Topic: How can your digital content cater for all your customers?
* What assumptions are you making about your who your site visitors are? What data/evidence do you have to show to support it?
* Find out what your visitor/followers are after (stop guessing!)
* Recognise the cumulative benefit of the long-tail of interactions with different customers
* Take steps to get on top of your Digital Comms to-do list
* You'll never get everything, to everyone in every channel. It is OK to admit it. Break your activities down into blocks in your main channels- run them for a period, reassess, improve, branch out where necessary.
Authorship and Publisher are two features available through Google that allow us to connect a website with a particular business, and a page of content (website page, blog post, etc.) with a single author. Join us to learn the basics, how these two features help clients, and how it is integrated in our SEO packages.
Be Found Online sponsored an event with CFE Meida where various speakers gave presentations on "Marketing to Engineers." Our very own CEO, Steve Krull, gave a presentation on how to stay "fit" in the digital world. Check out the tips and tricks he has for your business.
Google+ is Google’s own social network and hub of business information powering local search. The average local business might be missing an opportunity to increase their search engine visibility if not present and active on Google+. Join us to learn about proper setup, optimization and ongoing maintenance of Google+ for businesses and how we make the most of it for your clients.
With hundreds of markets interested in SEO, how do you know what industry would have the most success? Join us as we take a look at key indicators for a client’s need for SEO, highlight successful campaigns and ROI.
Working in this industry can feel like a whirlwind at times. Whether you are working through a Google update or struggling to improve revenue regardless of positive rankings, implementing the KonMarie method to your SEO can help you strip back aspects of your strategy that aren't working and find fresh avenues to focus on for even better results.
SEO Strategy and The Hummingbird EffectRobin Leonard
Talk given at #SEMCON2013 on SEO Strategy and the impact caused by Hummingbird.
http://www.pinasevents.com/wp-content/uploads/2013/10/The-7th-Search-Engine-Marketing-SEMCON-2013.jpeg
Actionable and Impactful SEO Audits #SearchNorwichAleyda Solís
How to maximize your SEO audits impact and facilitate its actionability? In this presentation Aleyda goes through the SP2 principles that you can easily apply to your SEO analysis and recommendations.
Authorship and Publisher are two features available through Google that allow us to connect a website with a particular business, and a page of content (website page, blog post, etc.) with a single author. Join us to learn the basics, how these two features help clients, and how it is integrated in our SEO packages.
Be Found Online sponsored an event with CFE Meida where various speakers gave presentations on "Marketing to Engineers." Our very own CEO, Steve Krull, gave a presentation on how to stay "fit" in the digital world. Check out the tips and tricks he has for your business.
Google+ is Google’s own social network and hub of business information powering local search. The average local business might be missing an opportunity to increase their search engine visibility if not present and active on Google+. Join us to learn about proper setup, optimization and ongoing maintenance of Google+ for businesses and how we make the most of it for your clients.
With hundreds of markets interested in SEO, how do you know what industry would have the most success? Join us as we take a look at key indicators for a client’s need for SEO, highlight successful campaigns and ROI.
Working in this industry can feel like a whirlwind at times. Whether you are working through a Google update or struggling to improve revenue regardless of positive rankings, implementing the KonMarie method to your SEO can help you strip back aspects of your strategy that aren't working and find fresh avenues to focus on for even better results.
SEO Strategy and The Hummingbird EffectRobin Leonard
Talk given at #SEMCON2013 on SEO Strategy and the impact caused by Hummingbird.
http://www.pinasevents.com/wp-content/uploads/2013/10/The-7th-Search-Engine-Marketing-SEMCON-2013.jpeg
Actionable and Impactful SEO Audits #SearchNorwichAleyda Solís
How to maximize your SEO audits impact and facilitate its actionability? In this presentation Aleyda goes through the SP2 principles that you can easily apply to your SEO analysis and recommendations.
