Nation Hahn (http://newkind.com/?page_id=1782#hahn) and Tom Rabon (http://newkind.com/?page_id=1782#rabon) delivered this economic development presentation to the NC Economic Developers Association.
The North Carolina Economic Developers Association (NCEDA) is the statewide association for professional economic developers and their allies in North Carolina. For more than 40 years, NCEDA and its members have led efforts to promote North Carolina as an ideal destination for business investment. NCEDA members help recruit investment to the state as well as support the growth of existing businesses and entrepreneurial ventures.
Economic developers using community building and social engagement in the social era can — and will — thrive.
What is social media all about? How can caregivers get involved in the latest web 2.0 trend?
Social Media caregivers was created to answer these questions. This presentation discusses how Web 2.0 has changed communication and how sites like Twitter, Facebook and YouTube are helping create caregiver communities.
What is social media all about? How can caregivers get involved in the latest web 2.0 trend?
Social Media caregivers was created to answer these questions. This presentation discusses how Web 2.0 has changed communication and how sites like Twitter, Facebook and YouTube are helping create caregiver communities.
An overview of social media for the Eugene Chamber's Women Business Leaders group - including how to maximize your reach on the social Web by partnering with Citizen Marketers.
Social Media For Communication Strategy, Part 1 of 4Copywrite, Ink.
Integrating Social Media Into Communication Strategy was used to augment Richard Becker's, class at the University of Las Vegas, Nevada in 2008. (Part 1 of 4)
Presented to Milwaukee WBON on September. 9, 2011. This Powerpoint show explains the strengths of the boomer generation and attempts to explain why boomer business leaders lag behind later generations in adopting social media networking. It describes how boomers can change their approach in order to begin advancing their business identities using social media.
Social Media Introduction for Communications and PR Professionals - by Jos Sc...Jos Schuurmans
An introduction to social media, prepared for a seminar for communications and public relations professionals in Helsinki, Finland, January 2009, by Jos Schuurmans, http://www.josschuurmans.com/contact
The Secret to Increasing Your NPO’s Online Donations using Social MediaSarah M Worthy
This presentation shares how nonprofit organizations can best use social media within your online marketing and fundraising efforts. The objective is to show you how making some small adjustments to your social media and web marketing can make big differences in your fundraising and awareness efforts.
Find additional online resources for getting the most out of your online social media marketing at http://tendenci.com/social-strategy.
Se hace una descripción de los cambios que la Red y la cultura digital ha provocado en nuestras vidas y de cómo estamos inmersos en un proceso de transformación digital que está afectando a organizaciones y profesionales.
Esta transformación se traduce en un nuevo conjunto de competencias que tanto profesionales como organizaciones deben incorporar.
A nivel de los profesionales las competencias profesionales digitales se adquieren y gestionan desde la toma de conciencia de su propia identidad digital.
También se presenta el concepto de Entorno Personal (profesional) de Aprendizaje (PLE), desde donde resulta más fácil el desarrollo y gestión de parte de estas "nuevas" competencias digitales profesionales.
Esta presentación es parte del material de una clase impartida en el Instituto Europeo de Diseño de Madrid (IED) en febrero y julio de 2014.
An overview of social media for the Eugene Chamber's Women Business Leaders group - including how to maximize your reach on the social Web by partnering with Citizen Marketers.
Social Media For Communication Strategy, Part 1 of 4Copywrite, Ink.
Integrating Social Media Into Communication Strategy was used to augment Richard Becker's, class at the University of Las Vegas, Nevada in 2008. (Part 1 of 4)
Presented to Milwaukee WBON on September. 9, 2011. This Powerpoint show explains the strengths of the boomer generation and attempts to explain why boomer business leaders lag behind later generations in adopting social media networking. It describes how boomers can change their approach in order to begin advancing their business identities using social media.
Social Media Introduction for Communications and PR Professionals - by Jos Sc...Jos Schuurmans
An introduction to social media, prepared for a seminar for communications and public relations professionals in Helsinki, Finland, January 2009, by Jos Schuurmans, http://www.josschuurmans.com/contact
The Secret to Increasing Your NPO’s Online Donations using Social MediaSarah M Worthy
This presentation shares how nonprofit organizations can best use social media within your online marketing and fundraising efforts. The objective is to show you how making some small adjustments to your social media and web marketing can make big differences in your fundraising and awareness efforts.
Find additional online resources for getting the most out of your online social media marketing at http://tendenci.com/social-strategy.
Se hace una descripción de los cambios que la Red y la cultura digital ha provocado en nuestras vidas y de cómo estamos inmersos en un proceso de transformación digital que está afectando a organizaciones y profesionales.
Esta transformación se traduce en un nuevo conjunto de competencias que tanto profesionales como organizaciones deben incorporar.
A nivel de los profesionales las competencias profesionales digitales se adquieren y gestionan desde la toma de conciencia de su propia identidad digital.
También se presenta el concepto de Entorno Personal (profesional) de Aprendizaje (PLE), desde donde resulta más fácil el desarrollo y gestión de parte de estas "nuevas" competencias digitales profesionales.
