The document provides information about a Push PPC audit presentation. It includes an agenda that covers their strategy development process, prices and packages, an overview of Push, and a Facebook audit. It then discusses their values, global expansion support for customers, awards and number of customers. It outlines how they are a process-driven agency and how they keep customers ahead. It provides an overview of an example customer's Facebook account structure, strategies, audiences used, ad performance, types of ads, and tracking. It discusses what will happen next after the audit, including setting up campaigns, an account plan, getting tracking set up, and monthly performance reviews. Pricing and package details are also included.
The PPC Traffic Thermometer - Why You Should Care About Ice Cubes & LavaKlientBoost
Ever launched any PPC campaigns that didn't convert well? It's most likely because you didn't match your call to action with the intent of the visitor...
We get it. You’re busy, strapped for cash and don’t have the resources to waste your time and money. Thankfully, we’re here to help.
PPC Essentials is Portent’s expertly managed PPC program and consulting package for businesses with paid search budgets under $3,000 per month.
Whether you’re brand new to Google or have an established account, a certified professional will help evaluate your needs and implement a plan to suit you and your business goals.
Take the "OMG" out of PPC for B2B: Five Strategies for B-to-B Paid SearchTrada
Marketing is different when your customer is another business. In this brief, we'll show you how to use paid search as the basis for a highly sophisticated marketing strategy. With these tips, you will be able to find out where your quality leads are coming from, target stages of the buying cycle, and use your leads from PPC to drive a thoughtful nurturing program.
Check out Trada Reviews here: http://www.trada.com/trada-reviews/
Google Ads Masterclass - Complete AdWords Training - Course GateCourse Gate
This course provides a complete guide to Google Ads success, through addressing advanced techniques and ideas, step by step insider information regarding Google Ads, setting up and running AdWords accounts, how the ad sale works and how to implement it to your own campaigns.
See More: https://bit.ly/2KfYmKf
The slides used by Matthew Sauer from iProspect at the E-commerce Meetup organized jointly with Neto, Hubspot and SEMrush: https://www.semrush.com/webinars/e-commerce-meetup/?language=en
3 Simple Marketing Strategies For New Clients; Exclusively For Landscape Prof...Strategic Landscaper
Matt Hudson from Strategic Landscaper Presents "3 Simple Marketing Strategies For New Clients; Exclusively For Landscape Professionals"
For more information go to: http://strategiclandscaper.com/marketing/3-simple-marketing-strategies-to-create-new-clients/
PPC Service Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a PPC Service Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3kEmCnW
The PPC Performance Pizza - 8 Powerful Ingredients To Get The Perfect PPC Re...KlientBoost
It's not often than master chefs reveal their secret recipes - but today, we're letting you in on the secret ingredients we use to hit goals for our clients.
These are our go-to tactics that have the biggest performance lifts.
Bon appétit
How to find your perfect Google Adwords budgetHeyday ApS
I often hear from companies that they don’t know how much money they should put into their Google Adwords account. But let me show you how you will get your perfect PPC budget. Step by step.
First of all Google Adwords (or PPC) is not a cost – it’s an investment. So the question is how much money should you invest in your Google Adwords?
If you invest less than you should then you are losing sale right? You could have sold more products than you are doing right now. And if you are investing too much well then you will not get enough return on your investments.
Google Adwords is suggesting your bids and your daily budget – but Google Adwords has no ideas of your Average-Order-Value (AOV) or your Close-Rate (CR) or your business model.
The PPC Traffic Thermometer - Why You Should Care About Ice Cubes & LavaKlientBoost
Ever launched any PPC campaigns that didn't convert well? It's most likely because you didn't match your call to action with the intent of the visitor...
We get it. You’re busy, strapped for cash and don’t have the resources to waste your time and money. Thankfully, we’re here to help.
PPC Essentials is Portent’s expertly managed PPC program and consulting package for businesses with paid search budgets under $3,000 per month.
Whether you’re brand new to Google or have an established account, a certified professional will help evaluate your needs and implement a plan to suit you and your business goals.
Take the "OMG" out of PPC for B2B: Five Strategies for B-to-B Paid SearchTrada
Marketing is different when your customer is another business. In this brief, we'll show you how to use paid search as the basis for a highly sophisticated marketing strategy. With these tips, you will be able to find out where your quality leads are coming from, target stages of the buying cycle, and use your leads from PPC to drive a thoughtful nurturing program.
Check out Trada Reviews here: http://www.trada.com/trada-reviews/
Google Ads Masterclass - Complete AdWords Training - Course GateCourse Gate
This course provides a complete guide to Google Ads success, through addressing advanced techniques and ideas, step by step insider information regarding Google Ads, setting up and running AdWords accounts, how the ad sale works and how to implement it to your own campaigns.