How to devise a content strategy post content audit - BrightonSEO Jul 2021Jess Peace
High-quality content is an essential part of SEO and, for many, is considered to be one of the most important ranking factors. But to really reap the reward of great content, you’re going to need a plan of action!
A clear content strategy will help you create content which is useful, informative, engaging and relevant to your audience.
From keyword mapping to content repurposing, content pillars and topic clusters, to detailed knowledge hubs and link-worthy campaign content which scores dreamy AF headlines - in this talk I’ll share some top tips I’ve learned from various roles in the industry, on how to create a killer content strategy.
What Real Estate SEO is. Part one of two
What Real Estate SEO is
Why Real Estate SEO is important
What Real Estate SEO is needed for
(Part two will include HOW to do Real estate SEO)
Search Experience Spotlight - How Paychex is Winning at SEOseoClarity
Learn how a Fortune 1000 company wins in their hyper-competitive marketplace with innovative strategies and a Search Experience Optimization alignment.
Through a series of case studies, these industry experts present how Paychex developed a winning SEO content strategy built upon a foundation of cross-functional cooperation.
Here's what you'll get from attending:
- Why SEO has a multiplier effect when properly leveraged across an organization
- How to align Development, Marketing & PR, and the C-Suite in SEO
- How Paychex leveraged its need for relevance to achieve extraordinary results
The SEO game has undergone dramatic change in the last 12 months, if you need to get your mind straight about what SEO is about and how to do it right, this is for you.
This is a true SEO 101 session.
SEJ Summit 2017: On-Page SEO: Focus on Mobile by Carolyn ShelbySearch Engine Journal
Presenter: Carolyn Shelby of TRONC
Description: A technical dive examining mobile SEO. Featuring the mobile-first index, differences between optimizing desktop and mobile experiences, AMP implementation, the importance of speed, design and other ranking and UX factors.
Clucking Good In-House SEO Product Management - Brighton SEO September 2021Mark Osborne
Mark will talk about working as a product owner as in-house seo. To get your SEO changes seen and implemented and to be the first thought for any site changes. Ultimately getting other teams to say how will this affect SEO early on and to come to you!
How Startups Can Build A Content Marketing MachineJohn Doherty
This is a case study of the iterations one company went through to find their content marketing machine and move the needle on traffic, links, and conversions.
How to Execute Scalable Enterprise Link Building Campaigns with North Star In...Search Engine Journal
Even Fortune 500 companies find it a challenge to implement large-scale link building strategies. Nicole DeLeon, Founder and Lead Strategist of North Star Inbound joins us for a SEJ Think Tank webinar to share steps and insights needed to successfully strategize and implement an enterprise-level link building campaign.
By adding your authorship to your content which you are publishing on your website, google authorship helps the user to find good and trustable content. To build ab a credibility and a well known "author name" add the rel=autho to your content.
From the Tuesday, June 14th, 2016 meeting of the Boca Raton HubSpot User Group, hear from Mimi An, Principal Research Analyst and Miner of all the Data at HubSpot.
Inbound Marketing: Targeting The Buyer's Journey
Learn how to use content to propel buyers through the buyer's journey, how HubSpot does its own marketing, how to hire for Inbound, how team structure changes over time, and much more!
How to devise a content strategy post content audit - BrightonSEO Jul 2021Jess Peace
High-quality content is an essential part of SEO and, for many, is considered to be one of the most important ranking factors. But to really reap the reward of great content, you’re going to need a plan of action!
A clear content strategy will help you create content which is useful, informative, engaging and relevant to your audience.
From keyword mapping to content repurposing, content pillars and topic clusters, to detailed knowledge hubs and link-worthy campaign content which scores dreamy AF headlines - in this talk I’ll share some top tips I’ve learned from various roles in the industry, on how to create a killer content strategy.
What Real Estate SEO is. Part one of two
What Real Estate SEO is
Why Real Estate SEO is important
What Real Estate SEO is needed for
(Part two will include HOW to do Real estate SEO)
Search Experience Spotlight - How Paychex is Winning at SEOseoClarity
Learn how a Fortune 1000 company wins in their hyper-competitive marketplace with innovative strategies and a Search Experience Optimization alignment.
