The document provides an overview of the scope of marketing, including traditional and modern aspects. It discusses the strategic and customer-centric nature of marketing, and how marketing adapts to changing consumer behavior and technology. Key topics covered include traditional marketing aspects like product, price, place, and promotion. Modern disciplines discussed include online platforms, social media, digital communications, and influencer marketing. The document also outlines various marketing career opportunities and salary insights, and concludes with future trends in artificial intelligence and technology.

1. Scope of Marketing

2. Table of Contents
01
Introduction
02
Nature of
Marketing
03
Traditional Aspects
of Marketing
04
Traditional
Aspects of
Marketing
05
Modern Marketing
Disciplines
06
Career
opportunities
07
Salary
Insights
08
Future trends and
outlooks

3. 01 Unlocking the Power of Marketing
Introduction

4. Unlocking the Power of Marketing
Marketing is the heartbeat of business, fueling sales, brand
recognition, and customer satisfaction. This presentation
delves into the dynamic nature of marketing, exploring its
strategic focus, and the results-driven approach that forges
lasting customer connections.

5. Adaptive and Evolving
Strategies:
Marketing evolves
with changing
consumer behavior
and technology.
Focus on
understanding and
satisfying customer
needs.
Strategic Planning for
Long-Term Success:
Customer-Centric
Philosophy:
Setting clear goals
for sustained
effectiveness.
Nature of
Marketing

6. Results-Driven Metrics:
Measurement and
improvement based
on data and
analytics.
Building lasting
connections for
customer loyalty.
Cultivation of Long-Term
Customer Relationships:

7. Traditional Aspects of Marketing
● Product: Crafting Desirable Offerings
● Price: Strategic Pricing for
Sustainability
● Place: Choosing the Optimal
Business Location
● Distribution: Ensuring Efficient
Product Journey
● Advertising and Promotion: Driving
Visibility and Sales

8. Traditional
aspects of
Marketing
MARS
Selling
Branding
Global
Marketing
Customer
Relationship

9. Modern Marketing Disciplines
● Leveraging Online Platforms: Using the internet and electronic devices
for promotion.
● Creating Valuable Engagement: Sharing relevant content to attract and
engage audiences.
● Interactive Brand Promotion: Using social media to connect and promote
brands.
● Direct Customer Communication: Sending targeted messages to
customer email addresses.
● Harnessing Digital Word-of-Mouth: Influencers promoting products to
their followers.

10. ● Embark on a marketing career: Explore roles like Product, Brand,
Event, and Digital Marketing.
● Product Marketing: Promoting and positioning specific products to
engage customers.
● Brand Marketing: Strategically building and promoting a strong
brand identity.
● Event Marketing: Promoting products or services through in-
person or virtual events.
● Customer Service: Providing support and engagement across
various industries.
Career Opportunities

11. Salary Insights
Digital Marketer Product Marketer Event Marketer Brand Marketer Customer
Service
1.8 - 9.1 lacs p.a 6 - 33.4 lacs p.a 3.3 - 20 lacs p.a
18.1 - 28.9 lacs
p.a
1.1 - 5 lacs p.a

12. Future Trends and Outlook
● 42% increase in AI budgets
● 33% growth in AI adoption
● 34% comfort with AI chatbots in customer service
● Emerging tools like ChatGPT
● Continued technological advancements