SlideShare a Scribd company logo
Online marketing
• Online marketing is a set of tools and
methodologies used for promoting
products and services through the
internet.
• Online marketing includes a wider
range of marketing elements than
traditional business marketing due
to the extra channels and marketing
mechanisms available on the internet.
Reasons for online marketing
ONLINE
MARKETING
Increasin
g online
platform
Maximum
reach
Lesser
investment
Greater
returns
Timely
promotion
Why timing is everything in online
marketing
• To reduce unwanted investment
• To gain more returns
• To reach targeted people on
time
• To compete competitors
• To be in right place at right
time
Example to prove timing is everything
in online marketing
Company A Umbrella product
• Does marketing of his
product all over the places
with high investment on
online marketing
• Does online marketing all the
year
Company B
• Does online marketing based
on the target customer
• Does based on demanded
seasons
• Gives offers and promotes
during rainy and summer
season
Umbrella product
THANK YOU THANK YOU THAN
THANK YOU THANK YOU THAN

More Related Content

What's hot

Frame work of e commerce
Frame work of e commerceFrame work of e commerce
Frame work of e commerceTej Kiran
 
Importance Of Customer Relationship Management -CRM
Importance Of Customer Relationship Management -CRMImportance Of Customer Relationship Management -CRM
Importance Of Customer Relationship Management -CRM
Cymetrix Software
 
Pros and cons of traditional vs digital marketing
Pros and cons of traditional vs digital marketingPros and cons of traditional vs digital marketing
Pros and cons of traditional vs digital marketing
marketingconceptz
 
PPT on Social Media Marketing
PPT on Social Media Marketing PPT on Social Media Marketing
PPT on Social Media Marketing
Innothoughts Systems Pvt. Ltd.
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
easylaxmi
 
Social media marketing ppt
Social media marketing pptSocial media marketing ppt
Social media marketing ppt
Sean Joan
 
Fundamental Of Digital Marketing
Fundamental Of Digital MarketingFundamental Of Digital Marketing
Fundamental Of Digital Marketing
Mayuri Ambavane
 
Search Engine Marketing
Search Engine Marketing Search Engine Marketing
Search Engine Marketing Mehul Rasadiya
 
E Commerce
E CommerceE Commerce
E Commerce
King Badshah
 
E business.ppt
E business.pptE business.ppt
E business.ppt
fatimahAlkreem
 
Measuring service quality
Measuring service qualityMeasuring service quality
Measuring service qualityjohntoms1
 
Marketing 4.0 in the Digital Economy (Chapter 4)
Marketing 4.0 in the Digital Economy (Chapter 4)Marketing 4.0 in the Digital Economy (Chapter 4)
Marketing 4.0 in the Digital Economy (Chapter 4)
Lance Timothy Lim
 
Top 5 benefits to using incentive travel
Top 5 benefits to using incentive travel Top 5 benefits to using incentive travel
Top 5 benefits to using incentive travel
Corporate Rewards
 
Social media marketing
Social media  marketingSocial media  marketing
Social media marketing
niraj joshi
 
Digital marketing trends for 2021
Digital marketing trends for 2021Digital marketing trends for 2021
Digital marketing trends for 2021
Kelly Ston
 

What's hot (20)

Frame work of e commerce
Frame work of e commerceFrame work of e commerce
Frame work of e commerce
 
Importance Of Customer Relationship Management -CRM
Importance Of Customer Relationship Management -CRMImportance Of Customer Relationship Management -CRM
Importance Of Customer Relationship Management -CRM
 
Pros and cons of traditional vs digital marketing
Pros and cons of traditional vs digital marketingPros and cons of traditional vs digital marketing
Pros and cons of traditional vs digital marketing
 
PPT on Social Media Marketing
PPT on Social Media Marketing PPT on Social Media Marketing
PPT on Social Media Marketing
 
e-mail marketing
e-mail marketinge-mail marketing
e-mail marketing
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
 
Social media marketing ppt
Social media marketing pptSocial media marketing ppt
Social media marketing ppt
 
Fundamental Of Digital Marketing
Fundamental Of Digital MarketingFundamental Of Digital Marketing
Fundamental Of Digital Marketing
 
