This document provides an overview of selling on online marketplaces. It explains that online marketplaces allow buyers and sellers to connect on a common platform. The course will teach sellers the basics of becoming successful online, including researching marketplaces, listing products, and fulfilling orders. Selling online provides advantages like access to a wider customer base, lower costs, and more business through happy customers. The document outlines tips for sellers to provide the best customer experience through descriptive catalogs, on-time delivery, and easy returns.

1. Selling Essentials
Introduction to Online Marketplace

2. This course will:
• Explain what is online marketplace, and how it can serve as a new
channel of business growth for Sellers
• Help Sellers to start selling online, reaping benefits of online
marketplace
• Teach the basics of how to become a successful seller on online
marketplace
Learning Objectives

3. Research
and visit the selected
retailers
Need: Buy a
smartphone
Finalize the
product
Payment
Customer takes
home the
product
Offline Purchase

4. Need: Buy a
smartphone
Compare features
and finalize the
product
Product
delivered to
customer
Make payment
(multiple options)
Customer not satisfied? Free & Easy
Returns
Research
and visit the selected
website
Product packed by
seller
Order
Booked
Online Purchase

5. 1996-2000
Rise of:
• Online classifieds
• Matrimonial sites
• Job portals
2006
Advent of:
• Low-cost airlines
• Growth of online travel
portals
2007
On the rise:
• Internet penetration
• Emergence of the online
retail industry
History of Indian E-Commerce

6. Online Retail Spending as a Percentage of Total Retail Spending
India is home to the fastest growing e-commerce market.
Indian E-Commerce

7. 1700 Cr 3600 Cr
17000
Cr
8.4 Cr 12.8 Cr 24.0 Cr
-
Indian E-Commerce

8. ▪It is an online platform/website that allows sellers to sell their products to a wide customer base
An online marketplace is similar to physical markets that brings buyers and sellers together on a
common platform and help them transact
What is Online Marketplace?

9. By 2020, 64% of India’s population is
expected to be represented by
youth aging between
(18-24) years.
India has 24.3 crore internet users –
more than the United States.
(18-24)
Years,
64%
Rest,
36%
Reasons to Sell Online

10. ▪ Overcome Geographical limitations
▪ Lower cost
▪ Easy to locate the product
▪ Elimination of travel time
▪ Product comparison
▪ Clarity and transparency of information
▪ 24X7 connectivity
Customer
Happy
Customers
More Business
Advantages of Online Marketplace

11. Additional advantages for Sellers
▪ Additional sales channel with wider
customer reach
▪ Lower set up and operational costs
▪ Build/use your own brand
▪ Targeted communication
▪ Market creation for niche products
▪ Technology penetration
Advantages of Online Marketplace
▪ Overcome Geographical limitations
▪ Lower cost
▪ Easy to locate the product
▪ Elimination of travel time
▪ Product comparison
▪ Clarity and transparency of information
▪ 24X7 connectivity
Customer

12. Need: Buy a
smartphone
Compare features
and finalize the
product
Product delivered
to customer
Make payment
(multiple options)
Customer not satisfied? Free & Easy
Returns
Research
and visit the selected
website
Product packed by
seller
Order
Booked
Online Purchase

13. Online Purchase
Need: Buy a
smartphone
Compare features
and finalize the
product
Product delivered
to customer
Make payment
(multiple options)
Customer not satisfied? Free & Easy
Returns
Research
and visit the selected
website
Product packed by
seller
Better product
understanding
All this
sitting at home
Transparent and unbiased reviews
Clear and descriptive catalogs
Order
Booked

14. Need: Buy a
smartphone
Compare features
and finalize the
product
Product delivered
to customer
Make payment
(multiple options)
Customer not satisfied? Free & Easy
Returns
Research
and visit the selected
website
Product packed by
seller
Order Booked

