Part of Hospitality Technology Magazine's webinar "Restaurant Wi-Fi Primer". View the on-demand webinar at http://hospitalitytechnology.edgl.com/web-event/Restaurant-Wi-Fi-Primer--Network-Design---Optimization90930

1. Wi-Fi: More Than Plumbing
Drive Business, Engage Guests
Kevin McCauley
Director of Retail Business Development

2. Why Wi-Fi Analytics?
Identify traffic patterns | Discover new trends | Test your marketing programs

3. What does Wi-Fi Analytics do?
Hint: Wi-Fi analytics is NOT for tracking individual consumers
It provides insight
into consumer
behavior
It helps us understand
how customers qualify
their time inside a store
Total Foot Traffic
It can show the
effectiveness of
targeted campaigns
No. of visitors
Dwell Time

4. Analytics Best Practices
This is a team effort that requires cross-department collaboration
Education is paramount!

5. Leverage Wi-Fi Social Engagement

6. Set Expectations & Be Realistic
Understand limitations
Give your system time to gather meaningful data

7. So why do we care?
To create new and better customer engagement and experiences

8. Accenture
survey results revealed that
80% of customers
are willing to or would
definitely use real-time
promotions sent to
their mobile phones.

9. Loyalty Programs Promoted in-store!

10. Wi-Fi
Going Beyond Table Stakes
Offer free guest Wi-Fi, but look for ROI
Build customer loyalty programs &
social engagement
Protect your wireless network & use
security best practices
10

11. Wi-Fi, Now with ROI

12. Thank You!
AirTight Cloud Wi-Fi for Marketing and Sales