Search Engine Marketing
Search Engine Marketing Search Engine Marketing
Search Engine Marketing
 
E Commerce
E CommerceE Commerce
E Commerce
 
E business.ppt
E business.pptE business.ppt
E business.ppt
 
Mobile Marketing
Mobile MarketingMobile Marketing
Mobile Marketing
 
Measuring service quality
Measuring service qualityMeasuring service quality
Measuring service quality
 
Mobile commerce ppt
Mobile commerce pptMobile commerce ppt
Mobile commerce ppt
 
Marketing 4.0 in the Digital Economy (Chapter 4)
Marketing 4.0 in the Digital Economy (Chapter 4)Marketing 4.0 in the Digital Economy (Chapter 4)
Marketing 4.0 in the Digital Economy (Chapter 4)
 
Top 5 benefits to using incentive travel
Top 5 benefits to using incentive travel Top 5 benefits to using incentive travel
Top 5 benefits to using incentive travel
 
Tourism Management
Tourism ManagementTourism Management
Tourism Management
 
Social media marketing
Social media  marketingSocial media  marketing
Social media marketing
 
Emarketing ppt
Emarketing pptEmarketing ppt
Emarketing ppt
 
Digital marketing trends for 2021
Digital marketing trends for 2021Digital marketing trends for 2021
Digital marketing trends for 2021
 

Similar to Timing is everything in online marketing

Digital Marketing
Digital MarketingDigital Marketing
Digital Marketing
LuisGarfias5
 
About Digital Marketing
About Digital MarketingAbout Digital Marketing
About Digital Marketing
aloo79396
 
Direct and online marketing
Direct and online marketingDirect and online marketing
Direct and online marketing
Bibek Prajapati
 
Virgin Airlines
Virgin AirlinesVirgin Airlines
Virgin AirlinesJeff Jones
 
Digital marketing tips for small businesses
Digital marketing tips for small businessesDigital marketing tips for small businesses
Digital marketing tips for small businesses
Redial India Solutions Pvt Ltd
 
Sip of search markup
Sip of search markupSip of search markup
Sip of search markup
Vidhya V Nair
 
Samyak Veera
Samyak VeeraSamyak Veera
Samyak Veera
Samyak Veera
 
digital marketing module 1
digital marketing module 1 digital marketing module 1
digital marketing module 1
jagadeeshbabu48
 
Everything you need to know about Sponsorship Marketing
Everything you need to know about Sponsorship MarketingEverything you need to know about Sponsorship Marketing
Everything you need to know about Sponsorship Marketing
Partnercademy
 
Online marketing
Online marketingOnline marketing
Online marketing
Ms. Parasmani Jangid
 
Seotraininginambala
SeotraininginambalaSeotraininginambala
Seotraininginambala
jatin batra
 
Digital in Retail - Burwood Council - Social Media - Jo-Jo Burke
Digital in Retail - Burwood Council - Social Media - Jo-Jo BurkeDigital in Retail - Burwood Council - Social Media - Jo-Jo Burke
Digital in Retail - Burwood Council - Social Media - Jo-Jo Burke
Marketing Success
 
An integrated Marketing Automation and Sales Enablement platform- Best of bot...
An integrated Marketing Automation and Sales Enablement platform- Best of bot...An integrated Marketing Automation and Sales Enablement platform- Best of bot...
An integrated Marketing Automation and Sales Enablement platform- Best of bot...
Mindmatrix Partner Relationship Manager
 
Establishing An Online Presence - Coonamble Shire Council
Establishing An Online Presence - Coonamble Shire CouncilEstablishing An Online Presence - Coonamble Shire Council
Establishing An Online Presence - Coonamble Shire Council
Andrew Cavallaro
 
Introduction to Online/Electronic Marketing
Introduction to Online/Electronic MarketingIntroduction to Online/Electronic Marketing
Foreign market analysis
Foreign market analysisForeign market analysis
Foreign market analysis
Ahmad Thanin
 
NTPxplorePresentation2015
NTPxplorePresentation2015NTPxplorePresentation2015
NTPxplorePresentation2015
Dana Freker Doody
 
