Amazon and eBay Growth Strategies

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Brighton Online Seller Meetup, the first talk was on Amazon and eBay growth strategies. This talk highlighted key success factors to scale up your Amazon and eBay business with examples.

Business

Amazon Growth Strategies
• Use Sponsored Products to increase your
product exposure
0
500
1000
1500
2000
2500
3000
3500
4000
4500
A B C D E F
Campaigns
Sales
Sales
Spend
The chart shows amount spends
vs sales from Amazon PPC.
5 – 13% cost of sale

Campaign
Clicks
Campaign
Turnover % ACOS
Total Amazon
Turnover %
January £1,029.47 £18,802.63 5% £58,307.00 32
February £667.01 £10,402.54 6% £57,285.00 18
March £757.16 £16,728.61 4.53 £55,216.00 30

Amazon Growth Strategies
• Implementing Fulfilment by Amazon (FBA) to
enhance your shipping strategy

Amazon Growth Strategies
• Developing a sound pricing strategy to stay
competitive

Amazon Growth Strategies
• Selling internationally via Amazon’s
international sites

Ebay Growth Strategies
• Get great feedback and DSRs.

Ebay Growth Strategies
• Use the Seller Dashboard to monitor your
performance.

Pushing organic traffic to Amazon is important, but marketers need to stay ahead of the competition and avoid spending valuable ad dollars on non-converting detail pages. In this session, we will explain how sellers can achieve success by driving traffic to their storefront pages from outside sources and how to maximize review generation. Tinuiti’s retail operations expert will be joined by Amazon seller tools company, eComEngine, leading micro influencer marketing platform, Stack Influencer, and ad optimization toolkit, Ampd.

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