15. Online Purchase
Need: Buy a
smartphone
Compare features
and finalize the
product
Product delivered
to customer
Make payment
(multiple options)
Customer not satisfied? Free & Easy
Returns
Research
and visit the selected
website
Product packed by
seller
Be mobile, and buy the product from your
convenient location without the need to travel
Multiple payment
options to choose
from

16. Online Purchase
Need: Buy a
smartphone
Compare features and
finalize the product
Product delivered
to customer
Make payment
(multiple options)
Customer not satisfied? Free & Easy
Returns
Research
and visit the selected
website
Product packed by
seller
Customer receives
delivery at
doorstep

17. Online Purchase
Need: Buy a
smartphone
Compare features
and finalize the
product
Product delivered
to customer
Make payment
(multiple options)
Customer not satisfied? Free & Easy
Returns
Research
and visit the selected
website
Product packed by
seller
Easy and convenient
return policy

18. Online Purchase
Need: Buy a
smartphone
Compare features and
finalize the product
Product delivered
to customer
Make payment
(multiple options)
Customer not satisfied? Free & Easy
Returns
Research
and visit the selected
website
Product packed by
seller
Thus, online platform offers an enhanced shopping experience to
a buyer

19. Make sure that you provide the best
buying experience to your customers.
Customers may want to know every single
detail about the product.
Deliver the product within committed time
to the customer.
Customers love to receive their product in
good packaging.
Descriptive Catalog Good Packaging
Timely Delivery Optimum Customer Experience
Success in Online Selling

20. Direct access to a
wide customer base
Build credibility and
gain customer loyalty
Get empowered
Local reach
Goods sold through
middlemen
Wider reach
Goods sold directly to end
customer
Online marketplace facilitates
Build Your Own Brand

21. Intervention of latest
technologies
Automation of
operational work
Increased focus on
core business
Competing within local
boundaries
Chance to compete on a
wider platform
Online marketplace facilitates
Ease of Operation

22. Logistics partners
Benefit from the reach of online
marketplace logistics partners with
wide coverage across many cities
Mobile infrastructure
Showcase your products to Mobile
customers through Mobile Apps
Seller Support
Get your queries solved through the
seller support team of experts
Traffic
Get a chance to expose your
products to a wide customer base
Other Benefits

23. Photo Studio Network
Packaging Solution
Advertising Solutions
Analytics Support
Self Serve
Catalog Support
Online Marketplace Offerings

24. Many Indian Sellers have benefited being a part of online marketplace platform.
Products: Laptops, Electronics hardware
1990
Company
Started
2014
Joined
Marketplace
7 retail stores established across Delhi
Plan ahead
Seller Success Story
30% sales from
Flipkart
Sales growth
Rs 20-25 crores
Increase in product offering
Growth in customer base
More focus on cataloging and packaging
Maintenance of optimum stock levels

25. Growth story
Earlier
Moderate number of orders per day in
the first month of joining Flipkart
Now
Number of orders have increased by
almost 15 times
Growth drivers
Priority to customer satisfaction
Keeping orders ready for pick up on designated time
Proper packaging and a clear, descriptive catalog
Future plans
Anurag Sabbarwal, SkyWays Category: Softlines (Fashion Accessories) Associated with Flipkart since Dec 2013
Raising the number of orders per day by another 200%
Further business growth on Flipkart
Reach wider customer base
Seller Success Story

26. Set up a seller
account
Simple 3-step process
▪ Furnish certain basic information like name, email address, company name, product category, bank details,
etc.
▪ Furnish documents related to business registration (e.g., VAT document)
▪ Information verification
▪ Account activation
How Can You Start Selling Online?
List your items Start selling

27. • Select the products you want to sell
• Identify the category for the selected products
• List the products with relevant details
Set up a seller
account
List your items Start selling
Simple 3-step process
How Can You Start Selling Online?

28. • Go Live and start selling
Set up a seller
account
List your items Start selling
Simple 3-step process
How Can You Start Selling Online?

29. Thank You