The document discusses the upcoming 802.11ac technology, expected to enhance network speed and reliability, allowing businesses to improve customer interactions through features like beam-forming and spatial streaming. It highlights the potential of location-based services to offer targeted promotions, track customer preferences, and enhance loyalty programs, ultimately benefiting both businesses and consumers. The document also emphasizes the importance of integrating advanced Wi-Fi technologies to meet consumer demands and improve brand status.

1. The 802.11ac Playing Field
Cool technologies coming to you...

2. 2
What 802.11ac can do for you
Add speed, versatility and reliability to your network
When 802.11ac finally arrives, projected around 2015-2016, businesses looking to incorporate
new technologies with it will have many options. With faster speeds and room for more
devices, 802.11ac paves the way for some
very compelling new technology that can
change the way you interact with customers.
Utilizing this technology effectively will allow
businesses to manage individual customer
relationships and loyalty in new ways.
802.11ac will not only increase speed
of delivery to mobile devices, it will also
make the delivery of information seamless.
802.11ac products will use a concept called
‘beam-forming’. This strengthens the signal
of a connection in one direction instead of
sending weaker signals in all directions.
Think of it as focusing a laser beam on an
object, instead of using an overhead light. It
is strong, direct and targeted – to a specific
device, resulting in better wireless connectivity
and performance.
IEEE Standard Date Band Modulation Channel Bandwidth MIMO Maxi Speed
802.11n 2009 2.4 and 5 GHz Up to 64QAM 20, 40 MHz Up to 4x4 600 Mbits/s
802.11ac Now 5 GHz Up to 256QAM 40, 80, 160 MHz Up to 8x8 3 Gbits/s+

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What does this mean?
It means you (and your customers) will be able to access movies, information and other
mobile applications faster, and with greater reliability.
Another concept – called “spatial streaming”
(sometimes referred to as “MIMO” or “multiple input /
multiple output”) is also changing with 802.11ac. With
the old standard, an antenna could transmit up to 4
signal streams from one antenna. With 802.11ac, the
number doubles to 8. This means stronger signals and
more capacity to send simultaneous signals.
You can do a lot
With better performance and connectivity, wireless devices will continue to support new
applications. With the release of Hotspot 2.0 (or PasspointTM), Internet users will benefit
from instant connection and access to Wi-Fi without having to search for a provider or enter a
password.
Hotspots that are 802.11ac capable will bring about a faster more sustainable connection.
Moreover, any of the 802.11ac Wi-Fi hotspots that are connected to Hotspot 2.0 will allow
customers to connect with more stability to many providers. The program will support
Subscriber Identity Module (SIM) based authentication, the same technology that cellular
networks currently use to grant users seamless handoffs between cell sites.
This means that carriers forging Wi-Fi roaming
agreements with one another would make that seamless
transition even more convenient for all Wi-Fi users. The
second release PasspointTM in 2014 will enable t these
changes and make it easier for people to connect to
business, and vice versa.
You and your
customers will
be able to access
movies, information
and other mobile
applications faster,
and with greater
reliability.

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Location Based Services
As Hotspot becomes the norm, it will allow businesses
to track guest preferences and locations, and direct
targeted and relevant offers. Location-based services use
geolocation to target a wireless device at a specific location.
You want sugar with that? Of course you do.
For example, you could walk into a shop, and a discount
coupon for pops up on your mobile device. When you
make your purchase and use the coupon, the shop now
has data on you what time you arrived, what you ordered,
and what items and offers may be of interest to you. This
data can be used by the coffee shop to understand your
preferences a and market directly to you.
The possibilities are endless.
Retailers, restaurants, hotels, resorts, spas, malls and
airports are all opportunities for businesses to reach out,
and for customers to reap the benefit. These types of interactions can be expected to increase
and proliferate as long as they remain mutually beneficial. The benefit to consumers with
cost savings and customized offers can go a long way towards brand loyalty.
It’s not science
fiction anymore.
Now you can
track and respond
to customer
preferences.

5. 5
Rewards for Rewards Programs
Those retailers and hotels or airlines
with rewards programs can also tie
Location Based Services directly to their
programs, and automatically update
rewards points when a consumer shops
at a particular venue, or uses a service.
Businesses will now have geographic-specific
data on customers habits,
preferences and interests and can use
that data to better market their services
based on location.
Device manufacturers are already creating devices with ac capability and in the demanding
world of data and entertainment, it is only a matter of time before the new becomes the
norm. Preparing your business for the new standard, and staying on top of new technology
can help increase your brand status and help you satisfy your customers demand for the next
big thing.
What this means for businesses
“Location-based applications are extremely interesting for brands and retailers
in that they allow those companies to direct consumers to outlets in their
vicinity while simultaneously providing information about the products on
offer. When these are allied to measures such as mobile coupons and vouchers,
you have the combination of information and financial incentive which can
be compelling for consumers. ”
- Juniper Research

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What are some of these new technologies
802.11ac takes advantage of?

