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Marketplaces are one of the main online shopping destinations for consumers. Now present in all regions of the world, marketplaces have fundamentally changed the commerce landscape, the way we shop, and how businesses go to market with their products and services. And although marketplaces are based on the same concept of first- and third-party selling, they are vastly different from each other. But how do brands accelerate growth? And what are the requirements for success
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2) What works in Influencer Marketing
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4) What doesn't work in Influencer Marketing
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Marketplaces are one of the main online shopping destinations for consumers. Now present in all regions of the world, marketplaces have fundamentally changed the commerce landscape, the way we shop, and how businesses go to market with their products and services. And although marketplaces are based on the same concept of first- and third-party selling, they are vastly different from each other. But how do brands accelerate growth? And what are the requirements for success
Learn The Basics of Influencer Marketing.
Summary:
1) What Influencer Marketing Is
2) What works in Influencer Marketing
3) What Influencer Marketing is Not
4) What doesn't work in Influencer Marketing
5) One Simple Rule: Influencer Marketing is Marketing to Influencers
6) An Influencer Marketing Campaign: A Case Study
This content originally appeared on: https://influencermarketinghub.com/what-is-influencer-marketing/
IMC 610 Integrated Marketing Communication Plan for KmartStephanie Marchant
Integrated Marketing Communications plan for Kmart. The target audience of female shoppers between the ages of 18 and 45 is the focus of the proposed campaign and a great deal of research has been completed to identify and utilize Kmart’s strengths, weaknesses, opportunities and threats to prepare a plan most beneficial to the organization. Objectives and tactics have been designed to fall in line with Kmart’s mission and values. This detailed plan includes marketing, creative, media, and public relations strategies, as well as direct marketing and sales promotions suggestions. A comprehensive budget and media plan flowchart map out the campaign and the proposed measurement and evaluation plan will assess the campaign upon completion.
Dave Carrol, a musician traveled in United Airlines and finds his Guitar being broke due to poor cargo handling. The case tells about the events that followed and how United Airlines responded back and the customer service that was given to Dave and how he responded back.
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This app allows people to transfer money in safety and fast way.
This company was born in Kenya, they were the first to bring 4G in the country. M-Pesa represents a milestone for the African innovation ecosystem.
I want to thank my colleagues for the excellent workflow, for the collaboration during the process and for a full and totally work ethic.
Thanks to Sofia Auddino, Carlo Liviero, Giovanni Fabris, Alessandra Cancellari, Lucrezia Wally Bestetti, Francesco Ghezze.
And Thanks to H-FARM Education
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Dave Carrol, a musician traveled in United Airlines and finds his Guitar being broke due to poor cargo handling. The case tells about the events that followed and how United Airlines responded back and the customer service that was given to Dave and how he responded back.
M-Pesa Case study.
This is our last teamwork university project. This time we had to analyze M-Pesa, that is a mobile SIM card based company that facilitates the way to transfer money. M-Pesa is the first "Fintech" company because they used before everyone else the SIM card system to financial services purposes.
This app allows people to transfer money in safety and fast way.
This company was born in Kenya, they were the first to bring 4G in the country. M-Pesa represents a milestone for the African innovation ecosystem.
I want to thank my colleagues for the excellent workflow, for the collaboration during the process and for a full and totally work ethic.
Thanks to Sofia Auddino, Carlo Liviero, Giovanni Fabris, Alessandra Cancellari, Lucrezia Wally Bestetti, Francesco Ghezze.
And Thanks to H-FARM Education
#lessons #innovation #Africa #digitalpayments #bank
#economy #digital #hfarm
Digital Marketing Strategy for a Cosmetic Brand - Love Beauty and Planet (A U...Abhishek Sinha
The digital marketing strategy outlines a detailed behavioral analysis on the Indian consumer journey from research > evaluation > consideration > purchase in the beauty industry. The digital marketing plan for the beauty brand has been created taking key insights from beauty consumer footprints and their behavior on the key digital channels to improve the beauty brand's discoverability and desirability on the top digital platforms.
The very concept of PLC is to utilize it for suggesting and implementing strategic and tactical moves relevant to subsequent stages, Levit exploited the model for giving insights on how to utilize the said knowledge.
This PowerPoint presentation highlights Social Media Marketing Strategy Analysis of the Wendy's fast food chain. Based on highlighted analysis, recommendations are given.
