Should you or shouldn't you - be on Twitter?
This white paper summarizes Twitter usage patterns, business use case examples, and three ingredients for Twitter success.
It may help you make a more informed and prepared decision about HOW to get started with Twitter for Business.
Twitter Strategic Assessment - Studied the business model, assessed the company's financial health analyzing EBITDA and other metrics, did a macroeconomic analysis using techniques like SWOT and PESTLE analysis, did a 2-year forecast of the company and made strategic recommendations
Acquisition of Twitter - The best way out?riahsathe
Twitter has bleeding financials, instability due to leadership and fierce competition. After conducting a macroeconomic analysis, financial forecast and competitive analysis, We present our assessment of the company's future.
Disclaimer - These views entirely represent our own and does not represent the views of our current or former employers in any way. This report is the outcome of an academic study,
Holistic measurement and monitoring, PRecious Communications, 11-2013Lars Voedisch
Holistic Measurement & Monitoring for Traditional & Digital Media Relations
• Setting smart goals: Aligning measurement principals with
business objectives
• Basics of monitoring & measurement:
- Measuring media relationship & scoring sentiment in the news sphere: Field studies, media content analysis, etc
- Ratings worth monitoring on various new media platforms
• KPI for various media relations scenarios (e.g. awareness,
advocacy, reputation, action, sales) & practical exercise to
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Generating Leads Through Social Networking For Slide Sharemichaelbwatson
Illustrates our proprietary approach for helping clients develop effective strategies for generating leads by aligning sales strategy with social media opportunities.
Back in 2018, we’ve had a great year of social media marketing and promotion. This year, we’ve had some time to sit back and reassess everything we’ve tried and gone through. As it is, with digital marketing, there’s always a long list of what to do and what not to do. Social media platforms are always changing and evolving, including their respective user-base, the technology involved, and the functionality of the platforms. Understanding them and staying on top of the changes is a daunting task at times.
But first, ask yourself what separates good marketing from great marketing?
In one word, “planning”.
This presentation gives an overview of the social networking website Twitter and how to use it as a marketing tool. It features Twitter stats, ad products, analytics and best practices.
B2B Marketing: Twitter: Who’s Following Me? by Julie BevacquaJulie Bevacqua
Can twitter be used successfully as a sales tool? 7 different ways in which you can use twitter to build your brand, grow your visibility, and increase your indirect sales.
How to guide Using Twitter for BusinessDemand Metric
This How-To Guide outlines the key features of Twitter, explains its effectiveness as a marketing tool and provides an action plan on how to create a unique and effective Twitter presence to help grow and strengthen your corporate brand.
Download the guide @ http://www.demandmetric.com/content/understanding-twitter-business
4 key influencer marketing strategies for twitter AmaraLaurent
Followers Analysis offers clients a comprehensive report on their followers’ behavior on Twitter as well as export over 3,200 tweets from any public account. This will enable your marketing team to maximize your account and social media presence through data and statistics. This will also help your business gain a deeper understanding of the demographic you are serving. In addition, you can learn whether or not the influencer you are collaborating with is getting the desired results and engagement.
Twitter Strategic Assessment - Studied the business model, assessed the company's financial health analyzing EBITDA and other metrics, did a macroeconomic analysis using techniques like SWOT and PESTLE analysis, did a 2-year forecast of the company and made strategic recommendations
Acquisition of Twitter - The best way out?riahsathe
Twitter has bleeding financials, instability due to leadership and fierce competition. After conducting a macroeconomic analysis, financial forecast and competitive analysis, We present our assessment of the company's future.
Disclaimer - These views entirely represent our own and does not represent the views of our current or former employers in any way. This report is the outcome of an academic study,
Holistic measurement and monitoring, PRecious Communications, 11-2013Lars Voedisch
Holistic Measurement & Monitoring for Traditional & Digital Media Relations
• Setting smart goals: Aligning measurement principals with
business objectives
• Basics of monitoring & measurement:
- Measuring media relationship & scoring sentiment in the news sphere: Field studies, media content analysis, etc
- Ratings worth monitoring on various new media platforms
• KPI for various media relations scenarios (e.g. awareness,
advocacy, reputation, action, sales) & practical exercise to
develop metrics for your own organisation
• The Million Dollar Question: So what’s the ROI? What other KPI can you bring to the boardroom?
• Matching various free & paid analytics in the market to fit your needs
#PRmeasure
Generating Leads Through Social Networking For Slide Sharemichaelbwatson
Illustrates our proprietary approach for helping clients develop effective strategies for generating leads by aligning sales strategy with social media opportunities.
Back in 2018, we’ve had a great year of social media marketing and promotion. This year, we’ve had some time to sit back and reassess everything we’ve tried and gone through. As it is, with digital marketing, there’s always a long list of what to do and what not to do. Social media platforms are always changing and evolving, including their respective user-base, the technology involved, and the functionality of the platforms. Understanding them and staying on top of the changes is a daunting task at times.
