In this webinar, our experts will discuss the holistic strategy you should be employing for success on Amazon, including the checklist for winning channel management during Q4.
Full-Funnel Ecommerce Budgeting & Media Planning At Every StageTinuiti
Eight in ten American shop online - Do you know what an ideal ecommerce investment allocation strategy looks like for your business? Budget allocation and digital advertising strategies vary widely by business maturity, type and stage. Let us help you establish your full-funnel ecommerce blueprint wherever your business stands.
New Product Launches on Amazon: Tactics and Strategies for a Successful KickoffTinuiti
Brittany Levine from Tinuiti presented strategies for launching new products successfully on Amazon. The presentation covered operational best practices like inventory management and account health. It also discussed pre-launch content optimization tactics, recommended advertising approaches at launch like sponsored products and brands, and post-launch strategies like Amazon posts and attribution programs. A case study was shared of a supplement client that achieved its sales goals through optimized content, reviews/promotions, and layered advertising campaigns.
Expert Report: Using Amazon Data for Last-Minute Holiday OptimizationsTinuiti
The document provides an expert report on using Amazon data for last-minute holiday optimizations. It discusses the 2021 holiday shopping landscape including inflation, logistics issues, and manufacturing woes. It analyzes Amazon data on how the shopping season may unfold, noting demand may outstrip capacity again and shoppers are nervous after 2020 delays. The document then provides recommendations in four key areas - inventory, SEO, advertising, and promotions - for last-minute optimizations, including increasing inventory, optimizing listings, running promotions, and taking a phased advertising approach.
Intro to Target Advertising: How to Unify and Diversify Your Marketplace MixTinuiti
In this webinar, we partner with Criteo, the leading advertising platform for the open Internet and our API partner, to discuss how to break into the Target marketplace and how brands can have more options to run and optimize their campaigns.
In this webinar, our experts discuss the next frontier of paid search strategy, which involves leveraging machine learning automation to optimize your campaigns, no matter if they are new activations, or restructuring campaigns based on historic performance.
Join one of our in-house experts as we walk through best practices for Amazon Sponsored Brands and Sponsored Products ads. We review tactics to drive ROI as well as how to avoid common pitfalls we see vendors make.
Before jumping on the Facebook/Twitter/ social media bandwagon, it’s important that organizations assess the alignment of their business objectives relative to their online presence and reach.
PMG Media Group can setup a one-on-one consultation with of our managers familiar with your industry to conduct a needs analysis and market research. PMG targets, friend, follow, and engage with people from your target market (free organic traffic) + invite your existing customers to all of your social media pages.
If there’s any theme that sets the direction for Google’s platform in 2020, it’s the continued development of automation, AI, and machine learning tools. Hear experts from Tinuiti, Justuno, Dialogtech and top brand Envelopes.com to discover what we tested, learned, and optimized for what Google has to offer and where we saw the greatest performance impact in 2020. We’ll unpack how a cross channel strategy has proven to close the funnel between discovery and retention
Full-Funnel Ecommerce Budgeting & Media Planning At Every StageTinuiti
Eight in ten American shop online - Do you know what an ideal ecommerce investment allocation strategy looks like for your business? Budget allocation and digital advertising strategies vary widely by business maturity, type and stage. Let us help you establish your full-funnel ecommerce blueprint wherever your business stands.
New Product Launches on Amazon: Tactics and Strategies for a Successful KickoffTinuiti
Brittany Levine from Tinuiti presented strategies for launching new products successfully on Amazon. The presentation covered operational best practices like inventory management and account health. It also discussed pre-launch content optimization tactics, recommended advertising approaches at launch like sponsored products and brands, and post-launch strategies like Amazon posts and attribution programs. A case study was shared of a supplement client that achieved its sales goals through optimized content, reviews/promotions, and layered advertising campaigns.
Expert Report: Using Amazon Data for Last-Minute Holiday OptimizationsTinuiti
The document provides an expert report on using Amazon data for last-minute holiday optimizations. It discusses the 2021 holiday shopping landscape including inflation, logistics issues, and manufacturing woes. It analyzes Amazon data on how the shopping season may unfold, noting demand may outstrip capacity again and shoppers are nervous after 2020 delays. The document then provides recommendations in four key areas - inventory, SEO, advertising, and promotions - for last-minute optimizations, including increasing inventory, optimizing listings, running promotions, and taking a phased advertising approach.
Intro to Target Advertising: How to Unify and Diversify Your Marketplace MixTinuiti
In this webinar, we partner with Criteo, the leading advertising platform for the open Internet and our API partner, to discuss how to break into the Target marketplace and how brands can have more options to run and optimize their campaigns.
In this webinar, our experts discuss the next frontier of paid search strategy, which involves leveraging machine learning automation to optimize your campaigns, no matter if they are new activations, or restructuring campaigns based on historic performance.
Join one of our in-house experts as we walk through best practices for Amazon Sponsored Brands and Sponsored Products ads. We review tactics to drive ROI as well as how to avoid common pitfalls we see vendors make.
Before jumping on the Facebook/Twitter/ social media bandwagon, it’s important that organizations assess the alignment of their business objectives relative to their online presence and reach.
PMG Media Group can setup a one-on-one consultation with of our managers familiar with your industry to conduct a needs analysis and market research. PMG targets, friend, follow, and engage with people from your target market (free organic traffic) + invite your existing customers to all of your social media pages.
If there’s any theme that sets the direction for Google’s platform in 2020, it’s the continued development of automation, AI, and machine learning tools. Hear experts from Tinuiti, Justuno, Dialogtech and top brand Envelopes.com to discover what we tested, learned, and optimized for what Google has to offer and where we saw the greatest performance impact in 2020. We’ll unpack how a cross channel strategy has proven to close the funnel between discovery and retention
Boost Product Discovery & Brand Awareness with Amazon’s New Sponsored Display...Tinuiti
Amazon Sponsored Display Ads include both view and product targeting tactics available to vendors in sellers. Sponsored Display ads can now target and retarget shoppers both on and off Amazon. You can now reach audiences based on interest segments and product detail page views, which gives you a major edge in targeting. Tinuiti data shows how Sponsored Display spend grew from 66% from Q1 to Q2 2020 and sales more than doubled. Learn how to Amazon Sponsored Display Ads from the experts.