Through a series of case studies, these industry experts present how Paychex developed a winning SEO content strategy built upon a foundation of cross-functional cooperation.
Here's what you'll get from attending:
- Why SEO has a multiplier effect when properly leveraged across an organization
- How to align Development, Marketing & PR, and the C-Suite in SEO
- How Paychex leveraged its need for relevance to achieve extraordinary results
The SEO game has undergone dramatic change in the last 12 months, if you need to get your mind straight about what SEO is about and how to do it right, this is for you.
This is a true SEO 101 session.
SEJ Summit 2017: On-Page SEO: Focus on Mobile by Carolyn ShelbySearch Engine Journal
Presenter: Carolyn Shelby of TRONC
Description: A technical dive examining mobile SEO. Featuring the mobile-first index, differences between optimizing desktop and mobile experiences, AMP implementation, the importance of speed, design and other ranking and UX factors.
Clucking Good In-House SEO Product Management - Brighton SEO September 2021Mark Osborne
Mark will talk about working as a product owner as in-house seo. To get your SEO changes seen and implemented and to be the first thought for any site changes. Ultimately getting other teams to say how will this affect SEO early on and to come to you!
How Startups Can Build A Content Marketing MachineJohn Doherty
This is a case study of the iterations one company went through to find their content marketing machine and move the needle on traffic, links, and conversions.
How to Execute Scalable Enterprise Link Building Campaigns with North Star In...Search Engine Journal
Even Fortune 500 companies find it a challenge to implement large-scale link building strategies. Nicole DeLeon, Founder and Lead Strategist of North Star Inbound joins us for a SEJ Think Tank webinar to share steps and insights needed to successfully strategize and implement an enterprise-level link building campaign.
By adding your authorship to your content which you are publishing on your website, google authorship helps the user to find good and trustable content. To build ab a credibility and a well known "author name" add the rel=autho to your content.
From the Tuesday, June 14th, 2016 meeting of the Boca Raton HubSpot User Group, hear from Mimi An, Principal Research Analyst and Miner of all the Data at HubSpot.
Inbound Marketing: Targeting The Buyer's Journey
Learn how to use content to propel buyers through the buyer's journey, how HubSpot does its own marketing, how to hire for Inbound, how team structure changes over time, and much more!
Our take on marketing, branding and how the power shift has tipped in favour of the consumer. Looking at the various marketing channels, how the interelate, how search and new technology will change this forever.
#ContentMarketingWorld 2013 - Building Your Content Marketing Measurement Pro...Jon Wuebben
Presented at Content Marketing World 2013, "Building Your Content Marketing Measurement Program From The Ground Up" - by Jon Wuebben, CEO of Content Launch and Author, Content is Currency: Developing Powerful Content for Web & Mobile
What are the Top 5 Interactive Marketing trends in 2012? And how can you prepare for them and react to the trends as a marketing professional or business owner?
Topic: Implementing SEO as part of a complex Marketing Strategy
* How to assess and implement changes to improve your SEO visibility.
* How to integrate SEO as part of a complex Marketing Strategy including PPC, Email, Social and Affiliate Marketing
* How content is the key to expanding search visibility
Skapa at West Sweden Chamber of Commerce November 20, 2015Erik Ekholm
This is the presentation "Driving Sales with Content Marketing" that I used when I held a seminar for a group of executives of companies at the West Sweden Chamber of Commerce.
The presentation explains why it is important to adopt digital marketing, the difference between conventional marketing and digital marketing, anatomy of a website, search engine optimization, search engine marketing, email marketing, and social media.
Superfast Business - Winning and keeping customers online (Dorset)Superfast Business
Superfast Business - offers fully funded support to help ambitious businesses in the South West with a focus on rural areas identify, maximise and profit from the opportunities that superfast broadband and new technologies present. They have a team of expert advisers, a programme of events on hot topics offering inspirational insights and practical solutions and access to IT specialists and knowledge.
