PPC Essentials Case Study: Rivermark Credit Union
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After dedicating an important part of their marketing budget to paid search, Rivermark Community Credit Union was able to drastically improve lead quantity figures as they worked to register new credit union members. See how!
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PPC Essentials Case Study: Rivermark Credit Union
- 1. Rivermark Credit Union Star1ng from the Bo6om A PPC Essen)als Case Study
- 2. 2 Rivermark Community Credit Union A PPC Essen)als Case Study The issues 1. RCCU had previously run a small number of test campaigns aimed at driving several key customer acquisi=on ini=a=ves. 2. While the leads driven from the ini=a=ves were of quality, overall customer acquisi=on numbers were low
- 3. Rivermark Community Credit Union A PPC Essen)als Case Study 3 The task RCCU was given the opportunity to increase PPC spend as they worked to generate leads for new member sign ups. PPC Essen1als was tasked with: • Rapidly increasing paid search spend • Driving an increased level of paid search traffic to dedicated landing pages onsite • Increasing overall lead quan=ty and quality
- 4. Rivermark Community Credit Union A PPC Essen)als Case Study 4 The strategy Tasked with rapid expansion, PPC Essen=als built out a strategy designed to quickly boost traffic and lead genera=on figures while maintaining cost per acquisi=on levels. This expansion strategy was built on: • Crea=ng new campaigns to target credit union user segments • Implemen=ng en=cing ad copy throughout the account • SeKng a systema=c geo-‐targe=ng radius around RCCU’s core region
- 5. Rivermark Community Credit Union A PPC Essen)als Case Study 5 The results 757% Increase in monthly leads
- 6. Rivermark Community Credit Union A PPC Essen)als Case Study 6 The results 238% Increase in click through rate
- 7. Rivermark Community Credit Union A PPC Essen)als Case Study 7 The results 149% Decrease in average cost per click
- 8. A PPC Essen)als Case Study 8 What are they saying? "PPC Essen=als has been a valuable extension of our marke=ng team and an integral part of our successful digital marke=ng strategy. “ -‐ David Noble, Vice President of Marke1ng Rivermark Community Credit Union
- 9. Rivermark Community Credit Union A PPC Essen)als Case Study 9 The recap AQer dedica=ng an important part of their marke=ng budget to paid search, Rivermark Community Credit Union was able to dras=cally improve lead quan=ty figures as they worked to register new credit union members.