A WISE Segmentation Approach to Google Smart Shopping AdsTinuiti
Tinuiti has tested, reiterated, and solved the best solution to leverage the full power of Smart Shopping: a WISE approach. Join us to learn our secret sauce and how this addition to your ecommerce strategy will secure your most efficient ROI.
5 Things We Learned From Testing Ad Creative Across Paid Social ChannelsTinuiti
A recent Nielsen survey found that 47% of a brand’s sales lift from advertising came from the creative. With Facebook’s push towards automation, creative poses the largest opportunity for performance and growth. Whether it’s best practice ad copy or image and video design, finding the creative combination that works best for the goal at hand will help improve campaign and media spend efficiency. Hear from our experts as we unpack what we’ve learned from regularly testing, measuring, and refreshing client’s creative like e.l.f., Bare Necessities and Ownable to drive incremental performance. Learn how to gather data to optimize and inform your creative strategy across your social campaigns.
Advanced Amazon Channel Strategy: Insider Tips from ex-AmazoniansTinuiti
Hit a ceiling on your Amazon growth? If you’re on Amazon and not growing as quickly as Amazon is, odds are the problem isn't your advertising but your operations. Your operational strategy is AS IMPORTANT as your marketing strategy, but many brands don’t have one. In this webinar, you’ll hear from ex-Amazonians who specialize in business consulting and digital merchandising on Amazon. They will share their expertise on how to maximize profitability through retail operations, pricing, merchandising, inventory planning, catalog management and forecasting strategy.
Succeed in Q4: Sophisticated Full-Funnel Advertising TacticsTinuiti
How to effectively leverage a better-together DSP and Ad Console approach to make your brand stand out in Q4, especially, during the Holiday shopping season.
Product Feed Optimizations For a Cross Channel StrategyTinuiti
This document provides an overview of product feed optimizations for cross-channel strategies. It discusses best practices for optimizing product feeds for Google Shopping and social channels. Key topics covered include evolution of product feeds, feed management, best practices for cross-channel optimization, segmenting data using custom labels, and data governance and troubleshooting. The presentation emphasizes the importance of consistent, optimized product data across channels to improve performance and provides various tools and strategies for feed optimization, testing, and governance.
How to Win at Shoppable Media by Unlocking the Power of Your Product FeedTinuiti
In this webinar, we partner with product feed optimization platform, Feedonomics, to discuss how to get in front of potential customers, no matter what platform they’re on.
Amplify ads across media by making them shoppable. Join us to learn how.
6 Options For Determining Amazon Ad Campaign Starting BidsMikeZagare
To determine which PPC ads get shown, Amazon leverages a bidding algorithm. Amazon’s algorithm decides which ad it shows online shoppers based on keyword bids. Keywords then connect to the customer search terms that sellers want their product(s) to show up for.
How to Feel Confident About Your Q4 Email Content & Campaign PlanTinuiti
Creative will be front and center for your audience, which is why it’s essential to approach content design from a performance perspective. Learn how to design with conversions in mind while leveraging creative and a strategic campaign plan. Discover how to elevate your brand’s calendar and campaign plan stand out in the inbox. Build a consistent visual experience with cross-channel storytelling and email marketing content best practices.
Annex Cloud | Leveraging Amazon DSP Data for a Profitable Customer Acquisitio...Tinuiti
Scalable Top of Funnel Strategies That Will Outlast Competitors
Amazon DSP enhances your brand’s visibility by allowing Vendors to reach shoppers off-Amazon. As competition in the Amazon Marketplace continues to grow, brands need to ensure they have a strategy that not only captures demand, but also generates demand – fueling their top of funnel. Having a strategy that takes into account how to acquire new customers profitably is what separates top performing brands . Join our Amazon Marketplace experts as we unpack how to leverage Amazon customer data to target shoppers off Amazon.
Maximize Your Influencer Strategy: The Ever-Reliable Social Marketing ToolTinuiti
From audience approach to reliable platforms and tracking measurement, Tinuiti and partners are here to help marketers update their strategies in the face of increased privacy. Join our exclusive series as we unpack the top priorities for your social media advertising in a year where everything is changing.
The 2019 Amazon Prime Day Expert Approach Series TinuitiTinuiti
This document provides an agenda and information for an expert webinar on preparing brands for success on the 2019 Amazon Prime Day. The webinar includes sessions on understanding Prime Day shoppers, strategic planning tips, inventory forecasting, gaining digital shelf leadership, and key metrics. It provides an overview of the event timeline and speakers. Poll questions are included to gauge participants' Prime Day preparation and plans.
From Discovery to Conversion: Creative Design that WorksTinuiti
Diversifying your social platform strategy has always been important to building brand recognition, but it matters more than ever in our new age of privacy. A future proofed approach requires building a full-funnel social strategy that spans platforms. In this series, our experts discuss not only how to build a cross-channel, full-funnel strategy, but how to incorporate next-level measurement, creative that delights your customers and grabs their attention for a to create a first-rate customer experience with your brand.
Crash Course on Amazon Sponsored Brands & Sponsored ProductsTinuiti
COVID-19 is causing unprecedented challenges for retailers and brands everywhere. However, there are ways to proactively address the changes COVID-19 will have on your brand in the coming weeks and months when it comes to being a successful Amazon Marketplace seller. Sellers must be able to analyze consumer product data to build effective profitable campaigns and an operational infrastructure in order to outsmart their competitors. Amazon Sponsored Brands and Sponsored Products ads are important for building catalog awareness, driving conversions, and protecting and expanding your brand. Learn how Boldify partnered with Tinuiti to employ these tactics to increase sales by 391%.
This document discusses using email marketing and loyalty programs to increase customer retention and lifetime value. It provides tips on collecting loyalty data from customers including purchase history, preferences, and demographic information. The presentation then discusses how to increase customer lifetime value and average order value through loyalty programs using reciprocity, optimizing rewards for higher spending, and configuring valuable, attainable, and braggable VIP tiers. Expert advice is given on using every customer engagement as an opportunity to reinforce loyalty program benefits and turning customers into brand advocates.