The service is aimed at businesses who have heard superfast broadband is coming to their area or are already experiencing good connection speeds and fulfill ERDF eligibility criteria.
Register on their website today to see if your business is able to access the full support package and keep up to date with the latest technologies and information.
w: www.superfastbusiness.co.uk
e: info@superfastbusiness.co.uk
t: 0845 603 8593
This presentation is for a meeting with CEOs at the West Sweden Chamber of Commerce. They were interested in knowing how to use social media to support marketing an sales.
On The Edge - Legal Marketing Conference - Sarah-Jane Howitt - Internal Engag...Edge Global Media Group
Topic: Internal engagement & adding value
- Internal engagement and adding value
- Where’s the value?
- Building strong internal relationships
- Sometimes you have to say no
- Processes and reporting
On The Edge - Legal Marketing Conference - Keith Hardie - Maximising the Valu...Edge Global Media Group
Topic: Maximising the value of your digital presence
- How to extend your reach through website and social channels
- The importance of collecting & analysing data to learn more about your audience
- Integrating the digital experience to deliver a seamless experience across every client touch point
On The Edge - Legal Marketing Conference - Lee Grunnell - Being Distinctive i...Edge Global Media Group
Topic: Being distinctive in the modern legal marketplace
- How most law firms are failing in their quest to stand out
- Exploring the disconnection between saying what you do and doing what you say
- How all legal marketing falls into one of eight groups.
- The ingredients of a distinctive market proposition
Charity Marketing Conference - Meredith Niles - Behavioural Economics to Turb...Edge Global Media Group
Topic: How Behavioural economics can turbocharge your fundraising results
* What fundraisers and marketers can learn from leading behavioural economists (e.g. Daniel Kahneman, Robert Cialdini)
* How insight from behavioural economics can be applied to fundraising to increase conversion and average donation levels
* Examples of how charities have used principles such as social proof, reciprocity, and framing successfully in their appeals
* Practical tips for applying behavioural economics in your work - achieve quick wins today!
Charity Marketing Conference - Mathew Neville - Value vs Volume - Donor Acqui...Edge Global Media Group
Topic: Volume vs Value - a Framework for Donor Acquisition in a Tough Market
* Optimising the channel mix: Volume vs Value
* Volume vs Value
* It's not just about the financial value - the four areas for measuring value
* The strategy map and how it applies to fundraising - a world vision case study
Charity Marketing Conference - Lindsay Herbert - A British Heart Foundation C...Edge Global Media Group
Topic: Using technology to power your online activity: A British Heart Foundation Case Study
* Discover how BHF used their content management and digital marketing platforms in creative ways to boost fundraising
* How to integrate your internal and external systems to improve data capture
* Three key steps to keep your visitors and donors engaged and interacting with your digital channels
* Why delivering a seamless, connected experience is the route to get the results your organisation deserves
Charity Marketing Conference - Emily Munford - Digital Reputation ManagementEdge Global Media Group
Topic: How To Keep Your Reputation Spotless – Even During The Most Hard-Hitting Campaigns
* Changing perception for better brand reputation while campaigning on controversial issues
* How to create brilliant content for accelerated SEO rankings
* The importance of social media for monitoring sensitive issues
* What happens when campaigns go wrong?
* How to turn a crisis into an opportunity
Topic: How to inspire a meaningful connection with your community – an innocent drinks story
Joe tells the inspiring story of the innocent brand from West London start up fourteen years ago to its position as number one smoothie brand in Europe today, demonstrating that a willingness to communicate openly and naturally with consumers at every touch point is key to building an engaged community of consumers.
