The document discusses effective management of Amazon PPC campaigns to help Amazon FBA sellers generate revenue. It outlines using relevant top keyword searches in product listings and advertising strategies to reach more customers. The overall PPC process involves first using an auto campaign to research keywords, then exploring keywords through a broad campaign and checking phrase and exact campaigns. It provides tips for addressing common PPC problems like low search volume, bids, and budgets as well as high competition.

1. EFFECTIVE PPC
MANAGEMENT
CLARIFE ACIERDA

2. GOAL OF AMAZON PPC
EXPERTS
help Amazon FBA Sellers
to generate revenues by
maximizing product's
visibility in the Amazon
market.

3. HOW DO WE GET THERE?
Reach out more customers
by using relevant Top
Keyword Search in Product
listing
Use advertising strategies

4. OVERALL PPC PROCESS
Research using Auto Campaign
Explore Keywords through Broad Campaign
Check the Phrase and Exact Campaign

5. The Process
NEXT

6. Research using
Auto Campaign
Gather keywords that converts.
It is a recommended campaign
for beginners and has no data
yet. Keywords are given by
Amazon.

7. Find out which keywords are not converting
under Broad Campaign
Explore Keywords
through Broad
Campaign
NEXT

8. Analayze gathered
Keywords from Broad and
Auto Campaign that are
profitable. Then, create a
Phrase and Exact
Campaign.
Phrase and Exact
Campaign
NEXT

9. Problems we
encounter in
PPC
NEXT

10. Keywords has low
impression and clicks
Low search volume
Very Low bids
Low Budget
Irrelevant
Reasons
NEXT
Increase budgets
Increase bids slowly
Change match types
Suggestions

11. High
Competition
Bids too High
Reasons:
Keywords has high conversion but high
ACos
NEXT
Lower the bids
Pull from
broad/phrase into
exact campaign
Suggestions:

12. Thank you!