What’s Next in Walmart’s Omnichannel Evolution Tinuiti
As the second-largest marketplace behind Amazon, Walmart is now massively disrupting the Retail Media landscape. This presents a huge opportunity for you to take your brand to the next level. In this session, we’ll take a deep dive into setup and advertising on Walmart.
Maximizing Return and Proving Your Investment on Amazon DSPTinuiti
In order to stay ahead of the curve, it’s important to stay up to date with Amazon advertising. Amazon DSP enhances your brand’s visibility by allowing Vendors to reach shoppers off-Amazon.
Join our webinar as we introduce Amazon DSP and unpack the benefits it provides. Learn how to refine your marketing strategy to maximize your ROAS and how to measure your successes to prove your ad dollars.
Creative has got to not only be where your audience is, but it must be persuasive. How do you grab your audience’s attention, win their hearts and minds, and incite their purchase? We’ll show you how the most powerful cross-channel creative campaigns can go beyond brand awareness and actually impact conversions.
How to Triple your Growth with External Marketing InvestmentTinuiti
Growing your business should also mean growing your investment. In this session, we partner with Clearco, the world’s largest ecommerce investor, to talk about how founders can maximize any type of investment by leveraging their internal data and success stories.
How to Build Your Perfect Q4 Marketing Mix for a Holistic Holiday StrategyTinuiti
This document outlines a holistic marketing strategy for the fourth quarter (Q4). It recommends taking a strategic approach that focuses on amplifying the brand voice to target audiences through data-driven campaigns across the consumer journey. This includes creating awareness, consideration, acquisition, and driving growth. It also stresses the importance of integration, innovation, and brand storytelling. Specifically, it recommends integrating data across channels, leveraging emerging platforms, and using sequential creative tailored to audiences. It provides examples of how to activate audiences through various stages using paid search, display, social media, and landing page optimization. Cross-channel measurement is also highlighted as important for understanding performance.
Boost Your Q4 Amazon Sales Volume Using Prime Day DataTinuiti
Prime Day sales spiked and deals ended – now what? Keep the momentum driving your sales pendulum.
Q4 can be the most competitive time of year in the Amazon Marketplace. But it can also be the most lucrative holiday season. Incorporate advertising successes from Prime Day to create a winning Q4 strategy.
Find Your True ACoS & Optimize Your Sponsored Products AdsTinuiti
What is a good Advertising Cost of Sale (ACoS)? It goes on beyond ad spend divided by total sales. ACoS depends on a number of factors: goal, proper campaign structure, product life cycle, profit margins and so on.
A low ACoS is a good thing, but what you determine as low will vary by product. We will unpack our holistic approach to ACoS to help you find the sweet spot when balancing your sponsored ad spend and product margins.
Boost Product Discovery & Brand Awareness with Amazon’s New Sponsored Display...Tinuiti
Amazon Sponsored Display Ads include both view and product targeting tactics available to vendors in sellers. Sponsored Display ads can now target and retarget shoppers both on and off Amazon. You can now reach audiences based on interest segments and product detail page views, which gives you a major edge in targeting. Tinuiti data shows how Sponsored Display spend grew from 66% from Q1 to Q2 2020 and sales more than doubled. Learn how to Amazon Sponsored Display Ads from the experts.
A WISE Segmentation Approach to Google Smart Shopping AdsTinuiti
Tinuiti has tested, reiterated, and solved the best solution to leverage the full power of Smart Shopping: a WISE approach. Join us to learn our secret sauce and how this addition to your ecommerce strategy will secure your most efficient ROI.
5 Things We Learned From Testing Ad Creative Across Paid Social ChannelsTinuiti
A recent Nielsen survey found that 47% of a brand’s sales lift from advertising came from the creative. With Facebook’s push towards automation, creative poses the largest opportunity for performance and growth. Whether it’s best practice ad copy or image and video design, finding the creative combination that works best for the goal at hand will help improve campaign and media spend efficiency. Hear from our experts as we unpack what we’ve learned from regularly testing, measuring, and refreshing client’s creative like e.l.f., Bare Necessities and Ownable to drive incremental performance. Learn how to gather data to optimize and inform your creative strategy across your social campaigns.
Advanced Amazon Channel Strategy: Insider Tips from ex-AmazoniansTinuiti
Hit a ceiling on your Amazon growth? If you’re on Amazon and not growing as quickly as Amazon is, odds are the problem isn't your advertising but your operations. Your operational strategy is AS IMPORTANT as your marketing strategy, but many brands don’t have one. In this webinar, you’ll hear from ex-Amazonians who specialize in business consulting and digital merchandising on Amazon. They will share their expertise on how to maximize profitability through retail operations, pricing, merchandising, inventory planning, catalog management and forecasting strategy.
Succeed in Q4: Sophisticated Full-Funnel Advertising TacticsTinuiti
How to effectively leverage a better-together DSP and Ad Console approach to make your brand stand out in Q4, especially, during the Holiday shopping season.
Product Feed Optimizations For a Cross Channel StrategyTinuiti
This document provides an overview of product feed optimizations for cross-channel strategies. It discusses best practices for optimizing product feeds for Google Shopping and social channels. Key topics covered include evolution of product feeds, feed management, best practices for cross-channel optimization, segmenting data using custom labels, and data governance and troubleshooting. The presentation emphasizes the importance of consistent, optimized product data across channels to improve performance and provides various tools and strategies for feed optimization, testing, and governance.
How to Win at Shoppable Media by Unlocking the Power of Your Product FeedTinuiti
In this webinar, we partner with product feed optimization platform, Feedonomics, to discuss how to get in front of potential customers, no matter what platform they’re on.
Amplify ads across media by making them shoppable. Join us to learn how.
6 Options For Determining Amazon Ad Campaign Starting BidsMikeZagare
To determine which PPC ads get shown, Amazon leverages a bidding algorithm. Amazon’s algorithm decides which ad it shows online shoppers based on keyword bids. Keywords then connect to the customer search terms that sellers want their product(s) to show up for.
How to Feel Confident About Your Q4 Email Content & Campaign PlanTinuiti
Creative will be front and center for your audience, which is why it’s essential to approach content design from a performance perspective. Learn how to design with conversions in mind while leveraging creative and a strategic campaign plan. Discover how to elevate your brand’s calendar and campaign plan stand out in the inbox. Build a consistent visual experience with cross-channel storytelling and email marketing content best practices.