* The secrets behind innocent’s success at engaging consumers
* How to implement and sustain an outstanding customer-engagement strategy
* How to combine the online vs offline interaction for optimal results
* Top 5 community development lessons that can be transferred across any industry
On The Edge Reading - Silverstone Pancentric - Hannah Bodley & Sibbs SinghEdge Global Media Group
Topic: How Silverstone’s New Digital Approach Gained Them Pole Position
* Unlocking the data to understand customer behaviour patterns
* How to recognise, and better serve, your customer
* Why a "mobile first” strategy was crucial fro Silverstone
* Their focus on integration, responsivity and commitment to a data driven approach
* What’s next for Silverstone’s customer-centric approach
Topic: The reinvention of Marketing
* How to understand, measure and optimise Big Data
* Analysing the audience: How they are using current trends in digital marketing and solutions and what you should be doing
* Comparing and Competing: How to use “Digital Index Reports” to benchmark sectors and companies for awesome results!
Topic: Stories aren’t just for kids
* How you can use the power of storytelling to Connect, Energise and Re-Invent your brand.
* How story telling drove purchase consideration better than traditional demand gen activity.
* Case studies of how story telling has been used effectively, including; Ben Saunders the Polar Explorer; Girl Rising – a movement to support educating girls in developing countries; and Francois Gabart – a professional sailor who used data to make better decisions.
Topic: How you can get the most from your agencies
* The most damaging client behaviours - and how to avoid them
* Achieve superior work through a true agency partnership
* Improve your partnerships with key guiding principles
* Simple steps to effectively run a Briefing & Pitch process
Topic: Unlocking the Potential of Search
* How is your future being inhibited by a lack of imagination? How can you overcome this?
* Understand why your expectations of Search are not advancing in step with the pace of technology
* Discover the future: A world of Search with searching
* How Search stitches together the fabric of your digital life and how to re-imagine this intelligent thread
* The way we market ourselves today won’t work on the younger generation
* How can we change that and tap into the right social networks, content types and youth culture
* A look at new channels such as SnapChat, Jelly, WhatsApp and more.
Topic: Mobile Now and in the Future
* Mobile Landscape - what are the key current trends?
* Delivering core mobile hygiene - some simple steps for some quick wins
* Developing a service-focussed approach to mobile
* Deepening the engagement - how can brands create a longevity in their mobile offering
* The Future - looking ahead at how future developments might change the engagement
Topic: Email marketing best practice and why you should be investing in marketing automation
* Dealing with the F’in Email
* Why your email only has 2 seconds to live
* Making the move to marketing automation
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
8. The Content Sweet Spot™
@kirkhullis
+kirkhullis
THINGS PEOPLE
ARE LOOKING
FOR
#edgebrum
THINGS YOU
ARE TRYING
TO SELL
THINGS THAT ARE
INTERESTING TO
TALK ABOUT
10. Have confidence in the groundwork
- Create content
@kirkhullis
+kirkhullis
#edgebrum
- Get it live
- Learn and improve
- Automate what you can and explore the next
channel
11. What next?
- Give some thought to the quick customer and internal stakeholders.
- Focus on key customer types
- Prioritise content that hits the spot™
- Be confident in the groundwork
- Publish on/share to appropriate channels and devices.
- Learn and expand.
@kirkhullis
+kirkhullis
#edgebrum
And read this >>>
@velocitytweets
12. Awkward questions.
If you think of something later:
@kirkhullis
+kirkhullis
#edgebrum
@kirkhullis
+kirkhullis
56. #1 – Understand your audience/landscape
#2 – Get the basics right (web,social, email)
#3 – Focus on service and problem solving
#4 – Create engagement, not technology
57. Thank You!
Mark Brill
@brillthings
mark.brill@brandemotivity.com
59. Implementing SEO as part of a
complex Marketing Strategy
Harpinder Sohal
Head of Online Marketing (UK Mail)
60. Profile overview
• 10 years in Online
Marketing/Digital/eCommerce
• UK Mail since 2011
• ipostparcels.com – Pure play start-up
(Sept 2011)
61. Key takeaways
• How to assess and implement changes
to improve your SEO visibility.
