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1. Seo(search engine optimization
Search engine optimization is the process of increasing the quality and quantity of website traffic by
increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the
improvement of unpaid results and excludes direct traffic/visitors and the purchase of paid placement.
Advantages of seo:
● SEO Leads to Better User Experience. ...
● SEO Is a Primary Source of Leads. ...
● SEO Brings Higher Close Rates. ...
● SEO Results to Higher Conversion Rate. ...
● SEO Promotes Better Cost Management. ...
● SEO Encourages Local Users to Visit the Physical Store After the Search. ...
● SEO Builds Brand Credibility. ...
● SEO Helps Establish Brand Awareness.

2. Disadvantages of seo:
● 1) Getting noticed by more than your target audience. As you get more visible online through SEO so your
competitors will start to notice and they may well up their game to compete. ...
● 2) Over Success. ...
● 3) Black Hats and White Hats.
Features of seo:
● Ability to customize Title Tags, Meta Descriptions, URLs, and Header Tags. ...
● A well-optimized URL structure and simple 301 redirects. ...
● Mobile customization. ...
● A powerful internal search feature and proper indexation of internal search results pages.

3. Types of seo:
1)On page seo
2)Off page seo
1)On page seo:On-page SEO is the practice of optimizing individual web pages in order to rank higher and
earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page
that can be optimized, as opposed to off-page SEO which refers to links and other external signals.
2)Off page seo:Off page SEO refers to techniques you can use to improve the position of a web site in the
search engine results page (SERPs). ... In general, off Page SEO has to do with promotion methods – beyond
website design –for the purpose of ranking a website higher in the search results.

4. Techniques of on page seo
1. Keyword research:Keyword research is a practice search engine
optimization (SEO) professionals use to find and research alternative search
terms that people enter into search engines while looking for a similar
subject. ... Once they find a niche keyword, they expand on it to find similar
keywords.
2. Meta tag: In HTML, meta tags or meta elements are tags placed in the head
section of your code that help define the contents of a web page. For
example, a description meta tag is used by Internet search engines to display
a description of your page in their search results.

5. 3.title tag:
A title tag is an HTML element that specifies the title of a web page. Title tags
are displayed on search engine results pages (SERPs) as the clickable headline
for a given result, and are important for usability, SEO, and social sharing.
4.Descriptoin tag:
A meta description tag is a snippet of HTML code in a web page header that
summarizes the content that is on the web page. The meta description is usually
placed after the title tag and before the meta keywords tag.

6. 5.Canonical tag:
A canonical tag (aka "rel canonical") is a way of telling search engines that a
specific URL represents the master copy of a page. Using the canonical tag
prevents problems caused by identical or "duplicate" content appearing on
multiple URLs.
6.Heading tag:Heading tags are part of the HTML coding for a Web page.
Headings are defined with H1 to H6 tags. The H1 tag defines the most important
heading on the page (usually the largest or boldest, too), whereas H6 indicates
the lowest-level heading.

7. 7.Keyword tag:
A keyword tag is Meta element that is located within the HTML of a web page.
Keyword tags hold eight to ten keywords or keyword phrases that include
common misspellings of the main page topic or terms that directly pertain to the
content of the page.
8.OG tag: Open graph meta tags allow you to control what content shows up
when a page is shared on Facebook. ... og:title – The title of your page, content,
object etc. as you would like for it to appear when displayed on Facebook.
og:site_name – the name of your site. og:description – Perhaps the most
important tag

8. 9.Schema tag:
Schema.org (often called Schema) is a semantic vocabulary of tags (or
microdata) that you can add to your HTML to improve the way search engines
read and represent your page in SERPs
10.Image optimization: Image optimization is about reducing the file size of your
images as much as possible without sacrificing quality so that your page load
times remain low. It's also about image SEO. That is, getting your product images
and decorative images to rank on Google and other image search engines.

9. 11.Sitemap:
A site map (or sitemap) is a list of pages of a web site. ... Site maps used during
the planning of a Web site by its designers. Human-visible listings, typically
hierarchical, of the pages on a site. Structured listings intended for web crawlers
such as search engines.
12.Robot.txt file: Robots.txt is a text file webmasters create to instruct robots
(typically search engine robots) how to crawl & index pages on their website.

10. 13.Analytic:
Google Analytics is a website traffic analysis application that provides real-time
statistics and analysis of user interaction with the website. Google analytics
enables website owners to analyze their visitors, with the objective of interpreting
and optimizing website's performance.
14. Google webmaster:
Google Webmaster Tools (GWT) is the essential component for Google to
communicate with website admins (Or Webmasters). Google Search Console or
Google Webmaster Tool lets you distinguish issues with your webpage and can
even update you regarding whether your site has been tainted with malware or
not.

11. Off page seo techniques:
1.Directory submission: Directory submission is defined as the practice of
submitting your website URL and its details on the web in a directory under a
particular category. This is a way which helps you to improve your link building.
Directory Submission is an off page factor which helps to optimize your
webpage.
2.Classified ad submission:Classified Submission is a procedure where you are
making the world aware about your business and services. It contains off page
SEO process business awareness and website promotion locally & nationally.
Classifieds Ads Components.

12. 3.Social bookmarking submission:
Social bookmark submission is an off-page optimization activity that enables
you store your links on online bookmarking sites. These links or bookmarks are
the tagged pages on the web that can be accessed from any computer with
internet access.
4.Video submission: Video submission is the process of submitting your unique
company intro, publishing any products etc., to get a tremendous traffic in easiest
way of marketing. Creating viral effect; even many of the companies involves the
same technique to improve their online reputation.

13. 5.PPT submission:
PPT submission is submitting powerpoint presentation on sites like slideshare
for content marketing and getting backlinks.
6.Image submission: Image submission in SEO simply means leaving images
related to your website in different image submission or sharing sites. Image
submission involves choosing the right image, file format, alternate text, and
image description. There are two ways in which you can make image
submission.
IICE(INDORE INSTITUTE OF COMPUTER EDUCATION) IICE is IT company
having great command in web designing,web development,digital
marketing,graphic designing,SEO training,java (core+adv),php training,C,C++
training,Android /IOS training and so on.