Annex Cloud | Leveraging Amazon DSP Data for a Profitable Customer Acquisitio...Tinuiti
Scalable Top of Funnel Strategies That Will Outlast Competitors
Amazon DSP enhances your brand’s visibility by allowing Vendors to reach shoppers off-Amazon. As competition in the Amazon Marketplace continues to grow, brands need to ensure they have a strategy that not only captures demand, but also generates demand – fueling their top of funnel. Having a strategy that takes into account how to acquire new customers profitably is what separates top performing brands . Join our Amazon Marketplace experts as we unpack how to leverage Amazon customer data to target shoppers off Amazon.
Maximize Your Influencer Strategy: The Ever-Reliable Social Marketing ToolTinuiti
From audience approach to reliable platforms and tracking measurement, Tinuiti and partners are here to help marketers update their strategies in the face of increased privacy. Join our exclusive series as we unpack the top priorities for your social media advertising in a year where everything is changing.
The 2019 Amazon Prime Day Expert Approach Series TinuitiTinuiti
This document provides an agenda and information for an expert webinar on preparing brands for success on the 2019 Amazon Prime Day. The webinar includes sessions on understanding Prime Day shoppers, strategic planning tips, inventory forecasting, gaining digital shelf leadership, and key metrics. It provides an overview of the event timeline and speakers. Poll questions are included to gauge participants' Prime Day preparation and plans.
From Discovery to Conversion: Creative Design that WorksTinuiti
Diversifying your social platform strategy has always been important to building brand recognition, but it matters more than ever in our new age of privacy. A future proofed approach requires building a full-funnel social strategy that spans platforms. In this series, our experts discuss not only how to build a cross-channel, full-funnel strategy, but how to incorporate next-level measurement, creative that delights your customers and grabs their attention for a to create a first-rate customer experience with your brand.
Crash Course on Amazon Sponsored Brands & Sponsored ProductsTinuiti
COVID-19 is causing unprecedented challenges for retailers and brands everywhere. However, there are ways to proactively address the changes COVID-19 will have on your brand in the coming weeks and months when it comes to being a successful Amazon Marketplace seller. Sellers must be able to analyze consumer product data to build effective profitable campaigns and an operational infrastructure in order to outsmart their competitors. Amazon Sponsored Brands and Sponsored Products ads are important for building catalog awareness, driving conversions, and protecting and expanding your brand. Learn how Boldify partnered with Tinuiti to employ these tactics to increase sales by 391%.
This document discusses using email marketing and loyalty programs to increase customer retention and lifetime value. It provides tips on collecting loyalty data from customers including purchase history, preferences, and demographic information. The presentation then discusses how to increase customer lifetime value and average order value through loyalty programs using reciprocity, optimizing rewards for higher spending, and configuring valuable, attainable, and braggable VIP tiers. Expert advice is given on using every customer engagement as an opportunity to reinforce loyalty program benefits and turning customers into brand advocates.
What’s Next in Walmart’s Omnichannel Evolution Tinuiti
As the second-largest marketplace behind Amazon, Walmart is now massively disrupting the Retail Media landscape. This presents a huge opportunity for you to take your brand to the next level. In this session, we’ll take a deep dive into setup and advertising on Walmart.
Maximizing Return and Proving Your Investment on Amazon DSPTinuiti
In order to stay ahead of the curve, it’s important to stay up to date with Amazon advertising. Amazon DSP enhances your brand’s visibility by allowing Vendors to reach shoppers off-Amazon.
Join our webinar as we introduce Amazon DSP and unpack the benefits it provides. Learn how to refine your marketing strategy to maximize your ROAS and how to measure your successes to prove your ad dollars.
Creative has got to not only be where your audience is, but it must be persuasive. How do you grab your audience’s attention, win their hearts and minds, and incite their purchase? We’ll show you how the most powerful cross-channel creative campaigns can go beyond brand awareness and actually impact conversions.
How to Triple your Growth with External Marketing InvestmentTinuiti
Growing your business should also mean growing your investment. In this session, we partner with Clearco, the world’s largest ecommerce investor, to talk about how founders can maximize any type of investment by leveraging their internal data and success stories.
How to Build Your Perfect Q4 Marketing Mix for a Holistic Holiday StrategyTinuiti
This document outlines a holistic marketing strategy for the fourth quarter (Q4). It recommends taking a strategic approach that focuses on amplifying the brand voice to target audiences through data-driven campaigns across the consumer journey. This includes creating awareness, consideration, acquisition, and driving growth. It also stresses the importance of integration, innovation, and brand storytelling. Specifically, it recommends integrating data across channels, leveraging emerging platforms, and using sequential creative tailored to audiences. It provides examples of how to activate audiences through various stages using paid search, display, social media, and landing page optimization. Cross-channel measurement is also highlighted as important for understanding performance.
Boost Your Q4 Amazon Sales Volume Using Prime Day DataTinuiti
Prime Day sales spiked and deals ended – now what? Keep the momentum driving your sales pendulum.
Q4 can be the most competitive time of year in the Amazon Marketplace. But it can also be the most lucrative holiday season. Incorporate advertising successes from Prime Day to create a winning Q4 strategy.
Find Your True ACoS & Optimize Your Sponsored Products AdsTinuiti
What is a good Advertising Cost of Sale (ACoS)? It goes on beyond ad spend divided by total sales. ACoS depends on a number of factors: goal, proper campaign structure, product life cycle, profit margins and so on.
A low ACoS is a good thing, but what you determine as low will vary by product. We will unpack our holistic approach to ACoS to help you find the sweet spot when balancing your sponsored ad spend and product margins.
Maximize Your Holiday Sales: Planning for Amazon Q4 2015Teikametrics
With increasing holiday demand being generated on Amazon, much of which comes from Prime users, sellers must start preparing earlier each year. Teikametric's Maximize Your Holiday Sales: Planning for Amazon Q4 2015 Webinar recap outlines important dates for Q4 holiday planning.
Get your online store ready for the holiday shopping seasonPromodo
Winter holidays and the pre-holiday season are known to be the busiest and most profitable time for most e-commerce sites owners. But are you sure that your business marketing strategy is helping you get the most out of this year's festive season? Get your brand ready for the best time of the year with our webinar.