Esta presentación es parte del material de una clase impartida en el Instituto Europeo de Diseño de Madrid (IED) en febrero y julio de 2014.
nation, free, with justice and equality. However, from 1825 to 2005, social, political and economic inequality was not established in Bolivia, excluding the indigenous and native majority of their right to political exercise and state citizenship, creating a very large gap between the rich and the poor.
ECONOMIC DEVELOPMENT 4.0: Wisdom Networks crowdcreate economic developmentWisdom.To
Economic Development 4.0 is how the world works on the web!. It integrates a critical mass of Web 3.0 social, industrial and political networks. Web 3.0 networks offer the community unprecedented access, innovation, investment, transparency, information distribution (Web 1.0), community participation (Web 2.0), improved collaboration (Web 3.0) and aggregation of the Wisdom of Crowds and effort for better outcomes.
Ppt on poverty, poverty, poverty in india, poverty in world, world poverty, p...kushagra21
Ppt on poverty, poverty, poverty in india, poverty in world, world poverty, poverty in india and world, poverty and famine, causes of poverty, images on poverty, countries in poverty, poverty and its causes
Presentation on Dependency Theory for PS 212 Culture and Politics in the Third World at the University of Kentucky, Summer 2007. Dr. Christopher S. Rice, Instructor.
The Evolution of Marketing and CommunicationTara Mahady
Social media didn't just happen. We've evolved into a culture that demands immediate, transparent, and authentic communication. We desire this not only with each other, but with the companies and brands with which we affiliate. Understanding how we arrived at this place, and how marketing and communication has evolved helps us understand the context as we move forward.
How to use social media to engage independent school audiences like prospective students, parents and alumni. Delivered as a workshop for the Association of Independent Schools of New England.
What defines success in social media? How can you ensure success across different social media platforms, countries and cultures? This document sets out We Are Social's best practice guide to strategic social media marketing, outlining our 10 core steps to enduring brand engagement. It also contains an overview of our 8-step framework for planning powerful social media strategies. This version is fully updated, with the latest stats and thinking for 2014.
The Social Media Spine: Building the backbone to your online presenceStacy Lukasavitz Steele
Slides for the presentation I gave to Leadership Genesee on social media - very bare-bones approach to building an online presence, doesn't go too deep.
In this presentation, Dr. Nick Bowman - social media expert and assistant professor in the Department of Communication Studies at West Virginia University - discusses the basics of social media careers. These notes are part of a guest lecture delivered to students at the University of Kentucky on 05 March 2013.
The ubiquity of technology and its ability to accelerate the adoption of behaviors have created great opportunity for marketers to reach target consumers but simultaneously have made it more difficult to “break through.” This, of course, challenges the conventional approaches to marketing communications and puts more emphasis on leveraging social media as a means to engage target consumers and propagate messages, ideas, products and behaviors. Here at Doner, I have been tasked with the reshaping of how we see the world of social media and how we operate in it as practitioners. The following is a peek into that world.
How to thrive in the social era from new kindNew Kind
In the past few years we’ve witnessed bottom-up social movements like the Arab Spring and Occupy Wall Street, the rise of community-based companies like Facebook and Red Hat, and the ever-flattening landscape of business, government, and society. These social revolutions prove that we’re operating in a new kind of environment.
We’re playing in the social era — an era in which rigid, bureaucratic structures are fast losing ground to nimble, grassroots movements driven by purpose. Communities are replacing authority. Culture is more important than hierarchy. And innovation - not uniformity - is the asset worth striving for.
The groups that succeed in this social era work like movements: they produce contagious content, share cultural practices, connect partners, and work from bold purpose. Through this approach, community-based 21st century organizations are changing the world.
Join New Kind for an introduction to strategies and tools that will help you and your organization make the most of the social era.
Unraveling the Social Media Conundrum | A White Paper on Social MediaNabeel Adeni
This White Paper was prepared for 'South Asia Summit on Social Media for Digital Empowerment' in Sep 2013 at New Delhi.
The objective of this White Paper is to help individuals and organizations understand the real purpose of Social
Media, its scope, potential applications and responsibilities; and enable them to use it in truly beneficial ways for all.
What might the future of social media look like?CharityComms
Tony Wright, head of creative strategy, Eight & Four
Marie Faulkner, senior social media manager, Marie Curie
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Presentation for Power on your career by listening to industry experts at Microsoft Sri Lanka - YouthSpark Live 2016.
Via: https://www.facebook.com/MicrosoftSL/photos/gm.1794889820798558/1498147356865636/
"Social Schmocial. Social is not dead, but it just smells funny" - Google App...Talking Heads
Social Media has outgrown its diapers, and is getting its acne. Yes, it's maturing. We need to think in terms of social business to move forward. Smart strategies and the right tools will help you gain benefits from social.
Presentation for the Belgian Google apps user group, an open and informal collective of companies & institutions that use Google Apps for business.
