The document discusses the evolution of Wi-Fi networks from simply providing connectivity to delivering applications and services. It describes how Wi-Fi is becoming "appified" with a focus on user experience, cloud-based management, and using social and analytics features. The cloud enables flexible deployment, zero-touch provisioning, and massively scalable networks. Wi-Fi providers need solutions that match their business needs such as guest Wi-Fi, analytics, and security for industries like retail, education, and banking.

1. © 2013 AirTight Networks, Inc. Proprietary and Confidential. 1
The Inevitable ‘Appification’ of Wi-Fi
From transport to application & service delivery
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Devin Akin
Chief Evangelist
AirTight Networks
Devin@AirTightNetworks.com
@AirTight
@DevinAkin
http://blog.airtightnetworks.com/
Appi-Fi

2. © 2013 AirTight Networks, Inc. Proprietary and Confidential. 2
Devin ‘Devinator’ Akin
Chief Evangelist at AirTight Networks
• @DevinAkin
• Devin@AirTightNetworks.com
2001 - 2009 2009 - 2013
2013 - Present

3. © 2013 AirTight Networks, Inc. Proprietary and Confidential.
Source: Forbes, July 2012

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User Experience

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Mobile-First User Interface Strategy
5
Modern, Simple
Accessible on any smart mobile device

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Logical & Intuitive Usability
6
Freeform search in location tree
Folders represent logical
grouping (geographic, brands,
other attributes)
Nodes are at the lowest level in
the tree and represent floors
Controls to add, rename, move,
delete folders/nodes
Wireless networks & security management
in logical context

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Cloud. Yes, cloud.

8. © 2013 AirTight Networks, Inc. Proprietary and Confidential.
Cost Competitiveness
8
The cloud leverages resources sharing and
economies of scale

9. © 2013 AirTight Networks, Inc. Proprietary and Confidential.
Public Cloud Private Cloud VMware Appliance
Flexible Deployment Options

10. © 2013 AirTight Networks, Inc. Proprietary and Confidential.
“Zero-Touch” Provisioning
10
Scale without adding IT resources

11. © 2013 AirTight Networks, Inc. Proprietary and Confidential.
SMAC: Cloud-based Social Wi-Fi and Analytics
11

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Cloud Footprint
12
Massively scalable, multi-tenant, fault-tolerant cloud architecture

13. © 2013 AirTight Networks, Inc. Proprietary and Confidential.
Managed Service Provider (MSP) Enablement
13

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Pricing Models
Avoid feature based licensing
Avoid user seat based licensing
üPure OPEX
üBundled
üCAPEX

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Application.
What Application?

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Does Your Wi-Fi Match Your Business?
Retail/Hospitality:
Guest Wi-Fi
Captive portals
Analytics
PCI compliance
WIPS
Loss prevention
Education:
Guest Wi-Fi
Social integration
CIPA
BYOD onboarding
No Wi-Fi zones
Cellular detection
Banking:
Guest Wi-Fi
WIPS
PCI compliance
Identity
management

17. © 2013 AirTight Networks, Inc. Proprietary and Confidential.
Social Wi-Fi and Analytics
17

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Social Wi-Fi Flow
18
1. Custom branded captive portal 2. Customers turn loyal promoters 3. Engage your customers

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Social Analytics for Opt-in Customers
19

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Sample Presence Analytics (Anonymous)
20
No.ofvisitorsNo.ofvisitors
Dwell Time
Total Foot Traffic

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Why Should IT Care?

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New Businesses Forces: SMAC!
22
Convergence of
social, mobile,
information
(analytics), and
cloud will
transform
business and IT

23. © 2013 AirTight Networks, Inc. Proprietary and Confidential.
Collaborate or Die
23

24. © 2013 AirTight Networks, Inc. Proprietary and Confidential.
Collaborate or Die

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Are We Having #WiFun Yet?
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