Crushing Your Amazon Competition: Analysis, Opportunity Gaps, and BenchmarkingTinuiti
In this webinar, we team up with ecommerce insights platform Profitero to discuss how to use this underutilized data to make the kinds of decisions about your business that will actually improve performance.
Ask The Experts: Out-competing Amazon on the Google SERP Over Black FridayTinuiti
The Story: $9 billion in sales. That’s how much consumers are projected to spend from Thanksgiving Day through Cyber Monday, according to Adobe Data. And with Amazon’s recent push in Google Shopping investment, it’s imperative your Shopping & text ad campaigns are optimized and efficient to compete against the likes of Amazon.
Don’t Miss Out - Pitch your last minute Google Shopping, text ads, and product feed questions to our in-house retail search experts to ensure you crush your holiday season goals.
From Clicks To Conversions: Driving Exponential ROI This Holiday SeasonTinuiti
Looking to hit your return on investment Return on Investment (ROI) goal or wondering what the right ROI is for your company?
Driving traffic to your site is step one. Next is moving your clicks to conversions. Lastly is using your customer data to optimize your strategy accordingly. Join us as we walk you through the best practices for improving CTR, CRO, and hitting your ROI goal this holiday season.
5 Powerful Audience Segments For Your AdWords Remarketing StrategyTinuiti
To maximize campaign performance and get the most out of your ad budget, you need a refined AdWords remarketing strategy. Through proper remarketing, retailers are able to bring back previous visitors to complete their sales journey.
Some Topics We’ll Discuss:
Remarketing possibilities in Google AdWords
Audience segmentation & selection
Leveraging behavioral patterns for more granular segmentation
5 powerful remarketing audiences you can use today
Putting it all together: what to use, when
Don’t Miss Out—we’ve brought in experts from both CPC Strategy & Zaius to provide 5 powerful audience segments for your AdWords strategy.
Selling on Amazon in 2015: High-Level Strategies for Professional Marketplace...semrush_webinars
As a key battleground in the retail search space, the Amazon Marketplace is the premier destination for high-intent consumer queries. Amazon has proven to be a top-tier sales channel for many brands and resellers alike, yet few sellers approach the Marketplace with a sophisticated strategy focused on ongoing performance optimization. CPC Strategy CEO, Rick Backus, dives into how large-scale sellers can improve their Marketplace performance and foster significant competitive advantages by leveraging high-volume sales and search advertising programs.
As marketers head into the third straight anomalous Q4 holiday season, you can no longer call it “unprecedented.” With anxiety about the economy, inflation, and supply chain challenges, this Q4 promises to be yet another period that will bring unique challenges and be hard to plan for.
Our experts have been collecting data-driven insights on how to navigate these challenges in order to see a successful Q4. In our Q4 Playbook, we'll cover everything you need to know, from Retail Media planning and holistic Marketplace operations to using Influencer, Affiliate and Lifecycle Marketing to reach and activate your ideal customers.
Leveraging Paid Media for a Record-Breaking Holiday SeasonTinuiti
Tune is as our experts cover everything you need to know in order to prep for Q4. We’ll review consumer trends, budget allocation and definitive KPIs unique to your holiday goals. Learn from our seasoned experts how a holistic integrated media strategy including search, shopping, social, display can help your brand conquer its Q4 goals across multiple channels this holiday season.
While the digital era has created many powerful new opportunities, it also poses challenges when tracking, analyzing and optimizing marketing and advertising performance. Hear from our seasoned marketing experts about specific holiday challenges top brands are facing, followed with the preparation and steps they are taking to address them. Tune in as our four expert speakers provide you with actionable takeaways to accelerate your ecommerce strategy in search, shopping, social, display.
How to Optimize Your Sponsored Products Strategy for Amazon Prime Day RecordingTinuiti
Despite consumer complaints over last year’s Amazon’s ‘Prime Day’, Amazon sellers still saw a dramatic increase in incremental revenue on this day with millions of consumers flocking to Amazon.
With the increased traffic to Amazon on this day, Amazon sellers need to prepare their marketing arsenal – especially their sponsored products strategy – to take full advantage of Amazon Prime Day.
Reach Maximum Profit this Amazon Q4 with Advertising & Operations PrepTinuiti
1. The document is informing the vendor that one of their products, ASIN: B07DYH9FTF, requires a safety data sheet (SDS) or exemption sheet because it may contain chemicals/hazmat materials but its classification could not be determined.
2. It provides instructions for submitting a valid SDS that is up-to-date, matches the product listing details, and includes all required sections.
3. It directs the vendor to a resource for downloading a battery exemption sheet if the product contains or is a battery.
Looking Back While Moving Forward for Success this Amazon Q4Tinuiti
With increased traffic and spending, opportunities will always be available in Q4. In this session, we’ll be reviewing Amazon Advertising in 2018 and unpacking Q4 trends to provide actionable strategies for a successful season.
Competition continues to heat up, and in order to stay ahead of your competitors you must implement the most complex and innovative marketplace strategies to push your sales & profits to new heights in 2018.
Don’t Miss Out—Join 4 of the leading Amazon industry experts as they dive into growth strategies to jumpstart your sales.
THE FIRST STEPS FOR A PROFITABLE PRODUCT LAUNCHTinuiti
learn top strategies for launching a product in the Amazon marketplace at an accelerated rate with our partner eComEngine, LLC. We'll be reviewing the Amazon Born to Run program, different options to manage inventory and tactics to get reviews.
A SMART PRODUCT REVIEW STRATEGY FOR LAUNCHING NEW PRODUCTS AS A 3p SELLERTinuiti
learn top strategies for launching a product in the Amazon marketplace at an accelerated rate with our partner eComEngine, LLC. We'll be reviewing the Amazon Born to Run program, different options to manage inventory and tactics to get reviews.
Getting Started with Ecommerce for Food & Beverage Brands: Creating Your Chan...Christie Lee
Succinct analysis of ecommerce for food and beverage CPGs. If you're just getting into the space, I'll help you think about your online channel strategy. If you're selling online already, I share optimization strategies.
