar
Mobile Horizons Istanbul 2013 - Blippar
Mobile Horizons Istanbul 2013 - Blippar
Mobile Horizons Istanbul 2013 - Blippar
Mobile Horizons Istanbul 2013 - Blippar
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Mobile Horizons Istanbul 2013 - Blippar

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Mobile Horizons Istanbul
Blippar Demo - Mikela Eskenazi

(note: this is a generic Blippar presentation, it was not given at Mobile Horizons. However, is does contain several case studies so we thought it would be of interest.)

Mobile Horizons Istanbul was a unique thought-leadership forum about the disruptive changes caused by mobile technologies: Wearable Technologies, New interfaces, Mobile Retail, Big Data, Connected Life, and more!

Featuring international mobile visionaries and Turkish business leaders Mobile Horizons Istanbul was held at an exclusive venue on the shores of the Bosphorus

For more information, please visit the website at www.mobile-horizons.com or facebook at www.facebook.com/mobilehorizons.

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Mobile Horizons Istanbul 2013 - Blippar

  1. 1. Demonstration:BlipparMikela EskenaziNew Market Consulant, BlipparMobile Horizons IstanbulThis presentation was made on June 4, 2013at the Mobile Horizons Istanbul conference.To learn more about this unique thought-leadership forum, please visit the website atwww.mobile-horizons.com or facebook atwww.facebook.com/mobilehorizons.(note: this is a generic Blippar presentation, itwas not given at Mobile Horizons. However,is does contain several case studies so wethought it would be of interest.)
  2. 2. Updated January 2012To Blipp: Mobile Visual DiscoveryThe power to unlock the world around us for interactivityand engagement
  3. 3. ‘Augmented Reality’• Nerdy?.• Over-techie?• Novelty or gimmick?• Does the consumer even care?DEMOInstead, simply “blipp” to use your phone like an ‘eye’ to instantly unlock theworld around us using the Blippar appBlippar™ - a revolutionary mobile platform and game-changing new contentmedium - turning products and print into instantaneous, interactiveexperiences.
  4. 4. What can Blippar do?DISCOVER!into spontaneous mobilecontent experiences forusersUNLOCKthe static worldinstantly !CONVERT!.with meaningfulresults!can triggeranything a smartphone can do(see next slide)•  Direct Sales•  Engagement•  Impact & Loyalty•  Rich Data MetricsAny product, print,collateral, logo orimage, offline oronline!
  5. 5. Blipp to!Every experience shareablevia social networksWatch video Virtually Try-OnLearn More(links, recipes, etc)Find Nearest StorePose with Celeb Enter Sweepstake RevealRedeem CouponVotePlay GameEnter 3-D worldAnd yourideas here!Buy Now
  6. 6. Why Blippar, specifically?BESTTECH INMARKETPOWERFULDATAA NEW,INTERACTIVECONTENT MEDIUMA NEWBEHAVIOR &ECO-SYSTEM•  A new verb “to blipp”•  Single, cumulativeaudience of millions•  Driving actionacross all mediatypes – press,outdoor, instore, off-pack, moreTO BLIPP;EMPOWERSADVERTISERS &MEDIA OWNERS•  Simple self-publishing tools toempowerCREATIVES nottechies•  Limited only byimaginationNEW VISION ANDPIONEERINGAPPROACH FORBRANDS & TECH•  Proprietary tech•  Fastest•  Stickiest•  Peel away•  Qualcomm-backed•  Broadest range offeaturesBEST IN CLASS,BAR NONEProviding clients:• # Uniques• # total blipps• Avg dwell time• Heatmap of blipplocations• Timechart• Click throughs &actions in blipp1) MEASURABLEENGAGEMENT2) ROI/ INFORMMEDIA BUYA powerful new platform driving a single audience & scaling rapidly
  7. 7. Success to dateApril, 20132,400,000Direct downloadsThe largest singleplatform, image-recognition/AR audience globally90%10%AVERAGE BLIPPS7.5xper first time user65%35%DATA TRACKING TOOLUnique / total blipps by date/ time, geo-mapping, % response by marker activity inblipp e.g. click through, downloads, photo-shares etc.AVERAGE DWELL2.5 minsper blippMANY CAMPAIGNS250,000+INTERACTIONS(60% active users)(OS breakdown)Business Highlights• Invested in by Qualcomm Ventures• 35 staff across offices in London andNew York – and growing rapidly• Multi award-winning – including MostInnovative Tech at Mobile WorldCongress, Best Start-up at Le Web andBest AR Browser at the AR Awards• iOS and Android compatible – recentlylaunched with Blackberry 10500,000+US Downloads
  8. 8. The increased “dwell time” AR brings totraditional media (average mins.)70.000.501.001.502.002.503.00On-pack withblipparOn-packwithout blipparStreet billboardwith blipparStreet billboardwithout blipparPress ad withblipparPress adwithout blipparMinutes@blippar @rishmitra
  9. 9. How to Blipp your brand1.  Choose your marker(s)•  Press page, image, logo, package,billboard - or any combination2.  Choose your content experience according tothe behaviour you want to drive3.  Add the blippar education4.  Build, demo, go-live and get blipping!Good Practice:1. Invest in content: It’s this the consumer wants,not the tech2. Invest in education (as pictured): bold,&enticing. What should they blipp? Why shouldthey?3. Support your blipp: cross format education, PR,social-seeding4. Use the experts: Blippar knows best & recyclesgood-practice across our platform