7. 7
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Wi-Fi powered customer
insight and analytics
TM
Use social media, e-marketing,
and location analytics to gain
a higher level of engagement
with your customers.
Turn your network into a powerful marketing tool.
In the good old days, it was exceedingly difficult to attain any information about
someone’s shopping habits, interests, patterns before they arrived at the cash register. With
the advent of engage!, now you can use analytical information gathered to change the
face of your retail operations.
• Understand your customers and their preferences
• Monetize your network
• Monitor and elevate your social media profile
• eMarket with eShot targeted email
• Reward customer loyalty
Having a great retail Wi-Fi network now goes beyond just making sure that adequate
signals are available to shoppers, these networks can provide specialized targeting
to support sales and store-customer relationships. The more that stores know about their
shoppers habits, the better they can tailor their pricing and marketing to entice those
shoppers to buy their store’s products. Improving the customer relationship can benefit both
business and consumers – as many retail companies are quickly discovering.
info.deepbluecommunications.com/engage

8. 8
Insta
Social Media is today’s
“Word of Mouth Advertising”!
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Wi-Fi powered customer
insight and analytics
TM
eShot sends a coupon or
special offer directly to your
target demographic.
eMarketing
Use captured demographics to target consumers
The eMarketing tools available within engage are a great way to
promote your business. You can customize your splash (log in) page
with your branding and advertising, redirect users to your website
or other landing page after login, and send
targeted advertising via email.
Our comprehensive analytic data package
provides a wide range of information
about your customers, allowing you to
segment and target just the consumers you
want to reach.
Social Media
Raise and monitor your social media profile with social Inbox,
Feed and Updates.
The social media section provides a convenient place from which you can post directly to
your Facebook and Twitter accounts, eliminating the need to endlessly bounce back and forth
between multiple browser windows and accounts.
Updates - Save time by scheduling all your posts at
once thereby freeing up your daily schedule.
Feeds - Track your social reputation by monitoring
customer satisfaction and dissatisfaction.
Inboxes - Conveniently view all your facebook private
messages in one place.
The Login Process and Raising your Social Profile.
Users who log in using engage are asked to ‘Like’ your facebook page or ‘Follow’ you on
Twitter, promoting your social media presence. This raised media presence gives you a wider
network of friends and followers with which to engage. You will appear on more social feeds,
creating the opportunity to further increase your presence and promote your business.

9. 9
Features and Benefits of engage!
Inexpensive and Valuable
Avoid the high monthly fees of most marketing and reputation management services.
Content Management System
Manage your Social Media content from one convenient place.
Targeted eShot Email Delivery Service
Use captured email addresses to send special offers based on user’s gender, age, number of visits, or birthday.
Social Scheduling and Updating Timesaver
Save time by scheduling your posts ahead of time.
Facebook Likes Tracker
Track Facebook likes and unlikes to see how well you are doing socially.
Social Media Exposure Guage
Know the total reach of your tweets and posts.
Customer Demographics Collector
Capture demographics from user’s social media accounts upon login.
Customer Analytics and Reports Service
Engage! includes a wide range of customer reports based on age, gender, location, and more.
Monetization Tool
Recoup costs with advertising and other avenues of monetization.
Easy Custom Splash Page Designer
You control your splash (login) page. Easily customize your splash page with your own branding.
Network Analytics and Reports Service
Engage! includes a wide range of customer reports based on age, gender, location, and more.
Real-time Social Feed Monitor
Easily see both Twitter and Facebook feeds in one location.
Message Inbox
Receive and monitor private messages from Facebook.
Page Impression Counter
Count page impressions by users, age and gender. Track viral, organic and paid sources.
Engage Customers on Social Media Platform of their Choice
Proactively work to ensure their satisfaction and avoid bad reviews.

10. 10
You are passionate about customer satisfaction.
We are passionate about Wi-Fi.
Together, we are a perfect match.

11. 11
Interested in Learning More?
Deep Blue Communications is committed to ensuring that its’ customers have the latest
information to make accurate and knowledgeable decisions on the installation, usage and
application of their Wi-Fi network. Incorporating the newest trends and technologies into an
existing or new Wi-Fi network will be a key factor of success as Internet access and ease of use
become increasingly important to consumers.
Contact us today for a FREE consultation on
engage! and your Wi-Fi
network
Deep Blue Communications
7 Century Hill Drive • Latham, NY 12110
1-866-943-4333
sales@deepbluecommunications.com
info.deepbluecommunications.com/engage