2. Key New Kind Facts Headquartered: Raleigh, North Carolina
Founded: February, 2009
We believe
> Open source principles work
for more than software
> Communities working together
can achieve bold purpose
> Social media is a tool to connect
partners, build brand and tell
stories which lead to action
Economic development experience
> RTP
> RTRP
> NCSU Centennial Campus
4. YOU ARE
promoting your part of North Carolina
as a top destination for business
and investment
SOURCE http://cmcadigan.blogspot.com/2010/06/socratic-problem-intrigued-arent-you.html
5. YOU ARE
promoting your part of North Carolina
as a top destination for business
and investment
TODAY WE’LL DISCUSS HOW TO
manage and leverage forms of media
SOURCE http://cmcadigan.blogspot.com/2010/06/socratic-problem-intrigued-arent-you.html
12. North Carolina knew that success
“While many of its neighbors reel
with every recession, the Raleigh-
Durham region is now an oasis of
relative prosperity.”
— The New Republic
SOURCE RTP.org
13. But today,
economic development is...
SOURCE http://jasminhalim.com/2013/01/shanghai/
http://community.simtropolis.com/topic/40301-what-is-your-favorite-train-station/
23. In the social era —
social media is a branding tool
people use technology to make
24. In the social era —
social media is a branding tool
people use technology to make
human connections
25. In the social era —
social media is a branding tool
people use technology to make
human connections
people work with each other
26. In the social era —
social media is a branding tool
people use technology to make
human connections
people work with each other
when they share a common passion
27. In the social era —
social media is a branding tool
people use technology to make
human connections
people work with each other
when they share a common passion
people have greater power to
28. In the social era —
social media is a branding tool
people use technology to make
human connections
people work with each other
when they share a common passion
people have greater power to
amplify their message
29. In the social era —
social media is a branding tool
people use technology to make
human connections
people work with each other
when they share a common passion
people have greater power to
amplify their message
people share information
30. In the social era —
social media is a branding tool
people use technology to make
human connections
people work with each other
when they share a common passion
people have greater power to
amplify their message
people share information
to hold leaders accountable
31. WE’RE AWESOME!
you suck
you suck you suck
you suck you suck you suck
you suck suck sucksuck
you you you you suck
you suck you suck you suck you suck you suck you suck
36. How can you use
social media?
SOURCE http://cmcadigan.blogspot.com/2010/06/socratic-problem-intrigued-arent-you.html
37. How can you use
social media?
AS A STRATEGIC TOOL
to promote your part of North Carolina
as a top destination for business
and investment
SOURCE http://cmcadigan.blogspot.com/2010/06/socratic-problem-intrigued-arent-you.html
38. Social media is not Social media is
TRADITIONAL COMMUNICATIONS AN ARCHITECTURE OF PARTICIPATION
‣ “Just” social ‣ Conversation
‣ One-way communication ‣ Connection
‣ A fad ‣ Relevance
‣ Busy work ‣ Storytelling
‣ Private ‣ Brand as reputation
‣ In a vacuum ‣ Human
‣ Dry ‣ An invitation to connect
‣ Young
39. How can you use social media?
Discover Create Connect
41. Discover
Who is your community?
‣ What value can you provide to each other?
‣ How do you and your community relate to one
other? How do you engage in other words?
What is your brand?
‣ How does that brand look, act, and feel?
‣ What can you celebrate?
44. Create
Craft your message
‣ Build a narrative around your brand and mission
Build a presence
‣ Use an editorial calendar for consistent updates
‣ Tailor content to suit each platform’s culture
Tell stories
‣ Use multimedia
‣ Share your stories and stories from the community
‣ Tie each story to your brand message
45. Create
Suggested platforms
‣ Facebook — visual, human, holistic storytelling
‣ Twitter — real-time updates, news and advice
‣ LinkedIn — professional connections, share value
‣ Tumblr — visual storytelling
‣ Instagram — powerful images (connect to Facebook)
‣ MindMixer — action-oriented community engagement
‣ Email — content digests, invitation to connect
48. Connect
Start conversations
‣ Share content that invites conversation
‣ Ask your community for opinions, ideas, and stories
‣ Listen and respond to your community
Amplify impact
‣ Be a microphone for the community’s successes
‣ Create community heroes
‣ Act as a catalyst for change
Learn, adjust, and repeat
‣ Note what works and what doesn’t
‣ Take feedback into account
52. How can you use social media?
Discover Create Connect
> Who is your > Start conversations > Craft your message
community?
> Amplify impact > Build your presence
> What is your
> Learn, adjust and > Tell stories
brand?
repeat
> Use the right
platforms
55. OUR GOAL FOR TODAY
Discuss the best way to use
social media as economic
developers
56. OUR GOAL FOR TODAY
Discuss the best way to use
social media as economic
developers
so your organizations and our
state can thrive in the social era
57. Thank you!
Tom Rabon Nation Hahn
Chairman and partner Director of Engagement
@newkind @nationhahn
tom@newkind.com nation@newkind.com