  10. 10. Join the pioneers & make blipping part of your long termmarketing mix!
  11. 11. A selection of awards, nominations and press profilesDon’t just don’t take our word for it!A selection of recent pressEconomist, Huffpost, PFSK, Fortune, SB Nation , Mashable, MarketWatch, Pulse,PFSK conference presentation, Irish Times, TNW: blippar wins Le Web, Wired
  12. 12. 1.  Build a 360° interactive consumer experience: whether in-store, at homeor on the go2.  Reap the qualitative value•  Proactively requested, high dwell time•  The consumer’s undivided attention•  High brand association through tech & interactive story-telling3.  Reap the quantitative value•  Learn & test: use the data to learn what works best for your audience•  Uniquely measurable direct response and ROI•  Inform media-buy4.  Pioneer with us on this as a new medium across your marketing mixIn Summary: Why ‘Blipp’
  13. 13. Case Studies
  14. 14. Justin Bieber Case-study•  Most successful AR campaign on record•  Blipp delivered:•  Augmented reality, exclusive trackedvideo from artist•  Opportunity to take virtual photos withartist•  Opportunity to win concert tickets•  Click-through to download album•  Promoted via outdoor posters and socialchannels•  Watch demo videoTotal number of blipps: 1,259,933Total number of unique user: 501,726Average blipps/person: 2.75
  15. 15. Heinz Case-study•  Most successful product AR campaignon record•  Heinz Ketchup ‘off bottle’ blipp•  Blipp delivered:•  Augmented reality, 3D animated recipebook•  Daily competition winner•  Recipe downloads to phone memory –refreshed weekly•  Link to video content and facebook•  Not promoted on pack – only socially, andvia a single UK advertorial•  Viral response•  Play video demoTotal number of blipp: 419,891Total number of unique user: 126,596Average blipps/person: 3.3
  16. 16. 5Gum Case-study•  Most successful off-pack ‘gaming’ ARexecution on record•  Blipp delivered:•  Augmented reality, 3D animated sceneand tap-to-explode asteroid game•  Option to play ‘augmented’ on pack orto ‘peel away’ and play on screen•  Timed game. Scores entered to leader-board with opportunities to win prizes•  Other linked-to pages of offers•  Promoted via POS, outdoor posters and PR•  Generated large number of column inches•  Watch demo videoTotal Blipps: 285,513Blipps per user: 9.4Blipps Feb: 33,097Blipps March: 127,892Blipps April: 74,979Blipps May: 27,386Blipps June: 21,718
  17. 17. Shortlist Magazine Case-study•  Most successful interactive magazine onrecord with over 10% reader conversion•  Fully interactive edition of Shortlist magazine•  Blipp delivered 20 pages of interactive contentincluding:•  World’s first ‘playable’ cover•  Video plays•  Buy now links•  Competition•  Instant vote/ polling•  Virtual ‘try ons’•  Play video demo
  18. 18. Play now!1. Simply download the Blippar app and test against thefollowing pages – ensure you have good 3G/ 4G or wificonnection2. Hold phone up to each page in turn and watch the imagejump to life or print off, to enjoy the ‘tracking’ and 3Daspect off the printed page3. Take care to only get one image in the camera view at atime on multi-marker pages4. If experience ‘peels away’ to screen (by moving phoneaway from marker image) you cana)  Move phone back to the page to pick the trackingback upb)  Select the ‘x’ to come out of the blipp and try thenext one.Note: Blipps can expire or only be accessible in certainterritories. Ask your account contact should you experienceany problems.
  19. 19. CELEBRATING YEARS OF TONI&GUY™!"SWEEPWITHTONI&GUYSMOOTHING LOTION& A PREPPY BLAZERSMOOTH THROUGH LENGTHS &ENDS FOR SLEEK HOLD & SHINE.DRESS FROM THE HEAD DOWN.Available at most BootsShop online at boots.com!"#$%&()(*+*,-*#,-,./
  20. 20. PLAY THisBUILDINGDOWNLOADBLIPPARPLAY Me©2012 Disney!"#$%&()!"#) &*+%,()$%&()) $#-),.()***+%/()+,%-../0+1%,2%30!/-.01)2%)3!)4()456) &"%0%5)-6()7-/8) *02)0/%,5%5)-6()****7+,+28%5)2+9%()449550:04;955<<) &"%0%5)#,()=5>4=>4=) *02)0/%,5)#,()****:;; :;;:;; :;;WIR Bliappr Building Wrap AW 5.indd 1 21/12/2012 15:51
  21. 21. Blipp each marker individually
  22. 22. Blipp each page individually – 2 different blipps
  23. 23. Blipp each album individually
  24. 24. Blipp each note individually
  25. 25. Blipp each marker individually
  26. 26. Blipp each marker individually
  27. 27. Blipp each marker individually
  28. 28. Blipp each marker individually
  29. 29. Blipp each marker individually
  30. 30. Blipp each marker individually
  31. 31. Blipp each marker individually
  32. 32. Thank you@mikelaEib@blippar.comuk.linkedin.com/in/meskenazi/

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