SEO will never die as long as the internet and websites exist. We have to optimize our websites and shops so that they meet the new challenges. In a world of privacy and ad blockers, SEO will play a much bigger role than it used to. So seize your chances to make the search more colourful, dynamic and interactive.

1. Internal Use Only
Google Lens, GEN Z, Chat GPT, Magi, Bard –
SEO is not dead! Just needs to be rethink
@HollerVeronika #SEONerdSwitzerland

2. Internal Use Only
Hello, I'm Veronika and I work as a
Global Senior SEO Manager at
CompuGroup Medical
• I work in Digital Marketing for
15 years
• I'm a thoroughbred SEO
• Mother of two wonderful sons
• animal lover
• married with the best man in
the world
• Speaker at international events
+ award judge for digital
marketing projects
@HollerVeronika #SEONerdSwitzerland

3. Internal Use Only
Me when I hear SEO is dead!
@HollerVeronika #SEONerdSwitzerland

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SEO will not die as long there
are search engines
We just must adapt our optimizations to the
innovations.
@HollerVeronika #SEONerdSwitzerland

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But what does that mean? Search
behavior is constantly changing!
We have the GENZ Then the AI ​​that
overruns us
@HollerVeronika #SEONerdSwitzerland

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Social media platforms, emotions,
interactions, AI, multimedia content
are the main players in the www today.
@HollerVeronika #SEONerdSwitzerland

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•Users love interactive content
•Videos to entertain you and learn from
•Images of products, services, people - more
emotionality
@HollerVeronika #SEONerdSwitzerland

8. Internal Use Only
•Infographics that simply explain
processes/workflows
•podcasts and much more
@HollerVeronika #SEONerdSwitzerland

9. Internal Use Only
GEN Z grew up
with the internet
@HollerVeronika #SEONerdSwitzerland

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How have the search
engines adapted to
the user journey and
intentions?
@HollerVeronika #SEONerdSwitzerland

11. Internal Use Only
Google MUM Multitask Unified Model the
beginning
•MUM understands & generates 75 languages ​​and
•recognizes the connections between
•multimedia content...
@HollerVeronika #SEONerdSwitzerland

12. Internal Use Only
Videos
MUM will interpret passages
much better in the future like
right now
And there will be more
features for videos
@HollerVeronika #SEONerdSwitzerland

13. Internal Use Only
Images
MUM can read texts in
images perfect being
ranked on image search
@HollerVeronika #SEONerdSwitzerland

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@HollerVeronika #SEONerdSwitzerland

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MUM offers so many opportunities
for us as SEOs
@HollerVeronika #SEONerdSwitzerland

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•Unique picture worlds - finally away from bought
pictures
•More videos on landing pages
•Images, buttons, videos, audio content - can
finally be read
•Keywords vs User Intentions
@HollerVeronika #SEONerdSwitzerland

17. Internal Use Only
The entire
universe of
optimization is
open to us
@HollerVeronika #SEONerdSwitzerland

18. Internal Use Only
Digital Communication – BARD, CHAT GPT
etc…
@HollerVeronika #SEONerdSwitzerland

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@HollerVeronika #SEONerdSwitzerland

20. Internal Use Only
@HollerVeronika #SEONerdSwitzerland

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@HollerVeronika #SEONerdSwitzerland

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What you can see here... Really
clear
For general questions, the AI ​​is happy to show
comparison websites again - these have
already been declared dead several times ...
@HollerVeronika #SEONerdSwitzerland

23. Internal Use Only
@HollerVeronika #SEONerdSwitzerland

24. Internal Use Only
Google LENS
My favorite Search Engine
@HollerVeronika #SEONerdSwitzerland

25. Internal Use Only
@HollerVeronika #SEONerdSwitzerland

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What Google LENS can do
Read handwritten letters
Read digital writing
Scan and translate text
@HollerVeronika #SEONerdSwitzerland

27. Internal Use Only
What Google LENS can do
Save business cards, read QR codes
Recognize products and display products from
online shops in the search
recognize plants and animals
@HollerVeronika #SEONerdSwitzerland

28. Internal Use Only
What Google LENS can do
Detailed help with homework
Information on nearby attractions, artworks,
cinemas, theater, etc
@HollerVeronika #SEONerdSwitzerland

29. Internal Use Only
Just one click/scan and you'll get all the
answers
@HollerVeronika #SEONerdSwitzerland

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And this is where our work begins, what
can we do to make our company appear in
new searches?
@HollerVeronika #SEONerdSwitzerland

31. Internal Use Only
•More multimedia content
•Unique picture worlds so that the search
engines understand that it is our brand,
products and services
@HollerVeronika #SEONerdSwitzerland

32. Internal Use Only
• Videos on the website/platforms/paid ads
• Podcasts for more audio formats in search
@HollerVeronika #SEONerdSwitzerland

33. Internal Use Only
Technical SEO
because a bot can only read what is clearly
structured and then index it.
@HollerVeronika #SEONerdSwitzerland

34. Internal Use Only
meta data, image descriptions,
Internal links
Pictures related to the topic
@HollerVeronika #SEONerdSwitzerland

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Structured data and much more.
loading time
Accessibility – remember the deadline is
June 2025!
@HollerVeronika #SEONerdSwitzerland

