More Related Content
Similar to Bambino Facebook Audit
Bambino Facebook Audit
- 1.
- 2. WelcomeYour presentation willbegin shortly
- 3. Our Agenda ▪ OurStrategy Development Process ▪ Our Prices & Packages ▪ Quick Overview of Push ▪ Your Facebook Audit
- 4.
- 5. Pure Focus On DigitalAdvertising Since 2007 50+ specialists in London, Manchester, Bucharest, Athens and Copenhagen
- 6. So what? Access tobeta tests before your competition
- 7. So what?We rundigital marketing seminars at Google’s HQ
- 8. So what?Support tohelp customers expand internationally.
- 9. Global expansion Lots ofour customers operate globally and have expanded into new territories working with us. Customer Areas we run campaigns in Mountain Store Hair Transplant Clinic Golf Holiday Company Diabetes Management company UK, SPAIN, FRANCE, GERMANY, USA, SWEDEN, AUSTRIA, AUSTRALIA, CANADA, SWITZERLAND, DENMARK, NORWAY, FINLAND, JAPAN BRAZIL, MIAMI, SCOTLAND, SYDNEY, GERMANY, AMSTERDAM, PERTH, ITALY, SAN DIEGO, LEBANON, SAUDI ARABIA, DENMARK, UK, NIGERIA SWEDEN, DENMARK, UK, USA UK, DENMARK, POLAND, CZECH REPUBLIC, FINLAND, NORWAY, GERMANY, HOLLAND, AUSTRIA, SPAIN, GREECE, ITALY, SWITZERLAND, FRANCE
- 10. Winner Best Customer Satisfaction Award- Google Premier Partner EMEA Awards 2016 Winner Mobile Innovation Award - Google Premier Partner EMEA Awards 2017 No Agency In Europe Has Won More Google Awards Than Push Winner Mobile Innovation Award - Google Premier Partner Global Awards 2017 Winner Growing Business Online Award - Google Premier Partner EMEA Awards 2018 Also the first agency to win a Google award 3 years in a row!
- 11.
- 12.
- 14. See what ourclients have to say
- 15. ROI Hunter ForFacebook ROI hunter allows us to produce mass sets of assets at scale combining automation & customisation.
- 16. ROI Hunter ForFacebook ROI hunter allows us to produce mass sets of assets at scale combining automation & customisation.
- 17.
- 18. How we’re alwaysahead
- 19. How we keepyou ahead
- 20.
- 21. Account Overview ■ Youare achieving website conversion at a high CPA with a ROAS of 207%.
- 22.
- 23. Strategy and Structure ■Campaigns have been separated by different audiences and conversions goals. ■ Your achieved conversions and actual purchases have a huge difference except for the recently active campaign.
- 24. Strategy and Structure ■Within active campaign your conversion goal is engage audience which initiate to checkout page however you are targeting too broad or cold audience. ■ You should separate different audience lists as per their interaction and engagement with website and Your Facebook page.
- 25. Strategy and Structure ■You are displaying carousel image ads however you have selected various video placements which is not effective settings to promote your ads as they will not get showed. We recommend to use catalogue ads.
- 26. Strategy and Structure ■Within your paused campaigns you have used some customer list to target and at the same time you have chosen cold audience which is not a appropriate blend. ■ You should monitor terms to follow before implementing the customer lists.
- 27. Facebook Addresses EveryStage Of The Funnel
- 28.
- 29.
- 30. Allocating Budget ■ Weapply Automatic Rules which means you will not waste money on ads that do not perform. ■ If we don’t have audience data we’ll test various placements and gian learnings ■ You have these set up but only to turn ads off when you reach a certain number of leads.
- 31. Bidding Strategy ■ Currentlyyou are only using Lowest Cost bid strategy however we advise testing target cost at x2, x3 etc your target CPA. ■ Why? So we can win the auction every time.
- 32. Average CPC isgood at $0.17 ■ Our benchmark CPC across our customers is £0.25p for Facebook E- commerce campaigns.
- 33.