• How to integrate SEO as part of a
complex Marketing Strategy including
PPC, Email, Social and Affiliate Marketing
• How content is the key to expanding
search visibility
62. Where we started
• Brand launch of ipostparcels.com in
late 2011
• SEO campaign targeting a link
building strategy
• Quantity vs. quality
• Short and sharp progress
• Google’s un-natural link profile
warning in WMT
63. Link building plan
One Off SEO Work iPostParcels
KEYWORDS 35
PAGES FOR CONTENT & META 7
PAGES FOR META ONLY 5
INITIAL SEO FRIENDLY DIRECTORY SUBMISSIONS (one off) 250
BLOG INTEGRATION YES
PR SECTION YES
Monthly SEO Workflow
FREE DIRECTORY SUBMISSIONS 300
BLOGS X 250 WORDS 6
BLOGS PUBLISHED TO WEBSITE 6
SOCIAL BOOKMARKING SUBMISSIONS 120
ARTICLES X 300 WORDS 2
ARTICLE SUBMISSIONS (TOTAL) 100
PRESS RELEASES TO 100 PORTALS 2 then 1 alternate
PRESS RELEASES SUBMITTED TO SITE 2 then 1 alternate
NEW DIRECTORY SUBMISSIONS 15
GUARANTEED DIRECTORY SUBMISSIONS 8
FREE BUSINESS DIRECTORY SUBMISSIONS 15
THEMED LINKS (PR 0) 7
PR 1 LINKS 6
PR 2 LINKS 3
CONTEXTUAL BLOGS 3
PROFILE CREATIONS 1
67. How we reacted
• SEO landscape turned upside down
– Penguin (April 2012)
• Effect on keyword rankings
• Change of agency (iProspect
Manchester)
• Change of SEO strategy
• Matt Cutts blog on buying links
68. Where we ended up
• Strategizing SEO to customer (and
Google!) needs with Vertical Leap
• Focus on unique, high quality &
relevant content
70. Where we ended up
• Strategising SEO to customer (and
Google!) needs with Vertical Leap
• Focus on unique, high quality &
• rKeelyewvaonrtd sc oanrtee snot last season!
• Diversifying content strategy &
engaging social media
• Integrating SEO into the Marketing
• Immixp aec.tg .o PnP sCearch visibility
74. Conclusion
• Identify specific activity that could be
detrimental to SEO
• Diversify your content output & ensure
its engaging
• Incorporate SEO into ALL your
marketing channels
• Content is still very much…
75. questions
Harpinder
Sohal
Dave Colgate
Head of Online Marketing
@HarpsSohal
Search Specialist
@SEODave
77. #EdgeBrum @OnTheEdgeLive Wi-Fi: log on to splash page
“Buzz” Discussions
Listen to the bell to move on to the next session (4 x 15 mins)
Oliver Purdom
“Marketing careers
in 2014” Buzz
Discussion Leader
Steve Hollyoak
“UX” Buzz Discussion
Leader
David Colgate
“Search” Buzz
Simon Washbrook
“Email Marketing” Buzz
Discussion Leader
Marc Duke Discussion Leader
“Social Media” Buzz
Discussion Leader
-Business. Sub brands.
Regulation
Demographic- Mail order to online.
Our set up: blog, Nutrition Expert.
Infographics. Live Q&As, Video,
Facebook, G+, Twitter, Pinterest, Currents (Google Newsstand)
Syndication via Outbrain and Taboola.
Traffic numbers- growth. SEO- stable after google updates and growing.
Hope to dispel some of the hype around this area- digital conferences can give you too much to think you need to do. Leave with a sense of excitement and apprehension: how will I get this all done?
Content marketing, content marketing, content marketing- mantra right now. Has always made sense (Show magazine and directory) What are we trying to do with content, why does it need to be for everyone?
Short answer on this- you probably won’t be able to cater for everyone, but trying to tends to result in one of 2 things: paralysis or spreading yourself too thin.