Basics Of Digital Media Marketing
Basics Of Digital Media MarketingBasics Of Digital Media Marketing
Basics Of Digital Media Marketing
Techies Institute
 
Digital Marketing
 Digital Marketing Digital Marketing
Digital Marketing
loviedigital
 

Similar to Timing is everything in online marketing (20)

Digital Marketing
Digital MarketingDigital Marketing
Digital Marketing
 
About Digital Marketing
About Digital MarketingAbout Digital Marketing
About Digital Marketing
 
Direct and online marketing
Direct and online marketingDirect and online marketing
Direct and online marketing
 
Virgin Airlines
Virgin AirlinesVirgin Airlines
Virgin Airlines
 
Digital marketing tips for small businesses
Digital marketing tips for small businessesDigital marketing tips for small businesses
Digital marketing tips for small businesses
 
Sip of search markup
Sip of search markupSip of search markup
Sip of search markup
 
Samyak Veera
Samyak VeeraSamyak Veera
Samyak Veera
 
digital marketing module 1
digital marketing module 1 digital marketing module 1
digital marketing module 1
 
Everything you need to know about Sponsorship Marketing
Everything you need to know about Sponsorship MarketingEverything you need to know about Sponsorship Marketing
Everything you need to know about Sponsorship Marketing
 
Online marketing
Online marketingOnline marketing
Online marketing
 
Seotraininginambala
SeotraininginambalaSeotraininginambala
Seotraininginambala
 
Digital in Retail - Burwood Council - Social Media - Jo-Jo Burke
Digital in Retail - Burwood Council - Social Media - Jo-Jo BurkeDigital in Retail - Burwood Council - Social Media - Jo-Jo Burke
Digital in Retail - Burwood Council - Social Media - Jo-Jo Burke
 
An integrated Marketing Automation and Sales Enablement platform- Best of bot...
An integrated Marketing Automation and Sales Enablement platform- Best of bot...An integrated Marketing Automation and Sales Enablement platform- Best of bot...
An integrated Marketing Automation and Sales Enablement platform- Best of bot...
 
Establishing An Online Presence - Coonamble Shire Council
Establishing An Online Presence - Coonamble Shire CouncilEstablishing An Online Presence - Coonamble Shire Council
Establishing An Online Presence - Coonamble Shire Council
 
Introduction to Online/Electronic Marketing
Introduction to Online/Electronic MarketingIntroduction to Online/Electronic Marketing
Introduction to Online/Electronic Marketing
 
Foreign market analysis
Foreign market analysisForeign market analysis
Foreign market analysis
 
NTPxplorePresentation2015
NTPxplorePresentation2015NTPxplorePresentation2015
NTPxplorePresentation2015
 
Casia berenice
Casia bereniceCasia berenice
Casia berenice
 
Basics Of Digital Media Marketing
Basics Of Digital Media MarketingBasics Of Digital Media Marketing
Basics Of Digital Media Marketing
 
Digital Marketing
 Digital Marketing Digital Marketing
Digital Marketing
 

More from lakshmisha C R

Physical delivery of commodity
Physical delivery of commodityPhysical delivery of commodity
Physical delivery of commodity
lakshmisha C R
 
Managerial skills learnt from classroom vs learnt from experince
Managerial skills learnt from classroom vs learnt from experinceManagerial skills learnt from classroom vs learnt from experince
Managerial skills learnt from classroom vs learnt from experince
lakshmisha C R
 
Survey gizmo
Survey gizmoSurvey gizmo
Survey gizmo
lakshmisha C R
 
Mutual funds
Mutual fundsMutual funds
Mutual funds
lakshmisha C R
 
Capital market
Capital marketCapital market
Capital market
lakshmisha C R
 
Economic indicators
Economic indicatorsEconomic indicators
Economic indicators
lakshmisha C R
 
Performance appraisal
Performance appraisalPerformance appraisal
Performance appraisal
lakshmisha C R
 

More from lakshmisha C R (7)

Physical delivery of commodity
Physical delivery of commodityPhysical delivery of commodity
Physical delivery of commodity
 
Managerial skills learnt from classroom vs learnt from experince
Managerial skills learnt from classroom vs learnt from experinceManagerial skills learnt from classroom vs learnt from experince
Managerial skills learnt from classroom vs learnt from experince
 