- 34. Facebook Targeting ■ CoreAudiences ■ Interest targeting ■ Based on the data people share on their profiles. ■ Custom Audiences ■ Leverage CRM ■ Email sign-ups ■ Audiences based on the actions people take on your website. ■ Lookalike Audiences ■ Based on sophisticated modelling ■ Identify people with similar likes, interests or characteristics to current audience
- 35. 2. Lookalike Audience ■LAA 25% Video Views ■ LAA 75% Video Views ■ LAA Web Traffic ■ LAA Page Engagement And lastly the exclusions. For more accuracy we can club the detailed audience with Lookalike Custom Audiences: Location: United Kingdom Age: 16 – 55 years Gender – Men, Women Language – English (UK) Family & Relationships: Fatherhood, Motherhood, Parenting Lookalike Audiences
- 36.
- 37. Average CTR isat 2.82% ■ We aim to achieve a CTR around 1.5%-2% as this reflects that our creative and ad copies are relevant to our target audience. ■ A low CTR points to ad fatigue which asks for an urgent ad refresh.
- 38. Increase engagement rateto win the auction ■ Low engagement on ads results in higher Cost per 1000 impressions, and low relevance score. ■ We regularly test and refresh ads to increase engagement.
- 39. How do weincrease engagement on ads?
- 40. Dynamic Creative Optimisationwith ROI Hunter
- 41. Dynamic Creative Optimisationwith ROI Hunter 350 Purchases 5.5 ROAS
- 42. Facebook Ad Types ■You are using only carousel ads but could also be testing: Video, Instant Experience and Stories!
- 43. Facebook Ad Types ■We can see that you have some video assets we can utilise!
- 44.
- 45. Tracking: Standard Events ■All standard events are tracked, include more custom events such as add to cart,leads, purchase, initiate checkout ■ We can create custom audiences on the back of these (with compliance)
- 46. Tracking: Are UTMtags present? ■ UTM tags are not in place, the UTM tags allow you to measure the performance between campaigns in analytics.
- 47. Our strategy developmentteam will arrange an initial call to discuss the next steps and ensure they fully understand your business objectives. What happens next
- 48. Set up cantake between 21 - 28 working days Summary
- 49. What happens next Based onyour plan we build new Facebook campaigns and/or optimise your existing campaigns.
- 50. What happens next Anaccount plan is created and approved before we built or optimise the account.
- 51. What happens next Wework with you to get tracking, reporting and ROI Hunter set up
- 52.
- 53. New accounts needlots of love and our teams work together to ensure we find the winning formula to grow your business. Your account manager, salesperson and strategy development manager will meet monthly for the first three months to review your account together and update you on progress. Performance Review
- 54. Your commitment Understand thatcampaign improvements can take time. We need a minimum 3-4 month commitment. Provide us with feedback on sales uplifts, lead quality and any other measure that is relevant. Treat us as part of the team. We’re here to help.
- 55. ■ Visual high-qualityassets. Essential to stand out in Newsfeed. ○ Images and Videos ○ Brand Guidelines and logos ■ List of USPs ■ Converted Customer Files to conduct Audience Insights Facebook: What we need
- 56. Prices Optional Landing PageSupport One off set up cost Monthly price plans
- 57. £997 ■ Account build/optimisation by Facebook specialist with over 50 steps completed ■ Unique Push social strategy overseen by a Facebook specialist ■ Check/ Implement conversion tracking including call tracking ■ Integration with ROI hunter to maximise catalogue sales Reduce your cost per Acquisition through our ROI Hunter software Conversion Booster Wastage Reduction Ad Performance Testing New Persona Discovery Improved Ad Relevancy Facebook Set Up Push Facebook set up includes Push ROI Hunter Includes set up on One off cost
- 58. £997 * MO +VAT ■Strategy development setup including audience and interest development, tracking, structure implementation and creative support. ■ Executing daily account management ■ Ongoing creation and optimisation to achieve set goals, unique offers and promotions and KPIs ■ Implementation of split test structure, naming conventions and monthly reporting. ■ Bi-weekly call to discuss brand direction, goals and insight into trends and campaign performance. ■ Monthly creative and performance report
- 59. Thank you foryour time!