See More: https://bit.ly/2KfYmKf
The slides used by Matthew Sauer from iProspect at the E-commerce Meetup organized jointly with Neto, Hubspot and SEMrush: https://www.semrush.com/webinars/e-commerce-meetup/?language=en
3 Simple Marketing Strategies For New Clients; Exclusively For Landscape Prof...Strategic Landscaper
Matt Hudson from Strategic Landscaper Presents "3 Simple Marketing Strategies For New Clients; Exclusively For Landscape Professionals"
For more information go to: http://strategiclandscaper.com/marketing/3-simple-marketing-strategies-to-create-new-clients/
PPC Service Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a PPC Service Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3kEmCnW
The PPC Performance Pizza - 8 Powerful Ingredients To Get The Perfect PPC Re...KlientBoost
It's not often than master chefs reveal their secret recipes - but today, we're letting you in on the secret ingredients we use to hit goals for our clients.
These are our go-to tactics that have the biggest performance lifts.
Bon appétit
How to find your perfect Google Adwords budgetHeyday ApS
I often hear from companies that they don’t know how much money they should put into their Google Adwords account. But let me show you how you will get your perfect PPC budget. Step by step.
First of all Google Adwords (or PPC) is not a cost – it’s an investment. So the question is how much money should you invest in your Google Adwords?
If you invest less than you should then you are losing sale right? You could have sold more products than you are doing right now. And if you are investing too much well then you will not get enough return on your investments.
Google Adwords is suggesting your bids and your daily budget – but Google Adwords has no ideas of your Average-Order-Value (AOV) or your Close-Rate (CR) or your business model.
Marketers are increasingly struggling to generate sales ready leads and demonstrate the real business value of their work.
In this presentation, you'll learn how to implement a marketing strategy that generates high quality leads and demonstrates an ROI on your activity, showing the real business value of the marketing unit.
"10 best practices for adwords" by Etienne Alcouffe from EffilabTheFamily
It's almost Christmas time: You asked for it, we deliver! Here's a workshop on the 10 best practices for AdWords :)
AdWords is always a hot topic for any startup looking to acquire customers or even test new ideas.
There's a lot you can learn on your own through testing and experimenting, but why not give yourself an unfair advantage and the best tools to succeed?
Learn to avoid the most common mistakes. With a small amount of work and by auditing your campaign, you can make a huge difference and get way ahead of your competitors.
The presentation covers various best practices that should be considered when developing PPC (Pay per Click) advertising campaigns on Google AdWords in order to increase your revenues and beat the competition.
Etienne Alcouffe is a Search Engine Marketing Specialist at the Effilab / Adsonwall group with a background in SEO, SMO, content and digital advertising.
Etienne is passionate about advertising and will transform you in an Ad Geek! Follow him on twitter: @EtienneAf
Top Digital Marketing Company in India EmmaWalker88
Hiring a Top Digital Marketing Company in India is an excellent approach to establishing a presence across various internet marketing channels. Digital Dadi has a solid track record of generating the best traffic leads for your website for social media and other advertising campaigns. Visit digitaldadi.in to get the services of the Top Digital Marketing Company in India.
Online Branding and Marketing Strategies for Your Restaurant BusinessDevashish Biswas
Do you want more build your restaurant business as Brand which will drive more sales for Your Restaurant Business. Checkout Our Marketing Ideas and Strategies for restaurant businesses.
Include these essential digital restaurant marketing strategies in your restaurant marketing plan and watch your customer base grow!
We Can Take Care of Your Restaurant Business Website. Our services include Search Engine Optimization, Local SEO, Review posting, Content Marketing, Press Release Copy-writing & Submission, Social Media Marketing, Classified Ad Marketing, PPC, Email Marketing & Reputation Building & Management.
Restaurant Marketing Ideas, Restaurant Marketing Ideas 2018, Restaurant business sales, Restaurant business marketing, Restaurant marketing, Restaurant marketing plan, Restaurant, Restaurant marketing 2018, Restaurant marketing plan, Restaurant and food, Restaurant business marketing 2018, Restaurant business marketing agency, Restaurant business marketing plan, Restaurant marketing agency, Restaurant marketing company, Restaurant start up, Restaurant startup marketing, Restaurant startup marketing plan, Restaurant tour agency marketing plan, Restaurant tour marketing, Restaurant tour marketing plan, Restaurant 2018
Crash Course on Amazon Sponsored Brands & Sponsored ProductsTinuiti
COVID-19 is causing unprecedented challenges for retailers and brands everywhere. However, there are ways to proactively address the changes COVID-19 will have on your brand in the coming weeks and months when it comes to being a successful Amazon Marketplace seller. Sellers must be able to analyze consumer product data to build effective profitable campaigns and an operational infrastructure in order to outsmart their competitors. Amazon Sponsored Brands and Sponsored Products ads are important for building catalog awareness, driving conversions, and protecting and expanding your brand. Learn how Boldify partnered with Tinuiti to employ these tactics to increase sales by 391%.
