Connect2Social WiFi is a secure and legally compliant guest WiFi solution that allows businesses to understand customers, market to them in real-time, and boost their social profile. It delivers guest analytics and marketing tools, provides free WiFi access to customers in exchange for their social and behavioral data, and allows customization of the login splash screen with business branding. The system collects identifying and behavioral data on customers that businesses can use for customer profiling, segmentation, targeted messaging and insights.