But first, ask yourself what separates good marketing from great marketing?
In one word, “planning”.
This presentation gives an overview of the social networking website Twitter and how to use it as a marketing tool. It features Twitter stats, ad products, analytics and best practices.
B2B Marketing: Twitter: Who’s Following Me? by Julie BevacquaJulie Bevacqua
Can twitter be used successfully as a sales tool? 7 different ways in which you can use twitter to build your brand, grow your visibility, and increase your indirect sales.
How to guide Using Twitter for BusinessDemand Metric
This How-To Guide outlines the key features of Twitter, explains its effectiveness as a marketing tool and provides an action plan on how to create a unique and effective Twitter presence to help grow and strengthen your corporate brand.
Download the guide @ http://www.demandmetric.com/content/understanding-twitter-business
4 key influencer marketing strategies for twitter AmaraLaurent
Followers Analysis offers clients a comprehensive report on their followers’ behavior on Twitter as well as export over 3,200 tweets from any public account. This will enable your marketing team to maximize your account and social media presence through data and statistics. This will also help your business gain a deeper understanding of the demographic you are serving. In addition, you can learn whether or not the influencer you are collaborating with is getting the desired results and engagement.
Most important twitter metrics to track in 2022 AmaraLaurent
Twitter performance metrics can assist you in gaining access to these insights and developing data-driven plans to maximize your social media success.
Begin using FollowersAnalysis today to grow your brand and achieve new heights.
Twitter + Customer Service_ Why YOU Should Be on Twitter - iSEO AI.pdfiSEO AI
In today’s digital age, social media has become an integral part of our lives, both personally and professionally. Among the various platforms available, Twitter stands out as a powerful tool for businesses, especially when it comes to customer service. With its real-time communication capabilities and vast user base, Twitter offers a unique opportunity for companies to engage with their customers, address their concerns, and build lasting relationships. In this article, we will explore why your business should be on Twitter and how it can enhance your customer service efforts.
CXO Global 100 - Taking Flight With TwitterJoe Topinka
In this webinar, hear from CXO Global 100 members Tom Cross and Evan Kirstel about their insights into how Twitter is changing the way companies and people engage.
Twitter, with its real-time communication ethos, is uniquely positioned to help brands and individuals establish a voice, build an audience, and importantly, generate leads. Unlike other social platforms, Twitter’s open-ended conversation model makes it an ideal place for direct engagement with potential clients and customers. But how can one navigate this bustling marketplace to capture leads effectively?
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My Perfect Gig Recruiting Solutions hosts Maren Hogan of Red Branch Media for...Neil Costa
My Perfect Gig hosts Maren Hogan of Red Branch Media as she talks about Twitter as a Corporate Recruiting tool. Learn how you can get started with Twitter and leverage it to make an impact on your recruiting efforts..
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Social Media For Business Part 4 The Art Of TwitterSteven Fisher
In Part 4 we try and answer the eternal question, "What the Hell is Twitter?" and discuss its uses in the mainstream and how it is used effectively by businesses today.
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Learn how to use social media marketing to attract new leads, engage with your local community, and build your own personal brand. This content richs seminar focuses on actionable strategies and tactics to start marketing yourself via Blogging, Facebook, Twitter, and other relevant social media sites. Key takeaways will include:
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ProTableau is a programmatic digital media buying specialist agency serving marketers, advertisers and agencies. We plan and buy online advertising across all digital media formats using the latest programmatic technology, data and cost efficiency - for better campaign ROI.
You Want A Digital Profile Social Networking For ProfessionalsMichelle Pellettier
Presentation to HAPPEN, the largest executive network - Toronto, Canada.
Learn the GoTo social network sites for professionals and why you want a digital profile.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
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Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
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A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
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Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
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Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
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RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
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𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
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LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
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2. Test Tube Twitter
For the past three semesters I persuaded, coaxed and begged some 50 digital
marketing students to start using Twitter – just do it! About 10% made an earnest
attempt and remarked that they were really getting the swing of it. Then the course
ended, and poof! they disappeared into Ethernet air.
Twitter (www.twitter.com) is the micro-blogging, social media-hyped, information
superhighway broadcast tool that is now used by a measly 1.45% of the Canadian
Internet population (some 350,000 people) [1]. In contrast, 19% of Americans tweet
representing about 55% (19 million) of the 45 million worldwide Twitter users [2].
Believe it or not, 72% of Twitter users joined in the first five months of 2009. And
the majority of broadcast posts (90% of all tweets) were from a small 10% minority
of prolific users, while just 1% use Twitter more than once a week [3]. Twitter
quitters are the more than 60% of U.S. Twitter users who fail to return the following
month after signing up [4].
Twitter remains in its infancy of adoption in Canada, with its usage both
sporadic and concentrated among a small group of active, enthusiastic users. It
seems that the digital marketing students were representing well – for better or for
worse.