This slideshow gives a brief glimpse into Powerhouse USA and the services offered to clients. A full-service agency based in Orlando, FL, Powerhouse USA specializes in advertising, lifestyle marketing, promotions, special events and internet marketing.
For more information, please visit www.PowerhouseUS.com or call (321) 231-6168.
Digital marketing refers to the use of digital channels, platforms, and technologies to promote and advertise products, services, or brands to a target audience. It is a broad and dynamic field that encompasses various online strategies and tactics to reach, engage, and convert potential customers. Digital marketing has become an essential component of modern business and is continuously evolving as new technologies and trends emerge.
Here are some key components and strategies within digital marketing:
1. **Search Engine Optimization (SEO)**: SEO involves optimizing your website and its content to rank higher in search engine results pages (SERPs). This helps increase organic (unpaid) traffic to your website. It includes keyword research, on-page optimization, link building, and more.
2. **Content Marketing**: This involves creating and sharing valuable and relevant content to attract and engage your target audience. Content can come in various forms, including blog posts, articles, videos, infographics, and more.
3. **Social Media Marketing**: Using social media platforms like Facebook, Twitter, Instagram, and LinkedIn to build a brand presence, engage with customers, and promote products or services.
4. **Email Marketing**: Sending targeted emails to a list of subscribers to promote products, share updates, and nurture customer relationships. Email marketing can be highly effective when done right.
5. **Pay-Per-Click Advertising (PPC)**: This includes paid advertising on search engines (Google Ads) and social media platforms. Advertisers pay a fee each time a user clicks on their ad, and it's an effective way to drive immediate traffic to a website.
6. **Affiliate Marketing**: Involves partnering with other websites or individuals (affiliates) who promote your products or services and earn a commission for every sale generated through their efforts.
7. **Influencer Marketing**: Collaborating with influencers in your industry or niche to leverage their credibility and reach. Influencers can promote your products or services to their followers.
8. **Online PR and Reputation Management**: Managing your online reputation and presence through public relations efforts, online reviews, and monitoring what is being said about your brand on the internet.
9. **Analytics and Data Analysis**: Using tools and platforms to collect and analyze data to understand the effectiveness of your digital marketing efforts. This data-driven approach allows for continuous improvement.
10. **Mobile Marketing**: Targeting mobile device users with optimized content and advertising, as an increasing number of people use smartphones and tablets for online activities.
11. **Video Marketing**: Creating and promoting video content on platforms like YouTube or social media, as video has become a popular and engaging format.
12. **Chatbots and AI**: Implementing artificial intelligence and chatbots to interact with customers, provide support,
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
9. Global expansion
Lots of our customers operate globally and have expanded into new territories working with us.
Customer Areas we run campaigns in
Mountain Store
Hair Transplant Clinic
Golf Holiday Company
Diabetes Management
company
UK, SPAIN, FRANCE, GERMANY, USA, SWEDEN, AUSTRIA, AUSTRALIA, CANADA,
SWITZERLAND, DENMARK, NORWAY, FINLAND, JAPAN
BRAZIL, MIAMI, SCOTLAND, SYDNEY, GERMANY, AMSTERDAM, PERTH, ITALY, SAN
DIEGO,
LEBANON, SAUDI ARABIA, DENMARK, UK, NIGERIA
SWEDEN, DENMARK, UK, USA
UK, DENMARK, POLAND, CZECH REPUBLIC, FINLAND, NORWAY, GERMANY, HOLLAND,
AUSTRIA, SPAIN, GREECE, ITALY, SWITZERLAND, FRANCE
10. Winner
Best Customer Satisfaction
Award - Google Premier
Partner EMEA Awards
2016
Winner
Mobile Innovation Award -
Google Premier Partner
EMEA Awards 2017
No Agency In Europe Has Won More
Google Awards Than Push
Winner
Mobile Innovation Award -
Google Premier Partner
Global Awards 2017
Winner
Growing Business Online
Award - Google Premier
Partner EMEA Awards
2018
Also the first agency to win a Google award 3 years in a row!
23. Strategy and Structure
■ Campaigns have been separated by different audiences and conversions goals.
■ Your achieved conversions and actual purchases have a huge difference except for the recently active
campaign.
24. Strategy and Structure
■ Within active campaign your conversion goal is engage audience which initiate to checkout page however you
are targeting too broad or cold audience.