We'll cover:
1) Online Sales Landscape: who the key ecommerce players are and the underlying 2019/2020 drivers of growth
2) Creating your Ecommerce Strategy: deep dive of how Amazon, Walmart, and Direct to Consumer work and the tradeoffs of each channel
3) Optimizing your online sales: key metrics to track, questions to ask, and strategies to try for each channel
From Ads to Warehouses to Doorsteps: Unlocking End-to-End Success on AmazonTinuiti
In this webinar, we partnered with Amazon sales analytics platform, Jungle Scout, to unpack how to rethink your KPIs on Amazon, the impact of operations on advertising, and how to win with an integrated approach.
This document provides a summary of Kristine Marshall's work over the first 6 months from June to November 2015 at an online pet supplies company. It outlines both small and big projects including improving customer reviews, promotions, upselling, SEO, and developing new features like a daily deal and sales forecast model. For Halloween, Kristine created missing data to predict popular items and tested initial sales analysis to help purchasing. The work focused on using data to maximize revenue while reducing inventory issues.
Similar to The Retail Readiness Holiday Checklist (20)
The 15 Minute Breakdown: The Answer to Signal LossTinuiti
Signal loss has been a challenge to navigate for marketers for quite some time now.
Signals have no where to go – but we found them a home. Let’s talk about it.
Join Tinuiti’s Data Privacy expert, Nirish Parsad, as he breaks down signal loss and shares insights on how to address one of marketing’s most pressing challenges – in just 15 minutes.
An Amazon Seller’s Guide to Operational Success: Driving Traffic from Externa...Tinuiti
Pushing organic traffic to Amazon is important, but marketers need to stay ahead of the competition and avoid spending valuable ad dollars on non-converting detail pages.
In this session, we will explain how sellers can achieve success by driving traffic to their storefront pages from outside sources and how to maximize review generation. Tinuiti’s retail operations expert will be joined by Amazon seller tools company, eComEngine, leading micro influencer marketing platform, Stack Influencer, and ad optimization toolkit, Ampd.
How to Master Omnichannel Display and Video for AmazonTinuiti
Diversifying your media mix leads to higher conversions – but what is the best way to do it?
Tune in to this session to hear from Tinuiti’s marketplace expert on how you can go beyond harvesting existing demand by diversifying your media mix. We’ll dive into the opportunities of Online Video (OLV), Streaming TV, incrementality, and how they all interface with AMC.
AMC and the Amazon Sphere: What You Did in 2020 Won’t Work in 2023Tinuiti
We all know the Amazon landscape has changed vastly since 2020 – but has your strategy adapted accordingly? Because the old playbook won’t cut it anymore.
During this session, hear from Tinuiti’s Marketplaces expert and digital marketing forecasting agency, Stratably, to hear what 2023 will look like and the tactics you need to leverage so you don’t miss out on new sales and stay ahead of the curve.
Bottom of Funnel Conversion: Search and Display Strategies to Jump-Start 2023...Tinuiti
The document outlines an agenda for a two-day commerce summit focused on retail and Amazon success. Day one will cover topics like bottom of funnel conversion strategies and finding new top of funnel opportunities. Day two focuses on Amazon specifically, with sessions on bottom of funnel conversion tactics for 2023, adapting strategies from 2020 for 2023, and mastering omnichannel display and video. The summit aims to provide brands with strategies and tactics for success through every part of the sales funnel.
Driving Middle Funnel with Consideration: How to take Advantage of the Newest...Tinuiti
The document outlines an agenda for a two-day commerce summit. Day 1 focuses on retail and includes sessions on bottom of funnel conversion, finding the new top of funnel through various media channels, and driving middle funnel consideration through shoppable and display advertising. Day 2 focuses on Amazon and includes sessions on strategies for 2023, omnichannel display and video on Amazon, and driving external traffic to Amazon. The summit aims to provide strategies and insights for retail and commerce success across the entire customer journey.
Finding The New Top of Funnel: In-Store Physical Retail MediaTinuiti
In-store engagements have long been considered the last stop in the consumer journey. But with the rise in digital capabilities, in-store advertising is becoming a search and discovery tactic as well. In-store advertisements are becoming an upper-funnel tactic, a tremendous opportunity for brands in the spaces where customers are ready to buy.
Tune into this session to hear from Tinuiti’s EVP of Commerce, joined by in-store consumer experience platform, Cooler Screens, as they reveal how to connect data points across retail media.
Finding The New Top of Funnel: Riding The Third WaveTinuiti
The document outlines an agenda for The Commerce Summit, which is a two-day online event focused on retail and Amazon success. Day 1 covers retail topics like bottom and middle funnel conversion strategies. Day 2 shifts to Amazon topics such as mastering display and video ads. Session 2 from Day 1 discusses how the "Third Wave" of retail media is emerging and opportunities for brands to capitalize on this new top of the funnel opportunity through platforms like in-store media.
Bottom of Funnel Conversion: What Your Brand Can Do if Sales Are Down in Q1Tinuiti
If you’re looking to answer the most pressing question of 2023 – how can I more efficiently grow sales during Q1 with less budget? – then you won’t want to miss this session.
Join Tinuiti’s Commerce expert and Tinuiti client, organic food company, Nature’s Path, as they discuss effective ways to structure campaigns to drive conversions. The session will navigate the evolving channels in emerging marketplaces and how to stay on top.
The 15-Minute Breakdown: Clarifying the Misconceptions Behind Buying CTV/OTTTinuiti
Common perceptions are that buying streaming is too much for some ad budgets because of CPMs – however, our experts know that is not always the case.
Join our Tinuiti x Bliss Point Media expert, Rochell Rotenberg, as she walks through three ways to make media buying more efficient – in just 15 minutes.
5 Myths About Breaking Into the Streaming Space, DebunkedTinuiti
There’s something scarier out there than Bigfoot and the Boogeyman combined – and that’s the myths many marketers believe about Streaming advertising. But much like a blurry snapshot of a mysterious creature, these misconceptions quickly fall apart upon closer investigation.
Join Tinuiti x Bliss Point Media’s Streaming expert, Elisa Westman, as she breaks down the five most common myths about Streaming advertising so your brand can make a more informed investment decision.
Turning Shoppers Into Customers: How to Retain Your New Customers Post-HolidayTinuiti
The holiday shopping frenzy has come to an end and it’s finally time to take a step back from your marketing strategy and enjoy some downtime, right? Wrong! ‘Tis the season to capitalize on holiday shoppers and convert them into loyal customers.