Since pricing its IPO at $26, Twitter’s stock has been meteoric, reaching a high of $74.73 on December 26, 2013. However, the stock recently took a dive, raising some questions about Twitter’s viability as a public company. There is some punditry around Wall Street and Main Street that Twitter—a company that is not profitable and won’t be for at least until 2015—is overvalued and emblematic of another tech bubble. Instead, I’m going to argue that Twitter is under-valued.
Mojave has put together this free guide to help your brand reach customers in engaging, conversational ways. We hate irrelevant interruptive advertising, and believe that brands and customers can come together through relevant, engaging conversations via social media.
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Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
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Twitter case study final
1.
2. Twitter is grabbing more new customers
53% of Twitter users have been a member for less
than a year, compared to just 19% for Facebook.
This fresher base could prove an advantage to
Twitter moving forward.
3. THE ENTREPRENEURS AT TWITTER:
BUILDING A BRAND, A SOCIAL TOOL
OR A TECH POWERHOUSE
Jagan Tanikella
&
R.Aishwaryaa
4. Twitter is a micro blogging service that
allows subscribers to send ―tweets‖ of
140 characters or less to their
―followers‖
5. • One of the hottest technology companies since Google and
Facebook
• Cited as being an influential factor in socio-political events
• About half of Twitter’s user base came from the United
States
• The service has attained its current level of
popularity based on referrals, extensive and free
media coverage, and the fact that it employed an
open source platform, which encouraged the
development of third-party applications by others
6. The major problems focused in the
case study (2009-10)
• Twitter’s user numbers has fallen rapidly
• The company should eventually adopt a
money making business model in the long
run
7.
8.
9.
10.
11. The Key insight was that users
would not need to enter the address
of each recipient separately, every
single time a message was to be
sent.
12.
13. Why the name “TWITTER” was chosen
The definition was ―A short burst of inconsequential
information‖ and ―chirp from birds‖
14. How Twitter works
• It is essentially a broadcasting system that allows users to
transmit short bursts of information to lots of strangers as
well as to friends.
• It is built a web interface created using an ―open source
web application framework‖ called Ruby on Rails and
using Startling as the primary message queue server.
• It is not a proprietary technology, as it offers the option of
integrating other web applications or web services with
Twitter via an Application programing interface (API).
17. • A person can interact with Twitter entirely from a mobile
phone, but participating in a chat room usually requires sitting
at a laptop or desktop computer.
• Some online services charge for access to chat rooms.
Meanwhile, the Twitter service doesn't charge users to send
messages from their mobile phones or the Twitter website, or
charge users to read other people's messages on the Twitter
website or have those messages forwarded.
• Chat rooms often have moderators and codes of conduct. You
can be kicked out of a chat room, but you cannot be blocked
from using Twitter under ordinary circumstances.
18.
19. • Easy to make new contacts and extend your social circle
beyond your friends.
• Simple, uncomplicated user interface.
• Highly interactive. Allows you to communicate directly with
your customers and address their comments or concerns.
• Posts, or ―tweets,‖ enjoyed by your followers are often
rebroadcast as re-tweets.
• You can search all posts on Twitter for key words relevant to
your business.
• Twitter users are usually open to making connections with
people they don’t know.
28. • Twitter is expected to see $259.9 million in revenue in
2012, up from $139.5 in 2011.
• Over the next couple of years, the company’s revenue is
forecast to reach $399.5 million in 2013 and $540 million
by 2014.
• Twitter has been identified as a possible candidate for
an initial public offering by 2013.
• Some investors in Twitter include Institutional Venture
Partners, Benchmarks Capital, Union Square Ventures,
Spark Capital, Digital Garage, Bezos expeditions, Insight
Venture Partners, etc.
29.
30. Apple Discussed Investing in Twitter
• Twitter continues to mesh its short-messaging
service into Apple products, which are
responsible for a big chunk of Twitter use.
• For its part, Apple has woven Twitter into devices
such as the iPhone and, more recently, the Mac
computer.
31.
32.
33. Potential Routes Discussed
• ―Where you have audiences you will make
money‖ -E commerce was an avenue the
company could explore
• ―We can give people stuff for free, but not
forever‖ –licensing tweets to partners
• Somehow Emulate Skype
34.
35. • It was broken—literally
• It was growing like crazy
• It had no plan to make money
• Waves of spammers and hijackers
• New users couldn’t figure out how to use Twitter
• Twitter didn’t know how to promote itself
• Twitter did not have a rich media interface
• It couldn’t prioritize search results in any way nor
could it aggregate information for users
44. Late 2012 is the real beginning of
Twitter
• An appropriate number of employees
• A business plan
• A rich media interface
• A stable-enough platform to plan for the future.