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Chat about Chatbots

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ATX HUG August recap "Chat about Chatbots" deck presented by Michael Renahan from Hubspot.

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Chat about Chatbots

  1. 1. #ChatAboutChatbots
  2. 2. Let’s Chat About Chatbots Mike Renahan, HubSpot
  3. 3. Start getting messages today Understand the rise of messaging Today’s Tactical Takeaways Identify your biggest opportunities Fuel Your Flywheel #ChatAboutChatbots
  4. 4. But First, A Story
  5. 5. Chatting with Samsung
  6. 6. The rise of messaging
  7. 7. Marketing: One-to-One #ChatAboutChatbots
  8. 8. Marketing: One-to-Many #ChatAboutChatbots
  9. 9. Marketing: One-to-Many #ChatAboutChatbots
  10. 10. Marketing: One-to-One #ChatAboutChatbots
  11. 11. Key terms
  12. 12. Conversations Key terms Interactive communication between two or more parties. #ChatAboutChatbots
  13. 13. Chatbots Key terms Computer programs that simulate one side of a conversation. #ChatAboutChatbots
  14. 14. Conversational marketing Key terms Building 1-to-1 relationships at scale (often using chatbots). #ChatAboutChatbots
  15. 15. Little did you know...
  16. 16. Messaging or Social? 4 billion 3.5 billion >
  17. 17. Messaging or Social? Source: BI Intelligence #ChatAboutChatbots
  18. 18. Messenger or Earth? 1.3 billion 1 billion >
  19. 19. Messenger or Earth? Source: TechCrunch #ChatAboutChatbots
  20. 20. “Messaging is one of the few things that people do more than social networking.” - Mark Zuckerberg #ChatAboutChatbots
  21. 21. Why it matters
  22. 22. Messaging is changing what consumers expect from companies #ChatAboutChatbots
  23. 23. Want to reach a business through messaging Source: Twilio #ChatAboutChatbots
  24. 24. 51% Want to reach a business 24/7 Source: Ubisend #ChatAboutChatbots
  25. 25. They want to message you. A lot. But where do you start? #ChatAboutChatbots
  26. 26. Identify your biggest opportunities
  27. 27. Repeatable Is a frequent and common interaction. #ChatAboutChatbots
  28. 28. Repeatable: FAQ #ChatAboutChatbots
  29. 29. Predictable Has a defined start, middle, and end. #ChatAboutChatbots
  30. 30. Predictable: Customer Onboarding #ChatAboutChatbots
  31. 31. Impactable Adds real value to your business. #ChatAboutChatbots
  32. 32. Impactable: Contact Forms #ChatAboutChatbots
  33. 33. Identify your biggest opportunities Repeatable Predictable Impactable Is a frequent and common interaction. Has a defined start, middle, and end. Adds real value to your business. #ChatAboutChatbots
  34. 34. So, lead generation, right?
  35. 35. Chatbots do more than generate leads. They fuel your flywheel. #ChatAboutChatbots
  36. 36. Happy customers are what drive business forward. Chatbots make it easier to be a happier customer.
  37. 37. Of Americans say 24-hour support is the best feature of chatbots. 64%
  38. 38. 58% Of Americans say chatbots are most beneficial when they can answer simple questions.
  39. 39. Chatbots do more than generate leads. They fuel your flywheel. #ChatAboutChatbots
  40. 40. How to get more messages today
  41. 41. Add a button to your Facebook page #ChatAboutChatbots
  42. 42. Install Customer Chat on your website #ChatAboutChatbots
  43. 43. Use free tools like ManyChat and HubSpot Bots #ChatAboutChatbots
  44. 44. Conversational marketing is the biggest shift in 10 years. Chat now
  45. 45. Let’s dive into HubSpot! #ChatAboutChatbots

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