Survey gizmo
Survey gizmoSurvey gizmo
Survey gizmo
 
Mutual funds
Mutual fundsMutual funds
Mutual funds
 
Capital market
Capital marketCapital market
Capital market
 
Economic indicators
Economic indicatorsEconomic indicators
Economic indicators
 
Performance appraisal
Performance appraisalPerformance appraisal
Performance appraisal
 

Recently uploaded

My Personal Brand Exploration by Mariano
My Personal Brand Exploration by MarianoMy Personal Brand Exploration by Mariano
My Personal Brand Exploration by Mariano
marianooscos
 
Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...
Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...
Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024. Balmer Lawrie Online Monthly BulletinBLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
BalmerLawrie
 
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman,  Wiideman Consulting GroupSEO Master Class - Steve Wiideman,  Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Winning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis YuWinning local SEO in the Age of AI - Dennis Yu
10 Videos Any Business Can Make Right Now! - Shelly Nathan
10 Videos Any Business Can Make Right Now! - Shelly Nathan10 Videos Any Business Can Make Right Now! - Shelly Nathan
10 Videos Any Business Can Make Right Now! - Shelly Nathan
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
Auxis Consulting & Outsourcing
 
Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthTop 3 Ways to Align Sales and Marketing Teams for Rapid Growth
Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth
Demandbase
 
5 Big Bets for 2024 - Jamie A. Lee, Stripes Co
5 Big Bets for 2024 - Jamie A. Lee, Stripes Co5 Big Bets for 2024 - Jamie A. Lee, Stripes Co
The What, Why & How of 3D and AR in Digital Commerce
The What, Why & How of 3D and AR in Digital CommerceThe What, Why & How of 3D and AR in Digital Commerce
The What, Why & How of 3D and AR in Digital Commerce
PushON Ltd
 
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel LeminTurn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Winning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis YuWinning local SEO in the Age of AI - Dennis Yu
Digital Marketing Trends - Experts Insights on How
Digital Marketing Trends - Experts Insights on HowDigital Marketing Trends - Experts Insights on How
SMM Cheap - No. 1 SMM panel in the world
SMM Cheap - No. 1 SMM panel in the worldSMM Cheap - No. 1 SMM panel in the world
SMM Cheap - No. 1 SMM panel in the world
smmpanel567
 
Generative AI - Unleash Creative Opportunity - Peter Weltman
Generative AI - Unleash Creative Opportunity - Peter WeltmanGenerative AI - Unleash Creative Opportunity - Peter Weltman
Generative AI - Unleash Creative Opportunity - Peter Weltman
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Monthly Social Media News Update May 2024
Monthly Social Media News Update May 2024Monthly Social Media News Update May 2024
Monthly Social Media News Update May 2024
Andy Lambert
 
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing  - Chad...Unlocking Everyday Narratives: The Power of Storytelling in Marketing  - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
How to Run Landing Page Tests On and Off Paid Social Platforms
How to Run Landing Page Tests On and Off Paid Social PlatformsHow to Run Landing Page Tests On and Off Paid Social Platforms
How to Run Landing Page Tests On and Off Paid Social Platforms
VWO
 
Adapt or Die - Jon Lakefish, Lakefish Group LLC
Adapt or Die - Jon Lakefish, Lakefish Group LLCAdapt or Die - Jon Lakefish, Lakefish Group LLC
Is AI-Generated Content the Future of Content Creation?
Is AI-Generated Content the Future of Content Creation?Is AI-Generated Content the Future of Content Creation?
Is AI-Generated Content the Future of Content Creation?
Cut-the-SaaS
 

Recently uploaded (20)

My Personal Brand Exploration by Mariano
My Personal Brand Exploration by MarianoMy Personal Brand Exploration by Mariano
My Personal Brand Exploration by Mariano
 
Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...
Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...
Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...
 
BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024. Balmer Lawrie Online Monthly BulletinBLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
 
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman,  Wiideman Consulting GroupSEO Master Class - Steve Wiideman,  Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
 
Winning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis YuWinning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis Yu
 
10 Videos Any Business Can Make Right Now! - Shelly Nathan
10 Videos Any Business Can Make Right Now! - Shelly Nathan10 Videos Any Business Can Make Right Now! - Shelly Nathan
10 Videos Any Business Can Make Right Now! - Shelly Nathan
 
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
 
Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthTop 3 Ways to Align Sales and Marketing Teams for Rapid Growth
Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth
 
5 Big Bets for 2024 - Jamie A. Lee, Stripes Co
5 Big Bets for 2024 - Jamie A. Lee, Stripes Co5 Big Bets for 2024 - Jamie A. Lee, Stripes Co
5 Big Bets for 2024 - Jamie A. Lee, Stripes Co
 
The What, Why & How of 3D and AR in Digital Commerce
The What, Why & How of 3D and AR in Digital CommerceThe What, Why & How of 3D and AR in Digital Commerce
The What, Why & How of 3D and AR in Digital Commerce
 
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel LeminTurn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
 
Winning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis YuWinning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis Yu
 
Digital Marketing Trends - Experts Insights on How
Digital Marketing Trends - Experts Insights on HowDigital Marketing Trends - Experts Insights on How
Digital Marketing Trends - Experts Insights on How
 
SMM Cheap - No. 1 SMM panel in the world
SMM Cheap - No. 1 SMM panel in the worldSMM Cheap - No. 1 SMM panel in the world
SMM Cheap - No. 1 SMM panel in the world
 
Generative AI - Unleash Creative Opportunity - Peter Weltman
Generative AI - Unleash Creative Opportunity - Peter WeltmanGenerative AI - Unleash Creative Opportunity - Peter Weltman
Generative AI - Unleash Creative Opportunity - Peter Weltman
 
Monthly Social Media News Update May 2024
Monthly Social Media News Update May 2024Monthly Social Media News Update May 2024
Monthly Social Media News Update May 2024
 
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing  - Chad...Unlocking Everyday Narratives: The Power of Storytelling in Marketing  - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
 
How to Run Landing Page Tests On and Off Paid Social Platforms
How to Run Landing Page Tests On and Off Paid Social PlatformsHow to Run Landing Page Tests On and Off Paid Social Platforms
How to Run Landing Page Tests On and Off Paid Social Platforms
 
Adapt or Die - Jon Lakefish, Lakefish Group LLC
Adapt or Die - Jon Lakefish, Lakefish Group LLCAdapt or Die - Jon Lakefish, Lakefish Group LLC
Adapt or Die - Jon Lakefish, Lakefish Group LLC
 
Is AI-Generated Content the Future of Content Creation?
Is AI-Generated Content the Future of Content Creation?Is AI-Generated Content the Future of Content Creation?
Is AI-Generated Content the Future of Content Creation?
 

Timing is everything in online marketing

  • 1.
  • 2. Online marketing • Online marketing is a set of tools and methodologies used for promoting products and services through the internet. • Online marketing includes a wider range of marketing elements than traditional business marketing due to the extra channels and marketing mechanisms available on the internet.
  • 3. Reasons for online marketing ONLINE MARKETING Increasin g online platform Maximum reach Lesser investment Greater returns Timely promotion
  • 4. Why timing is everything in online marketing • To reduce unwanted investment • To gain more returns • To reach targeted people on time • To compete competitors • To be in right place at right time
  • 5. Example to prove timing is everything in online marketing Company A Umbrella product • Does marketing of his product all over the places with high investment on online marketing • Does online marketing all the year
  • 6. Company B • Does online marketing based on the target customer • Does based on demanded seasons • Gives offers and promotes during rainy and summer season Umbrella product
  • 7. THANK YOU THANK YOU THAN THANK YOU THANK YOU THAN

Editor's Notes

  1. The point is consumers are more inclined to do certain things on certain days of the week. And if you can understand those habits relevant to your business, you can make sure your campaign hits when the consumer in the right frame of mind to act, and ultimately drive a better ROI. Take holiday marketing. Have you ever noticed how it reaches 10am on a Wednesday and you suddenly receive emails from flight and tourism brands? They don’t call it “Hump Day” for nothing; come the middle of the week, people are looking for a distraction and are dreaming of getting away from it all. So what better time to grab people’s attention with tourism offers?