36. Internal Use Only
Nothing new, but still very neglected
Experience, Expertise, Autorität & Trust
@HollerVeronika #SEONerdSwitzerland

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•E-E-A-T high quality content, relevant
and engaging.
•Informative, well written easy to read
@HollerVeronika #SEONerdSwitzerland

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•FAQs on each page - think of the AI
•Texts to match the CTAs, the images, the
videos & the audios
@HollerVeronika #SEONerdSwitzerland

39. Internal Use Only
@HollerVeronika #SEONerdSwitzerland

40. Internal Use Only
Deep Dive GEN Z
@HollerVeronika #SEONerdSwitzerland

41. Internal Use Only
DIE GEN Z grew up with Google & YouTube
•They skillfully get information from
the internet
•You read reviews or ask around in
groups and networks
@HollerVeronika #SEONerdSwitzerland

42. Internal Use Only
•They are used to having products
delivered directly or getting direct
answers
@HollerVeronika #SEONerdSwitzerland

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•They move on social networks like YouTube,
Tik Tok, Twitch, Instagram
•They attach great importance to privacy
@HollerVeronika #SEONerdSwitzerland

44. Internal Use Only
•Climate protection is very important to them
•They prefer authenticity, credibility and
honesty
@HollerVeronika #SEONerdSwitzerland

45. Internal Use Only
@HollerVeronika #SEONerdSwitzerland

46. Internal Use Only
Values of GEN Z
•Authenticity : trust, transparency, refreshing,
provocative
•Purposefulness: sustainability, equality, self
worth, empowerment
•Diversity: voice of diversity, representation
@HollerVeronika #SEONerdSwitzerland

47. Internal Use Only
•Voice: take a clear stand
•Digital First and Social First
•Brand as publisher
@HollerVeronika #SEONerdSwitzerland

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@HollerVeronika #SEONerdSwitzerland

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What tell us these
facts?
The search engines have simply adapted
to the new needs of a generation.

50. Internal Use Only
Fast answers to search queries are more
important today than ever
We need talking, interactive landing pages
with real faces - trust in the product and the
brand!
@HollerVeronika #SEONerdSwitzerland

51. Internal Use Only
This is how we prepare for the changes =
Client voices
@HollerVeronika #SEONerdSwitzerland

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infographics
@HollerVeronika #SEONerdSwitzerland

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Unique Images

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Videos
•For Websites
•Social Media
•Paid Ads
•Video Platforms

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Relevant magazine
articles on each
product page

56. Internal Use Only
also, on the website -
because users in the
B2B sector prefer to
listen to podcasts
while doing research
than privately while
jogging or something

57. Internal Use Only
FAQs on the
product/service
pages

58. Internal Use Only
Whitepaper &
Check Lists

59. Internal Use Only
@HollerVeronika #SEONerdSwitzerland

60. Internal Use Only
We try to
intercept all
intentions & user
journey stages
Text content, features
explanations, audios, deep
dives
Videos short explanations,
training, introductory videos
Real image worlds of
satisfied customers,
employees etc.

61. Internal Use Only
Search engines don't do
anything else, with the
new technologies they
want to make users happy
and lead them quickly to
their goals

62. Internal Use Only
AI controlled search engines
Answers to complex questions
Solution: Find the most searched questions about
your product/service - put them on your website
Adds value to the answers
@HollerVeronika #SEONerdSwitzerland

63. Internal Use Only
Google LENS
Can show your products/services with one
click/scan
Solution: Use only unique imagery, describe the
images, pay attention to accessibility.
@HollerVeronika #SEONerdSwitzerland

64. Internal Use Only
Google MUM
Reads texts, images, videos, audios, etc.
Solution: produce as much multimedia
content as possible! So, you get the chance to
appear in several formats in the search -
much more awareness
@HollerVeronika #SEONerdSwitzerland

65. Internal Use Only
GEN Z
Pay attention to authentic, transparent content
with a clear message
Solution: Stand by the change in society and the
search -
Diversity, climate protection, privacy, charity,
honesty.
@HollerVeronika #SEONerdSwitzerland

66. Internal Use Only
Use the
multimedia
content for all your
platforms

67. Internal Use Only
The user journey is not linear -
therefore, in this time of change,
cooperation with the PPC, SMM, UI & UX
team should be sought

68. Internal Use Only
A consistent message promotes branding
and credibility
•More interaction with the brand
•more leads
@HollerVeronika #SEONerdSwitzerland

69. Internal Use Only
•Better rankings
•Better distribution of the marketing
budget
•Communication training – team building
@HollerVeronika #SEONerdSwitzerland

70. Internal Use Only
SEO will only die if we let it die
Otherwise, it will just be more colourful,
happier and much more dynamic!
@HollerVeronika #SEONerdSwitzerland

71. Internal Use Only
Thank you for your Attention!
You find me on LinkedIN & Twitter
In a world of injustice & violence, medical supplies can help heal some wounds:
Please don't close your eyes, Ukraine cannot turn off bad news and urgently needs
more help!
Please donate!
Support Hospitals in Ukraine Webseite Support Hospital in Ukraine LinkedIN
@HollerVeronika #SEONerdSwitzerland