Best Practices for Implementing an External Recruiting Partnership
Slide 6-160815150920
1. Topics Covered:
Basics of On-Page Optimization
On-Page Optimization elements & factors
Title Tag Optimization
Length
Duplicate issue
Image ALT Tag
2.
3. Title Tag
Meta Description
Meta Keyword
Heading Tag
Image Alt Tag
Internal Links
URL/Permalink Structure
Anchor Text
Content Optimization
4. Title tags—technically called title
elements—define the title of a
document. Title tags are often used on
search engine results pages (SERPs) to
display preview snippets for a given
page, and are important both for SEO
and social sharing.
Code Sample:
<head>
<title>Example Title</title>
</head>
• The title element of a web page is meant to be an
accurate and concise description of a page's content.
• https://moz.com/learn/seo/title-tag
5. Length: 60-65 char / 512 px
Title tag contains important
keywords first then Brand name.
Meaningful and relevant with page
content.
Use only pipes (|) to separate
important keywords/phrase (no
comma(,), underscore(_), dash(-) or
any other sign).
Don’t duplicate title tags. Use unique
for every page.
Try to avoid Stop Words.
6. Sign in to Blogger.
Go to template> edit html> proceed.
Now find this html code.
<title><data:blog.pageTitle/></title>
And replace it with this.
<b:if cond='data:blog.pageType == "item"'>
<title><data:blog.pageName/> |
<data:blog.title/></title>
<b:else/>
<title><data:blog.pageTitle/></title>
</b:if>
Now click on Save template.
7.
8. Meta descriptions are HTML attributes that provide concise
explanations of the contents of web pages. Meta descriptions are
commonly used on search engine result pages (SERPs) to display
preview snippets for a given page.
Code Sample:
<head>
<meta name="description" content="This is an example of a meta
description.">
</head>
Tool:
http://www.seocentro.com/tools/search-engines/metatag-
analyzer.html
9. It’s a short description
about your page content.
Recommended length 150
char.
Try to write unique
description for every page.
Put your main keywords
first.
• Tools: Character Counter
http://www.javascriptkit.com/script/script2/charcount
.shtml
10. Meta Keyword are not applicable at present time.
Meta Keywords are a specific type of Meta tag that appear in the
HTML code of a Web page and help tell search engines what the
topic of the page is.
The most important thing to keep in mind when selecting or
optimizing your Meta keywords is to be sure that each keyword
accurately reflects the content of your pages.
Meta keywords were devalued by Google because they were being
abused by site owners and marketers.
Code Sample:
<html>
<meta name="keywords" content="wood, furniture, garden, garden-
table, etc.">
</html>
11. "Keyword stuffing" refers to the practice of loading a webpage with
keywords or numbers in an attempt to manipulate a site's ranking in Google
search results. Filling pages with keywords or numbers results in a negative
user experience, and can harm your site's ranking.
Look at the keyword stuffing example below:
Are you looking for cheap running shoes? If you’re looking for cheap running
shoes, look no further. Our cheap running shoes website is the best place to
order your new cheap running shoes. Feel free to check out our selection
of cheap running shoes from our cheap running shoes selection below.
12. 'h' means Heading . A very important factor affecting on-site
SEO is the use of heading tags.
Having a clear hierarchy in your heading tags will make it
more user friendly. Search engines might also understand
better which parts of the content are connected to each other
and which are separate because of this.
Search engines first focus on h1 and then h2. h1 is most
commonly used for blog title and h2 for blog
description, post title and some others.
Recommended: Try to use only one H1 tag in a page.
13. Go to your Blogger > Design > edit html
Click anywhere inside the html page and then press Ctrl+f, see the
top of the right corner a text box is appear.
Click on the text box and write .post h3 and press Enter.
If it is highlight any .post h3 then change it into .post h1. If no
result found then go to the next steps.
Again click on the text box and write <data:post.title/> , now you
should be able to find this one enclosed in h3 tag. Change all the h3
tag into h1 tag.
Finally when you convert all tags from h3 to h1 then click on Save
button and let’s check it out!!! Your all title tag should be now into
h1 tag by default, you don’t need to change it again.
14. A picture might be worth 1,000
words, but only if it gets seen
and only if it will benefit your
business to rank for image
search.
Search engines don’t understand
any images. It can only read
texts and codes. So here you do
image optimization to let the
search engine knows that is an
image.
Image relevancy is important
when it comes to image
optimization for SEO.
15. Image file type/format should be .jpg or .png.
You should rename your image when you download it from others site.
Rename it with dash/hyphen (-) sign, for example: red-apple-image.
Image length not should be more than 100KB for a large size images,
50KB for a medium size images and 30KB for small images.
Do some changes (image size, text), if possible.
16. When you click on the image, properties option will show the right
corner, click the properties option.
Here you will see two text bars, first one is Title and the other one is
Alt tag. Do not put the same text for both title and Alt tag. Putting
your targeted keywords for both. Try to keep it 3/4 words in the Alt
tag. Don’t use any Stop Words or any kind of sign for alt tag.
https://www.feedthebot.com/tools/
17. Pages URL can get you extra attention for both search
engines and users.
Make sure you put your main keywords in your URL.
Don't make a lengthy URL.
Always try to make it within 25 characters.
Always try to avoid putting Stop Words in your URL.
Google bots don’t prefer that type of URL which
contains more forward slash (/).
Change your permalink before you publish the post.
18. When you write a new post in the right side under Post settings options you
find the permalink option. Click on the Permalink option.
It is by default created an automatic permalink for you. If you want to
change it then click on custom option.
Here in the text field you write your URL. Use only dash (-) to separate word.
After writing your page permalink click on "Done" button.
19. Anchor Text is the visible, clickable text in a hyperlink. In
modern browsers, it is often blue and underlined.
If two links are targeting the same URL, only the anchor
text used in the first link is counted by Google.
20. Internal Links are hyperlinks that point at
(target) the same domain as the domain that
the link exists on (source).
21. Internal links are most useful for establishing site architecture
and spreading link juice.
If your internal link is well optimized then you can keep your
visitors for a long time in your pages. For this your pages bounce
rates will decrease.
If your website/Blog pages enrich with full of content, then you
should put minimum two and maximum six internal links in a
page. But it’s important to give more importance with pages
relevancy.
Always try to use text links not image as a link.
Be careful; don’t link with a page twice because Google only
count the first one, so the second one is wasted.
