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Amazon
- 2. Objective • Selling on Amazon • Making products visible • Fulfilment by Amazon • Feedback Mechanism • Improving ratings • Payments & Refunds
- 3. About Amazon • Was first named Cadabra • Headquarters in Seattle, Washington • Currently operating in United States, United Kingdom and Ireland, France, Canada, Germany, Italy, Spain, Netherlands, Australia, Brazil, Japan, China, India and Mexico. • ASIN- Amazon Standard Identification Number [B0122HGD97]
- 4. Selling on Amazon • Sponsored Ads • Upload Product inventory • Customers browse through amazon • Buy products • Amazon notifies sellers to ship the products to the customers
- 5. Fulfilment by Amazon • Send inventory to Amazon Fulfilment centres • Sellers send order information to Amazon • Amazon handles shipping • Funds are transferred to the seller account on a 14 day cycle
- 6. Making your product visible • Don’t overcrowd title space with seller name etc. (only 250 characters) • Brand, Product description, material, colour, finish, size, quantity • Good quality images are a must • This product will go well with- Create Accessory relationships • Competitive pricing • Promoting items on social media
- 7. Feedback Mechanism • Positive feedback: 5 or 4 stars • Neutral feedback: 3 stars • Negative Feedback: 2 or 1 stars • Seller ratings = SUM (all feedback star values) / SUM (all feedback ratings) • Positive feedback percentage = SUM (positive feedback ratings) / SUM (all feedback ratings)
- 8. Improving ratings and reputation • Neat packaging • Delivering products in time • Replying to customers emails immediately • Include a thank you note in every order • If possible include free giveaways with orders • Discount vouchers for next orders
- 9. Refunds • Refunds are processed after receiving the returned package • 3-5 days to issue a refund • Refunds are usually issued back to original payment method • Certain items come with instant refund option
- 10. Payments • Secure payment gateway • Pay with Amazon
- 11. Retail ASIN
- 12. Sponsored Ads
- 14. What did I learn? • Learnt about Amazon seller services • What sellers have to do to improve their ratings • Revisited my old days working for amazon
Editor's Notes
- Products must be returned in 30days if needed a refund Instant refund can be used to transfer the refund amount to amazon gift card or original payment method. Gift cards reflect the refund balance immediately Debit cards can take up to 2-3 days