Mark Susanek has over 7 years of experience in marketing and brand management. He has a proven track record of driving increases in revenue, awareness, and market share through strategic brand building, product positioning, and lead generation campaigns. Susanek is highly analytical and skilled in analyzing market segments and developing multi-year marketing roadmaps. He has experience across various industries, from chemicals to banking to insurance.

1. Mark Susanek
6341 Smith Road (216) 536-7435
Brook Park, OH 44142 • • • • m_susanek@hotmail.com
Marketing | Brand Management
Top performer with over 7 years of success assisting in driving
dramatic increases in revenues, awareness and market share
 Practiced in crafting and implementing brand building, product positioning and lead generation campaigns
that include consumer messaging, promotions, events, online and offline strategies.
 Highly analytical with proficiency in analyzing targeted market segments, brand performance indicators,
market and trend analysis to develop multi-year roadmaps. Recognized for strong written and verbal skills
in communicating insights.
 Well-versed in working with sales reps, creating marketing strategies and plans to incorporate customer
insights to drive total sales and profits.
 Equally strong in supporting strategic alliances through joint marketing and promotional campaigns.
CORE COMPETENCIES
Market Development Competitive Analysis Market Segmentation
Market Analysis and Research Strategic Relationship Building New Product Launches
New Market Identification Channel Management Tradeshow & Event Marketing
Product and Brand Strategy Distribution Channels Support Strategic Product Plans
Sales Materials Creation Project Management Push/Pull Strategies
Professional Experience
AMERICAN MARKETING ASSOCIATION, Cleveland, OH, 2010
Largest marketing association in North America, comprised of over 30,000 professionals.
Assistant Programming Director, (6/10–present)
Volunteer position within the Cleveland chapter of the American Marketing Association. Assists the
Programming committee with planning and implementing all programming events, monthly educational dinners,
marketing mixers, event announcements and pre-event emails.
FOMO PRODUCTS, INC., Norton, OH, 2006–2009
$25M chemical manufacturer of Handi brand pressurized polyurethane foam products, distributed globally
through professional distributors and private labeled through big box retailers for industrial and consumer
outlets.
Hired as Brand Coordinator and quickly earned promotions to Marketing Product Coordinator and
Marketing/Sales Development Coordinator.
Marketing / Sales Development Coordinator, (8/08–10/09)
Hand-picked to drive marketing and sales enhancement strategies for new and existing market segments.
Charged to analyze and improve marketing and sales effectiveness for $2M Specialty Tools & Fasteners market
segment through direct marketing, tradeshows, promotions, communication strategies, product
demonstrations, sales and product trainings. Additionally responsible for revitalizing company involvement with
major trade associations including STAFDA, Evergreen Marketing, Sphere 1 and NEMEON.
• Analyzed and created three-year roadmap for $2M Specialty Tools & Fasteners market.
• Drove development of market segment through product demonstrations, direct marketing, tradeshows,
promotions, communication strategies, sales and product trainings.
Achieved sales growth of 11% (or 20% above national average) from Q2 to Q3 2009.
• Forged partnership with Evergreen Marketing trade association that secured a training slot for Fomo
Products on Evergreen's Web site, greatly increasing brand awareness among distributors.
• Developed five-year report that analyzed company's product mix and sales of each territory, detailing
areas for improvement, including market positioning and sales force performance.
• Collaborated with sales teams to improve product training/sales techniques and gain competitive
advantage by adhering to brand and product positioning.

2. Dramatically increased manufacturer rep sales 1550% (from $1,300 to $20,000) in eight months.
Mark Susanek m_susanek@hotmail.com  (216) 536-7435  Page 2
Marketing Product Coordinator, Application & Market Development, (9/07–8/08)
Coordinated and managed market research activities to create new revenue streams and brand awareness for
polyurethane product line. Worked with team leaders to identify major/minor market segment opportunities,
brand positioning, promotions, product mix and product strategies. Prepared senior management product
reports. Managed marketing intern.
• Contributed to a 13-item product line expansion and launch through product communications, package
design, product launch testing, advertising and promotions.
• Significantly increased brand awareness and sales of Handi-Stick® polyurethane adhesive by developing
new segment through promotional campaigns, tradeshows and direct marketing.
Initiated relationship with the Insulated Concrete Form Association (ICFA) that resulted in
phenomenal product publicity and branding as one of the top ancillary products for construction in
the ICFA trade magazine.
• Coordinated all aspects of the marketing mix including communications, promotions, advertising, public
relations, sales programs and consumer awareness.
• Prepared comprehensive market analysis to identify and establish market opportunities, evaluate
competitive pricing, determine marketing strategies and enhance product quality.
Compiled a three-phase marketing report that outlined/forecasted sales performance, identified
product mix and trends and recommended an action plan to build stronger brand strategies.
Developed and communicated promotional strategies to support successful product launch,
packaging, advertisements and direct marketing campaigns.
Brand Coordinator, (6/06–9/07)
Ensured effective brand integrity for company product line and marketing strategies to increase packaging
image and brand identification. Worked with team in developing product packaging, marketing collateral, Web
content and training materials.
• Collaborated on the redesign and layout of marketing communications, including sell sheets and
brochure inserts, to ensure brand integrity and design consistency of final pieces.
• Created brand visibility with targeted customers by determining and executing optimal communication
channels through classical push/pull marketing strategies, including tradeshow promotions, trade
publications, direct mail campaigns, press releases and advertisements.
SPOONER, INC., Lakewood, OH, 2002–2006
Leader in proactive claims management solutions for workers' compensation and self-insured disability.
Actuarial Analyst, (7/04–6/06)
Developed actuarial program reviews to control risk and settled 100+ workers compensation claims, saving
clients $1M in premiums.
Client Services Manager, (7/03–7/04)
Acted as client liaison, providing program recommendations, resolving customer service issues and building
trust with company clients. Improved customer satisfaction to increase company profitability.
Marketing Analyst, (6/02–7/03)
Developed newly-created position that served as the hub for all marketing activities, including market research
and analysis, direct mail campaigns, customer events, promotional materials and newsletter.
FIFTH THIRD BANK, Cleveland, OH, 2002
United States regional banking corporation headquartered in Cincinnati, Ohio.
Marketing Intern, (2/02–6/02)
Supported Marketing Department by developing promotional materials/signage and evaluating and maintaining
product performance data.
Education | Affiliations
Bachelor of Business Administration in Marketing, Kent State University, Kent, OH, 2000

3. American Marketing Association, Cleveland Chapter, Member
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