Experiments and Results
None of these statistics though necessarily detract from those businesses and
individuals who are thriving while experimenting with the Twitterati. Companies
touted as having made the best use of Twitter include some major brands like
@DellOutlet, who attributes US$3 million dollars in converted sales through their
Twitter account. Others include @ComcastCares, @VirginAmerica, @JetBlue and
@Zappos.
Small business successes include a Korean BBQ taco truck that drives around Los
Angeles, California serving hungry followers through @KogiBBQ – they tweet
locations and times where the truck is parked. Even an exceptionally creative home-
based cake decorator from Mississauga, Ontario @CakeorDeathCA has grown her
custom cake business to be a supplier of some 300 “pill box fashioned” cakelets for
last month’s LG Fashion Week in Toronto.
Michelle Corsano, Burst Technology Marketing
3. These companies have chosen to use (um, test) Twitter - early adopters
experimenting with the broadcast site without the benefit of best practices or
measured success to guide them. For this reason alone, they deserve our attention
so that we too can learn when and how to add Twitter to the marketing mix.
Three Main Ingredients
If your company is evaluating conducting a Twitter experiment, here are some
essential ingredients to be mixed in the beaker: strategy, content and resources.
Taking a closer look at each will help you gauge your readiness and probability of
success:
Strategy
One is advised to take direction from Jeremiah Owyang [5] when he wrote,
“Successful social media marketing is 80% strategy and 20% technology.”
When considering whether or not to Tweet, step back and define the business
objectives by answering the following questions:
What are you hoping to achieve?
What measurable business results do you want?
Who is the intended audience? are they on Twitter?
How will you measure success?
Do you have, or can you acquire the necessary resources?
Companies have found many varied objectives where Twitter is having effect, while
other business use cases are emerging: whether for media relations, customer
service, sales, marketing communications broadcast, recruitment or driving traffic to
a website, blog, webinar, promotion, event or retail location. In addition, individuals
and professionals find Twitter to be a gem of a networking tool.
Michelle Corsano, Burst Technology Marketing
4. Content
The category of micro-blogging that Twitter has been labeled with is ambiguous – I
suppose the company was compelled to create a new category, but this does not
describe its core capability. Rather, Twitter is a live (real-time) communication
broadcast tool, not unlike E-mail, Instant Messaging, Telegrams or Radio broadcast
systems – mashed up and online 24/7/365.
Twitter allows you to broadcast up to 140 characters at a time, as many times as
you want, either to everyone (and anybody) or to one person or selected people.
You can also send direct messages (akin to chat) to any one person. The live nature
of Twitter is dependent on followers being signed in and attentive/alert to posts as
they are sent. As a consequence, the more frequently that you post on Twitter, and
the more content that is posted, the more chance of your intended audience actually
reading and responding to the posts. In contrast, if your followers are offline when
tweets are sent, they will most likely never read them – this is the real-time nature
of Twitter.
Content frequency and relevancy to your audience is key to success. Net,
you need a content plan for Twitter to make a dent in achieving your defined
business objectives. And content is not easy, it entails a lot of consistent, continual
effort to research, create and manage.
For this reason, Twitter is well suited to businesses that have rich content and high
frequency communications with stakeholders – whether employees, customers,
suppliers, investors, media or partners. It is not coincidental that social media smart
brands, those with an existing blogging strategy, information and media companies
and those with frequent updates are embracing Twitter. If your business is one of
those, then Twitter may be an effective broadcast channel worth experimenting with.
Michelle Corsano, Burst Technology Marketing
5. Resources
Despite Twitter being a free Web tool that is overly simple to use, there is no “free
lunch” since its going concern operation is dependent on adequate, perhaps
dedicated resources. Depending on your strategy and expected results resources
may also need to collaborate across business functions. For example,
representatives from corporate communications, customer service, marketing and
sales, to name a few, may need to provide input and content. And that requires a
communication plan and governance model to guide cross-functional efforts.
Even with first phase initiatives some amount of resource – whether internal or
external – will need to be allocated to plan and post content, as well as conduct
regular monitoring and measurement. Staffing skills, traits and pre-requisite
experience are likely to include a mix of excellent communications skills, digital
technical competency, and marketing and business acumen – not to mention project
management.
Lowest Barrier to Entry
If these strategy, content and resource issues are intimidating there is one least
common denominator use of Twitter, and that is monitoring. Even if your company
balks at Twitter or chooses a more prudent, risk averse approach you can start
using it right now to monitor and listen to what customers, media and
competitors are saying online about your company. You do not even have to open
an account or engage directly in the conversations in order to benefit from gleamed
brand, market and competitive insights.
All you have to do is search Twitter to find what may turn out to be actionable
information you can use to improve customer service, product development,
corporate communications or competitive intelligence. And while you are actively
learning by monitoring and listening online you may eventually be inspired to adopt
Twitter into your marketing mix.
Michelle Corsano is the President of Burst Technology Marketing – you can follow her
on Twitter @mcorsano. Michelle is based in Toronto, Canada.
Michelle Corsano, Burst Technology Marketing