What you do is clearly enough for your customers, which is why they are customers. Try not to diverge too much from your comfort zone to attract new customers that your business then doesn’t cater for.
The first of these is the most important one of all.
The customer who just wants a the product/service. Clear info to make that decision.
The rest of your business- sad but true. Need to engage with them and investigate the perceived target groups. This is the hardest bit. Data makes it easier to defend.
Perceived customer: Retired, 55+, Well off, Grandparents, Walks, Gardening, M&S, Reads paper every day. National Trust member. Doesn’t use Amazon.
You will have a surprising amount of data- depending on your industry/sector. Ages, Location, Sex, Interests, Use Amazon. People who like… also bought…
Go and see- Toyota: to understand something look at it yourself. See the situation. You will come up with a better solution.
Using the data available to you, fix some key targets who account for the largest proportion of your customers. Define what they are looking for, which channels they are likely to use.
Start with just one or two.
Put these on the wall. Drum it into everyone who works on your content.
Search engine- Youtube included.
Have you already got a majority of your content in the heads of your staff? WholeFoods/WholeStory, Nuts about Southwest.
SWRDA- Wavehub
Healthspan Heroes
Long-tail interactions: Different content in different places addressing different questions: builds an overall picture of health
Demand-driven content.
Remember that being in the right places is just as important as having the right content. BBC remit is to be everything in every channel… and they have the resources for that. Where can you get best/most appropriate coverage. Will leave for other speakers to discuss social media channels and strategies, but
AND Flipboard, Newsstand, Feedly, LinkedIn, Pinterest
Live, demand-driven content is better than a shiny strategy that sets unrealistic expectations and is over-complicated.
This is an overview of the process we have gone through.
The biggest piece of advice is to minimise meetings and paperwork around this- the output of your content strategy shouldn’t be a strategy- it is content, page views, visits, conversions and search rankings.
Never publish content for the sake of it- read the Content Deluge deck from VelocityPartners.
I work with brands and ad agencies, helping them to understand to to engage with their customers better through mobile phones. The question continually comes up …
A new IDC Research Report, “Always Connected: How Smartphones and Social Keep Us Engaged,” reveals some staggering findings about how our mobile phones have virtually become 24/7 extensions of our minds and bodies. The study, commissioned by Facebook, surveyed 7,446 iPhone and Android mobile phone users, ages 18-44, in the United States over the span of one week last month.
Some findings:
* 74 percent of 18-24 year-olds reach for their phones IMMEDIATELY after waking up. That means the mobile phone is beating soap, shampoo, toothpaste and deodorant.
What kinds of tech should we be thinking about next?
What kinds of tech should we be thinking about next?
What kinds of tech should we be thinking about next?
Of course, with the proliferation of devices, we are in danger of reaching a technnological overload. People will stop communicating through ‘analogue’ (face to face) and move to a digital only relationship. Are we are in danger of becoming more disconnected not only form each other and but from nature as a whole?
I flippantly give them this date instead. This is the point of singularity, where your phone will be the size of a cell and a billion times more powerful. Great! Except that this theory also suggests that by this point, he machines will assume their own intellect and in a Matrix-style, they’ll take over the world.
What kinds of tech should we be thinking about next?
What kinds of tech should we be thinking about next?
As with anything future, we need to start from now. And the truth is, that on the whole, brands aren’t very good at what they do. And in a technology-driven channel, they think in terms of tech, not users
So they come up with something like this.
What kinds of tech should we be thinking about next?
What kinds of tech should we be thinking about next?
What kinds of tech should we be thinking about next?
Here’s one nice example of how it might work.
What kinds of tech should we be thinking about next?
What kinds of tech should we be thinking about next?
In truth, we’ve reached the conclusion with smartphones, it does pretty much everything we want it to do. It may be bigger, brighter etc but fundamentally it doesn’t change much.
We are in one of the most exciting innovative periods for innovation. It’s never about the tech. It’s about understanding consumers and solving there problems. If brands do that, then whatever technology will deliver in the future, will be relevant.