Tweets from our June 3rd chat with Lee Odden and the #BizHeroes community on the ins and outs of #SEO. Behind every great business stands an even greater community. Join us Tuesdays at 2pm EST, 20h CET and meet ours. #BizHeroes is an action-packed hour of power tips and knowledge share, featuring topics suggested by you with guest hosts from the community. Have a topic you'd like to see covered? Tweet it to us @paper_li and we'll organize the rest!

1. ALL YOU NEED
TO KNOW
ABOUT
SEO
#BizHeroes chat w/ @LeeOdden

2. I'D SAY MODERN SEO IS BOTH
SEARCH ENGINE & CUSTOMER FOCUSED.
GOOGLE PAYS ME NOTHING,
BUT CUSTOMERS PAY ME EVERYTHING.
@LeeOdden

3. Q1.What has changed about SEO
and is it still relevant?

4. A1. There are less loopholes to exploit and more focus on creating
content that's easy to find & provides value
Lee Odden @leeodden
A1. It is about creating content of value.. that helps or solves a
problem & getting it in front of your target audience!
Brian Fanzo @iSocialFanz
A1. Think of SEO as writing what you want to be known for & what
content people are looking for. Answer their questions. #bizheroes
Mack Collier @mackcollier
A1. A little SEO food for thought: 74% of all Internet traffic in 2017
will be video #BizHeroes
@TrueFilmPro

5. A1.Funny enough, it's ALWAYS been about creating good content
from The Google's POV. They're closing short-cuts
Kalynn Amadio @kalynnamadio
A1.If you are in a competitive category, great content alone will not
win in search. You must optimize performance.
Lee Odden @leeodden
A1.By putting content instead of loopholes first, #Google and #Bing
are creating a better internet.
Thom Crowe @thomcrowe
A1.Some people make SEO way too complicated. It's all about
relevancy!
Cendrine Marrouat @cendrinemedia

6. Q2. If we optimize for Google,
doesn’t that ignore customers?
Can you do both?

7. A2. Great SEO is all about optimizing experiences. Findability and
solving information problems. That means customers & Google.
Lee Odden @leeodden
A2. Don't write for search engines, write for customers. Then,
optimize to make it easier for them to find you.
Cendrine Marrouat @cendrinemedia
A2. People need content
That helps them solve their problems.
Google loves that, too.
Kerry Gorgone @kerrygorgone
A2. One thing I have learned is if the title of your post is a relevant
Google search phrase it tend to do MUCH better in search
Mack Collier @mackcollier

8. A2.Focus on creating a site for people first but I make sure it's
completely optimized for SEO. Best of both.
Josh St. Aubin @joshstaubin
A2.Haiku: S-E-O is hard
So is writing good content
Master both to win!
Robert Moore @medialabrat
A2.Google ha snever bought anything from me, but
customers/clients have. Optimize for customers 1st, search
engines 2nd
James Svoboda @realicity
A2.SEO+ content marketing +social media +public relations is the
win.
Lee Odden @leeodden

9. Q3 How should keywords be used
to optimize a website?

10. A3. Keywords used naturally w/ SEO are nearly transparent as
“optimized” content. Use in titles, names, links, copy, headings
Lee Odden @leeodden
A3. Create content that is engaging & speaks to your clients, not
just bots. Users can tell the difference
Thom Crowe @thomcrowe
A3. Keywords are essential for consumers to find the best about an
industry at a quick glance
@TrueFilmPro
A3. Keywords are great for understanding visitor interests & KW
volume can be business intelligence gold.
James Svoboda @realicity

11. A3.Important to remember: keywords people search for don't
necessarily align w/industry terms of art. See it from their POV.
Kerry Gorgone @kerrygorgone
A3.Keywords help keep focus on a page. Everything should
support those key points, but there should be value on the pg for
people.
Josh St. Aubin @joshstaubin
A3. I like using Empathy maps in persona discovery -- great way to
find keywords and address pain points.
Kelly Hungerford @kdhungerford
A3. Too often Brands skip the step about understanding what
content their community wants & try to just SEO spam them!
Brian Fanzo @isocialfanz

12. Q4. What keyword tools will help
me understand the phrases my
customers are using?

13. A4. If you have an internal search engine (on site search) look at
logged queries for search phrase ideas
Lee Odden @leeodden
A4. Google Keyword Planner, Uber Suggest, and Your own
Analytics and Webmaster tools are great sources.
James Svodoba @realicity
A4. I love using Twitter Search as well.
Cendrine Marrouat @cendrinemedia
A4. Checking your site's analytics for keywords visitors used to find
your site is GREAT way to decide what to write about!
Mack Collier @mackcollier

14. A4.On lead gen forms, analyze the text of customers describing
their problem, what they want. Great keyword ideas.
Lee Odden@leeodden
A4.I always think social listening/insight provides value BEFORE
the actual content & SEO efforts.
Ian Gertler @iangertler
A4. Create a #SocBiz community with internal employees &
external customers to provide content direction then add SEO
Brian Fanzo @isocialfanz
A4. #SEO you say?
No better way for a bot
To learn what matters
Kalynn Amadio @kalynnamadio

15. Q5. How does social media affect
SEO?

16. A5.You can use keyword insight to inform social content -
community mgrs, social strategists. That content can impact search
viz
Lee Odden @leeodden
A5. SEO + Social + Great Content = Helping Community &
providing them value! It is a team effort!
Brian Fanzo @isocialfanz
A5. Links shared publicly through social networks can be crawled.
Public social content can be copied = signals for search.
Lee Odden @leeodden
A5. Social Media serves as an outlet to amplify SEO success
@Truefilmpro

17. Q6.What is a Google Penguin
Update? A Panda Update? And
Hummingbird?

18. A6. Google Penguin is for combating search spam, especially
through links that do not comply with Google Guidelines
Lee Odden @leeodden
A6. Briefly;
Penguin: Over-optimization penalty.
Panda: Sorry Link Farms.
Hummingbird: Semantic Search.
Neeraj Thakur @neerajT4
A6. Hummingbird update was about determining user intent and
factors the totality of a search phrase, not just single words.
A6. Google Panda is about content quality & filtering thin, duplicate
& spammy content from search. P4.0
Lee Odden @leeodden

19. Q7. What comes first: content,
social media or SEO?

20. A7. Buyers come first!
Lee Odden @leeodden
A7. Once you know who you serve, you know: 1. what to create 2.
how to create it and 3. how to deliver it...
Cendrine Marrouat @cendrinemedia
A7. SEO/keyphrase research, social/collaborator research, then
create content, then social promotion, then go viral, then rank!
Andy Crestodina @crestodina
A7. Ultimately It's people. Everything hinges on that - the rest is
just getting them there.
Josh St. Aubin @joshstaubin

21. A7. Content is the reason search began in the first place. My
money is on content - that's easy to find & share.
Lee Odden@leeodden
A7. Social listening to hear your audience, provide content that
serves their needs, optimize SEO and social media distribution.
Jessica Roberts @connect2life
A7. Community comes first. Once you know your community, you
can then craft quality content, good SEO & social media.
Thom Crowe @thomcrowe
A7. A sound understanding of the psychology of the platforms your
end user (humans) are using.
Heather + Scott @NewcomProperty

22. OPTIMIZE YOUR CONTENT
FOR SUCCESS
PURCHASE LEE'S BOOK HERE!

23. Join us for our
Paper.li's
#BizHeroes chat
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@KDHungerford @Paper_li