■ You should separate different audience lists as per their interaction and engagement with website and Your
Facebook page.
25. Strategy and Structure
■ You are displaying carousel image ads however you have selected various video placements which is not effective
settings to promote your ads as they will not get showed. We recommend to use catalogue ads.
26. Strategy and Structure
■ Within your paused campaigns you have used some customer list to target and at the same time you have chosen
cold audience which is not a appropriate blend.
■ You should monitor terms to follow before implementing the customer lists.
30. Allocating Budget
■ We apply Automatic Rules which means you will not
waste money on ads that do not perform.
■ If we don’t have audience data we’ll test various
placements and gain learnings
■ You have these set up but only to turn ads off when
you reach a certain number of leads.
31. Bidding Strategy
■ Currently you are only using Lowest Cost
bid strategy however we advise testing
target cost at x2, x3 etc your target CPA.
■ Why? So we can win the auction every time.
32. Average CPC is good at $0.17
■ Our benchmark CPC across our customers is £0.25p for Facebook E-
commerce campaigns.
34. Facebook Targeting
■ Core Audiences
■ Interest targeting
■ Based on the data
people share on their
profiles.
■ Custom Audiences
■ Leverage CRM
■ Email sign-ups
■ Audiences based on the
actions people take on
your website.
■ Lookalike Audiences
■ Based on sophisticated
modelling
■ Identify people with similar
likes, interests or
characteristics to current
audience
35. 2. Lookalike Audience
■ LAA 25% Video Views
■ LAA 75% Video Views
■ LAA Web Traffic
■ LAA Page Engagement
And lastly the exclusions.
For more accuracy we can club the detailed audience with
Lookalike
Custom Audiences:
Location: United Kingdom
Age: 16 – 55 years
Gender – Men, Women
Language – English (UK)
Family & Relationships: Fatherhood, Motherhood, Parenting
Lookalike Audiences
37. Average CTR is at 2.82%
■ We aim to achieve a CTR around 1.5%-2% as
this reflects that our creative and ad copies
are relevant to our target audience.
■ A low CTR points to ad fatigue which asks
for an urgent ad refresh.
38. Increase engagement rate to win the auction
■ Low engagement on ads results in higher Cost per 1000 impressions, and low relevance score.
■ We regularly test and refresh ads to increase engagement.
45. Tracking: Standard Events
■ All standard events are tracked, include more custom events such as add to
cart,leads, purchase, initiate checkout
■ We can create custom audiences on the back of these (with compliance)
46. Tracking: Are UTM tags present?
■ UTM tags are not in place, the UTM tags allow you to measure the performance
between campaigns in analytics.
47. Our strategy development team will
arrange an initial call to discuss the
next steps and ensure they fully
understand your business objectives.
What
happens next
48. Set up can take between 21 - 28 working days
Summary
49. What
happens next
Based on your plan we build new
Facebook campaigns and/or optimise
your existing campaigns.
50. What happens next
An account plan is created and approved before we built or optimise the account.
51. What happens next
We work with you to get tracking, reporting and ROI Hunter set up
53. New accounts need lots of love and our teams work together
to ensure we find the winning formula to grow your business.
Your account manager, salesperson and strategy
development manager will meet monthly for the first three
months to review your account together and update you on
progress.
Performance
Review
54. Your commitment
Understand that campaign improvements can take time.
We need a minimum 3-4 month commitment.
Provide us with feedback on sales uplifts, lead quality
and any other measure that is relevant.
Treat us as part of the team. We’re here to help.
55. ■ Visual high-quality assets. Essential to stand out in
Newsfeed.
○ Images and Videos
○ Brand Guidelines and logos
■ List of USPs
■ Converted Customer Files to conduct Audience Insights
Facebook: What we need
57. £997
■ Account build/ optimisation by Facebook specialist with
over 50 steps completed
■ Unique Push social strategy overseen by a Facebook specialist
■ Check/ Implement conversion tracking including call tracking
■ Integration with ROI hunter to maximise catalogue sales
Reduce your cost per
Acquisition through our
ROI Hunter software
Conversion Booster Wastage
Reduction Ad Performance Testing
New Persona Discovery
Improved Ad Relevancy
Facebook Set Up
Push Facebook set up includes
Push ROI Hunter
Includes set up on
One off cost
58. £997
* MO +VAT
■ Strategy development setup including audience and
interest development, tracking, structure implementation
and creative support.
■ Executing daily account management
■ Ongoing creation and optimisation to achieve set goals,
unique offers and promotions and KPIs
■ Implementation of split test structure, naming
conventions and monthly reporting.
■ Bi-weekly call to discuss brand direction, goals and
insight into trends and campaign performance.
■ Monthly creative and performance report