Amazon case study by BM Consulting (for client - The Decor Hub)
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The Décor Hub faced issues with low brand visibility and sales on Amazon. BM Consulting helped increase clicks and sales through social media and Google Adwords campaigns. They created a Facebook page and ran sponsored ads. For Google Adwords, they did keyword research and created ad groups and campaigns with text ads. This led to more clicks, impressions, and a 200% sales increment within 3 months. The client was pleased with the results.
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Looking ahead, the future of OTT in India appears promising. The market is expected to grow by 20% annually, reaching a value of ₹1200 billion by the end of the decade. The increasing availability of affordable smartphones and internet access will drive this growth, making OTT platforms a primary source of entertainment for many viewers.
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Amazon case study by BM Consulting (for client - The Decor Hub)
- 2. CLIENT INFORMATION • The Décor hub is a distributor of interior décor items such as: bed sheets wall curtains sofa/cushion covers • A consistent seller on Amazon
- 3. CLIENT PROBLEM Given the fact that client products (interior décor items) are highly competitive, The Décor Hub had the following issues • Lower Brand visibility on marketplace platform • Average CPC ranging from 2.5 – 3 INR • Lower sales
- 4. OBJECTIVE In order to combat the problems laid out by the client, the following objectives were summarised: • Increase clicks on the Amazon store page • Overall sales increment for all products
- 5. APPROACH • BM Consulting worked closely with the client to set up strategies to attain the objectives listed above. • The following processes were implemented for the same: 1. Process 1 - Social Media Campaign 2. Process 2 - Google Adwords Campaign
- 6. PROCESS 1 – SOCIAL MEDIA CAMPAIGN • Creation of the Facebook page: https://www.facebook.com/thedecorhub/
- 7. • Facebook updates with products and shop – regular updates were posted on the page
- 8. • Facebook sponsored campaign for display of ads to appropriate audience on social media
- 9. PROCESS 2 – GOOGLE ADWORDS CAMPAIGN • Relevant keyword research and selection • Negative keyword research and selection • Categorised Ad-groups creation • Ad campaign creation • Text ad campaigns
- 10. • A good number of clicks and impressions observed for products
- 11. RESULT • An increment of 200% in sales was achieved through the described processes within a period of 3 months
- 12. CLIENT SPEAK “I would like to Thank BM Consulting team for doing a very great job. We are very pleased with the results that we got through their efforts” ~ Ashish Bhatia (Founder – The Décor Hub)
- 13. BM CONSULTING F-24, Shri Siddhivinayak Angan Narhe, Pune – 411041