Join Tinuiti’s panel discussion as we sit down with experts from Movable Ink, a content personalization platform, Yotpo, eCommerce marketing platform, and Justuno, conversion marketing and analytics platform, to weigh in on how you can leverage different channels – and make connections between them – to retain shoppers post-holiday.
The 15-Minute Breakdown - 5 Big Bets for 2023Tinuiti
The document discusses five big bets or predictions for the marketing industry in 2023. These include: 1) social media becoming less important while video increases in popularity, 2) aftereffects of the retail media boom, 3) marketers getting a two-year break from challenges but still facing issues, 4) an ad-based Netflix opening up more streaming opportunities, and 5) culture revolutionaries emerging from unexpected places. The presentation provides a 15-minute breakdown of these bets to help marketers with their 2023 strategies in a short time period.
2023 Digital Marketing Panels: How Can I Be More Efficient With My Budget and...Tinuiti
With economic uncertainty, it’s more critical than ever to ensure that each and every dollar of ad spend drives performance.
In this session, Tinuiti’s CRO experts will talk with our partners from conversion marketing and analytics platform, Justuno, and experience optimization platform, VWO, about how to efficiently convert customers, tools to leverage and how to get ahead. Enter 2023 with confidence by joining this informative session.
2023 Digital Marketing: How Do I Reach New Customers and Convert Audiences In...Tinuiti
In the challenging economic climate, brands are facing more pressure than ever to reach new customers – and to do so in a way that is budget-efficient.
In this session, join Tinuiti and our Streaming agency, Bliss Point Media, alongside our partners from custom algorithm platform, Chalice, and out-of-home advertising platform, Ad Quick. You’ll learn ways to maximize your ROI by filling the funnel. We’ll also cover solutions for overcoming common measurement challenges, audience targeting, and cookie deprecation.
2023 Digital Marketing Panels: How Can Social Perform Now That Content Is Cha...Tinuiti
The playbook for the type of content that performs best on social channels has been upended. Our Paid Social experts are joined by our partners from Reddit, and plug-and-play machine-learning platform, Black Crow, in this panel discussion.
We’ll dive into how to overcome a lack of creative resources, how to incorporate macro- and micro- influencers, and how to develop a comprehensive social strategy that performs. Tune in to learn best practices for leveraging platforms, data, and more.
2023 Digital Marketing Panels: How Do I Effectively Use My Data, Especially N...Tinuiti
Signal loss isn’t coming. It’s here. And understanding how to use data properly across your customer Lifecycle is more crucial than ever before.
During this session, hear from Tinuiti’s in-house experts alongside our partners from marketing automation platform, Klaviyo, and the world’s leading data activation platform, Hightouch. We’ll cover best practices for data strategy to adapt to the current privacy-by-default landscape. You don’t want to miss these valuable tips to help you navigate the landscape going into next year.
2023 Digital Marketing Panels: How Do I Diversify My Presence Online and Get ...Tinuiti
Consumer consumption patterns are changing and meeting people where they are is more imperative than ever.
Tinuiti’s marketplaces experts will be joined by our partners from the Amazon seller tools company, eComEngine, and the leading all-in-one platform for selling on Amazon, Jungle Scout. We’ll share brand strategy and forecasting tips for how to nurture your customers and convert leads. We’ll also dive into supply chain restraints, how to optimize delivery systems, opportunities to take advantage of on Amazon, and more.
2023 Digital Marketing Panels: How do I prepare for what’s next in 2023?Tinuiti
The document describes an upcoming webinar series with panels on digital marketing challenges brands will face in 2023. The first day will address preparing for next year, diversifying online presence, and using data amid signal loss. The second day covers social media performance with changing content, reaching new customers, and maximizing budget ROI. A Q&A session with marketing experts will discuss the biggest challenges being inflation and consumer preference shifts, as well as building omni-channel brand awareness. Attendees are encouraged to submit questions and stay updated on future content.
(Another) Wild Year in Data Privacy: What Went Down in 2022 & What to Expect ...Tinuiti
Here we are at the end of another crazy year navigating an ever-changing privacy landscape. And, we hate to break it to you…but 2023 is shaping up to bring even more changes. The question is – are you prepared?
In this webinar, our privacy experts recap everything that happened in 2022, and provide you with your survival guide for 2023 – you won’t want to miss this.
It’s no secret that the marketing landscape is growing increasingly complex, with numerous channels, privacy regulations, signal loss, and more. One of the biggest problems facing marketers today is that they’re experiencing data deluge and data drought simultaneously.
Bliss Point by Tinuti addresses these challenges by providing a single, user-friendly platform for measuring what marketers previously struggled to measure. With Bliss Point, you can move beyond simply validating past actions and instead use measurement to guide real-time decision-making on what should happen next.
Join our product experts for a live demonstration of Bliss Point. Discover how it can empower your brand with the tools and insights needed to optimize each channel, across your entire media mix, and your overall brand performance.
2. Today’s Logistics
Kerry Mallett
Webinar Coordinator
Recording & slides will be sent
by tomorrow
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Submit questions for live Q&A
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Log back anytime with same link
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Join our poll questions
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3. WE’VE MASTERED THE
MEDIA THAT
MATTERS MOST
Tinuiti is the largest independent performance
marketing firm across Streaming TV and the
Triopoly of Google, Facebook, Amazon.
Employees
Media managed
Award-winning
culture*
$3B
#1
950+
9. OCTOBER
To-do: Be Holiday Ready
Confirm promotion strategy and
budgets
Advertising It’s not too late for self service deals
Create holiday build shipment Operations Prioritize items on deals and top items
Make sure listings are accurate and
appealing
Operations Utilize best in class content optimization
Accept POs in full Operations Ensure a 100% PO fill rate and on-time accuracy
Get your review strategy in place Reviews Automate to save time
Category Details
Item
10. NOVEMBER
To-do: Be Holiday Ready
Set up deals page within brand store Advertising By November 1
Launch holiday specific campaigns &
keywords
Advertising By November 1
Send Christmas inventory to FBA Operations By November 1
Make contingency plans for any
low-stock items
Operations Activate FBM/drop ship if that is an option
Check Amazon IPI score Operations Ongoing
Category Details
Item
11. DECEMBER
To-do: Be Holiday Ready
Optimize bids consistently Advertising
Increase daily budget caps Advertising Double for giftable products
Plan for deals on any overstock items Operations Work through residual inventory to avoid returns
Category Details
Item
12. FOR NEXT YEAR
Set deals
Lightning deals, deals of the day, and vendor-managed deals
Operations Due in August
Analyze your reviews Reviews
Category Details
To-do: Be Holiday Ready
Item
14. Building A Solid Foundation
4
2
3
1
DSP
● Retargeting
● In Market
● Lifestyle
Creative
The Amazon Flywheel is powered
by your conversion rate so brands
need to always invest in their
content.
