Recent Achievements_WSA
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Marcus Sanders summarizes his recent achievements in marketing for the construction sector. He increased residential home sales by 16% over the previous year through customer research-driven marketing strategies and tactics. This included developing a recognizable brand for new housing developments and launching an improved mobile-friendly website that generated more prospects. Sanders also led the rebranding of a timber supplier and promoted timber construction through seminars, case studies, and other outreach.
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Sperry plans to market shoes in Tanzania by targeting middle-aged farmers seeking versatile, comfortable shoes. Tanzania represents an unsaturated market opportunity due to its large population and stable economy. Sperry will introduce an "all-in-one" shoe optimized for farmers' needs with water repellent technology and traditional ridged soles at an affordable price of around $20. By entering the major city of Dar es Salaam and expanding to local markets, Sperry can penetrate Tanzania's large population while minimizing risks through a simplified product tailored for the local market.
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- 2. Residential New Homes Marketing - 2016 • Strategy Understand the customer buying behaviours through research and tailor our product, service and communications accordingly Effective brand development of new build sites – pulling upon established values • Tactics Sales Campaigns – delivered to maximise sales potential and generate teamwork from within and across 3rd party agents Creation ofThe ‘Abel Homes Standard’ (a set of core selling points) Memorable new site launches Printed and digital marketing collateral across a variety of touchpoints: • Video and literature • Advertising, PR & Sponsorship • e-shot marketing and new website (further detail on next slide) • Results Year on year sales growth of 16% with unit sales up 12% Record breaking sales at Hingham, 9 first released units sold ‘off-plan’ within 14 days
- 3. New website launch - April 2016 • Development and launch of new mobile enabled website • Raising profile and promoting USP’s • Improved visitor number levels • Increased visitor time, greater number of page impressions • 70% Mobile /Tablet • Increased levels of digital brochure downloads • Ideal platform for linking to social media • Generating highest recorded level of new prospects for new sites
- 4. Timber Marketing • Rebrand Project (from Finnforest to MetsaWood) Collaboration on a European level Development of UK brand guidelines and launch Revision and introduction of all internal and external communications including online and printed collateral • Seminars promoting timber in construction Attracting top architects from across UK Timber Academy (for Merchant procurement and sales) • Client Case studies • PR & Publicity – Architectural and Merchant media • UKWebsite – complete with video and calculation tools • Ecobuild exhibition