Amazon Ad Console
● Sponsored Products
● Sponsored Brands
● Sponsored Display
Operations
If you don’t have the
systems in place to meet
demand on Amazon, you
won’t be able to scale.
15. The Full Amazon Advertising Funnel
Awareness
Considerati
on
Purchase intent
Purchase
experience
Purchase Purchase
DSP: In-Market & Lifestyle
DSP: Retargeting
Ad Console:
Sponsored Brands
Ad Console: Product
Targeting Ads and
Sponsored Products
Operational
Soundness &
Creative
Awareness
Consideration
Purchase intent
Purchase
experience
Purchase
16. Holiday Lead Up
❏ Early planning is key - Operations &
Advertising
❏ Consider a promo strategy - Advertising
❏ Confirm budgets - Advertising
❏ Leverage deal page in the brand store
❏ Create & launch campaigns early
❏ Identify holiday-specific keywords (Christmas
gift for mom, etc.)
ADVERTISING STRATEGIES & BEST PRACTICES
September - October
Focus: Getting all your ducks in a row
17. Holiday Lead Up
❏ OTT
❏ DSP
❏ Sponsored Brand
❏ Video content
❏ Product collection
❏ Sponsored Display
❏ Audience targeting
❏ Product targeting
ADVERTISING STRATEGIES & BEST PRACTICES
October 15 - November 25
Focus: Drive Consideration
18. The Turkey 5
❏ Strategically adjust bids
❏ Optimize campaigns, keywords, ad copy
❏ Anticipate rising CPCs
❏ Campaign pacing -- ensure you don’t go dark
❏ Drive traffic from other platforms (i.e. Facebook, Google)
ADVERTISING STRATEGIES & BEST PRACTICES
November 26 - November 29
Focus: Maintenance
19. Turkey 5 Lead Out +
December
❏ Re-engage audiences
❏ Leverage retargeting (DSP, Sponsored
Display) in order to capture shoppers who
may not have converted during the
holiday season
❏ Sponsored Products
❏ DSP
❏ Sponsored Display
❏ Amazon Posts
ADVERTISING STRATEGIES & BEST PRACTICES
November 30 - December 31
Focus: Purchase
21. Screenshot
Inventory Strategies & Best Practices
SELLER CENTRAL
❏ Restock limits by storage type
❏ Send in smaller shipments more
often
❏ Diversify order fulfillment with
multiple backup plans
❏ Stay in stock
❏ Monitor competitor’s inventory issues
❏ Fix stranded inventory
❏ Automate returns
❏ Get reimbursed
22. Screenshot
Inventory Strategies & Best Practices
VENDOR CENTRAL
❏ Use the Operations Dashboard in brand
analytics to see how Amazon is
forecasting items
❏ Prepare for PO’s of this size - avoid PO Fill
Rate chargebacks
❏ Ensure sufficient weeks of cover on top
SKUs and items on deals
❏ Initiate Born to Run on new items not
ordered before peak season
❏ Submit warehouse closure dates ahead of
time
❏ Back up plans for low in-stock and
overstock items items
23. Deal Planning
Additional Considerations:
● Discounting different variations
● Maximizing gains in ranking post-deal
● Be ready to pivot based on competition both internally and externally
COUPONS
Definition: High visibility on the search results page with the
coupon badge. Shoppers engage by “clipping” the coupon to
apply discount
Eligibility: Minimum 20% off discount + good reviews
LIGHTNING DEALS
Definition: Limited quantity deals that run for several hours on
the event page
Eligibility: Minimum 20% discount off the lowest price in last
30 days or last year to date
7-DAY DEALS
Definition: Price discounts featured on the event page
that run throughout duration of the event
Eligibility (Sellers only): Minimum 15% discount off
lowest price in last 30 days or last year to date
BEST DEALS
Definition: Limited quantity deals that run for 14 days
on the event page
Eligibility (Vendors only): Minimum 15% off discount
off the lowest price in last 30 days or last year to date
25. Product Review Strategies
● Request reviews on every order
● Exclude refunds, late shipments, and other
at-risk orders
● Automate your review request strategy
● Request a Review button vs. Buyer-Seller
Messaging
● Stay compliant with Amazon’s
communication policies
● Timing of review requests is key
26. Amazon Review Policies & Guidelines
MUST:
● Send within 30 days of order
completion
● Include the 17-digit order ID
● Buyer’s Language of
Preference
● Ask only once
DON’T:
● Manipulate reviews
● Ask for a positive review
● Offer incentives for reviews
● Review your own product
● Use any external links
27. When to Send a Review Request
● When will the user see value?
○ 5-7 days after delivery for small, consumable products
○ 8-10 days for products that need a weekend to see
value (sports & outdoor items)
○ 14-21 days for larger, long-lasting items, or items that
take time to learn or get comfortable with (furniture,
electronics, shoes)
○ 30 days for items that take time to see the benefits
(vitamins, supplements)
● Seasonal items (Halloween costumes, seasonal decor)
● Q4: gift giving season
28. Monitoring Reviews
● Pay attention to incoming reviews
● Identify opportunities for improvement
● Monitor reviews for your product & competitive ASINs
● Use review analytics to identify trends
● Get alerts for negative reviews
● Respond to negative reviews (brand registered sellers)
29. The Top Steps to Be Retail
Ready
Cross those items off!
29
30. The 6 Things to Before Year’s End
Check if there is sufficient WOC for top/deal items
Make contingency plans for overstock and low stock
Create best in class detail pages to drive conversion
Swap out holiday creatives
Get your review strategy in place
Have a fulfillment backup plan for Seller Central orders